ImPRessions - Crenshaw Communications

APRIL 5, 2017

The first step is to know your influencer categories. As well, the smart PR team can leverage the social relationship for other opportunities like special events, curated content and interviews. Marketers use data to inform their creative campaigns, and digital ads are bought without any communication between agency and media company.

Trends 149

Trends Fashion Video YouTube 149

PR 20/20

MAY 8, 2019

Brands will need to become more human with greater resources dedicated to listening, relationship building, ethics, empathy, creativity, culture and community. And I’ve presented 60+ keynotes and workshops on AI at industry conferences and corporate events around the world. for event details. for event details.

Agency 84

Agency Enterprise Technology Analytics 84

PR 20/20

SEPTEMBER 5, 2018

Welcome to the inaugural Marketing Artificial Intelligence Conference (MAICON) —an event for practitioners and leaders seeking to drive the next frontier of digital marketing transformation within their organizations. Registration opens in October 2018, but you can sign up now for event updates and a special discount code.

Conference 40

Conference Marketing Analytics Case Study 40

ImPRessions - Crenshaw Communications

MARCH 28, 2017

Whether it’s the tailored digital dashboard offered by companies like Trendkite or sophisticated social listening reports like those created by Mention , sophisticated analytics help prove PR’s value beyond the old metric of “inches and airtime.” That’s a goal we can all get behind. Consider market research.

Measurement 120

Measurement Study Data Agency 120

Prohibition

AUGUST 19, 2022

but also a number of other demographics such as gender, age, interests, behaviours, life events , and many other alternatives. Broadly speaking, ads can be organised into three categories. Learnings from A/B testing will support updating audiences, improving creative ultimately optimising your social media advertising campaign.

Advertising 62

Advertising Advertising Facebook Video 62

Cision

SEPTEMBER 23, 2015

We attend webinars, dabble with Google Analytics and follow the latest blogs to learn how to move from traditional to relevant measurement. Event attendance. Images: redjar , Ken Teegardin , Rob , 401(K) 2012 ( Creative Commons ). PR Measurement is Not One Size Fits All. Want to accurately measure PR? Influencer chatter.

Measurement 120

Measurement Comparison Analytics Nonprofit 120

PR 20/20

SEPTEMBER 17, 2019

I always leave events feeling more in sync with my colleagues, and usually with an expanded network of intriguing people. So as we plan for 2020, we take stock of the events we’d like to attend. To share the knowledge wealth, below is my list of the 20 coolest marketing events in 2020 (coming to a venue somewhere in the U.S.).

Conference 97

Conference Marketing Case Study Content Marketing 97

ImPRessions - Crenshaw Communications

MAY 3, 2017

We are pleased to be contenders in a couple of categories. For events or capturing the CEO in an interview, try VSCO for professional editing and filters for IoS and Android. To be creative and strategic in PR, it’s almost equally as important to know about the latest industry merger and what Rihanna wore to the Met Ball.

Writing 149

Writing Education Pinterest Creativity 149

Waxing UnLyrical

APRIL 19, 2018

The life of a communications pro for a nonprofit organization is one that seems to require a daily mix of magic tricks, extreme sport level time management and creativity. Sort lists by categories and even invite people for shared to-dos. They also give some pretty useful analytics to help you see what’s working and what’s not.

Nonprofit 76

Nonprofit Tools Marketing Skype 76

Cision

JUNE 22, 2015

So, let’s explore that… Generate buzz for your next event. Looking back at Facebook 2012, there was one category of post that earned 39 percent higher engagement than the others : images. One presumes that video content falls in the same “high-interest” category as images. Categories. Categories.

Instagram 120

Instagram Fashion Sports Pinterest 120

PRSay

AUGUST 12, 2016

And, for the future trends of our industry, we should begin looking to analytics more in order to better determine what influences our media strategies, planning and implementation. Currently, I’m the Public Relations Director for adidas America, working across all brand categories in both Sport and Style.

Storytelling 60

Storytelling Social Media Sports Strategy 60

Journalistics

MARCH 24, 2015

If your audience consists of heavy users of visual social platforms like Pinterest, Instagram, Vine or Snapchat, you’ll need to have a different approach than audiences that required downloadable PDF guides and how-tos or want to participate in webinars or offline events. Vine, Snapchat and Meerkat fall into this category.

Strategy 72

Strategy How To Measurement Analytics 72

PR 20/20

JULY 24, 2019

It’s the next frontier of the digital marketing transformation; it helps marketers more intelligently automate repetitive tasks, drive more revenue by making predictions, unearth hidden insights in data and analytics, and much more. Did you miss MAICON 2019, or are you mining your notes now that you’re back from the event?

Marketing 59

Marketing Data Technology Analytics 59

Sword and the Script

OCTOBER 22, 2019

16% on marketing analytics. “As They are also typically willing to do much more to help promote the event: open to interviews that you conduct for your blog, provide custom quotes for landing pages and press releases, and give you a share on their social channels. Forget that – and use your analyst inquiries every month instead.

Marketing 66

Marketing Survey Study B2B 66

Sword and the Script

DECEMBER 30, 2017

4) B2B Blog Metrics: 4 Effective Categories to Measure Success. Events are a top source of leads and businesses invest a lot in them. Anyone with any blogging and analytics experience will recognize that these two generally move inversely. 3) The Future of Marketing Looks More like Public Relations.

