Prohibition

OCTOBER 19, 2022

As always, we’ve been keeping our eye out for some exciting and stand-out social media and PR campaigns. We were definitely spooked by this one, but it’s a great example of how a simple but effective stunt can lead to great coverage both in national media and on social media. Let’s take a look!

Social Media 118

Social Media Fashion Media Travel 118

The Proactive Report

JANUARY 6, 2016

In a recent article Joe Pulizzi of CMI offered 5 reasons why content marketing efforts fail to hit the mark. This is a mistake that Digital PR practitioners should not fall prey to – after all PR as a discipline is about creating conversations. Digital PR content is not a sprint, it’s a marathon.

Digital PR 100

Digital PR Corporate Groups Training 100

The Proactive Report

JANUARY 6, 2016

In a recent article Joe Pulizzi of CMI offered 5 reasons why content marketing efforts fail to hit the mark. This is a mistake that Digital PR practitioners should not fall prey to – after all PR as a discipline is about creating conversations. Digital PR content is not a sprint, it’s a marathon.

Digital PR 100

Digital PR Corporate Groups Training 100

The Proactive Report

JANUARY 6, 2016

In a recent article Joe Pulizzi of CMI offered 5 reasons why content marketing efforts fail to hit the mark. This is a mistake that Digital PR practitioners should not fall prey to – after all PR as a discipline is about creating conversations. Digital PR content is not a sprint, it’s a marathon.

Digital PR 100

Digital PR Corporate Groups Training 100

The Proactive Report

OCTOBER 30, 2023

Example: As a nutrition expert, write an informational 600-word article about why women over 35 need to eat a healthy diet that will help improve their health. For example, if you are the CRM software space, is your brand mentioned in articles about new CRM features or comparisons of CRM systems? Use subheads and bullet points.

Trends 182

Trends Marketing Wikipedia Reddit 182

5W PR

MARCH 29, 2024

Capitalizing on media exposure Savvy PR moves such as well-drafted press releases and clever media outreach can nab placements in high-traffic publications and websites. Articles spotlighting the products or brand story can act as a springboard, shooting organic traffic to an e-commerce store.

Fashion 78

Fashion Content Marketing Consumer Social Media 78

5W PR

DECEMBER 5, 2018

For many companies, social media marketing initially seems to belong exclusively to the business-to-consumer marketplace. However, research into B2B advertising suggests that companies can actually benefit more from social media advertising than they think – particularly if they choose the right platform.

LinkedIn 76

LinkedIn B2B Social Media Marketing 76

Sword and the Script

APRIL 2, 2024

And now onward with this month’s PR Tech Sum. >>> Sword and the Script Media can help with B2B marketing, PR and social media. One thing that’s clear: HARO and Shankman made an indelible impression on the PR professionals it served back in the day. >>> Need an extra pair of hands?

Reddit 176

Reddit Software B2B Technology 176

Rock the Status Quo

OCTOBER 6, 2015

Today’s stronger focus on social media and content marketing is also bridging the gap between digital experts and traditionalists, link builders and content creators, community managers and customer service. Anyone can create content, blog and launch a new social media page. It’s refreshing.

Digital PR 100

Digital PR Publicity Pitching Social Media 100

Lauri Pehar Borsh

MAY 27, 2014

Last year, I wrote an article for Jaffe –the legal industry’s full-service PR and marketing agency, entitled Come Out from Behind the Brand. I guess you can call me a traditionalist; I am a huge proponent of staying true to what social media actually means, and how it was originally developed to connect people with people.

Social Media 68

Social Media Media Digital PR Facebook 68

The Proactive Report

APRIL 15, 2023

This is similar to the shift that occurred with the introduction of social media almost 20 years ago. And once again the PR community is wary of this new technology and hesitant to adopt it. And yet it can help create better content, improve targeting, and increase PR effectiveness.

Social Media 130

Social Media Measurement Tools Data 130

Buzzstream

AUGUST 12, 2020

For example: Guest post outreach: Share two of your recent articles that have been published in relevant and quality outlets. . Is your brand easily accessible on all social media platforms, sharing new content at least once a week? . The post Make These 4 Edits To Your Digital PR Outreach appeared first on BuzzStream.

