5W PR

MARCH 26, 2024

Frame the communication around the solid benefits the technology contributes, emphasizing features that address their challenges and boost their ROI. Media relations Stay ahead of the game by connecting with the media. Crisis communication plan Be ready for the unexpected.

B2B 78

B2B Strategy Communications Case Study 78

Onclusive

JANUARY 25, 2019

Staying on top of the latest trends, technologies and strategies is paramount. Attendees can learn how new technologies and innovative processes are fundamentally changing what our work will look like in the next two to five years. and the Social Shake-up in May in Atlanta. Ragan Conferences. BONUS: The Growth PR Conference .

Conference 256

Conference Content Marketing Marketing Internal 256

Onclusive

AUGUST 3, 2021

And while in the past there have always been clearer metrics around paid and owned media than earned media, that’s changed with the industry shift from print to digital formats, which has resulted in a wealth of digital data.

Brand 370

Brand Branding Media Measurement 370

Sword and the Script

JANUARY 3, 2023

PR practitioners use a variety of methods to get their message out, including press releases, media relations, social media, and more. What are some examples of public relations? Media relations: This involves building relationships with journalists and getting media coverage for an organization or individual.

Interviews 100

Interviews Publicity Technology Social Media 100

Burrelles Fresh Ideas

JANUARY 9, 2024

You can now take your existing search topics and isolate a subset of mentions, such as by keyword, media type, impressions, etc. This is especially helpful in times of crisis or turmoil. Conclusion Despite the many changes, the qualities or traits defining good media relations have remained the same. We can help!

Pitching 95

Pitching Print Measurement Report 95

Burrelles Fresh Ideas

JANUARY 23, 2024

Before we look at the intersection of machine learning and psychology, it’s important to consider how the technology can make a difference in PR and marketing campaigns. Well, frankly, technology can only go so far when it comes to understanding human behavior. How can you bridge the human and the technological?

Technology 76

Technology Training Data Consumer 76

Critical Mention

OCTOBER 25, 2021

But, this is a blog about PR, communications and media relations, so enough about the plot summary. Instead, let’s talk about how Season 3 began with Kendall Roy focused on getting his media monitoring tools and strategy in place as he gets ready to take on his father and snatch his media empire away.

Media 162

Media Fashion Television Radio 162

Prohibition

FEBRUARY 14, 2023

Overview of Tech PR Tech PR is the strategic use of communications and relationships to build the reputation of a brand or business in the technology industry. It involves developing relationships with tech journalists, bloggers and influencers , as well as leveraging online channels like social media, blogs and other digital platforms.

Strategy 62

Strategy Brand Branding Technology 62

Critical Mention

JULY 13, 2021

The release follows a number of other significant feature adds, including a Google Analytics integration , industry-first Media Contact Database features and Podcast Monitoring. The Critical Mention product roadmap will not slow down in the second half of 2021, with new design improvements, content sets and analytics expected.

Instagram 156

Instagram Industry Media Analytics 156

ImPRessions - Crenshaw Communications

AUGUST 21, 2018

At times, technology PR can feel like a shape-shifting beast — large, fast-moving, and even a little intimidating. For tech PR agencies who represent early-stage companies and other technology companies, the dominance of the giants extends into the mediascape, monopolizing the attention of key journalists. 5 tech PR trends.

Trends 157

Trends Privacy Data Reputation 157

NewsWhip

JUNE 2, 2021

Predictive media intelligence describes a set of technologies that enable PR professionals and reporters to predict the impact of news stories, consumer trends, and create optimised content, earned media plans, and content distribution plans. . Predictive Crisis Management . The Future of Predictive Media Intelligence.

Media 88

Media Data Reddit Crisis 88

5W PR

AUGUST 27, 2019

Last month, 5WPR announced its formation of the Measurement and Analytics Task Force, which will serve to create and analyze even more streams of data to further serve its clients. It’s our goal, with the Measurement and Analytics Task Force, to provide a clearer picture of ROI to our clients.

Publicity 74

Publicity Analytics Measurement Crisis Management 74

Burrelles Fresh Ideas

NOVEMBER 7, 2023

Once upon a time, many moons ago, I worked at a large PR agency as part of the consumer technology team. I didn’t get into the public relations and communications industry through a traditional career route. Skill Development — learn valuable skills in media relations , content creation, event planning, crisis management, etc.

