Prohibition

AUGUST 1, 2023

Andrew Bruce Smith is renowned for his work in AI and its applications in digital communication, social media, SEO, and analytics. From his early days as a journalist in the mid-80s to his current role as a trainer and consultant, Andrew’s career shares great insight into the technological change of AI.

Marketing 62

Marketing Ethics Tools Creativity 62

Sword and the Script

JANUARY 3, 2023

The goal of PR is to influence how the public perceives an organization or individual, and to manage their reputation. The goal of PR is to present an organization or individual in the best possible light, and to build and maintain a positive reputation.”. What are some examples of public relations?

Interviews 99

Interviews Publicity Technology Social Media 99

Presspage

JUNE 16, 2023

Human expertise and judgment , and emotional intelligence remain vital for establishing trust, effectively communicating during challenging times, and ensuring the authenticity and ethical standards of IR communications. As AI technology becomes more prevalent, the risk of information asymmetry in financial markets may increase.

Financial 78

Financial System Ethics Data 78

PRSay

JANUARY 29, 2018

We have formed strategic, client-agency partnerships that drive performance and build reputations. We are in an age with exogenous challenges, such as social and political complexity, forceful and rapid shifts in the dynamics of business and economics, technological and media disruption, and financial constraints.

Survey 134

Survey Ethics Leadership Financial 134

Burrelles Fresh Ideas

APRIL 16, 2024

By associating with influencers, B2B brands can leverage their credibility to enhance their own reputation and gain the trust of potential buyers. The relationship between B2B influencers and the brands they collaborate with should be rooted in mutual alignment and ethical practices. B2B influence isn’t about that.

B2B 94

B2B Marketing Measurement Social Media 94

Stephen Waddington

JUNE 26, 2018

Artificial intelligence (AI), has become a catch all term to describe technology that simplifies a task for a human being. Technology is impacting PR work in a variety of ways, including the simplification of tasks; listening and monitoring; and automation. It’s essential for reputation monitoring and crisis management.

Ethics 69

Ethics Analysis Technology Data 69

Stephen Waddington

JULY 11, 2018

AI has become a catch all term to describe technology that simplifies a task for a human being. Technology is impacting PR work in a variety of ways, including the simplification of tasks; listening and monitoring; and automation. It’s essential for reputation monitoring and crisis management. AI goes a stage further.

Analysis 60

Analysis Ethics Technology Crisis Management 60

5W PR

JANUARY 31, 2024

Technology Public Relations (Tech PR) involves managing and enhancing the public image of technology-related companies and products. Tech PR professionals work to generate favorable publicity, manage crises, and position technology brands as industry leaders. This is especially effective for consumer technology products.

Technology 78

Technology Product Launch Crisis Management Case Study 78

PR in High Definition

DECEMBER 17, 2018

A lesson in ethics. The ill-advised campaign that led to a host of troubles in South Africa highlighted the need for proper ethical standards in the comms industry. Facebook’s reputation was on the line and they suffered some serious damage. GDPR, the acronym you cannot escape.

YouTube 48

YouTube Ethics Crisis Industry 48

Burrelles Fresh Ideas

FEBRUARY 13, 2024

Plus, most social platforms have analytical tools to track users’ social and buying behaviors over time. Every interaction, purchase, and share contributes to growing your brand’s reputation. Furthermore, social commerce empowers brands to spotlight exclusive, ready-to-buy products in front of the right audience.

Social Media 87

Social Media Media Mobile SEO 87

NewsWhip

JUNE 2, 2021

Predictive media intelligence describes a set of technologies that enable PR professionals and reporters to predict the impact of news stories, consumer trends, and create optimised content, earned media plans, and content distribution plans. . Alert consumer brands to emergent reputation threats . Predictive Media Relations .

Media 88

Media Data Reddit Crisis 88

Sword and the Script

MAY 14, 2019

Recently, I’ve begun looking more closely at PR technology , companies. This is an effort to illustrate some of the interesting innovations occurring within the PR vendor community – and provide an agnostic source of information on tools and technologies I believe PR professionals should have on their radar. Sentiment analysis.

Case Study 117

Case Study Software Data Web 117

Waxing UnLyrical

AUGUST 10, 2011

New media technologies: The world of new media is moving and changing the face of our profession – fast! PR evaluation: In the past two years alone the growth of social networks and social media usage has seen the rise and rise of measurement and analytics. Moreover, AVEs are (finally) being dropped as a tool for measurement.

