Cision

JULY 22, 2016

From media impressions to key message placement, there are a number of ways to measure success of PR campaigns depending on your overall objectives. Plus, having diverse traffic sources improves SEO. Keep an eye on organic and search traffic to ensure you have a good mix of sources. Images via Pixabay: 1 , 2.

Analytics 120

Analytics Google Measurement SEO 120

Shift Communications

NOVEMBER 17, 2014

We talk a lot about measuring PR on this blog and as a reader, you know that not all PR tactics directly impact the bottom line. If you don’t already have measurement tools and dashboards in place, these questions commonly asked by clients and brand management alike can be a good indicator that it’s well past time to get started.

Measurement 140

Measurement Tools Analytics Data 140

Landis PR

JANUARY 30, 2024

Metrics such as web traffic, page views, bounce rates, time spent on the website, and SEO ranking, all rely on PR tactics. That example is less quantifiable, but brand recognition also can be measured through polling and surveys. Other ways to measure brand recognition is through share of voice in media or on social media.

Leadership 105

Leadership SEO Measurement Reputation 105

Cision

OCTOBER 4, 2017

From online articles to advertisements to blogs to social media posts — numerous mediums are competing for your audience’s attention. BuzzSumo , a content analysis company, also evaluated over 1 million articles in a study that revealed articles with an image every 75-100 words received double the shares versus articles with fewer images.

How To 282

How To Storytelling B2C Measurement 282

Buzzstream

JANUARY 30, 2020

Being an SEO first and foremost myself, the impact of what I do is always judged on the impact it had on organic traffic, and more importantly, revenue. Successful newsjacking or any link building activity, if just measured on links could see the brand becoming relevant for queries that are of no value. For example.

SEO 71

SEO Film Reddit Video 71

Newsfile

FEBRUARY 28, 2024

Media monitoring involves systematically tracking and analyzing media content (such as news articles, social media posts, and broadcast segments) related to a specific brand, industry, or topic. PR professionals use this data to assess sentiment, measure reach, identify emerging issues, and adjust communication strategies accordingly.

Viral 52

Viral Crisis Communications SEO Reputation 52

Buzzstream

JANUARY 22, 2024

In the early days of Google, guest posting was seen as a legitimate SEO strategy, and Google didn’t publicly penalize it. Gauge Site Relevance Simply put, in guest posting, choosing sites relevant to your niche is better for your SEO. Are articles well-written, thoughtful, and well-researched?

Analysis 90

Analysis SEO Guidelines Google 90

ImPRessions - Crenshaw Communications

JANUARY 3, 2019

Top-tier earned media articles are terrific, and they’re often a highlight of the research, relationships and media strategy that goes into a good media relations campaign. See our earlier article on how PR agencies set budgets and billing. No measure of success. Ignore SEO at your peril. And they’re worth it.

SEO 178

SEO Storytelling Product Launch Measurement 178

Mindful Marketing

JANUARY 12, 2017

As I wrote about in my last post , my approach to PR measurement has evolved over the years. In my last two jobs – one agency and one in house – I’ve used SeeDepth to monitor and measure results. Defining share of voice: When asked to measure share of voice, you should first ask “Share of voice for what, specifically?”

Measurement 60

Measurement Analytics Agency Data 60

ImPRessions - Crenshaw Communications

FEBRUARY 22, 2023

While traditionally PR work consisted of press releases, pitching, and occasional damage control, today’s PR teams must have a diverse digital skill set, including SEO strategy, social media savvy, data analysis and more. The core skills we need as PR professionals have also changed. Other skills and attributes are more timeless.

Analytics 170

Analytics Tools Social Media Trends 170

Onclusive

JUNE 21, 2017

Today’s PR strategies are more iterative, forming a continuous loop where outcomes are measured and insights are frequently incorporated back into the strategy. But will an article in TechCrunch really contribute to the client’s goal of 100 demo sign-ups by the end of the quarter? Apply critical thinking before fulfilling the “ask”.

Storytelling 329

Storytelling SEO Community Engineering 329

Sword and the Script

MAY 23, 2017

It’s hard to pin down a precise anniversary date, but PR and SEO have been together for the better of 20 years. Interestingly, the tools for managing and measuring PR and SEO. Interestingly, the tools for managing and measuring PR and SEO. Predictions, PR and Pressing Questions on SEO [UML].

