Sword and the Script

APRIL 22, 2017

Electronic communications have made writing so easy that we don’t put as much thought or effort into the task anymore. At least not to the degree we did when we had to sit in front of a typewriter or hand write a note with a bottle of white-out nearby. Email has made our writing lazy. 1) Words matter in communication.

Writing 62

Writing B2B Analytics Reputation 62

Burrelles Fresh Ideas

JANUARY 9, 2024

Search and Monitor Monitoring enables brands and PR agencies to track earned media wins, be aware of up-to-date industry insights, and even keep tabs on competitors from the news (print and online), blogs, social media, and broadcasts in near real-time. If one thing is certain, technology and the media will continue to change.

Pitching 96

Pitching Print Measurement Report 96

B2B PR Sense

JANUARY 5, 2018

A solid PR campaign has the power to bolster your brand. Among its benefits, PR can build relationships with the public, boost brand awareness, increase your credibility, and create loyal customers. If PR can do so much for a brand, why don’t more brands use public relations to begin with?

Crisis Management 238

Crisis Management B2B Reputation Advertising 238

Newsfile

FEBRUARY 28, 2024

Media monitoring involves systematically tracking and analyzing media content (such as news articles, social media posts, and broadcast segments) related to a specific brand, industry, or topic. Media monitoring tools scan various sources (print, online, social media, TV, radio) for mentions of specific keywords or brands.

Viral 52

Viral Crisis Communications SEO Reputation 52

ImPRessions - Crenshaw Communications

MAY 4, 2017

Timely, authoritative and well-written bylined articles – contributed pieces for business and trade publications – can elevate a B2B public relations effort exponentially, if executed correctly. How hard is it to write some short articles on a subject you know well? Write for the audience.

B2B 136

B2B Guidelines Writing Pitching 136

Contently - Strategy

NOVEMBER 3, 2021

When a brand is behind a story, there’s bias involved. I treat every story as a valuable source of information for readers—and a valuable gateway to a brand.” Whether I’m penning a reported piece, ghostwriting, or composing a blog post for a brand, there are a few fact-checking measures I always take.

Content Marketing 144

Content Marketing Marketing Viral Study 144

Sword and the Script

OCTOBER 5, 2021

Users can track direct and indirect brand mentions, hashtags, influencers and keywords, keep tabs on competitors and industry trends, gather key consumer insights, and discover the most relevant and engaging influencers.”. What does it mean for customers of either brand? Muck Rack adds print monitoring through LexisNexis.

Software 156

Software Tools Print Technology 156

Presspage

NOVEMBER 20, 2018

Not long ago, a brand newsroom editor pushed positive but often bland, corporate-toned pieces to the brand’s newsroom. And while each company may have a different purpose or strategy for the newsroom, the ultimate goal remains the same — to communicate on behalf of the brand to its external audiences.

Brand 60

Brand Branding Journalism Product Launch 60

PR Fuel

DECEMBER 21, 2021

They go on to add that press releases are their most trustworthy source when it comes to brand-related information. In this article, we’re going to address everything you need to understand about press releases. These days, most people get their news from online sources instead of print or broadcast media.

Engineering 52

Engineering Writing Web Google 52

Cision

MARCH 16, 2016

So where do you begin in engaging influencers who could write about your brand or quote you in an article? Who doesn’t love it when someone shares their articles on social media? You should also become a regular reader so you get to know the types of content they write and leave thoughtful comments on their posts.

How To 120

How To Energy Print Mobile 120

PR Fuel

NOVEMBER 20, 2020

Read on to learn the 7 most important factors of developing a PR campaign that will boost your brand and carry your company into the future. For example, are you hoping to boost sales or are you trying to build brand recognition and trust? If you’re hoping to build brand recognition and trust, what avenues will you take to do so?

Radio 65

Radio Print Writing Consumer 65

ImPRessions - Crenshaw Communications

FEBRUARY 2, 2016

It may be vanilla, but the healthy aging story just writes itself. It’s also the age range featured in health and medical articles about ailments from arthritis to erectile dysfunction. Cam recently appeared in jungle print courtesy of Versace, while Manning sported a conservative blue Zegna suit. The health angle.

