Onclusive

AUGUST 9, 2021

Measuring the effectiveness of internal communications is an interesting PR problem that has often been debated by experts. Read up to learn more about measuring internal communications and how internal communications will continue to change in coming years. Media Measurement. Multimedia Development & Visual Storytelling.

Training 370

Training Media Training Reputation Crisis Communications 370

ImPRessions - Crenshaw Communications

JANUARY 5, 2017

Here are the top new trends that are accelerating change in the practice of public relations and challenging old-timers as we move into 2017. Today’s PR programs are less about selling and more about telling… stories that engage prospects or customers, and visual storytelling is hotter than ever.

Trends 124

Trends SEO Leadership Print 124

Onclusive

DECEMBER 6, 2019

It’s critical to keep up with the latest trends, technologies, and methodologies so that your company doesn’t miss opportunities and get left behind. . PRNEWS Crisis and Measurement Summit. Spend two days mastering the latest and greatest in Communications Measurement. The world of marketing and PR evolves rapidly.

Conference 329

Conference Marketing Case Study Measurement 329

Onclusive

JUNE 21, 2017

Hosted by Deirdre Breakenridge of Pure Performance Communications , and joined by fellow panelists Shonali Burke and Shannon Furey , the panel covered emerging PR trends including how corporate storytelling has changed in recent years and what PR professionals must learn to sustain their careers. Fact: PR is often a fire drill.

Storytelling 329

Storytelling SEO Community Engineering 329

Onclusive

OCTOBER 10, 2017

New features include a fully customizable dashboard with unlimited widgets, competitive analysis, broadcast monitoring, & Trends TM. Since 2012, AirPR Software has provided PR and content marketing professionals with reporting and analytics that actually matter to the C-Suite and core stakeholders. Workflow-driven Navigation.

Software 207

Software Analysis Comparison Trends 207

Cision

DECEMBER 6, 2017

PR has evolved to become more marketing-centric, but content silos and measurement have remained stagnant. When the same PR executives from USC Annenberg School of Communication and Journalism’s 2017 Global Communications Report were asked about the future of PR — 88 percent believe digital storytelling is the most salient trend.

How To 223

How To Marketing Storytelling Measurement 223

Onclusive

JANUARY 25, 2019

PR and content marketing are rapidly evolving with new access to data and insights, new methods of measurement and more channels to reach your audience than ever. Staying on top of the latest trends, technologies and strategies is paramount. Public Relations Society of America (PRSA) International Conference. ContentTECH Summit.

Conference 256

Conference Content Marketing Marketing Internal 256

Buchanan PR

NOVEMBER 29, 2023

One of the most impactful social media trends of the year is the rise of social commerce, a subcategory of e-commerce that allows for direct sales through social media platforms. PR professionals can use these insights to refine their messaging, target specific demographics and measure the impact of their campaigns more effectively.

Social Media 80

Social Media YouTube Instagram Trends 80

5W PR

OCTOBER 20, 2023

In today’s diverse and interconnected world, multicultural marketing has become not just a trend but a necessity for businesses aiming to expand their reach and relevance. Be inclusive in the storytelling. Measuring cultural impact Use analytics to measure the impact of multicultural marketing efforts.

Strategy 78

Strategy Marketing Local Groups 78

Prohibition

AUGUST 25, 2023

Through data analytics and advanced targeting techniques, retailers can identify their ideal customers and tailor their marketing messages accordingly. Digital marketing also allows retailers to track and measure the success of their campaigns in real-time. Ready to make your retail brand a success?

Retail 62

Retail Marketing Analytics Social Media 62

Onclusive

SEPTEMBER 20, 2017

PR professionals and communicators, however, have not, as a whole, significantly changed how they measure their success. CMOs and CEOs are starting to ask: Why can’t PR be measured and attributed the way that marketing efforts can? The typical response is that PR ROI and Earned Media are more difficult to measure.

Analytics 170

Analytics Measurement Data Technology 170

Cision

AUGUST 11, 2016

Check out the list below to see what you need to add to your reading list, along with insights from top thought leaders on how to be effective in today’s media landscape and what upcoming trends they see in our industry. Marketers will no longer be able to ignore new technologies and trends, even if they aren’t sure of the application or ROI.

Marketing 0

Marketing Mobile Nonprofit Engineering 0

Prohibition

FEBRUARY 14, 2023

Tech PR also involves securing media coverage and amplifying content through storytelling to reach the right target audience. It requires an understanding of the audiences and industry trends, as well as excellent copywriting skills. 3d hands holding a cell phone and pointing to the screen. neon lights.