Blogging 73

Blogging B2B Content Marketing Trade Shows 73

Waxing UnLyrical

NOVEMBER 21, 2010

Beginners’ guide to web data and analytics: ten steps to love and success , from Avinash Kaushik’s Occam’s Razor. Suffice it to say that if you’re trying to make sense of web analytics, this is a great place for you to start. My letter to the C-Suite , by John Lovett over at Web Analytics Demystified.

Measurement 47

Measurement Analytics Conference Web 47

Waxing UnLyrical

DECEMBER 19, 2010

Five ways to make your listening reports better , from Chuck Hemann ‘s Analytics is King. Why: great ideas that might spur your creative juices, even if you don’t have an e-newsletter… or get you started thinking about one. Image: Peter Roome via Flickr, Creative Commons Thanks so much for stopping by WUL!

SEO 42

SEO Measurement Tourism Analytics 42

Prohibition

NOVEMBER 5, 2021

Create the “ad” The following step is to upload your ad’s creative content. Instagram focuses heavily on media content, which the younger demographic category find interesting. How long do you intend to run your campaign? Establish clear start and finish dates for your campaign. On LinkedIn. the location.

Social Media 62

Social Media Media Advertising Advertising 62

Waxing UnLyrical

NOVEMBER 18, 2010

Image: Tinkerbots via Flickr , Creative Commons Tools are beginning to do a solid job with the most mind-numbing parts of research (i.e., votes, comments, inbound links) and web analytics data (e.g. Seth Duncan is Director of Research and Development at Beyond Analytics. website visitors and sales leads) 3.

Measurement 80

Measurement Publicity Analysis Tools 80

Stephen Waddington

FEBRUARY 12, 2019

This is happening in almost every business and consumer category. Spam Media such as LinkedIn, Medium and WordPress has democratised the ability to share thoughts and ideas but there isn’t an event or news story happens without an about the implications for a market or sector. Content must be authentic.

Publicity 79

Publicity Community Pinterest Reputation 79

Masters in Communications

FEBRUARY 12, 2022

So far, we've seen the development of targeted advertising, big data collection, analytics, and other digital tracking methods for more efficient marketing and information dissemination (called Big Data), all of which have potentially sinister as well as positive uses.

Ethics 52

Ethics Communications Print Television 52

Waxing UnLyrical

OCTOBER 6, 2010

Image: cvrcak1 via Flickr , Creative Commons Bats in the belfry? I wasn’t going to talk analytics or measurement ( Chuck Hemann , K.D. So, I did what I knew: I told them that one of the best ways to tap into social media could be done by channeling Jimi Hendrix (you can view the un-animated version here ).

Social Media 73

Social Media Twitter Facebook Measurement 73

Beyond PR

AUGUST 4, 2016

Paying attention to analytics is the only way to figure out what is and isn’t working. Track your links: This can be done with various marketing automation tools, or use Google URL parameters, which gives you an in-depth view of performance in Google Analytics. Think of them as networking events, minus the suit and tie.

Social Media 40

Social Media Pinterest Media Marketing 40

Waxing UnLyrical

NOVEMBER 1, 2010

Title image: Edgely Cesar via Flickr, Creative Commons My take Measurement should be, but still isn’t, the jewel in the crown of PR. Image: Felipe Venâncio via Flickr , Creative Commons The solution really comes back to education, doesn’t it? You tell me. Utopia aside. However, Nick is dead wrong about the lack of tools.

Measurement 103

Measurement Education Facebook Course 103

Waxing UnLyrical

DECEMBER 5, 2010

from Chuck Hemann ‘s Analytics is King. Image: Travis K via Flickr , Creative Commons Thanks so much for stopping by WUL! What other reason do you need? She’s an amazing photographer. (I I knew there was something else…) 5. Social media as the new support group? Who are yours? Regardless, thanks for visiting!

Facebook 80

Facebook Twitter Measurement Blogging 80

Waxing UnLyrical

NOVEMBER 4, 2010

First, you… Image: Kate Sumbler via Flickr , Creative Commons Hold on! A while back, I was looking at my Google Analytics for WUL and I noticed that my 404 page , i.e. the one you get when the server can’t find the page you’re looking for on a particular site, was the 4th most highly-trafficked page on my blog.

Blogging 96

Blogging Facebook Twitter How To 96

ZudePR

MAY 31, 2015

And for want of a better term I’m bracketing them in the category of “new PR” Or “new communications” to be more accurate, as these once disparate disciplines are increasingly converging. Displaced Yank Doug is co-founder and creative director of Velocity Partners. Ask The Experts. The best, worldwide.

Communications 81

Communications How To Blogging Content Marketing 81

Waxing UnLyrical

DECEMBER 21, 2010

Image: Matthew Smith via Flickr, Creative Commons Can you say “love at first byte&# ? Specifically, it was on a blog purportedly on analytics/intelligence, that raved about the Digital Death campaign, citing huge views, clicks, etc., Mark as read Approve comment Have you added Google Analytics to your Amplify, Frank?

Facebook 108

Facebook Twitter Blogging Social Media 108