Onclusive

NOVEMBER 8, 2023

But, this is a crucial aspect of effectively managing PR coverage. It enables reputation monitoring, crisis management, and time-dependent comms. Measurement of Impact: Some impacts of PR coverage are qualitative, such as brand sentiment, perception, and reputation. Which means you won’t miss any insights!

How To 195

How To Tools Analytics Reddit 195

Melissa Agnes

NOVEMBER 19, 2014

For example, some threats might include: financial earnings, reputation, human life, or physical assets. Some crises need immediate intervention, while others can be addressed through a slower, more analytical fashion. Every crisis is different… but they all require a response by people or organizations that are highly adaptive.

Crisis Management 157

Crisis Management Crisis System Policies 157

Reputation Us

OCTOBER 27, 2021

“An’ I don’t give a damn ’bout my reputation. Joan Jett famously sang candidly about not giving a damn about a bad reputation. But ‘80s rock stars aside—a bad reputation will generally cause a financial hit more than a gain. BAD REPUTATION EXAMPLE. STEPS: BAD REPUTATION MITIGATION. REPUTAION RISK.

Reputation 78

Reputation Financial Telecommunications Employee 78

Melissa Agnes

APRIL 25, 2015

Welcome to episode #046 of The Crisis Intelligence Podcast, with Melissa Agnes and Roman Gaponenko. Global events, from the Olympics to the Oscars to a global crisis that impacts the world at large, present unique challenges when it comes to crisis preparedness and crisis management. About guest, Roman Gaponenko.

Crisis Management 100

Crisis Management Crisis LinkedIn Analytics 100

Onclusive

APRIL 29, 2021

It is also critical to be able to measure how your response is resonating with your intended audiences and how your brand reputation is faring during a crisis. Part of your crisis management plan should be getting the facts straight before drafting a full response or communication back to your stakeholders.

Crisis 367

Crisis How To Crisis Communications Reputation 367

Presspage

FEBRUARY 28, 2024

What is crisis comms and why is it important? Crisis communication refers to the protocols that your company implements to respond to a crisis that threatens to damage business reputation. For any company, a crumbling reputation is one of the main threats of a crisis.

Crisis 113

Crisis Reputation Software Crisis Communications 113

Onclusive

AUGUST 30, 2023

In this blog, we’ll outline clear tactics you can implement to build brand value by building stronger brand awareness, protecting your brand, and increasing your brand reputation. Learn more about how to manage controversy in the media with an adaptive comms crisis strategy in one of our latest blogs.

Brand 195

Brand Branding How To Reputation 195

Onclusive

SEPTEMBER 20, 2023

Lastly, is the enablement of more informed decisions around crisis management. This knowledge enables you to build proactive crisis management strategies. These strategies are vitally important, as they form the shield for safeguarding your brand’s reputation.

Analysis 221

Analysis Crisis Management Tools Strategy 221

5W PR

JANUARY 31, 2024

Crisis Management PR: Addresses and mitigates potential damage to a tech company’s reputation during challenging situations or crises. It’s important to have a plan in place before a crisis might arise. Social media is also used to manage and enhance the company’s online reputation.

Technology 78

Technology Product Launch Crisis Management Case Study 78

B2B PR Sense

JANUARY 5, 2018

Expert public relations tactics and strategy from an experienced PR person have the power to bolster your reputation and draw people to your brand. Beyond crafting a strategy and media relations, PR professionals also help with: Reputation management. Crisis management. Social media strategy. Product launch.

Crisis Management 238

Crisis Management B2B Reputation Advertising 238

ImPRessions - Crenshaw Communications

FEBRUARY 1, 2021

PR, on the other hand, with its ties to reputation and crisis management, is thought to play a more defensive role, designed to protect the corporate brand. Marketing teams have regular access to information like analytics, leads, conversions, and sales trends.

Marketing 310

Marketing Product Launch Corporate Viral 310

PRSay

JULY 26, 2022

Deeptie Sethi is a global brand and communications specialist helping businesses leverage the power of public relations and communications-leading strategic planning, media relations, brand and reputation management, crisis management and effective advocacy programs.