Strategy 62

Strategy Brand Branding Technology 62

Konnect Agency

OCTOBER 25, 2023

Use analytics to track the performance of your social and influencer campaigns. Hiding with Trends Instead of Standing Out: While it’s essential to stay current with trends, don’t get lost in the copy-and-paste crowd. Lack of Storytelling: Effective marketing often revolves around storytelling.

Marketing 52

Marketing Pitching Creativity Storytelling 52

Contently - Strategy

NOVEMBER 29, 2023

At Contently, for example, we organize all content within The Content Strategist around our five pillars: Strategy, Digital Transformation, Storytelling, ROI, and Trending. Industry Trends and Insights Stay updated with industry reports, blogs, forums, and news to identify trending topics or perennial themes within your industry.

How To 52

How To SEO Content Marketing Engineering 52

Sword and the Script

AUGUST 1, 2022

DE&I was followed by thought leadership (49%), data & analytics (48%), storytelling (48%), comms strategy (46%), measurement (46%), internal comms (44%) and ESG programs (43%). Most common comms measurement methods. Article: New survey reveals 2018’s hottest PR trends, challenges and tools (Bulldog Reporter).

Survey 132

Survey Communications Measurement Internal 132

Burrelles Fresh Ideas

AUGUST 2, 2023

Television , with its visual storytelling capabilities and wide viewership, remains a powerful tool for conveying messages to a mass audience. Storytelling potential for PR pros Broadcast media also offers a unique advantage in terms of its ability to create emotional impact and deliver compelling stories.

Radio 75

Radio Television Media Local 75

Solo PR Pro

JANUARY 7, 2019

In our Solo PR circles, we often discuss starting with the measurable goal and working backward to develop the campaign to get us there. Our fellow Solo PR Pro Lisa Gerber of Big Leap Creative taught us how to set up a measurable campaign using our smarts and free data from Google Analytics. Crisis Management in the Digital Age.

Trends 45

Trends Google Crisis Management Data 45

PR 20/20

JANUARY 16, 2023

Beyond content, CMI does break it down into other areas, like SEO, social, and measurement. Content Strategist ( @Contently ): A publishing solution with an insightful magazine on “brands, storytelling and the future of content.”. For Search + Analytics , we like…. Readwrite ( @RWW ): Insightful views on the latest tech trends.

Blogging 52

Blogging Marketing Pinterest SEO 52

Sword and the Script

DECEMBER 21, 2021

This means PR pros will need to figure out how to have their clients mentioned in these outlets and learn how to measure their success.”. Brad Marley , Chief Storyteller, Yelram Media . And that requires good data – not only to find the right people and outlets but also to measure the reach and impact of these efforts.

Marketing 215

Marketing Content Marketing Social Media Employee 215

Stephen Waddington

JULY 16, 2021

Trends in professional communication skills 1. Communication as a strategic management and leadership function – influencing with data and audience insight Data analytics Leadership communication Listening Measurement and insight 3.

Publicity 199

Publicity Government Crisis Employee 199

Contently - Strategy

JULY 22, 2021

“We pivoted our storytelling to focus on armchair travel,” explained Robin Bennefield, Marriott International’s editorial director of Marriott creative and content marketing. “It’s a really strong way to measure how deeply people are staying with us and engaging with that content.”

Travel 96

Travel Hotels Storytelling Content Marketing 96

ImPRessions - Crenshaw Communications

JANUARY 30, 2018

” The blog is a reliable source of macro PR information and industry trends. PR teams know Cision from its “day job” – offering PR and marketers media databases and analytic tools – and those functions position it well to cover best practices in easy-reading posts. Authentic Storytelling Project.

Blogging 170

Blogging Writing Creativity Storytelling 170

PRSay

JANUARY 3, 2018

Digital storytelling, social listening and native advertising will all dramatically increase in significance as well, even as blogs maintain an important role in disseminating information. New ways to measure the combined impact of public relations and marketing will likely emerge. Look for more PR shops to say they’re “data driven.”.

Publicity 167

Publicity Social Media Television Measurement 167

Contently - Strategy

SEPTEMBER 27, 2023

In a digital age where audience behaviors shift with each new trend and technological advance, it’s paramount for marketers to introduce their content campaigns directly into the spaces where their target audiences are most engaged. Monitor Performance: Use analytics to track the performance of your next-gen content campaigns.