SEO 64

SEO Tools Engineering Web 64

Beyond PR

MAY 24, 2016

A major part of the content marketing role is optimizing and getting traffic to your blog posts, white papers, press releases, articles, videos, and other assets that drive leads into the sales funnel. Two terms that are frequently seen together, SEO and discoverability, can sometimes confuse people. Here are a few tips: 1.

SEO 75

SEO Engineering Blogging Content Marketing 75

Sword and the Script

AUGUST 29, 2020

The UML is an occasional roundup of ideas, articles, reports, or links, that I have analyzed and present here for your perusal. According to the survey: social media management (77%) content marketing (77%) influencer marketing (67%); and link building for SEO (56%) Other statistics stood out for me in the report: Measurement. “PR

Media Relations 98

Media Relations Report Industry SEO 98

ImPRessions - Crenshaw Communications

JANUARY 24, 2018

Earned media boosts SEO. The typical PR team’s role has expanded beyond generating earned media through articles or segments in established outlets, but earned coverage is still a centerpiece of many PR campaigns, and with good reason. PR outcomes are measurable. PR is about influence.

Journalism 185

Journalism Advertising Advertising SEO 185

Prohibition

MAY 18, 2023

Improved SEO and Online Presence Influencer collaborations often lead to increased online mentions and backlinks to your brand’s website. This can positively enhance your brand’s SEO and improve both your website, and brand’s visibility. Get in contact today to find out how we could help you.

Strategy 62

Strategy Marketing SEO B2C 62

Wildfire

AUGUST 1, 2018

So, forgive me in this blog post if I talk about the logical aspect of PR, rather than the creative, and use this as a chance to talk about measurement. PR has a reputation of being beastly to measure. We were lumped into the same boat as advertising, where measuring the effectiveness of a campaign was wholly unscientific.

Measurement 49

Measurement Analytics Google Agency 49

Contently - Strategy

APRIL 20, 2023

But to truly maximize content value, you need to have a way to measure your content’s impact. What does it mean when your audience spends more time on your articles engaging with the piece? The analytics are crucial for providing insight into the value of your production. So, why is organic traffic so important?

Analytics 78

Analytics Content Marketing SEO Data 78

Sword and the Script

FEBRUARY 20, 2024

The company’s measures are based on the pitches sent through their systems. The top metrics for marketing communications leaders: 46% lead generation; 45% web traffic; 45% social media engagement; 35% conversion rate; 33% sales; 30% brand share of voice; 24% followers/social media; 18% ad impressions/ reach; and 11% SEO rankings.

Report 105

Report Publicity Marketing Pitching 105

Sword and the Script

APRIL 6, 2021

SEMrush is better known for its SEO tools, but it moved into PR last year with the acquisition of Prowly in 2020. One of the things SEO tools can do, that most media monitoring solutions cannot, is detect backlinks. SEMrush has had an impressive streak in the SEO space. Articles, blog posts and content picks.

Media 105

Media SEO Analytics Analysis 105

5W PR

JUNE 8, 2020

Review the SEO strategy to ensure that content optimization and link building are prominent. As reported in an earlier article, websites that inform or educate visitors show greater return visits and result in converting more leads into sales. Inform and Educate. Court Google. Both can help maximize the brand’s rankings.

SEO 88

SEO Consumer Education Course 88

PR 20/20

JANUARY 16, 2023

Hence our obsession with keeping tabs on industry blogs and finding those articles and authors that impact our own ways of thinking. Beyond content, CMI does break it down into other areas, like SEO, social, and measurement. Check out (and follow) Moz’s list, Most Influential SEO via Wefollow , for more.

Blogging 52

Blogging Marketing Pinterest SEO 52

Shift Communications

OCTOBER 26, 2022

The PR team should look at the research (SEO/SEM analysis, search trends, competitive landscape, financial analyst reports, consumer/prospect behavior and other data) to create a targeted program that will meet the business objectives. It’s rooted in data and insights and is measurable.

Communications 78

Communications Analysis Leadership SEO 78

Critical Mention

JUNE 19, 2019

Once you set your goals, you can set KPIs to measure your content’s success. Fifty-nine percent of B2B marketers say email is their most effective channel for revenue generation ( WordStream ), and over 88% of companies are marketing on social media ( SEO expert ). This involves testing your content and measuring its success.

Content Marketing 128

Content Marketing How To Marketing B2B 128

Sword and the Script

AUGUST 30, 2022

Recently I’ve noticed an article discussing “CommsTech” as opposed to PR tech. Then I saw another article on CommsTech which was also clearly about PR tech tools. Muck Rack released an integration with Google Analytics (GA) that helps PR measure web traffic from media placements. I’d link to the BI story, but it’s gated.

