Implementing an Offensive Crisis Management Strategy

Ronn Torossian

No matter your industry, the ultimate goal of crisis management is to salvage your organization’s reputation – and your bottom line – when faced with a negative or threatening situation. The truth, however, is that exceptional crisis management has a much loftier goal. The post Implementing an Offensive Crisis Management Strategy appeared first on.

Crisis Management for Influencers

Ronn Torossian

A brand must be prepared for a possible reputation crisis caused by its influencers or spokespeople. To be as prepared as possible, here are some steps to take should a reputation crisis occur. The post Crisis Management for Influencers appeared first on 5WPR CEO Ronn Torossian Founder's Blog. Brand PR Crisis PR 5WPR CEO Crisis PR Agency PR Agency Public Relations

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2017 Crisis Management That (Mostly) Worked

ImPRessions - Crenshaw Communications

Armchair PR experts get lots of mileage from critiquing crisis management by major brands and businesses this time of year. But what about the crisis situations that are handled well? But in the spirit of fair play, here are some examples of reputation management that succeeded in 2017. It seems almost quaint now, given the explosion of reputation-killing headlines that have followed the brand “scandal.”

Reputation and Crisis Management: “Trust Me On The Sunscreen”

Reputation Us

Our Advice: Protect Your Reputation. When it comes to safeguarding your company’s reputation or preparing for an unexpected crisis, think of it like putting on sunscreen. On the other hand, some crisis situations—like having an intense sunburn—can be mitigated all together by taking some simple precautions with a risk management plan. For this reason, any solid reputation management plan should have three components: Understand your current reputation (i.e.,

Crisis Management: Challenges Affecting Crisis Communication

5W PR

Creating an effective crisis management plan can be a hard task for any communication team. Facing these challenges, many communication teams prefer to bury their heads in the sand and wait for a crisis to happen before making an appropriate plan.

Apply for the 2021 Nonprofit Reputation Program (Free for NAO members)

Reputation Us

An organization’s reputation is critical and must be managed effectively and proactively. Want to take proactive steps to enhance and protect your organization’s reputation? The work will include: An audit of the nonprofit’s current reputation internally (e.g.,

How To Restore A Public Reputation

ImPRessions - Crenshaw Communications

Can they win back their reputation? Many are tied to an infrastructure of agents, talent management, PRs, and support staff, and it’s difficult to upset the balance. It may sound paradoxical, but from a reputation point of view, Huffman should hope that she spends time in jail. Repairing one’s reputation doesn’t have to involve media, and in many cases it’s better to avoid it, lest you appear to be capitalizing on the situation. CC BY-SA 3.0.

COVID-19: Lessons of Past Pandemics Are More Timely Than Ever for Crisis Management

PRSay

As the situation continues to unfold, here are six crisis communications lessons from past pandemics to keep in mind: 1. Given the uncertainty about the coronavirus and what still lies ahead, ongoing crisis planning should concentrate on worst-case scenarios. It helps to give workers roles they can play in the crisis. Managers should continuously monitor developments regarding the coronavirus and update their outlook daily, if not more frequently.

What To Look For When Engaging a Crisis Management Professional

Melissa Agnes

When you hire a crisis management professional or firm, whether prior to or during a crisis, expectations of both parties need to be clear. Surprises are not something you want to experience while managing a crisis, the crisis will present you with enough of those on its own! What can you expect from a reputable crisis management professional? Qualities of a worthy crisis professional. Post-crisis counsel.

When Is It OK to Implement an Offensive Crisis Management Strategy?

Melissa Agnes

What is the goal of crisis management? The goal of crisis management is to salvage your organization’s reputation and bottom line when presented with a bad or threatening situation – or so says the majority of people. We therefore know that the truth is that exceptional crisis management – the kind your organization should always strive to achieve – has a much stronger goal.

Increasing Negativity on Social Media Threatens Brand Reputations

Glean.info Blog

As brands expand their social media advertising efforts, the ads also pose brand reputational dangers – possibly to the surprise of PR and marketing managers. If left unmonitored, the ads can attract negative comments, increasing reputational risks.