Sports 149

Sports Fashion Print Pitching 149

Flack's Revenge

AUGUST 9, 2016

My recent posts have explored how publishers are working with social platforms to expand audience and adapt story telling formats (see Publishers & Platforms In a Relationship , and Platforms as Publishers: 6 Key Takeaways for Brands ). Part of this was determining which articles out of the 1000 daily stories should get an extra boost.

Viral 120

Viral Data Web Trends 120

Sword and the Script

JUNE 18, 2019

I culled through the answers pulling out as many as possible that were fit for print and listed them below. 10) “Write and create content for internal and external audiences about my company.”. 10) “Write and create content for internal and external audiences about my company.”. 12) “Write for businesses.”.

Employee 150

Employee Print Writing Survey 150

Presspage

FEBRUARY 10, 2020

Write a snappy email subject line that will grab attention, but stay away from clickbait. Instead of including a full press release, consider writing just a paragraph or two about why this story is right for their publication or website, and then offering an interesting spokesperson for an interview or invite the journalist to your event.

Pitching 78

Pitching Advertising Advertising Product Launch 78

ReimaginePR

JULY 11, 2016

Do you ever wonder how great brands manage to post so much relevant, awesome content as often as they do? At its heart, it’s a conversation between your brand and its audience (or potential audience). Just like your brand’s story, these conversations and messages need to be authentic and genuine. Social media posts.

Content Marketing 120

Content Marketing Marketing Strategy Writing 120

Reputation Us

APRIL 18, 2017

I’m not here to say stop writing news releases. I am here to say write fewer, better ones and spend more time leveraging your best kept secrets – your thought leaders. Balance this with what you feel comfortable putting your brand stamp on. Here are three quick tips to get your thought leadership marketing in motion.

Leadership 83

Leadership Print Training Radio 83

Cision

JUNE 2, 2017

Most recently, Suki was recognized as a leader in the industry and joined the Forbes Agency Council, where she shares expert articles and insights. I also love writing. What are the biggest PR and marketing mistakes brands make, and how can they avoid them? Do you know what your unique selling point is?

Travel 243

Travel Agency Social Media Print 243

Cision

JUNE 29, 2015

This is a guest post by Jeremy Bamidele , a brand strategist, publicist and adjunct professor at Rancho Santiago Community College District. Jeremy is also a nationally syndicated journalist and writes for Huffington Post. Moreover, articles are being formatted to better accommodate the small screen size of phones.

Comparison 120

Comparison Television Print Social Media 120

Critical Mention

FEBRUARY 27, 2020

After 15 years working on air in the Philadelphia market, I decided to utilize my experience in the media industry to help obtain major media placements for spokespeople and brands. In the past brands/companies controlled the message and that message could be strategically placed in the media. Staying consistent in the media is key.

Journalism 78

Journalism Social Media Radio Fashion 78

Beyond PR

MAY 11, 2016

To get there, though, you need to tell your brand story in a creative way. Start with these five steps to write a script that impresses viewers and converts leads. Write to Your Soundbites, Touch Your Video and Let It Go. Writing for video is different than drafting a piece of content. You interviewed people for a reason.

Video 40

Video Writing Marketing Case Study 40

PR Fuel

AUGUST 7, 2018

Write the release first, edit it later. Keep the release looking good with solid writing and formatting. Never Write a Press Release Without a Plan. When it comes to press release writing, it’s easy to see it as just another task filling up your to-do list. What should you write next? Craft a great headline.

Writing 40

Writing How To Report Comparison 40

Cision

MARCH 22, 2016

Your brand may have a good story, but if you’re not catching journalists’ attention with your pitch, it won’t get covered. When you start to become blasé and complacent about your writing, that’s when you stop doing such a good job. Uninteresting subject lines made worse by very bland writing of the pitch synopsis.

Newspapers 120

Newspapers Pitching Interviews Writing 120

ReimaginePR

MAY 9, 2016

That’s why I’ve decided to spend time discussing the concept of why you can’t fake authenticity in today’s article. By the end, you’ll learn how to be your most authentic self so your customers will fall in love with you and your brand for real. And this goes for in-print and online. Check it out! Click Here. Close Mindedness.

Writing 120

Writing Storytelling Brand Branding 120

Sword and the Script

JANUARY 31, 2023

Factmata uses AI to identify and track narratives online through articles, blogs, tweets and other social chatter, highlighting the ones that could either help or hurt brand reputation and value.” Social media tools offer AI to write social media posts. Email tools will offer AI to help write emails. What does it do?