Ethics 75

Ethics Community Internal International 75

PR Conversations

FEBRUARY 28, 2018

With PR bodies increasingly focused on the importance of raising standards in professionalism and ethics, why are some (or most?) Hundreds of PR people are doing training courses with CIPR, PRCA and other reputable training providers every year. If you have views on this topic, then add a comment here or on social media. Dr Kevin Ruck.

Training 65

Training Ethics Data Analysis 65

Sword and the Script

DECEMBER 26, 2023

There’s no point in building a reputation if the startup is facing an existential threat. But it’s easy to imagine this technology being used in more subtle but dangerous ways, such as politicians ‘saying’ things that are not totally out of character but more extreme or subversive than anything they would really say.

Writing 192

Writing Communications Marketing B2B 192

Sword and the Script

DECEMBER 20, 2022

And, given the vast amount of time I pour into writing about PR technology , I’m really pleased with the long list of contributions from the PR technology vendor community. There are so many thoughtful contributions – from people working on both the in-house and agency sides. My own predictions are listed at the very bottom.

Marketing 189

Marketing Content Marketing Data Social Media 189

Newsfile

JANUARY 30, 2024

List and rank the top five most effective PR strategies for the technology industry, focusing on new product launches. Social Media Engagement Since the ultimate goal of PR is to manage and enhance public perception and reputation, having a strong social media presence is key.

Trends 105

Trends YouTube Video Social Media 105

PR Conversations

MARCH 15, 2016

more ethical colleagues. Which real, historical or fictional person or brand would you like to give a reputation makeover? Gregor Halff is professor of corporate communication practice at Singapore Management University (Singapore) and visiting faculty at the European School for Management and Technology in Berlin.

Newspapers 40

Newspapers Leadership Analytics Journalism 40

5W PR

JUNE 6, 2022

Just like every other industry, the trends in public relations can be influenced by a variety of things such as technology, preferences from the customers, expectations from employees, and more. Many people have started thinking outside the box and working outside of an established work ethic while working remotely.

Trends 88

Trends Data SEO Consumer 88

Sword and the Script

NOVEMBER 7, 2023

The company says it offers “real-time bias monitoring” that provides a “snapshot of biased vs. non-biased press” alongside other analytics. Beyond mitigating the physical or cyber damage, there is also a fight to ensure that an organization’s reputational damage is mitigated.” click image for higher resolution) 2.

Employee 135

Employee Software Survey Tools 135

Prohibition

AUGUST 23, 2023

For example, if you sell sustainable fashion, collaborating with influencers in the eco-conscious community can help you connect with consumers who are passionate about ethical and environmentally friendly products. Authenticity is key in influencer marketing to help build trust with the audience and strengthen your brand’s reputation.

Retail 62

Retail Marketing Advertising Advertising 62

Sword and the Script

DECEMBER 22, 2020

Many of the blog posts published here are based on survey research, analytical studies or other sources of data. Effect of thought leadership on reputation and sales. The Deloitte and the CMO Club survey also found, “The most sought-after skills: data science (78%), analytics (68%), and user experience (60%).”.

Survey 176

Survey Marketing B2B Study 176

PRSay

SEPTEMBER 12, 2016

Consider that every single second, at the crossroads of human communication and technology, 2.5 And time and time again the answer comes back that business leaders are focused on and value institutional reputation and communications more than ever. Mahmoud says, “We have been empowered by technological and intellectual tools.

Leadership 0

Leadership Agency Education Communications 0

Sword and the Script

DECEMBER 11, 2018

Television, XM Radio, Smart Things and other technologies will continue to meld with traditional digital channels and tools.”. – Marty Weintraub | Aimclear. 15) Ethics in PR revisited. While most PR pros ARE ethical, it’s something we should all take into consideration. Also see Off Script Q&A No.

Social Media 91

Social Media Marketing Media Creativity 91

Stuart Bruce

MARCH 17, 2014

and the second on ‘New business in new media environment or New media for new technologies/startups?’. Chief ‘reputational’ officer counselling CEO/C-suite/board on reputation implications before decisions are made @holmesreport #WCFDavos. I was responsible for speaking in and moderating two sessions.

Communications 153

Communications Conference Groups Reputation 153