Agency 89

Agency Energy Crisis Management Industry 89

Presspage

MAY 31, 2023

Traditional methods of storytelling, such as press releases and media relations, are no longer sufficient in engaging with the audience. Additionally, these platforms offer powerful analytics capabilities. With fragmented nature of communication channels compounding the challenge further.

Brand 78

Brand Branding Storytelling Software 78

5W PR

JANUARY 31, 2024

Technology Public Relations (Tech PR) involves managing and enhancing the public image of technology-related companies and products. It encompasses strategic communication to build and maintain positive relationships with the media, stakeholders, and the general public. This can include investors or customers.

Technology 78

Technology Product Launch Crisis Management Case Study 78

Critical Mention

DECEMBER 10, 2021

From new products to monitor to refined analytics throughout the platform, we invite you to take a look back at all of Critical Mention’s updates and additions to the Earned Media Suite throughout 2021.

Radio 116

Radio Instagram Analytics Mobile 116

Critical Mention

JULY 15, 2020

“The release of our Media Contact Database is the culmination of months of tireless work by the Critical Mention engineering, DevOps, product and data curation teams,” said Vishal Padhye, Chief Technology Officer at Critical Mention. “We Customer support is available 24/7/365. . www.criticalmention.com.

Media 108

Media Radio Television Engineering 108

Critical Mention

JANUARY 30, 2019

Like any technology investment, making a decision about which media monitoring or earned media measurement tool is right for your business can be challenging. When you are monitoring important media coverage—whether it’s a PR crisis or an especially impactful brand story—getting results quickly is absolutely critical.

How To 60

How To Media Analytics Television 60

Deirdre Breakenridge

SEPTEMBER 26, 2016

We were able to identify 6 management oriented roles associated with social media (social listening and analytics, online media relations, policy maker, employee recruiter, internal social media manager, and policing) and the specific duties those roles involve. – Marlene Neill. – Nicole Lee.

Publicity 150

Publicity Policies Social Media Study 150

Sword and the Script

SEPTEMBER 19, 2022

46% identified “a multichannel analytics dashboard” as a tool they would find most valuable. 70% of CCOs report CommsTech as a top area of investment for the coming year, however, “58% report it’s hard for them to justify large technology investments;”. More PR pros at brands focus on crisis management (42%) vs. agencies (36%).

Survey 82

Survey Corporate Communications Financial 82

Reputation Us

APRIL 17, 2019

Before joining ReputationUs, Hanson was a writer and independent consultant with LT Public Relations before it was acquired in 2017. At LTPR, she wrote and edited a broad range of public relations and crisis communications materials for national financial, health care and shipping organizations.

Nonprofit 68

Nonprofit Banking Financial Crisis Communications 68

Critical Mention

MAY 25, 2022

Commenting on today’s acquisition, CEO at Onclusive, Manuel Moerbach said: “We are delighted to bring on board Critical Mention at this exciting point in our journey, integrating their technology and expertise into our business. Onclusive is owned by technology investor Symphony Technology Group (STG).

Technology 78

Technology Financial Corporate Reputation 78

Critical Mention

MAY 12, 2021

Critical Mention’s Earned Media Suite also allows users to analyze audience reach and share-of-voice values, as well as website metrics through Google Analytics. Instead of individually searching for all your mentions, let us do the digging in real-time and we’ll deliver it right to your inbox whenever it’s convenient for you.

Radio 174

Radio Sports Journalism Analytics 174

Beyond PR

JULY 28, 2017

Not knowing this, you give the okay to move in a direction to attract more customers rather than committing energy to doing crisis management. For example: maybe you’d been targeting solopreneurs with your technology solution, but you’ve noticed that more small and mid-sized businesses are also finding ways to use your product.

Employee 80

Employee Journalism Data Technology 80

Critical Mention

JUNE 10, 2020

The way technology like online news tracking or Google Trends works, PR and communications pros have trending topics at their fingertips at all times. A native New Yorker, he originally began his career in journalism and later moved to marketing, discovering a passion for branding and analytics. Trending Topics Can Work Both Ways .