Publicity 85

Publicity Survey Enterprise Pitching 85

Burrelles Fresh Ideas

SEPTEMBER 19, 2023

Enhance campaign SEO More technically, PR efforts can positively affect search engine optimization (SEO). PR can significantly enhance a brand’s SEO by strategically integrating relevant keywords and links into its campaigns and content. Moreover, PR efforts can generate valuable backlinks from authoritative websites.

Video 108

Video Marketing SEO Social Media 108

Sword and the Script

APRIL 12, 2022

It has since been acquired by an SEO software company. In its funding announcement, the company says it can also “measure ROI from earned media including traffic, form submissions, purchases and other conversions.” Meltwater offers 50 suggested metrics to measure your content marketing. million in 2016.

Software 88

Software Pitching Measurement Enterprise 88

The Proactive Report

MAY 7, 2018

In a recent Forbes article Michael Ringman, of TELUS International said, “Machine learning and data analytics are going to continue to grow and change the face of the IT industry as we know it today. SEO/SEM Marketing. The PR Measurement Course could give you that extra edge on your resume. The Demand for Analytics.

Study 100

Study Analytics Software Data 100

Cision

AUGUST 22, 2016

A key tool is the AMP Validator , which makes sure that your AMP code does have errors that lead Google to believe that you’re publishing multiple versions of the same article. Technicalities aside, AMP seems to be more versatile for publishers than Instant Articles and Apple News content. Example Post.

Mobile 96

Mobile SEO Web Google 96

Critical Mention

JULY 18, 2018

However, PR is changing faster than ever and how you measure your success is not as clearly defined as it used to be–it’s no longer about merely monitoring how many mentions your company got in the news, it’s about analyzing that data and seeing how it’s helping your business and what to do next.

Data 60

Data SEO Engineering Strategy 60

Deirdre Breakenridge

NOVEMBER 11, 2019

While podcasting is a great tool for optimizing SEO and visibility, these shouldn’t always be the main focus. Don’t forget that engagement can also be measured. Businesses can get too caught up in using podcasting solely for promotion, without looking closely at building engagement and loyalty.

Community 206

Community Nonprofit Conference Social Media 206

The Resolution Blog

SEPTEMBER 3, 2015

Link building and SEO mean nothing if real people read your articles and don't gain anything valuable from them. And articles that don't receive readers and shares won't rank anyway. Real measurement is the phoenix that could rise from the flames to save PR. But there shouldn't be a clash at all.

Tools 120

Tools Measurement SEO Strategy 120

Presspage

OCTOBER 12, 2017

The “S” is a security measure to ensure the safe and encrypted connection with a server. To prevent that, a security measure such as SSL can be implemented. The key to making your site HTTPS is an SSL certificate, which we will explore further in this article. HTTPS stands for Hypertext Transfer Protocol Secure.

SEO 74

SEO Web Privacy Google 74

Waxing UnLyrical

OCTOBER 22, 2010

Waxing UnLyrical personal, possibly poetic, musings on public relations, media, communication, and everything in between About Shonali Measurement… Supplemented October 22nd, 2010 Tweet Last week, Priya Ramesh, CRT/tanaka ‘s director of social media, joined us for the bi-weekly #measurePR chat. Sales of what?

Measurement 60

Measurement Social Media Tourism Twitter 60

Sword and the Script

NOVEMBER 23, 2019

These are the focus for this week’s Unscripted Marketing Links (UML), where on the occasional Saturday, I examine three ideas, studies or articles, wrap them in insight and present them here for your consideration. Of those, 84% say they outsource content creation; distribution, technology, strategy and measurement were distant followers.

Content Marketing 136

Content Marketing Study Blogging Marketing 136

Presspage

MAY 19, 2020

You wouldn’t measure the success of a webinar the same way you would for a breakfast session. Other metrics like website visitors, SEO value, or mentions still make sense to track, but you’ll need a new benchmark. Related: The Essentials of PR measurement. Get the right tools. Tools are there to make our jobs easier.

Measurement 78

Measurement Tools Policies Software 78

Presspage

MAY 19, 2020

You wouldn’t measure the success of a webinar the same way you would for a breakfast session. Other metrics like website visitors, SEO value, or mentions still make sense to track, but you’ll need a new benchmark. Related: The Essentials of PR measurement. Get the right tools. Tools are there to make our jobs easier.

Measurement 78

Measurement Tools Policies Software 78