Digital PR 62

Digital PR Pitching Interviews Writing 62

Lauri Pehar Borsh

MAY 27, 2014

Last year, I wrote an article for Jaffe –the legal industry’s full-service PR and marketing agency, entitled Come Out from Behind the Brand. I guess you can call me a traditionalist; I am a huge proponent of staying true to what social media actually means, and how it was originally developed to connect people with people.

Social Media 60

Social Media Media Digital PR Facebook 60

Sword and the Script

JANUARY 21, 2017

As it is every week, below you’ll find highlights from three carefully vetted articles that deserve to be read in their entirety. There are media disruptions, and there are media crises,” according to Ashley Deibert , vice president of marketing for IQ Media. The digital landscape just changes too fast. Talk to Us!

Social Media 60

Social Media Crisis Marketing Media 60

Lauri Pehar Borsh

JANUARY 31, 2014

Legal Brand Journalism™, including media relations and content development, is at the heart of our work for clients. As we all know by now, a vast majority of today’s professionals are active on a multitude of social media networks — for personal and, with increasing frequency, business purposes.

Social Media 83

Social Media Media Journalism Reputation 83

Lauri Pehar Borsh

APRIL 30, 2014

One of the advantages of using social media networks for creating new business opportunities is the ability to share great information without having to rely solely on the traditional sales pitch approach. Good information is the lifeblood of social media networking.

Social Media 83

Social Media Pitching Media LinkedIn 83

Rock the Status Quo

AUGUST 11, 2014

The larger the company, the bigger the expectations journalists will have of their digital newsroom. This month’s issue of PRSA Tactics has an article by Business Wire’s Ibrey Woodall called “Delivering News That Media Can Use.” I’d also suggest adding social media feeds to it.

How To 242

How To Survey Resources Social Media 242

Lauri Pehar Borsh

APRIL 30, 2014

One of the advantages of using social media networks for creating new business opportunities is the ability to share great information without having to rely solely on the traditional sales pitch approach. Good information is the lifeblood of social media networking.

Social Media 60

Social Media Pitching Media LinkedIn 60

Rock the Status Quo

OCTOBER 27, 2014

It may not be sexy or glamorous – but if you are integrating digital tactics into your PR, a simple solution to gain visibility for your CEO ( or other leadership executive ) is this: use LinkedIn’s publisher platform. LinkedIn’s on-site blog platform allows a member to post articles on LinkedIn.

LinkedIn 167

LinkedIn Leadership Interviews Digital PR 167

Norton's Notes

OCTOBER 13, 2014

Digital PR Budgets. When it comes to the growth of digital PR, 62% of those surveyed reported that their budgets for digital and social media have risen in the last 12 months, while the same number expect budgets to increase in the next year. Digital people learn through experimentation.

Digital PR 45

Digital PR Trends Training Media Training 45

The Proactive Report

JUNE 18, 2021

This is a good article on the difference. There are many social media management tools you can use to do this – I prefer [link]. You can create your own groups on social media and build a community of engaged followers. Read this article about leveraging Facebook Groups.

Small Business 213

Small Business Fashion Groups Local 213

Landis PR

JANUARY 30, 2024

Other ways to measure brand recognition is through share of voice in media or on social media. Most well-run marketing and public relations functions start evaluating from the beginning, quantifying aspects like article sentiment and contributor voices.

Leadership 105

Leadership SEO Measurement Reputation 105

The Proactive Report

JUNE 26, 2017

Create original visual content that journalists, influencers, speakers and analysts can use in their articles, posts and presentations. Get the Digital PR Tips Newsletter. The post Content, Links & Influencers appeared first on Social Media Strategy | Online PR | Proactive Report | Sally Falkow.

Google 149

Google Guidelines SEO Digital PR 149

Landis PR

DECEMBER 18, 2023

Think about how you can make the most of a PR win. If you land a brand mention in a news article, share it from the outlet to your brand’s social media with a sentence or two of bonus context. Sometimes all it takes is adding one task to your team’s workflow.

Conference 59

Conference Consumer Social Media Google 59

Prohibition

JANUARY 31, 2023

Social listening might sound like it’s just a social media tool – but it is much more powerful than that! Social media listening analyses online conversations to identify what’s being said about a brand across various digital platforms. Get in touch today to find out how we could help you.