Software 78

Software Case Study Technology Tools 78

Beyond PR

MARCH 22, 2018

“Don’t pay any attention to what they write about you. Maybe you got some decent pick up and had your story featured in an article. Once located, these articles would be clipped out like store coupons and added to books (yes – that’s why we still call them “clip books”!) Just measure it in inches.”

Media 75

Media Radio Newspapers Print 75

Cision

NOVEMBER 30, 2015

In their book, “Think Like a Freak,” Stephen Dubner and Steven Levitt describe an group of marketers who assert that video advertising is four times as effective as their print advertising. This success may obfuscate another key reason that people choose to interact with brands, particularly on social media: customer care.

Social Media 120

Social Media Facebook Print Advertising 120

Critical Mention

AUGUST 5, 2018

Follow her for a fantastic collection of industry articles from around the web. Follow her for links to informative articles and Q&A sessions details. Shonali’s speciality is strategically increasing growth, helping brands bring big ideas to life through social PR. Sarah Evans. prsarahevans. Shonali Burke. Peter Shankman.

Twitter 77

Twitter Radio Social Media Print 77

Action PR

MAY 29, 2019

We’re part of the team writing, creating and publishing the mag (along with the football experts at Envee Media ) and we’re super excited that issue two also marks the launch of the Keepers’ Union App as well! For a closer look at Keepers’ Union, ?search search for Keepers’ Union Magazine in the App Store or Google Play.

Banking 40

Banking Print Interviews Google 40

Critical Mention

DECEMBER 3, 2019

Have you ever clicked on an interesting article that refers to your industry or brand, only to find that you could not finish reading it unless you have to make a one-time purchase or sign up for a paid subscription? Early on in her career, she developed a passion for marketing, writing and anything within the communication field.

How To 90

How To Journalism Radio Newspapers 90

Mindful Marketing

SEPTEMBER 19, 2020

Jason, who wrote a guest blog for Mindful Marketing about a smart cane and who was my coauthor on a CommPRO article titled, “How Serving Blind Consumers Creates Competitive Advantage,” is completely blind. Its ‘product features’ back up its brand promise.

Corporate 102

Corporate Consumer Employee Print 102

Critical Mention

JUNE 22, 2017

We pitch traditional media and social media influencers to create content favorable to our names, brands, and reputations. Think about how print, online and broadcast media operate their businesses. They pay journalists, writers and filmmakers to research, write, report, film, and transmit content. For fair use, less is better.

Film 60

Film Print Creativity Internal 60

Critical Mention

JUNE 21, 2017

We pitch traditional media and social media influencers to create content favorable to our names, brands, and reputations. Think about how print, online and broadcast media operate their businesses. They pay journalists, writers and filmmakers to research, write, report, film, and transmit content. For fair use, less is better.

Film 60

Film Print Creativity Internal 60

Beyond PR

JUNE 28, 2016

Ad value is calculated by measuring the column inches (in the case of print) or seconds (in the case of broadcast media) and multiplying these figures by the respective medium’s advertising rates (per inch or per second). For online articles, ad value is typically calculated using audience numbers. An Alternative to Ad Value.

Measurement 73

Measurement Advertising Advertising Agency 73

Sword and the Script

APRIL 1, 2017

Use PR to build a brand and advertising to defend it. The point of that philosophy used to be that, while you can build a brand with advertising, it’s very expensive. Where a few years ago, print was dragging the publishing industry into a morass of unprofitability, today, it is hinting at revival. Then on Just 5,000.

Advertising 62

Advertising Advertising Print Study 62

NewsWhip

JULY 29, 2020

The New York Times and The Washington Post are the most dominant of these publishers by a considerable distance, which makes sense due to their status as premier print institutions. . An Englishman in New York, he is interested in the intersection of PR, brands, and journalism, and the trends and innovation around that.

Local 88

Local Comparison Trends Television 88

Shift Communications

DECEMBER 15, 2016

On the day of the woman’s retirement party there were four broadcast stations and a number of print/online reporters on-site. The story generated millions of positive news impressions for the brand and this truly special employee.”. Client: Print Syndicate. Online, print, broadcast – it all still matters. Client: Blink.

Print 60

Print Media Travel Wireless 60