2020’s changing PR landscape: crisis management + healthcare communications

Agility PR Solutions

As we look toward 2020, two key areas—crisis management and healthcare communications—may be among those experiencing the most dramatic shifts for PR professionals. Crisis and reputation management continues to evolve as the media battle for online click and social media […]. The post 2020’s changing PR landscape: crisis management + healthcare communications appeared first on Agility PR Solutions. Analysis Public Relations crisis

Salesforce Is Doing Social Crisis Management Right

Cision

What happens when the largest Customer Relationship Management tool in the world has an unplanned outage? On May 5, Cision’s Heidi Sullivan, spoke at the Conference Board of Canada’s Crisis Communications Forum in Toronto, Ontario about managing crises on social media. What protects a brand’s reputation over the long term is how it responds immediately after, and all indications are that the team is responding correctly.

7 strategic tips for your organization’s crisis-management plan

Agility PR Solutions

Sooner or later, every organization faces a crisis. Preventing a damaging blow to your reputation requires a strategic crisis plan. The post 7 strategic tips for your organization’s crisis-management plan appeared first on Agility PR Solutions. Public Relations crisisWhile the plan needs to be catered to your business and your specific situation, they all have three things in common: You must be assertive. You must be tenacious.

A Crisis Management Success Story: AppFirst

Melissa Agnes

One Friday morning, CEO & Co-founder of AppFirst, David Roth, was woken at 2am to a crisis that threatened the organization’s reputation and, ultimately, their profitability. How David chose to manage this crisis is what saved the company from any and all negative press and any loss on their bottom line. Q: You woke up to find your organization in the midst of a crisis recently, tell us about it.

The Importance of Adaptive Response In The First Moments of Crisis Management

Melissa Agnes

Lou and I go into even more detail on this subject in episode #024 of The Crisis Intelligence Podcast. If you’re in law enforcement or emergency management, I highly recommend the listen. A crisis is a change. For example, some threats might include: financial earnings, reputation, human life, or physical assets. Every crisis is different… but they all require a response by people or organizations that are highly adaptive. Adaptive Crisis Response.

Can PR Take Ownership Of Reputation?

ImPRessions - Crenshaw Communications

In business as in life, reputation is everything. Few corporate CEOs will deny that a company’s reputation colors every aspect of business, including marketing, talent recruitment, employee relations, shareholder relations, and the customer experience. Reputation Dividend Report calls reputation a “cornerstone of corporate value” and quantifies the dividend that corporations with a five-star rep enjoy. How PR and reputation intersect.

Reputational Risk: When Should you Implement your Crisis Strategy?

Cision

We all have a crisis strategy in place, but how do we know when the right time is to activate it? Crisis ManagementThis piece lays out the perfect tools to help prepare you to recognize when it's time.

Corporate Reputation And The Whistleblower Culture

ImPRessions - Crenshaw Communications

Tom Mueller, who interviewed over 200 corporate whistleblowers for his book Crisis of Conscience: Whistleblowing in an Age of Fraud , proclaims this “the age of the whistleblower.”. Just two months ago, luggage company Away grappled with reputation stumbles after employees shared internal slack messages that unpacked a punitive workplace culture. Then there are those responsible for risk-management processes that failed.

Crisis Management Begins Online

David PR Group

One of her college-aged children was tangentially involved with a crisis at her university, and my friend and some of the other parents were wondering if it would be beneficial to engage a public relations expert. She needed to keep her kid’s name shielded from this crisis, so the student would not be associated with it in any way – pro, con, or indifferent. We are in a whole new world of public relations crisis management because the Internet is now king.

