Stephen Waddington

MAY 19, 2020

We’ve been able to observe the impact of the virus on consumer behaviour and media consumption thanks to data from Brandwatch, OFCOM, Reuters Institute and YouGov, among others. I’ve included links to all these sources at the end of this article. Digital media is booming.

Crisis 151

Crisis Government Energy Community 151

Reputation Us

APRIL 18, 2017

Many blogs focus on media relations through the lens of news releases. Basically, will TV/radio work, or should they mostly respond via email to online/print queries? Media opportunities come and go fast. Training should be more than an email with messaging or print-out of “communication best practices.”

Leadership 83

Leadership Print Training Radio 83

Sword and the Script

JUNE 18, 2019

What is for sure is that a solid PR team is versatile and can expertly cover down on a broad number of functions: internal comms, external comms, executive comms, media relations, analyst relations, corporate social responsibility, thought leadership and marcom, and as I’ve long proposed, content marketing, among many others.

Employee 150

Employee Print Writing Survey 150

David PR Group

SEPTEMBER 3, 2014

He handed me a faxed copy of the article—not an original. This happened in 2009 and should have been a clear signal to divest immediately all print media company holdings. Back in ’09, faxing an article was equivalent to today’s social sharing. I was taken aback. You don’t get your local paper?”

Newspapers 73

Newspapers Print Radio Local 73

Critical Mention

FEBRUARY 27, 2020

I also remind clients it isn’t always about the number of viewers or subscribers but being in the correct outlets can that lead to keynote speaking engagements and becoming a regular TV and/or print contributor or having your own TV talk show. Articles will get shorter and video will remain king. Share Tweet Share. Until next time!

Journalism 78

Journalism Social Media Radio Fashion 78

Mora Communications

DECEMBER 15, 2017

Traditional PR or media relations focuses on landing media coverage, garnering articles or segments in newspapers, magazines, TV, radio and online publications. Media relations is not paid media, but is generally referred to as earned media. .

Marketing 40

Marketing Radio Newspapers Print 40

Critical Mention

DECEMBER 3, 2019

Have you ever clicked on an interesting article that refers to your industry or brand, only to find that you could not finish reading it unless you have to make a one-time purchase or sign up for a paid subscription? Looking for a way to monitor, analyze and share your coverage from TV, radio, online news and social media sources?

How To 90

How To Journalism Radio Newspapers 90

Polaris

NOVEMBER 17, 2015

Public relations, or more precisely media relations, can be a tricky business. The art of getting earned media coverage for a product, service or business is not as easy as it sounds. And while the degree of difficulty varies from brand to brand, the secret to securing editorial is NOT a media release.

Agency 100

Agency Newspapers Interviews Radio 100

Burrelles Fresh Ideas

APRIL 2, 2024

We dug into some of the latest research to uncover seven compelling reasons traditional media continues to profoundly influence your target audience. 7 Reasons Traditional Media is Still Relevant in PR 1. Print media is the most trusted source of news in the world at 58% (vs.

Media 104

Media Radio Print Newspapers 104

Beyond PR

APRIL 20, 2016

For public relations campaigns, that has traditionally meant showcasing the number of brand mentions and impressions a particular press release or media relations pitch generated. Relevance of Media Outlets. Having an article reach a large number of people doesn’t guarantee a win.

Report 40

Report Media Television Radio 40

Cision

OCTOBER 21, 2016

Since partnering with Cision and leveraging its press release distribution capabilities, the NALA’s clients have garnered television appearances and radio interviews, earned mentions in major local print and online articles and received an influx of donations for charity drives.

Software 120

Software Agency Case Study Television 120

Beyond PR

MAY 17, 2018

With print becoming less important to audiences, telling stories in more visual ways is critical – and public relations professionals can help. I can write three articles in the amount of time I can shoot a video.”. Plus, with print likely disappearing one day, media companies will need to find other ways to tell their stories.

Infographics 54

Infographics Print Video Real Estate 54

Stephen Waddington

DECEMBER 5, 2018

Media relations remains an important part of the execution of a public relations campaign alongside paid, shared and owned media. Much of the modern public relations business grew up out of media relations and publicity, rooted in storytelling and editorial engagement.

Media Relations 115

Media Relations Media Print Newspapers 115

Cision

MAY 21, 2015

.” Plus, if you haven’t got the time to read articles or watch videos during your busy day, podcasts are extremely accessible – listen during your commute, or even on the treadmill. And get this: according to Edison Research , people who listen to audio listen to podcasts almost as much as they listen to the radio.

Social Media 120

Social Media Marketing Pinterest Media 120

Bad Pitch Blog

MAY 20, 2010

Tech, The San Francisco Chronicle, VentureBeat, Men''s Fitness,CNET, Mashable, PlayBoy Radio and many more. If the media is heavily reporting stories about a specific person, product, company, or trend, find a way to align your company’s current pitch with it. Good Organic Stories Trump Re-Prints. Do Right By The Reporter.

Pitching 49

Pitching Fashion Report Twitter 49