Remove Analytics Remove Crisis Management Remove Public Affairs Remove Reputation
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An “Interview” with ChatGPT: What is Public Relations? How Has PR Changed? Will Artificial Intelligence Replace Comms Pros?

Sword and the Script

Public relations is defined as the practice of intentionally managing the spread of information between an individual or organization and the public. The goal of PR is to influence how the public perceives an organization or individual, and to manage their reputation.

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EKA: How Media Monitoring Aligns with Strategic Communications

Critical Mention

Englander Knabe & Allen (EKA) is a strategic communications firm in Southern California that specializes in assisting organizations with reputation issues, media strategy and implementation. EKA is a leader in providing public and private sector experience and assistance when making critical decisions.

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#15: Real-time decision-making with Kate LaVail of McDonald’s

NewsWhip

P&I is built to look forwards and back, integrating a reputation risk group with analytics, and measurement and evaluation. Before joining McDonald’s, you were VP of Data and Analytics at H+K Strategies, developing strategies for risk detection and prioritization. And then we also have reputational risk.

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#20: Building the bridge between infrastructure and data-driven media intelligence

NewsWhip

And the most important thing is the creation of an insights and analytics team that I lead. We’re really committed at Kivvit to adopting the most innovative technologies, data and analytics, and integrating them into our work. You have to be able to prioritize starting every strategy with insights and analytics.

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