Media 104

Media Pitching Trends Resources 104

Beyond PR

JUNE 14, 2018

I realized that the client’s view of what PR was only related to what you do when you’ve got an announcement — or a crisis.” In its recently released 2018 Global Communications Report , for example, the USC Annenberg Center for Public Relations surveyed PR pros about the kind of talent they are seeking to attract and develop.

Pitching 45

Pitching Content Marketing Ethics Course 45

Stephen Waddington

DECEMBER 30, 2019

The greatest of these is the shift away from media relations as the dominant means of public engagement to working across all forms of media. PR leads with earned and owned media but also uses paid and shared media for amplification and targeting. If you work in issues and crisis it can be especially acute.

Government 103

Government Education Print Ethics 103

Sword and the Script

DECEMBER 20, 2022

And, given the vast amount of time I pour into writing about PR technology , I’m really pleased with the long list of contributions from the PR technology vendor community. b) More pay-to-play opportunities to participate in national media relations opportunities. Clay Morgan , Writer and Consultant, Morgan Media, Inc.

Marketing 190

Marketing Content Marketing Data Social Media 190

Waxing UnLyrical

AUGUST 10, 2011

Crisis and issues management: With the growth of social media, the ability for crises and issues to spark and spread across the globe is unprecedented. The fact remains, whether new media or old, you must learn and know how to write content that connects with your communities. To do that, I need to backtrack a little.

Ethics 75

Ethics Community Internal International 75

Sword and the Script

DECEMBER 26, 2023

But it’s easy to imagine this technology being used in more subtle but dangerous ways, such as politicians ‘saying’ things that are not totally out of character but more extreme or subversive than anything they would really say. ” ~ Kathy Casciani , Founder, Azul PR + Communications 17.

Writing 194

Writing Communications Marketing B2B 194

NewsWhip

MARCH 31, 2021

I mean, I think it starts with really that technology layer, because now there’s so many things that we can start to kind of measure in comms that we really couldn’t measure even just one, two years ago. So are you seeing a spread of ideas, technology, methods between comms and marketing generally? Bryan: Yeah.

Advertising 131

Advertising Advertising Data Reputation 131

Sword and the Script

MAY 23, 2017

While there are some new PR technologies emerging that are beginning to look at link data, it’s pretty hard to match what the SEO vendors have been improving for years. Sizing up or prioritizing responses in crisis communications. See these related posts: Media Relations: Proven Ways to Get More Out of It.

SEO 65

SEO Tools Engineering Web 65

Sword and the Script

NOVEMBER 7, 2023

AI hunts bias in a new “media war room” by Israeli startup Propel Propel, an Israeli startup that’s building out an all-in-one PR platform, has packaged its software into an offering it’s calling the “Media War Room” that leverages AI for managing crisis communications. click image for higher resolution) 2.

Employee 137

Employee Software Survey Tools 137

Burrelles Fresh Ideas

APRIL 9, 2024

Analyzing the impact The analytical side of social media offers a treasure trove of data. The future of PR and social media marketing As we look to the future, the integration of PR and social media marketing will only grow stronger.

Social Media 93

Social Media Marketing Media Storytelling 93

PR Conversations

SEPTEMBER 22, 2015

A necessity to acquire proficiency in technical tools—ones previously unused (perhaps unknown) to public relations practitioners—has caused PR women (and men) to cooperate and work with IT and analytics staff; for example, to work together to develop internal communications systems.

Interviews 40

Interviews Enterprise Corporate Internal 40

Landis PR

DECEMBER 11, 2023

The world has changed – pandemics, global conflict, environmental sentiment change and advances in technology means that 2024 is going to be unlike any year you’ve seen before, so you need to plan accordingly. That relationship will also greatly help if your company finds itself in a crisis communication situation in the future.

Strategy 59

Strategy Company Communications Construction 59

Critical Mention

JUNE 8, 2021

This latest release from Critical Mention comes on the heels of a number of other significant feature adds, including a Google Analytics integration and Podcast Monitoring. The company continues to grow rapidly and set new benchmarks for revenue growth in 2021 and plans to use the expansion to continue delivering for customers.

Industry 78

Industry Radio Media Analytics 78