Landis PR

FEBRUARY 5, 2024

Unleashing the Power: The Advantages of AI in PR The advantages of using AI in PR are manifold: Enhanced Targeting: AI-driven analytics provide deep insights into audience behavior and preferences. Privacy Concerns: AI involves handling large amounts of data and raising privacy and ethical concerns. Required Resources.

Publicity 59

Publicity Privacy YouTube Analysis 59

Prohibition

MARCH 21, 2024

The analytics we can gather from social media platforms can affect the overall success of a social strategy and help businesses make the most out of the time and resources invested into it. AI-technology has the ability to track competitor activity and help brands gain the competitive edge over other businesses.

Social Media 62

Social Media Trends Analysis Media 62

Burrelles Fresh Ideas

JANUARY 23, 2024

Before we look at the intersection of machine learning and psychology, it’s important to consider how the technology can make a difference in PR and marketing campaigns. Well, frankly, technology can only go so far when it comes to understanding human behavior. How can you bridge the human and the technological?

Technology 77

Technology Training Data Consumer 77

Stern + Associates

MARCH 15, 2023

Frameworks for Determining How Emerging Technologies Will Impact Your Business When it comes to looking ahead to the important technology trends of tomorrow, Azeem Azhar , international bestselling author of “ The Exponential Age ” (2021), has built a reputation as one of the tech industry’s most influential futurists.

Technology 96

Technology Ethics Tools Creativity 96

5W PR

JULY 21, 2023

By highlighting their commitment to sustainability, ethical sourcing, and charitable initiatives, variety stores can attract conscious consumers who value socially responsible businesses. Leveraging data and technology To compete with e-commerce giants, variety stores must harness the power of data and technology.

Retail 78

Retail Local Consumer Community 78

5W PR

JANUARY 3, 2024

Consumers are increasingly conscious of eco-friendly practices, cruelty-free products, and ethical sourcing. Interactive and immersive PR Incorporate technology to create virtual experiences. Data-driven insights Leverage data analytics tools to gain insights into consumer preferences, sentiment, and engagement.

Product Launch 78

Product Launch Consumer Community Interviews 78

Wadds Inc.

NOVEMBER 11, 2023

The technology has developed slowly over the past ten years following innovation in data processing and natural language development, but then incredibly quickly in the past 12 months. Transparent data management and security policies are required before the technology can be deployed in commercial applications.

Report 119

Report Publicity Training Policies 119

Prohibition

AUGUST 1, 2023

Andrew Bruce Smith is renowned for his work in AI and its applications in digital communication, social media, SEO, and analytics. From his early days as a journalist in the mid-80s to his current role as a trainer and consultant, Andrew’s career shares great insight into the technological change of AI.

Marketing 62

Marketing Ethics Retail Tools 62

Prohibition

AUGUST 1, 2023

Andrew Bruce Smith is renowned for his work in AI and its applications in digital communication, social media, SEO, and analytics. From his early days as a journalist in the mid-80s to his current role as a trainer and consultant, Andrew’s career shares great insight into the technological change of AI.

Marketing 62

Marketing Ethics Tools Creativity 62

Presspage

JUNE 16, 2023

Human expertise and judgment , and emotional intelligence remain vital for establishing trust, effectively communicating during challenging times, and ensuring the authenticity and ethical standards of IR communications. As AI technology becomes more prevalent, the risk of information asymmetry in financial markets may increase.

Financial 78

Financial System Ethics Data 78

PR in High Definition

DECEMBER 1, 2022

While progress was made in the form of a new five-year work programme to promote climate technology solutions in developing countries, the conference faced widespread criticism for failing to do enough to address the crisis. The IPCC named digital technology as a key enabler of energy efficiency to reduce emissions across multiple sectors.

Energy 62

Energy Engineering Technology Government 62

Sword and the Script

JANUARY 3, 2023

Adaptability: PR is a rapidly evolving field, and PR practitioners must be able to adapt to new trends and technologies in order to be successful. How is technology being used in public relations? Technology is being used in a variety of ways in public relations (PR). That’s like saying the telephone is PR technology.

Interviews 104

Interviews Publicity Technology Social Media 104

Wadds Inc.

FEBRUARY 22, 2023

The CIPR has been at the forefront of exploring the impact of technology on public relations and society over the past 30 years through work on the internet, social media, and most recently AI, data, and machine learning. We’d encourage you to explore the dataset for yourself.

