Sword and the Script

APRIL 2, 2024

And now onward with this month’s PR Tech Sum. >>> Sword and the Script Media can help with B2B marketing, PR and social media. One thing that’s clear: HARO and Shankman made an indelible impression on the PR professionals it served back in the day. >>> Need an extra pair of hands?

Reddit 176

Reddit Software B2B Technology 176

5W PR

DECEMBER 5, 2018

For many companies, social media marketing initially seems to belong exclusively to the business-to-consumer marketplace. However, research into B2B advertising suggests that companies can actually benefit more from social media advertising than they think – particularly if they choose the right platform.

LinkedIn 76

LinkedIn B2B Social Media Marketing 76

Rock the Status Quo

OCTOBER 6, 2015

Today’s stronger focus on social media and content marketing is also bridging the gap between digital experts and traditionalists, link builders and content creators, community managers and customer service. It’s also brought a wider variety of marketers and entrepreneurs into the fold as newbie PR pros.

Digital PR 100

Digital PR Publicity Pitching Social Media 100

Buzzstream

AUGUST 12, 2020

For example, if you were interested in guest posting on the BuzzStream blog but were having a hard time confirming you’ve found the right person, go to LinkedIn, type in BuzzStream, and click on the employees. To double confirm, check the blog itself to see if the person you found has any presence there. . Get your email opened. .

Digital PR 62

Digital PR Pitching Interviews Writing 62

Lauri Pehar Borsh

MAY 27, 2014

Last year, I wrote an article for Jaffe –the legal industry’s full-service PR and marketing agency, entitled Come Out from Behind the Brand. I guess you can call me a traditionalist; I am a huge proponent of staying true to what social media actually means, and how it was originally developed to connect people with people.

Social Media 68

Social Media Media Digital PR Facebook 68

Lauri Pehar Borsh

MAY 27, 2014

Last year, I wrote an article for Jaffe –the legal industry’s full-service PR and marketing agency, entitled Come Out from Behind the Brand. I guess you can call me a traditionalist; I am a huge proponent of staying true to what social media actually means, and how it was originally developed to connect people with people.

Social Media 60

Social Media Media Digital PR Facebook 60

Lauri Pehar Borsh

JANUARY 31, 2014

Originally published on the Jaffe PR Blog on Jan 22, 2014. Jaffe PR is a complete Public Reputation resource, devoted primarily to law firms, legal associations and vendors to the legal market. Legal Brand Journalism™, including media relations and content development, is at the heart of our work for clients.

Social Media 83

Social Media Media Journalism Reputation 83

Rock the Status Quo

AUGUST 11, 2014

Creativity counts when it comes to a media pitch, the headline of your press release and share-worthy blog posts. The larger the company, the bigger the expectations journalists will have of their digital newsroom. I’d also suggest adding social media feeds to it. Digital PR' by CarrieMorgan.

How To 242

How To Survey Resources Social Media 242

Lauri Pehar Borsh

APRIL 30, 2014

One of the advantages of using social media networks for creating new business opportunities is the ability to share great information without having to rely solely on the traditional sales pitch approach. Good information is the lifeblood of social media networking.

Social Media 83

Social Media Pitching Media LinkedIn 83

Landis PR

JANUARY 30, 2024

Note: This is a reposted blog by our Public Relations Global Network Partner, Michelle Lyng, Novitas Communications. For the Photo courtesy of Pixabay original blog, please visit here. More specifically, increasingly, we see PR playing a vital role in supporting the sales funnel, which is inherently more quantitative.

Leadership 105

Leadership SEO Measurement Reputation 105

Landis PR

DECEMBER 18, 2023

Note: This is a reposted blog by our Public Relations Global Network Partner, Amanda Hill – Three Box Strategic Communications. For the original blog, please visit here. How do today’s PR teams keep up? Think about how you can make the most of a PR win. Sometimes all it takes is adding one task to your team’s workflow.

Conference 59

Conference Consumer Social Media Google 59

Rock the Status Quo

OCTOBER 27, 2014

It may not be sexy or glamorous – but if you are integrating digital tactics into your PR, a simple solution to gain visibility for your CEO ( or other leadership executive ) is this: use LinkedIn’s publisher platform. LinkedIn’s on-site blog platform allows a member to post articles on LinkedIn.