Content Marketing 52

Content Marketing Storytelling Technology Fashion 52

Stephen Waddington

OCTOBER 3, 2019

Midsize firms bucked the flat growth trend. The rise of the virtual agency is a related trend. They know that with their strength in storytelling, they have a huge opportunity as the only discipline that can achieve a consistent, engaging brand narrative, regardless of channel. PR firms reporting in Euros grew 4.1%

Interviews 115

Interviews Agency Industry Measurement 115

Communications Conversations

OCTOBER 10, 2019

I just read a social media trend post yesterday that claimed 50% of brands would start or plan to start a podcast in 2020. Yes, video storytelling is at an all-time high in terms of interest. We need to bolster our data mining and analytical skills if we’re to get that coveted “seat at the table.”

Brand 79

Brand Branding Survey Conference 79

5W PR

MARCH 16, 2019

When you think of successful set of skills required for a career, the first things that come to mind are research, writing, visual storytelling and analytics. Unlike hard skills, soft skills are intangible and difficult to measure. Then there’s soft skills that you can’t really learn in a classroom. Adaptability.

Pitching 68

Pitching Storytelling Analytics Writing 68

Contently - Strategy

NOVEMBER 22, 2023

Clear objectives will guide your content planning and set the stage for impactful storytelling. And don’t forget to note down what KPIs you’ll use to measure success.) Sign up for our newsletter to receive the latest tips and trends right in your inbox.

How To 52

How To Content Marketing Analysis eBook 52

Sword and the Script

DECEMBER 4, 2018

13) Storytelling the hottest trend in PR in 2018. In January, a survey of communications professionals found most felt the following concepts would be more important to PR in 2018: 79% of respondents said storytelling; 71% said content marketing; and 67% said thought leadership. 42% to maintain or secure additional budget.

Survey 104

Survey Marketing B2B Content Marketing 104

Cision

OCTOBER 16, 2017

Chris Lynch: I think they are, and I think that’s being driven in part by just how granular we can look at communications now due to the technology that we have in place to measure it. What are the big trends you are seeing in that direction? That’s fantastic!” “We Steve Barrett: And get paid a proper wage as well.

Media 202

Media Storytelling Technology Data 202

Cision

JANUARY 19, 2017

Storytelling by recognized, influential people is where PR is heading. How do you measure that success? How does social media and analytics drive your PR strategy? Social media helps us to understand trends, what people are interested in and the news agenda. They can be aspirational stories, relatable or educational.

Social Media 120

Social Media Newspapers Pitching Reputation 120

Stephen Waddington

OCTOBER 3, 2019

Midsize firms bucked the flat growth trend. The rise of the virtual agency is a related trend. They know that with their strength in storytelling, they have a huge opportunity as the only discipline that can achieve a consistent, engaging brand narrative, regardless of channel. PR firms reporting in Euros grew 4.1%

Interviews 60

Interviews Agency Industry Measurement 60

Shift Communications

DECEMBER 11, 2015

There’s been a lot of talk about analytics and data this year, which shows agencies are recognizing its importance. Measurement Continues to Evolve. Tools are getting smarter and faster, but there still is no one source of truth for measurement – and we shouldn’t expect it to magically arrive. Visual Storytelling Accelerates.

Marketing 60

Marketing Mobile Pinterest Analysis 60

Deirdre Breakenridge

OCTOBER 20, 2015

What are the latest tools and trends that I should be bringing my classes and curricula? I resonate with what Valerie Simon tweeted, “A good PR education can change the way you research, question, plan and measure!” How can I improve my teaching to better train my students? What else should I be doing to help students excel?

Education 150

Education Training Course Social Media 150

Onclusive

MARCH 21, 2018

Breaking down silos between Paid, Earned & Owned media through continuous storytelling. The challenge is that these teams frequently continue to be siloed and need a roadmap for continuous storytelling and story marketing. The new continuous storytelling cycle. We are all familiar now with the PESO model.

Storytelling 281

Storytelling Media Infographics Advertising 281

Waxing UnLyrical

MARCH 23, 2016

I enjoyed interacting with the community and learning more about the PR ecosystem and the importance of measurement in PR. From design tools to understanding analytics, measurement and the changing face of PR in the digital era, the Twitterati have definitely been my guiding light. . Since then there was no looking back.

Meeting 40

Meeting Communications Marketing Community 40