How To 62

How To Analysis Comparison B2C 62

The Proactive Report

JULY 1, 2016

Content curation is a vital part of social media content strategy. The downside is that it is one of the most time-consuming part of being a social media manager. Once again Sendible – in my view the best social media management dashboard available – has solved the problem. It all takes time.

Social Media 140

Social Media Engineering System Leadership 140

Prohibition

FEBRUARY 2, 2023

Knowing what your audience is looking for there and then, allows you to plan online content that answers your customers needs and draws them in such as new service pages, bespoke whitepaper, or a digital PR campaign to build more links. Further playing to Google’s trust guidelines – a key ranking component.

Trends 62

Trends SEO Viral Social Media 62

Cision

JULY 28, 2015

For PR firms, social media monitoring has become an essential part of a successful agency’s offering. But without the right tools, it’s impossible to scale media monitoring services as the business grows. Natalie spent three hours each day monitoring social media for clients. “I

Media 120

Media Viral Newspapers Digital PR 120

The Proactive Report

OCTOBER 26, 2017

Hats off to investment research and rating firm Morningstar and their marketing and PR staff for doing just that today. The Wall Street Journal published an article this morning with the headline The Morningstar Mirage. The article takes issue with the Morningstar rating system of mutual funds that many investors rely on.

Brand 100

Brand Branding System Google 100

Buzzstream

DECEMBER 5, 2019

Success in link building and digital PR comes from personalization. . What did the writer not mention in their article? Reading through writers’ older articles, bios, and personal websites can paint a full picture of what a writer covers. Question #3: Have I analyzed my potential publisher’s social media?

Pitching 87

Pitching Examples Social Media Trends 87

The Proactive Report

MAY 27, 2017

Upgrade your “press release graveyard ” to an online newsroom with all the features reporters and producers want – facts, articles, blog posts, RSS feeds for categories of content, experts, images, videos etc. Get the Digital PR Tips newsletter each week. Get the Visual Content Guidebook. Fo llow me on Twitter.

Media Relations 127

Media Relations Media Newspapers Radio 127

The Proactive Report

JUNE 30, 2015

The eMarketer article suggests that tech tools are the answer to this problem. A good social media dashboard is essential. Social Media Strategy Template. Get our Digital PR Tips newsletter. Could there be a correlation here? Tech Tools. And they certainly are a part of the puzzle. 626 793 4911.

Tools 100

Tools Strategy Content Marketing Measurement 100

The Proactive Report

DECEMBER 31, 2017

I’ve seen several webinars and articles this week about the rise of earned media in the marketing mix. This is very good news for PR practitioners. But as more agencies not familiar with the ethos of media relations jump on this bandwagon there are some possibilities that concern me. Forrester Research).

Media 0

Media Media Relations LinkedIn Digital PR 0

The Proactive Report

JUNE 20, 2015

Writing a press release and posting it on the wire doesn’t get your media coverage anymore. In fact, according to the 2015 Cision Social Journalism Study only 6% of PR pros still do that. Journalists are very active in social media and Twitter in particular. Get my Digital PR Tips Newsletter.

Twitter 100

Twitter Media Relations How To Media 100

The Proactive Report

JUNE 17, 2018

This article gives a different perspective and lays out facts not normally known. 2. Listen to social media conversations about the topic : Look for gaps and areas of high interest. Get the Digital PR Tips Newsletter. There is a ton of content about how bad palm oil production is. Need help with your content?

B2C 157

B2C Study Exercises Sports 157

5W PR

AUGUST 28, 2020

Today, media coverage is an important metric in assessing the success of marketing and communication initiatives. Regardless of the social media platform on which content is relayed, getting the right media coverage brings satisfaction and pride to marketers. Employ Hashtags. Publish Accurate and Relatable Content.

Media 103

Media Exercises Study Social Media 103

Rock the Status Quo

OCTOBER 19, 2015

A tag is when the person mentioning the brand takes the extra step to link their mention to the brand’s social media page, usually through the use of an @ symbol or hashtag. As PR pros, we are responsible for awareness and reputation, and it’s a logical leap to monitoring mentions and crisis control.

Software 100

Software Google Reputation Social Media 100