Local 109

Local Crisis Management Internal International 109

Prohibition

FEBRUARY 14, 2023

Overview of Tech PR Tech PR is the strategic use of communications and relationships to build the reputation of a brand or business in the technology industry. Tech PR can be used to create positive brand awareness, enhance online reputation, and boost business profits.

Strategy 62

Strategy Brand Branding Technology 62

Onclusive

APRIL 12, 2018

She joined UL in 2015 and is responsible for brand and marketing strategy, communications, public relations and crisis management, corporate social responsibility, events, customer experience, digital marketing and social media, as well as the marketing organization at large. Kathy: I am the SVP, Chief Marketing Officer at UL.

Content Marketing 170

Content Marketing Interviews Marketing Leadership 170

Melissa Agnes

APRIL 4, 2015

Both of these organizations took a completely different approach to their crisis management, which is interesting to analyze. Within this episode of The Crisis Intelligence Podcast, I explore both of these crisis management strategies and their impact on the organizations’ reputations with CASL attorney, Maanit Zemel.

Crisis Management 113

Crisis Management Telecommunications Policies Crisis 113

Newsfile

JANUARY 30, 2024

Social Media Engagement Since the ultimate goal of PR is to manage and enhance public perception and reputation, having a strong social media presence is key. Data-driven PR Trends PR pros are using data-driven analytics to guide PR strategies. Crisis Management Effectiveness : Impact of PR efforts in crises.

Trends 105

Trends YouTube Video Social Media 105

Sword and the Script

JANUARY 3, 2023

“Public relations is defined as the practice of intentionally managing the spread of information between an individual or organization and the public. The goal of PR is to influence how the public perceives an organization or individual, and to manage their reputation. What are some examples of public relations?

Interviews 98

Interviews Publicity Technology Social Media 98

Stephen Waddington

JUNE 13, 2018

Consequently, crisis preparedness must sit at the heart of international organisations and any location around the world must be equipped to manage a response. The best defence is monitoring, planning and bringing together a team experienced in front line communication and ongoing reputation management.

Crisis 61

Crisis Publicity Crisis Communications Case Study 61

Presspage

JUNE 16, 2023

While AI brings numerous advantages, it cannot replace the human touch in certain critical aspects, such as relationship-building, crisis management, and strategic decision-making. Investors will rely on trustworthy and reputable channels for accurate financial information.

Financial 78

Financial System Ethics Data 78

NewsWhip

OCTOBER 13, 2022

Guest blog by Lloyd Rang, a Canadian communications and crisis management expert. Knowing how big and how fast a story is moving is critical to your response management. And NewsWhip Analytics help brands create benchmark reports to stay vigilant against crises. Lloyd is the President and Narrative Lead of Curious Public.

Brand 148

Brand Branding Sports Crisis 148

Cision

JANUARY 19, 2017

How does social media and analytics drive your PR strategy? What role do you see social media play in reputation and crisis management today? However, social media plays a vital element in both establishing and building a good reputation for you and your brand. What is your secret to media relations success?

Social Media 120

Social Media Newspapers Pitching Reputation 120

NewsWhip

APRIL 14, 2021

P&I is built to look forwards and back, integrating a reputation risk group with analytics, and measurement and evaluation. Before joining McDonald’s, you were VP of Data and Analytics at H+K Strategies, developing strategies for risk detection and prioritization. And then we also have reputational risk.

Analytics 78

Analytics Data Crisis Reputation 78

Cision

JUNE 6, 2017

It takes a long time to build the reputation and earn the trust required to build this proprietary audience. Social proof: Having your brand associated with a well-known authority can help augment your reputation instantly. Years ago, they were your neighbors, the local power brokers, a labor leader, or the respected business sage.

Marketing 239

Marketing Television Handbook Web 239

NewsWhip

JUNE 2, 2021

It forms part of a wider trend of predictive analytics informing everything from cybersecurity threat detection to food safety. The media ecosystem seems to have all the predictability of a storm, with reputation threats, crises and major news events exploding on millions of potential vectors. . Predictive Crisis Management .

Media 88

Media Data Reddit Crisis 88

NewsWhip

AUGUST 11, 2021

For example, Samsung’s communications team has built a data-informed reputation risk monitoring framework around the top areas the company cares about reputationally, identifying key narratives, influencers and outlets. Detractors and critics are part of your reputation landscape too. What is analytics saying?