Tools 52

Tools Publicity Analysis Technology 52

PRSay

JANUARY 29, 2018

We are in an age with exogenous challenges, such as social and political complexity, forceful and rapid shifts in the dynamics of business and economics, technological and media disruption, and financial constraints. We always have met our challenges — this is one of the things that has made us great.

Survey 132

Survey Ethics Leadership Financial 132

Burrelles Fresh Ideas

JUNE 6, 2023

One thing is certain, this giant step in the technological revolution is here to stay and only growing more extensive and impactful daily. Content Creation and Curation: AI technologies can assist marketers in creating and curating content. To the average consumer, AI likely snuck up like a mysterious, unknown entity.

Communications 40

Communications Marketing Technology Data 40

Sword and the Script

OCTOBER 4, 2022

The PR technology space can be in some respects, divided into Davids and Goliaths. Here’s one more: Vocus was one of the earliest technology companies in the PR tech space. Muck Rack now has the resources to compete on the same playing field with a modern and homogeneous technology platform. million in a Series A. Perspective.

Technology 81

Technology Company Analytics Writing 81

Stephen Waddington

JUNE 26, 2018

Artificial intelligence (AI), has become a catch all term to describe technology that simplifies a task for a human being. Technology is impacting PR work in a variety of ways, including the simplification of tasks; listening and monitoring; and automation. All professions are being impacted by technology.

Ethics 69

Ethics Analysis Technology Data 69

Shift Communications

MAY 17, 2023

At SHIFT, we’ve often been an early adopter of new technologies in communications (from social media to Google Analytics ). How we use it: with an eye toward our firm’s ethical standards. Compare this to the 4.5 years it took Facebook to hit that milestone. Even TikTok needed nine months. SHIFTers at every level adhere to them.

Publicity 78

Publicity Guidelines Training Transportation 78

Shift Communications

MAY 17, 2023

At SHIFT, we’ve often been an early adopter of new technologies in communications (from social media to Google Analytics ). How we use it: with an eye toward our firm’s ethical standards. Compare this to the 4.5 years it took Facebook to hit that milestone. Even TikTok needed nine months. SHIFTers at every level adhere to them.

Publicity 78

Publicity Guidelines Training Transportation 78

Deirdre Breakenridge

SEPTEMBER 26, 2016

We were able to identify 6 management oriented roles associated with social media (social listening and analytics, online media relations, policy maker, employee recruiter, internal social media manager, and policing) and the specific duties those roles involve. My current research is focused on ethics and internal communication.

Publicity 150

Publicity Policies Social Media Study 150

PR 20/20

JANUARY 31, 2019

Presenters will explore the next frontier in digital marketing transformation, covering topics such as: advertising, analytics, content marketing, email marketing, ethics, robotics, sales, strategy, voice and more. Karen Hao, AI Reporter, MIT Technology Review. Is This AI? How AI Will Change Marketing Forever , Christopher S.

Conference 77

Conference Case Study Marketing Analytics 77

PR 20/20

SEPTEMBER 8, 2021

We will be making new investments over the coming months in talent and technology to advance the agency. Now imagine if every one of those activities could be intelligently automated to some degree with smarter marketing technology. AI is not some abstract thing you see in sci-fi movies. But AI is not just in your consumer life.

Financial 98

Financial Conference Agency Resources 98

Newsfile

DECEMBER 20, 2023

Owl Analytics – applies AI to offer advanced ESG data and analytics, focusing on sustainable and socially responsible investing. Second, privacy and ethics are key concerns. Clarity AI – leverages AI to deliver detailed ESG insights for companies and investment portfolios.

Tools 52

Tools Report Energy Case Study 52

PR 20/20

MAY 8, 2019

Technology will get smarter , intelligently automating traditionally human-powered activities while adding layers of complexity to your martech stack. Brands will need to become more human with greater resources dedicated to listening, relationship building, ethics, empathy, creativity, culture and community. Career paths will evolve.

Agency 84

Agency Enterprise Technology Analytics 84

Newsfile

OCTOBER 24, 2023

Also, you must bolster investor confidence , manage investor expectations and positively influence market perceptions under ethical guidelines and regulatory standards. Utilize Analytics Earnings call analytics provide valuable insights. Practice Effective Communication 7. Handle Regulatory Compliance 9. Stay Updated 11.

