Cision

APRIL 8, 2015

Write as if it were a front page article. James, marketing director at The Curtis Group takes that idea one step further. She says writing your headlines as they’d look in a reporter’s article can “show the reporter the article through his/her readers’ eyes.”. Want to stand out with your content?

Writing 120

Writing Retail Content Marketing Groups 120

Sword and the Script

APRIL 19, 2016

My media relations and outreach efforts had secured an interview with CNBC for a technology client and the reporter had flown in to conduct it in person. Proven to get More Out of Media Relations. That was the outcome good media relations pitching earned. The Soft and Subtle PR Pitch of Content Marketing.

Media Relations 60

Media Relations Media Interviews Pitching 60

B2B PR Sense

JANUARY 5, 2018

Handpicked Related Content. Myth #3: PR is not the same as media relations. Media relations is a subset of PR. For example, if you want to generate more website traffic, you may be better off authoring and placing articles in targeted outlets rather than trying to get the media to write about you.

Crisis Management 238

Crisis Management B2B Reputation Advertising 238

Flack's Revenge

SEPTEMBER 1, 2021

Many wish to continue to write off public relations and kick it to the curb – by coldly saying that the profession and/or its trappings are dead. So why even respond, and draw more attention to the article? Indeed, Joan Westerberg writes: “The demand for technology news is bigger than ever. Well, it is Inc.

Writing 177

Writing Pitching Report Industry 177

Remote PR Jobs

SEPTEMBER 25, 2023

Write in Soundbites Many journalists will quote directly from your response, especially if they’re on a tight deadline. But, you can establish common interests and share their articles on social media. Test your subject lines, pitch content and media relations tactics. Practice makes perfect!

How To 100

How To Media Pitching Reputation 100

Wadds Inc.

JANUARY 11, 2023

Public relations applications: analysis, editing, research and writing The promise of GPT-3 is that it will automate and eliminate administrative tasks. This is already being used to generate a short precis of an article. It can be used to provide an opinion on the tone and sentiment of an article or media coverage.

Publicity 98

Publicity Wikipedia Marketing Training 98

Sword and the Script

FEBRUARY 14, 2023

Generative AI in PR software Agility PR Solutions , which is owned by parent Innodata (NASDAQ:INOD), launched a generative AI feature “to help write press releases and media outreach emails” according to the company. CoPilot will “help write” and “a shortcut” but not a replacement. Assisting content discovery.

Software 133

Software Pitching Analysis Community 133

Burrelles Fresh Ideas

JANUARY 30, 2024

When I am writing or editing others’ work, I personally use Grammarly Premium. Our blog posts are human-written, and if we use any sort of AI-assisted writing tool, we will disclose it. For the PR industry, like journalism, disclosure is an issue of transparency and authenticity , which are the building blocks for trust.

Ethics 97

Ethics Crisis Transportation Airlines 97

Critical Mention

JUNE 26, 2019

Copyblogger is one of the best content marketing platforms anywhere online. Some of its main features teach you how to create, post and optimize your content. Most importantly, it gives you tips on how to keep your audience engaged by making the content easily digestible and user-friendly. . Content Marketing Institute.

Blogging 92

Blogging Marketing Content Marketing eBook 92

Sword and the Script

DECEMBER 21, 2021

Professionals across the globe share analysis and perhaps, aspiration, in offering up PR and marketing predictions for 2022. I believe when people write predictions, they aren’t just saying what they think will happen but revealing a reflection of sorts. cookies) is in its twilight which puts diminishes marketing reach and targeting.

Marketing 214

Marketing Content Marketing Social Media Employee 214

Sword and the Script

JANUARY 3, 2023

PR practitioners use a variety of methods to get their message out, including press releases, media relations, social media, and more. What are some examples of public relations? Media relations: This involves building relationships with journalists and getting media coverage for an organization or individual.

Interviews 99

Interviews Publicity Technology Social Media 99

prTini

SEPTEMBER 5, 2014

. 30 Little-Known Features of the Social Media Sites You Use Every Day. 25 Ways to Tighten Your Writing. Why Public Relations and Media Relations Don’t Mean the Same Thing Anymore. The Dangers of Cause Marketing. How Dunkin Donuts is Using Social Media to Make Their West Coast Debut a Big Deal.