LinkedIn 167

LinkedIn Leadership Interviews Digital PR 167

Lauri Pehar Borsh

APRIL 30, 2014

One of the advantages of using social media networks for creating new business opportunities is the ability to share great information without having to rely solely on the traditional sales pitch approach. Good information is the lifeblood of social media networking.

Social Media 60

Social Media Pitching Media LinkedIn 60

Norton's Notes

OCTOBER 13, 2014

Digital PR Budgets. When it comes to the growth of digital PR, 62% of those surveyed reported that their budgets for digital and social media have risen in the last 12 months, while the same number expect budgets to increase in the next year. They talk to others on Twitter and in blogs.

Digital PR 45

Digital PR Trends Training Media Training 45

The Proactive Report

JUNE 18, 2021

This is a good article on the difference. There are many social media management tools you can use to do this – I prefer [link]. You can create your own groups on social media and build a community of engaged followers. Read this article about leveraging Facebook Groups.

Small Business 213

Small Business Fashion Groups Local 213

The Proactive Report

MAY 27, 2017

Upgrade your “press release graveyard ” to an online newsroom with all the features reporters and producers want – facts, articles, blog posts, RSS feeds for categories of content, experts, images, videos etc. Get the Digital PR Tips newsletter each week. Get the Visual Content Guidebook.

Media Relations 127

Media Relations Media Newspapers Radio 127

5W PR

AUGUST 28, 2020

Today, media coverage is an important metric in assessing the success of marketing and communication initiatives. Regardless of the social media platform on which content is relayed, getting the right media coverage brings satisfaction and pride to marketers. Employ Hashtags. Publish Accurate and Relatable Content.

Media 103

Media Exercises Study Social Media 103

Rock the Status Quo

OCTOBER 19, 2015

A tag is when the person mentioning the brand takes the extra step to link their mention to the brand’s social media page, usually through the use of an @ symbol or hashtag. As PR pros, we are responsible for awareness and reputation, and it’s a logical leap to monitoring mentions and crisis control.

Software 100

Software Google Reputation Social Media 100

The Proactive Report

JUNE 17, 2018

This article gives a different perspective and lays out facts not normally known. 2. Listen to social media conversations about the topic : Look for gaps and areas of high interest. Don’t slap a stock image on a blog post just because you know you need an image. Get the Digital PR Tips Newsletter.

B2C 157

B2C Study Exercises Sports 157

Stephen Waddington

SEPTEMBER 17, 2019

Print news media under threat is not an exclusive. But what of its future asks Jessica Pardoe in this guest blog. We consume news through TV, mobile apps, PC and social media. Clickbait and advertising excess Media outlets such as The Daily Mail, The Sun, and The Mirror flourish in digital and print.

Print 60

Print Newspapers Media Advertising 60

Scott Public Relations

JANUARY 24, 2019

But that is changing in the modern era of digital PR. Several key metrics to keep track of were highlighted by Ilana Plumer in her article “ 6 metrics to track when measuring digital PR.”. Coordinate your social media and PR strategies to take full advantage of this opportunity.

Publicity 45

Publicity Insurance Insurance Healthcare 45

The Proactive Report

SEPTEMBER 21, 2017

Why does anyone read your blog posts or articles? If you are tracking blog readers, you should go go beyond the number of visitors and where they came from. The post Learn to Measure What Matters appeared first on Social Media Strategy | Online PR | Proactive Report | Sally Falkow. REGISTER NOW.

Measurement 113

Measurement Analytics Course Advertising 113

Doctor Spin

MARCH 23, 2023

To clarify these distinctions, I’ve defined the four types of influencer marketing in this blog post. Thank you for reading this article. Please support my blog by sharing it with other PR- and communication professionals. For questions or PR support, contact me via jerry@spinfactory.com.

Marketing 52

Marketing Tools Blogging Advertising 52

Doctor Spin

MARCH 20, 2023

With so many articles being pumped out daily, I haven’t felt the need to add much hype unless I’ve got a perspective worth adding. By utilizing chatbots on websites, social media platforms, and messaging apps, companies can engage with their audience around the clock, answering queries and offering tailored recommendations.

Corporate 52

Corporate eBook Tools Data 52

Doctor Spin

DECEMBER 20, 2023

Think about it for a second: In this blog post, I’ve given you an overview of what’s been said elsewhere on this topic. Articles, seminars, publicity, and social media updates. Please support my blog by sharing it with other PR- and communication professionals. This is, of course, stupid.