Crisis Management 101: Shark Week Case Study, Pt. 1

Shift Communications

Anyone Could Need Crisis Management (…and at Anytime). is suffering a crisis. As our VP of Marketing Tech previously summarized : In a crisis management situation, something has gone wrong and your brand is on fire. s PR reps/trusted advisors/crisis comms ride-or-dies, deny the fire of its resources we shall. In this five part blog crisis management series, we’ll walk through how we would work with our pretend client, G.W.,

The Biggest Crisis Management Lesson from the Jian Ghomeshi Scandal

Melissa Agnes

The Jian Ghomeshi scandal is an interesting crisis to watch unfold. Not only do new facts keep coming to light, but there is an important lesson to learn from Ghomeshi’s own actions within this crisis. Editor’s note: This post discusses this scandal from a crisis management standpoint only. ” The biggest lesson to learn from this crisis. The post The Biggest Crisis Management Lesson from the Jian Ghomeshi Scandal appeared first on Agnes + Day.

How Well Do You Know the New Rules of Crisis Management?

PRSay

From a crisis management point of view, 2017 had it all! Why new rules are needed for crisis management. As creators of the award-winning digital crisis management platform, “In Case of Crisis,” we talk regularly to crisis management practitioners. It is not that all the tried and trusted tenets of crisis management have fallen by the wayside. The impact of this on a crisis are twofold, according to Donnelly.

Reputation Ransom: The Latest Cyber Security Threat

Reputation Us

More than ever, the “actors” are tapping into your ethos and pathos by threatening to adversely affecting your company’s reputation. Two recent news items underscore the point: Extortion Scam Threatens Website Owners With Reputational Damage. Send Bitcoin or your company’s reputation is TOAST! But what can these actors actually do to hurt your reputation? Overall, where is your company most reputationally (yes, new word!)

ReputationU Classes Now Available

Reputation Us

The Protector Pro course offers certification in reputation management and crisis response to protect your brand and the bottom line. SAFEGUARD YOUR COMPANY’S REPUTATION: Do you have your finger on the pulse of what’s being said or not being said about your company?

A guide to crisis management and planning [Webinar Recap]

Media Bullseye

Communicators never want their organization to be at the center of a crisis, but the recent multitude of crises affecting well-known companies remind professionals about the importance of planning and proper management techniques to minimize risk and severity. With this in mind, CARMA sponsored Crisis Communications: Manage (and Avoid) Crises with Media Monitoring, a webinar that took place on May 18. Crisis Communications Monitoring Feature

3 Attributes of a Strong and Practical Crisis Management Governance Model

Melissa Agnes

Note: The following is an excerpt taken from my new book, Crisis Ready–Building an Invincible Brand in an Uncertain World , which is available for purchase on Amazon. The importance of solid and practical crisis management governance model. A crisis management governance model dictates who within an organization makes up the crisis management team. This is the team responsible for the organization’s crisis management and response.

Top Ways to Improve Brand Reputations

Critical Mention

One of the key ways reputable companies grow their brand is by pointing out the relevance and similarities between their brand and their audience. Measure Your Reputation with Sentiment Analysis. Your brand’s reputation heavily relies on the impression your organization projects to its audiences. In business, opinions play a big role in shaping reputations. Reputations can be formed throughout the entire consumer journey.

Talkin’ Reputation, Crisis and Cyber Risks: RepUs’ Casey Boggs To Present at Three Conferences in February 2020

Reputation Us

Communication pundits across several industries anticipate a rise in crisis in 2020, including an increased need for reputation and crisis experts to address several imminent dangers, including cybersecurity. In February 2020, Casey Boggs of ReputationUs will be presenting at three upcoming conferences to address pressing issues around reputation risks, crisis management and cybersecurity.

The Sexy Allure Of Crisis Management Is Presenting Risk To Organizations

Melissa Agnes

Thanks to high-profile crises, viral issues, and fun television series like Scandal , crisis management is being seen more and more as a “sexy” and thrilling profession or service offering. Crisis management advisors and consultants are not supposed to be the risk. Their current crisis management firm is not delivering practical deliverables. They distrust crisis management firms and advisors as a result of having been taken advantage of in the past.