Media Relations 49

Media Relations Case Study Viral Instagram 49

Sword and the Script

NOVEMBER 20, 2018

Creating good content is just half the content marketing equation. The other half is content distribution. First, for many marketers, so much effort is poured into the creation that distribution becomes an afterthought. 5) Share your content in the real world too. keyword + Friday link roundup”.

Content Marketing 110

Content Marketing Pitching Social Media Internal 110

Sword and the Script

JUNE 18, 2019

What is for sure is that a solid PR team is versatile and can expertly cover down on a broad number of functions: internal comms, external comms, executive comms, media relations, analyst relations, corporate social responsibility, thought leadership and marcom, and as I’ve long proposed, content marketing, among many others.

Employee 148

Employee Print Writing Survey 148

Buzzstream

OCTOBER 17, 2018

Unfortunately, it takes a while—sometimes a month or more—for editors to go through story pitches, so I will not be able to write this in time. The time spent strategizing, list-building, pitch writing, and content writing is crucial to the success of holiday content. Late November would be the time to pitch it!

Pitching 106

Pitching Viral Data Content Marketing 106

Critical Mention

DECEMBER 10, 2021

The Critical Mention Help Center allows users to browse through help articles and video tutorials. The Help Center has articles on how to create searches, how to build reports, how to create different types of alerts and more. Senior Marketing Manager, Critical Mention. Priscilla Osorio. SCHEDULE A DEMO.

Radio 116

Radio Instagram Analytics Mobile 116

Sword and the Script

AUGUST 17, 2019

Yes, according to the study: “Over 58% of consumers say they at least sometimes trust what a company says about itself on its owned channels more than what a reporter says about that company in a news article.”. So, given the results which one is better – PR or content marketing ? How Long Should a Blog Post be in 2019?

Study 61

Study Survey B2B Advertising 61

Critical Mention

DECEMBER 20, 2019

Lay the foundation for communication and mention opportunities by producing the right content that will make others want to interact with your brand. Publish newsworthy articles, press releases and blog posts. Step 3 – Draw on Positive Media Coverage. Priscilla is the marketing coordinator for Critical Mention.

How To 103

How To Brand Branding Media 103

PR in High Definition

FEBRUARY 22, 2017

One of the things that keeps our industry interesting is the vast plethora of skills you can learn under the golf umbrella of public relations. I was disheartened to read an article implying that the PR industry is not focusing on SEO , based on pretty cast-iron statistics from the PRCA. Show me the margin.

SEO 76

SEO Engineering Google Content Marketing 76

ImPRessions - Crenshaw Communications

NOVEMBER 23, 2016

At more than 6500 words, the article is a very long read for any medium, let alone online. The Content Marketing Institute predicts that, with the right technology finally in place, promotional and even journalistic content is poised for automation. We have mixed feelings about this one.

Trends 120

Trends Mobile Video Film 120

Sword and the Script

JUNE 25, 2016

And this is why earning attention is the theme of this week’s Unscripted Marketing links. Below are three thought-provoking articles on earning attention. Also see: In Content Marketing, Marketers Might be Losing Their Way. What Your Customers Think About Content Marketing. That’s not enough.

Marketing 61

Marketing Content Marketing Energy Measurement 61

Rock the Status Quo

OCTOBER 6, 2015

After decades of media relations and pitching, everything is suddenly changing. Today’s stronger focus on social media and content marketing is also bridging the gap between digital experts and traditionalists, link builders and content creators, community managers and customer service.

Digital PR 100

Digital PR Publicity Pitching Social Media 100

PR in High Definition

FEBRUARY 22, 2017

One of the things that keeps our industry interesting is the vast plethora of skills you can learn under the golf umbrella of public relations. I was disheartened to read an article implying that the PR industry is not focusing on SEO , based on pretty cast-iron statistics from the PRCA. Show me the margin.

SEO 66

SEO Engineering Google Content Marketing 66

Critical Mention

APRIL 13, 2020

As the media analytics pulled from the Critical Mention platform show, what started as just a show of solidarity from two small business owners turned into an earned media bonanza, garnering hundreds of thousands of dollars in publicity for what had previously been a relatively anonymous pizza shop outside of Belmar.

Media 111

Media Analytics Healthcare Crisis 111

ImPRessions - Crenshaw Communications

APRIL 24, 2018

The association and advocacy of unbiased industry experts is a time-honored way to build brand trust through earned media, high-quality content, or special events. Influencer relations is a logical extension of media relations , but less transactional and more collaborative. Bylined content.

