Contently - Strategy

OCTOBER 25, 2023

Essential Tools for Content Attribution and Insights: Google Analytics : This free tool offers insights into website traffic sources, user behavior, and content performance, making it easier to trace the journey of visitors touched by content. Use analytics to track changes in audience behavior and adapt content strategies accordingly.

Content Marketing 52

Content Marketing Tools Analytics Agency 52

Contently - Strategy

OCTOBER 4, 2023

To find out, we conducted nine interviews with innovative CMOs to understand what role they see content playing in the marketing strategy. Whether it’s an eBook broken down into infographics, blogs, videos, or social campaigns, we have writers, editors, photographers, videographers, and designers to help you get it done.

Content Marketing 52

Content Marketing eBook Marketing Infographics 52

PR 20/20

FEBRUARY 7, 2023

For example, if a user’s pain points were understanding Google Analytics 4 and how to use it to measure website performance for their job, we’d recommend the following blog posts: What is Google Analytics 4 and How Does it Work? 12 Questions You Should Ask Google Analytics Every Month 2. Source: Tower Electric Bikes 4.

Examples 52

Examples eBook Infographics Analytics 52

Contently - Strategy

NOVEMBER 8, 2023

Infographics: Infographics distill complex information into visually engaging snapshots, enhancing user understanding. Podcasts: Offer podcast episodes that delve into industry trends, expert interviews, and deep insights. Performance Analytics: Measure the impact of your content.

B2C 52

B2C Case Study B2B Content Marketing 52

Solo PR Pro

MAY 10, 2022

As a PR pro, you also need to pay close attention to data and analytics. This could help add substance to your pitch if you're referencing data, interviews or graphics that are already published. Reference an exclusive interview with an executive or the CEO of a company? Provide original reporting and data?

Pitching 58

Pitching Media Journalism Data 58

Landis PR

DECEMBER 11, 2023

Utilize a mix of content types, such as blog posts, videos, and infographics, to keep the audience interested and to cater to different preferences. Use analytics to track engagement, reach, and conversion. Create Engaging Content: Content is the vehicle that carries your brand message.

Strategy 59

Strategy Company Communications Construction 59

The Proactive Report

MARCH 31, 2015

DOWNLOAD THE FULL INFOGRAPHIC OF THE FINDINGS. The Digital Newsroom approach: Reporters are under a lot of pressure and they appreciate finding all the content they need in one place – social content, visual assets to support stories, media contacts and experts they can interview. Brand newsrooms must do the same.

Trends 100

Trends Media Case Study SEO 100

The Proactive Report

MARCH 31, 2015

DOWNLOAD THE FULL INFOGRAPHIC OF THE FINDINGS. The Digital Newsroom approach: Reporters are under a lot of pressure and they appreciate finding all the content they need in one place – social content, visual assets to support stories, media contacts and experts they can interview. Brand newsrooms must do the same.

Trends 100

Trends Media SEO Analytics 100

PR Fuel

MARCH 19, 2021

Your goal is to have the journalist contact you, which may result in a print/online article or TV/Radio interview. Images, videos, and infographics are other effective pictorial illustrations that can bring the story to life. Remember to check analytics to gauge how effective the campaign was. Call to Action.

Small Business 84

Small Business Writing Engineering Infographics 84

Presspage

NOVEMBER 6, 2017

An in-depth interview with your CEO on her vision and goals for 2017 is picked up by several blogs and is widely read by your target audience. Social media: impressions and (new) followers, using tools like Twitter Analytics and Facebook Insights. Number of downloads for offered white papers, videos, infographics etc.

Measurement 97

Measurement Comparison Advertising Advertising 97

5W PR

JUNE 25, 2018

For instance, digital tools like Google analytics can help PR agents to track customer responses to certain pieces of content and adjust future strategies accordingly. For instance, PR companies might interview different members of a business about a certain topic or transform a recent article into video piece or infographic.

Content Marketing 60

Content Marketing Infographics Google SEO 60

MaccaPR

NOVEMBER 20, 2018

“Pictures often boost readership for a story online, and having background information available reduces the need to waste people’s time with basic questions in interviews.” And check out how Hazelden (featured below) prominently offers its spokesperson to the media and then identifies its thought leaders for interviews. #5

Mobile 91

Mobile Corporate Survey Web 91

Shift Communications

APRIL 23, 2015

As the communications industry continues to change and to adapt to digital environments, these are the key skills/specialties that I see as key to communicators: Analytics : The ability and necessity to measure results in a digital environment is stronger than ever. Analytics Careers Learning Public Relations Strategy'

Communications 60

Communications Analytics Infographics Data-Driven PR 60

PR 20/20

MAY 23, 2017

For the latest industry trends, we turn to: Orbit Media Studio : From content marketing, to analytics, to design and everything in between, Orbit Media, co-founded by influencer Andy Crestodina ( @crestodina ), is your one-stop-shop for all-things marketing. KISSMetrics ( @KISSmetrics ): Up-to-date on Google Analytics news and hacks.