Brands are losing faith in their crisis management plans—here’s how to restore it

Agility PR Solutions

In today’s fast-moving business landscape, with reputational sensitivity at an all-time high and brand crisis potentially just a tweet away, the criticality of an effective crisis management plan (CMP) has never been more important to business sustenance and viability. The post Brands are losing faith in their crisis management plans—here’s how to restore it appeared first on Agility PR Solutions. Public Relations crisis

4 Reputation Threats Organizations Should Monitor in 2020

PRSay

For organizations of all sizes, the ability to identify, understand and manage an increasingly complex array of reputational threats will be integral to success in the years ahead. The rise of AI technology, fake news as a weapon, a divisive political climate and a growing panoply of third-party perils are just a few of the factors contributing to the evolving reputational threats that companies will have to reckon with in 2020.

2020 Reputation Earthquakes: A Preparation Kit for the Shakes, Rattles & Rolls

Reputation Us

Political stakes are high, corporate trust is low (according to a recent Gallup Poll ), consumer confidence in companies to protect them in the event of a cyberattack is waning (according to recent DHM and RepUs study ) and the public relations industry (according to PRNews ) predicts crisis preparations will be a top priority. In other words, there are clear indicators that “reputation earthquakes” are coming this year. 2020 REPUTATION “EMERGENCY PREPARATION KIT”.

LISTEN UP! How Listening Reveals Reputation

Reputation Us

Listening (not talking) to staff, recruits, customers and public leads businesses to problem identification and problem solving—while enhancing reputation. ReputationUs advocates that listening is vital to be a successful organization—and your company’s reputation depends upon it. Listening as an essential and proactive component of reputation management reveals vulnerabilities, as well as opportunities for your company.

Commercial Real Estate (BOMA): Reputation Management and Crisis Preparation

Reputation Us

No matter how sophisticated your business operations appear, in today’s world, it’s not IF a crisis will occur, but WHEN. While you can’t anticipate a crisis, you can be prepared for one. On April 23, ReputationUs ‘ Casey Boggs presented to members of BOMA Oregon on the importance of enhancing the reputations commercial real estate companies, while preparing for realistic industry crises (e.g., Attendees learned how to: Prepare for a crisis.

Away CEO Steph Korey Needs a Lesson in Reputation Management

PR News

It's painfully clear that the luggage company's senior leadership, especially its co-chief executive Steph Korey, needs a lesson in reputation management. The post Away CEO Steph Korey Needs a Lesson in Reputation Management appeared first on PR News. Branding/Reputation Crisis Management Latest Posts Media RelationsAway continues to experience a public failure that undermines its stated values as a community-focused global travel brand.

4 crisis management keys

PR Daily

You may not be able to prevent a crisis or a wave of negative reviews, but you can mitigate the damage with swift, decisive action. According to an infographic posted on Commpro , an effective crisis management bulwark is anchored by four pillars. The infographic cites research that says 59 percent of businesses have experienced a crisis, though only 54 percent have a crisis management plan to respond. WHITE PAPER : 13 Tips to Prepare for a Crisis ].

The Biggest Crisis Management Lesson from the Jian Ghomeshi Scandal

Melissa Agnes

The Jian Ghomeshi scandal is an interesting crisis to watch unfold. Not only do new facts keep coming to light, but there is an important lesson to learn from Ghomeshi’s own actions within this crisis. Editor’s note: This post discusses this scandal from a crisis management standpoint only. ” The biggest lesson to learn from this crisis. Crisis Management Current Affairs

Manage Your Reputation After a Fraud or Scandal: Tips For Handling the Media and Public Backlash

Reputation Us

A crisis that strikes a credit union makes for colorful and familiar headlines these days, from embezzlements to cybersecurity. In the process, your credit union’s reputation may take an unfortunate hit. Whether you are trying to manage a sensitive internal matter or a potential fraud situation, or navigating a public scandal, understanding what you can do before and after the incident can help protect your valuable reputation. Follow Your Crisis Communications Plan.

LISTEN UP! How Listening Reveals and Strengthens Reputation

Reputation Us

Listening (not talking) to staff, recruits, customers and public leads businesses to problem identification and problem solving—while enhancing reputation. ReputationUs advocates that listening is vital to be a successful organization—and your company’s reputation depends upon it. Listening as an essential and proactive component of reputation management reveals vulnerabilities, as well as opportunities for your company.