B2B 136

B2B Brand Branding Trade Shows 136

Rock the Status Quo

MAY 4, 2015

Motives are similar – a chance to publish a guest post or article – but many tend to follow an all-too-common, copy and paste template that reveals their true purpose behind the pitch. It’s not a practice exclusive to public relations specialists like it used to be. Why do I write about backlink pitches in a PR blog?

SEO 100

SEO Pitching Small Business Agency 100

Garrett Public Relations

FEBRUARY 28, 2024

Some companies seem to get in their own way when it comes to earning media coverage. As someone who has spent much […] The post Getting Featured: Six Tips to Secure More Media Coverage for Your Business appeared first on Garrett Public Relations. I’ve seen it time and again. And if so, WHY would they do that?

Media 159

Media Report Company Publicity 159

Bad Pitch Blog

DECEMBER 15, 2014

It''s ironic to note the math of an algorithm is being used to generate the words of a newspaper article -- 108 of them in the above example. But you should know that people are composing auto complete song lyrics and getting robots to write fiction. In another example, the AP uses a tool called Wordsmith to help fill their pages.

Newspapers 77

Newspapers Customer Service Google Journalism 77

Critical Mention

MAY 21, 2020

Social media is a great place for fans to form groups to share sports articles, discuss games and talk about athletes. Even before the pandemic, fans used social media as a way to communicate with other fans and as an outlet to exchange competitive banter. Priscilla is the marketing coordinator for Critical Mention.

Sports 111

Sports Social Media Media Groups 111

Stuart Bruce

JUNE 24, 2015

Last week I spent two fantastic days with Mynewsdesk at its FutureComms15 conference and then the following day at a content marketing master class with the Content Marketing Institute’s Robert Rose. Public relations has always been a media neutral discipline.

Advertising 60

Advertising Advertising Content Marketing Case Study 60

Critical Mention

SEPTEMBER 19, 2019

With the changing media landscape, the ability to earn coverage requires that much more creativity! One of the biggest trends we’re seeing is a shift towards Opinion articles. Get a closer look at the most robust media monitoring and intelligence platform in the industry by scheduling a free, custom demo. SCHEDULE A DEMO.

Agency 79

Agency Marketing Media SEO 79

Sword and the Script

FEBRUARY 28, 2017

Suffice to say, those editors know what’s best for their news site, but if we put the relationship between PR and media aside, I don’t think who puts pen to paper is the precise issue here. See these related posts: Marketing Strategy: The Looming Knowledge Crisis. Why Content Marketing and Public Relations Need Each Other.

Leadership 60

Leadership B2B Pitching Technology 60

The Hoffman Agency

JUNE 4, 2019

And public relations agencies have been forced to rethink the way they work with their partners and clients to help them find the best way to generate and proliferate their content. So how can a company create a media buzz without journalists writing it for them? By becoming a source for the media.

Media 34

Media Content Marketing Company Agency 34

Critical Mention

JANUARY 24, 2020

Either way, such news motivates people to share their opinions and political preference on social media and on comment sections of online articles. Those types of “organic” coverage are considered earned media : publicly gained content that is written about you or your brand without paid promotion or advertising.

Radio 101

Radio Media Television Social Media 101

Rock the Status Quo

DECEMBER 16, 2015

If it’s a PR publication and you are submitting a byline article, I don’t ask. SEO and snippet requests would fall outside of that media relations area and is a bit delicate. If you are writing content for SlideShare, it automatically creates a transcript of your content. I’m a guest.

Social Media 100

Social Media How To SEO Media 100

Critical Mention

DECEMBER 3, 2019

Have you ever clicked on an interesting article that refers to your industry or brand, only to find that you could not finish reading it unless you have to make a one-time purchase or sign up for a paid subscription? Priscilla is the marketing coordinator for Critical Mention. Fortunately, there’s a solution. Share Tweet Share.

How To 90

How To Journalism Radio Newspapers 90

Critical Mention

NOVEMBER 18, 2019

If you get continuous alerts that an online publication is promoting your brand in their blog posts, consider returning the favor by sharing their posts or mentioning them in your articles if relevant. Get a closer look at the most robust media monitoring and intelligence platform in the industry by scheduling a free, custom demo.

Viral 70

Viral Radio Media Sports 70