Conference 52

Conference Government Retail Analytics 52

Stephen Waddington

JULY 11, 2018

AI has become a catch all term to describe technology that simplifies a task for a human being. Technology is impacting PR work in a variety of ways, including the simplification of tasks; listening and monitoring; and automation. Google Analytics helps prove the value of our work by enabling us to attribute outcomes.

Analysis 60

Analysis Ethics Technology Crisis Management 60

5W PR

JANUARY 31, 2024

Technology Public Relations (Tech PR) involves managing and enhancing the public image of technology-related companies and products. Tech PR professionals work to generate favorable publicity, manage crises, and position technology brands as industry leaders. This is especially effective for consumer technology products.

Technology 78

Technology Product Launch Crisis Management Case Study 78

PR in High Definition

DECEMBER 17, 2018

A lesson in ethics. The ill-advised campaign that led to a host of troubles in South Africa highlighted the need for proper ethical standards in the comms industry. Although it began in 2017, the fall of Bell Pottinger shocked the communications industry. GDPR, the acronym you cannot escape.

YouTube 48

YouTube Ethics Crisis Industry 48

Burrelles Fresh Ideas

MAY 28, 2024

Data and Results Matter Track the success of storytelling efforts using analytics to measure engagement, reach, and impact. Use analytics to track engagement, reach, and conversions and adjust your strategies accordingly. Emotional connections create lasting impressions and strengthen the bond between healthcare providers and patients.

Healthcare 76

Healthcare Storytelling Marketing Social Media 76

Sword and the Script

MARCH 11, 2017

There’s nothing inherently wrong with such a perspective, but it ignores the influence of technology. Technology is by definition the application of science for practical use. Speed is a staple value proposition of technology and tools clearly have an influence on a craft, whether carpentry or PR or something else.

Tools 68

Tools Marketing Advertising Advertising 68

Burrelles Fresh Ideas

OCTOBER 24, 2023

In an era where company ethics matter as much as product function and affordability to many customers, advancing a trustworthy and customer-focused image is paramount. By acknowledging and addressing customer complaints in your PR campaigns, you’re cultivating a brand image that is simultaneously honest, humble, and caring.

Strategy 97

Strategy Ethics Social Media Data 97

Burrelles Fresh Ideas

APRIL 16, 2024

The relationship between B2B influencers and the brands they collaborate with should be rooted in mutual alignment and ethical practices. Maintaining Authenticity and Trust Preserving authenticity and trust is vital in the current landscape, which is marked by some skepticism toward influencer marketing.

B2B 94

B2B Marketing Measurement Social Media 94

Burrelles Fresh Ideas

FEBRUARY 13, 2024

Plus, most social platforms have analytical tools to track users’ social and buying behaviors over time. This strategy lets you connect with your existing customers uniquely and authentically by infusing your brand’s personality into creative content. They provide a treasure trove of data about users’ interests, behaviors, and preferences.

Social Media 87

Social Media Media Mobile SEO 87

PR 20/20

SEPTEMBER 20, 2018

Burger is a content marketing specialist with more than ten years of experience in technical writing, content management, social media strategy and analytics. If Google has this technology, how long until it [penetrates] what we’re doing in digital marketing?” Forecasting campaign results based on predictive analytics.

Marketing 50

Marketing Training Data Ethics 50

PR 20/20

SEPTEMBER 8, 2021

We will be making new investments over the coming months in talent and technology to advance the agency. Now imagine if every one of those activities could be intelligently automated to some degree with smarter marketing technology. AI is not some abstract thing you see in sci-fi movies. But AI is not just in your consumer life.

Financial 52

Financial Conference Agency Resources 52

Sword and the Script

MAY 14, 2019

Recently, I’ve begun looking more closely at PR technology , companies. This is an effort to illustrate some of the interesting innovations occurring within the PR vendor community – and provide an agnostic source of information on tools and technologies I believe PR professionals should have on their radar.

Case Study 118

Case Study Software Data Web 118

PRSay

APRIL 25, 2018

When word got out in mid-March that Facebook exposed raw data on up to 87 million accounts to political consulting firm Cambridge Analytics, many people voiced their discontent. I may be upset by Facebook’s lack of ethics. The hashtag #DeleteFacebook started trending. I may fear for the sanctity of my private data.

Facebook 135

Facebook Privacy Data Survey 135