Brand 78

Brand Branding Groups Data 78

Critical Mention

AUGUST 16, 2018

Social listening is also vital in crisis management situations. So it’s critical to have visibility into how your company is being discussed on social media so you can respond to a controversy or crisis quickly and effectively. Having access to analytics makes it possible to make informed messaging decisions moving forward.

Media 60

Media Software Crisis Analytics 60

Sword and the Script

DECEMBER 20, 2022

Those companies that can take data, do a deep dive, and understand what the data tells them will see more success in achieving their goals from content than those who look at simple analytics. Building analytics to optimize those efforts will become as important as it is for earned media. Karen Swim , APR, Founder, Words For Hire.

Marketing 187

Marketing Content Marketing Data Social Media 187

NewsWhip

JUNE 23, 2021

And the most important thing is the creation of an insights and analytics team that I lead. We’re really committed at Kivvit to adopting the most innovative technologies, data and analytics, and integrating them into our work. You have to be able to prioritize starting every strategy with insights and analytics.

Data 78

Data Media Analytics Energy 78

Stephen Waddington

JULY 11, 2018

It’s essential for reputation monitoring and crisis management. Google Analytics helps prove the value of our work by enabling us to attribute outcomes. Brandwatch helps spot patterns in thousands of social media posts, and quickly determines their sentiment.

Analysis 60

Analysis Ethics Technology Crisis Management 60

Critical Mention

MAY 25, 2022

The move combines Critical Mention’s media monitoring and media contact database tools with Onclusive’s suite of market-leading global media monitoring, measurement and management solutions. Critical Mention’s existing clients can continue to access their products and services as usual.

Technology 78

Technology Financial Corporate Reputation 78

Stuart Bruce

MAY 29, 2016

Simpson’s agent’s explanation is even more astounding: “John Simpson is brand new to social media and still learning the ropes” But not so new, he doesn’t think he can advise companies on crisis management and corporate communications. Real public relations is about behaviour, reputation and relationships.

Corporate 60

Corporate Crisis Communications Guidelines Crisis 60

Solo PR Pro

JANUARY 7, 2019

Our fellow Solo PR Pro Lisa Gerber of Big Leap Creative taught us how to set up a measurable campaign using our smarts and free data from Google Analytics. Crisis Management in the Digital Age. No one is immune and the time, effort, and expense it will take to rebuild a reputation far outweighs the cost of maintaining it.

Trends 45

Trends Google Crisis Management Data 45

Critical Mention

DECEMBER 13, 2019

One of the most prominent strategies that helps refine a brand’s reputation and status in its industry is online news tracking. Sentiment analysis can save a business with a bad reputation by indicating customer dissatisfaction within online news. Many communications strategies can lead to business success.

Analysis 105

Analysis Comparison Reputation Radio 105

NewsWhip

MARCH 31, 2021

We’ve spoken with some companies and we work very closely with some where what they’re doing is they’re getting the publisher analytics directly. So moving from the campaigns and the positive, if you will, to reputation management and which can also of course be positive in enhancing reputation.

Advertising 131

Advertising Advertising Data Reputation 131

Stephen Waddington

JUNE 26, 2018

It’s essential for reputation monitoring and crisis management. Google Analytics helps prove the value of our work by enabling us to attribute outcomes. Brandwatch helps spot patterns in thousands of social media posts, and quickly determines their sentiment.

Ethics 69

Ethics Analysis Technology Data 69

Buzzstream

DECEMBER 13, 2023

Analytics Tools Monitoring the pulse of the industry is crucial. Leveraging top-tier tools can offer insightful analytics and real-time data. Talkwalker – For Media Monitoring Talkwalker is a complete monitoring tool for digital PR professionals, offering comprehensive social media analytics and media monitoring.

Digital PR 62

Digital PR Tools Google Pitching 62

Buzzstream

DECEMBER 13, 2023

Analytics Tools Monitoring the pulse of the industry is crucial. Leveraging top-tier tools can offer insightful analytics and real-time data. Talkwalker – For Media Monitoring Talkwalker is a complete monitoring tool for digital PR professionals, offering comprehensive social media analytics and media monitoring.

Digital PR 62

Digital PR Tools Google Pitching 62