Brand 52

Brand Branding eBook Resources 52

Solo PR Pro

APRIL 6, 2021

Yes, it means my in-box is constantly clogged up with a lot of random articles that are of little importance, but deleting them is a small price to pay for those gems that offer a unique opportunity for engagement. Leave your response in the comments section below or tag us on social media using #solopr.

Tools 89

Tools Google LinkedIn Leadership 89

5W PR

APRIL 8, 2021

Communication has been dramatically changed by social media. With companies still trying to figure out the best way to utilize the power of social media platforms, one of the most well-known marketing tools has transformed its original purpose. appeared first on NY PR Agency 5W Public Relations Blog - 5WPR.

Engineering 128

Engineering Writing Social Media Tools 128

Landis PR

JANUARY 22, 2024

Note: This is a reposted blog by our Public Relations Global Network Partner, Anni Kosunen, Ellun Kanat. For the original blog, please visit here. The headline in the first draft of this article was “CMOs, can you justify the importance of communication and defend your position?” Let’s be honest. And that made me yawn, too!

Measurement 59

Measurement Communications Crisis Communications Crisis 59

PR Conversations

NOVEMBER 22, 2023

Thanks go to João Duarte for providing this ‘reflexive moment’ by noting the 15-year anniversary since publication of a PRC article ‘grilling’ James Grunig. Yet the rapid growth in global use of the Internet, followed by popularity of social media platforms, gave rise to blogging, citizen journalism, and user-generated content.

Education 52

Education Reputation Leadership Technology 52

Buzzstream

APRIL 25, 2024

For the Result type, choose “News” and “Blogs.” For instance, social media marketing is still digital marketing, a space we play in. If I saw more link building or digital PR terms, this would be even better. For instance, I once built a link from a CBD blog. Under How Many, choose “All results.”

Brand 62

Brand Branding How To SEO 62

ImPRessions - Crenshaw Communications

AUGUST 23, 2017

Do you work in digital PR? The difference between digital PR and “traditional” PR is fuzzy, yet worth examining, because it has transformed our profession in so many ways. In some ways PR hasn’t changed that much. We still prize earned media stories that appear in brand-name media outlets.

Digital PR 168

Digital PR SEO Storytelling Analytics 168

PR News

OCTOBER 16, 2017

When Facebook’s Sheryl Sandberg took a trip to DC last week to assure politicians that Facebook was taking serious the claims about Russian meddling in our elections, it was referred to as a “PR Blitz” by The New York Times, which also mentioned in the NY Times article that the social network hired three crisis… Continued.

Reputation 79

Reputation Media Crisis Facebook 79

Buzzstream

DECEMBER 17, 2020

From pitches to landing coverage and everything in between, Digital PR can be done without a single tool. home decor trends’ before clicking ‘Search; You’ll then be shown all of the top-performing content for the subject area and can rank it by the total engagement by social media platform or overall. Answer the Public.

Digital PR 161

Digital PR Tools Pitching Film 161

Buzzstream

FEBRUARY 3, 2021

I was clueless about the world of Digital PR and what it entailed – until I landed in the industry myself. Unlike its traditional PR counterpart, Digital PR is also conducted with SEO in mind and one of the key aims of outreach is to gain linked coverage on online news publications.

Digital PR 170

Digital PR Industry Strategy Film 170

Prohibition

APRIL 17, 2017

While we do ‘the traditional stuff’ very well indeed, we’re constantly pushing the boundaries of what you would expect from a PR agency. So that involves lots of exciting things like online community building, social media listening, brand audits, online crisis management, content marketing and video seeding.

Agency 48

Agency Crisis Management Fashion Social Media 48

Sword and the Script

MARCH 11, 2017

As it is every week, below you’ll find three articles, I’ve vetted, highlighted and recommend for your perusal. A little more than a year ago, I recommended four Chrome extensions for digital PR professionals and episode #75 of the Growth Marketing Toolbox podcast by Nicholas Scalice tipped me off to a few more.

Tools 68

Tools Marketing Advertising Advertising 68

Doctor Spin

DECEMBER 4, 2023

Social media logic is not too different—but amplified. In this blog post, social media logic refers to the media effects that social media platforms have on communication and content dissemination. From a theoretical perspective, they’re both forms of media. Popularity. Connectivity.

Social Media 52

Social Media Media eBook Technology 52