Resources 53

Resources Marketing SEO Engineering 53

Waxing UnLyrical

APRIL 18, 2016

There are many ways to form these relationships, such as through direct or indirect interaction, or through content … or through analytics. User-Generated Content Landmines to Watch Out For (Infographic). How to Use Twitter Analytics to Improve Your Engagement. Here are some ideas. ” 2.

Infographics 40

Infographics Analytics eBook Banking 40

Stern + Associates

AUGUST 13, 2014

Creating compelling and convincing content – from articles and interviews, blogs and videos, presentations and events, white papers and newsletters – is the first step. Develop a supporting video or other multimedia tool, such as a chart or infographic, that helps further explain the ideas and/or provides extra, valued-added information.

Leadership 81

Leadership Reputation Measurement Video 81

Journalistics

MARCH 2, 2013

Writing proficiency will be the difference between you getting a second interview and a rejection letter. For example, if you’re using Pinterest images on a blog and driving traffic back and forth in some unique way, this would impress most interviewers. Second, Internship Experience.

Pinterest 52

Pinterest Writing Interviews Social Media 52

PR Fuel

MARCH 17, 2020

It might mean providing quick tips in a video or on an infographic. Giving an interview about how you won the town’s barbecue competition. When the podcast or interview is published, you get free publicity. If you’re pitching an event or an interview with a person, simply adapt the example to fit.

Publicity 62

Publicity Small Business Advertising Advertising 62

Buzzstream

APRIL 10, 2019

If you are gathering data first-hand through surveys, interviews or proprietary data analysis you’ll want to alot at least a few weeks to get everything ironed out. Pull data or facts and create an infographic. Of course, you don’t always have to be so formal. Create a webinar with live Q&A.

How To 125

How To Data Community Groups 125

Beyond PR

DECEMBER 19, 2016

Looking at your blog’s analytics, you can easily see which posts were the most popular. You never know which notes you take from the event can become blog posts, videos, infographics or ebooks. March: Revisit Your Best Content. This is great fodder for future content. Instead, use it to fuel your content.

Content Marketing 40

Content Marketing Marketing eBook Small Business 40

Contently - Strategy

AUGUST 30, 2022

Forming a strategy , executing on topics, interviewing experts , making rounds of edits, promoting on social media, etc. Or you can edit the same blog into an infographic or share pull quotes from the piece on social media. Review your analytics to see which posts are performing well. Repurpose when the data says so.

eBook 145

eBook YouTube Video Social Media 145

Contently - Strategy

APRIL 9, 2024

The stats from a recent white paper you published find new life as a shareable infographic. Repurpose content when the data says so Review your analytics to see which posts are performing well. A few questions to consider asking: Does Google Analytics point to a handful of excellent blog posts driving maximum traffic to your site?

eBook 52

eBook Video YouTube Blogging 52

MaccaPR

MARCH 18, 2015

In this brave new world, marketers are creating their own content – infographics, podcasts, webinars, YouTube videos and more – that are distributed for free via their digital channels. Brian Enderlein , Digital Media, Interactive Marketing & Analytics, 3M. Maura Ryan , Digital Content Marketing Manager, Ameriprise Financial.

Content Marketing 48

Content Marketing Financial Marketing Analytics 48

Critical Mention

MARCH 22, 2019

Images, infographics, GIFs, and interactive videos can breathe new life into your content. For example, repurposing your content into an infographic or video is a great way to reach different audiences on all of your social channels, as the platforms require distinct ways to present content. Incorporate visual elements.

Social Media 62

Social Media eBook Infographics Media 62

MaccaPR

MARCH 7, 2016

If you’re already creating content for the masses — whether an infographic, video, case study, blog post, white paper or e-book — view the newsroom as an aggregator. To help, Mayo created its own news network with all the tools and resources a journalist needs to file a story without personally interviewing a Mayo expert.

How To 48

How To Media Print Real Estate 48

Sword and the Script

MAY 5, 2020

For example, you can find podcasters who have covered your industry, interviewed your competitor’s CEO, or produced an episode about a trend that relates to your company. That’s important because the producers are generally responsible for putting together stories and booking interviews. They’re ceding the field to marketing.”

Pitching 85

Pitching Survey System Technology 85

Contently - Strategy

JULY 31, 2019

Though a lot of media still relies heavily on anecdotal evidence like interviews, opinions, or criticism, marketing lives and breathes data. ” You technically interview people at your company and write Q&As. A longform piece of writing is not snackable, but an infographic posted to social media is snackable.

Content Marketing 111

Content Marketing Marketing Media SEO 111