Newsfile

JANUARY 24, 2024

McKinsey & Company, 2023 By all accounts, PR pros are increasingly using generative AI in their roles and this is expected to steadily increase over the next year. But early in 2024, the company will introduce Gemini Ultra in a new experience called Bard Advanced. Data-driven PR Data-driven PR uses analytics to guide PR strategies.

Trends 52

Trends Data-Driven PR Analytics Survey 52

Sword and the Script

DECEMBER 10, 2019

2) Marketing analytics enable better efficiency. “In In 2020 I think we will see analytics playing a bigger role in helping teams become more proactive in their approach with customers and less reactive. 3) Brands blur the lines between company and friend. Note: Professor Moorman also champions The CMO Survey.

Marketing 100

Marketing Content Marketing Advertising Advertising 100

Deirdre Breakenridge

MARCH 23, 2016

Owned (company blogs). Visuals (photos, infographics, etc.). Leta Soza is the Director of PR Engineering & Ops at AirPR where she specializes in PR strategy, content marketing, community cultivation, and analytics. Tell them that all PR is content , and content is made up of: Channels. Newswires (press releases).

Communications 150

Communications How To Analytics Public Affairs 150

Sword and the Script

DECEMBER 22, 2020

Many of the blog posts published here are based on survey research, analytical studies or other sources of data. The Deloitte and the CMO Club survey also found, “The most sought-after skills: data science (78%), analytics (68%), and user experience (60%).”. Source: Outperform the Competition ). The most in-demand marketing skills.

Survey 176

Survey Marketing B2B Study 176

5W PR

NOVEMBER 19, 2021

Audiences will come to a website after a PR push, but they will stay with a company because of the information supplied by the content marketing. White papers, webinars, infographics, and case studies are also widely used. The main goal of most marketing efforts from companies is to grow the business at a low cost.

Content Marketing 148

Content Marketing Marketing Measurement Data 148

Deirdre Breakenridge

APRIL 5, 2019

They are your own company executives or the senior executives who speak out on behalf of your favorite brands and social causes. I started to speak with Millennials about communication preferences and began analyzing Women Worldwide interviews with guests focused on leadership and communication (using text analytics).

Infographics 266

Infographics Communications Leadership Social Media 266

Sword and the Script

NOVEMBER 9, 2021

Twenty-nine months ago, when I started writing these monthly summaries , there weren’t many PR software companies talking about artificial intelligence (AI). For example, fraudsters will buy stock in a company traded on pink sheets. The email feature provides templates, drag-and-drop design, and analytics. “It

Software 93

Software Banking Technology Data 93

Shift Communications

DECEMBER 18, 2014

For example, if you’re a B2B technology company, you hopefully have a fairly good idea of where your desired buyers spend time in the media. For example, previous PPC ad data that shows certain taglines in ads to be more effective would be very useful for a creative team building an infographic on the same topic. Paid Media.

Data 157

Data Data-Driven PR System Analytics 157

Presspage

AUGUST 12, 2020

As more and more brands look to create their own newsrooms , where company news is distributed through a variety of mediums, the look and feel of these sites is crucial. Apple is a great example of a company that offers superior UX to their customers and can charge a premium for it. Do they drop off before finding what they need?

Brand 117

Brand Branding Infographics Analytics 117

PR 20/20

FEBRUARY 7, 2023

Understanding your buyer’s journey R esearch shows that 47% of buyers view 3–5 pieces of a company's content before talking with a sales representative. This way, your audience understands the value of your content and will begin associating expertise with your company. 12 Questions You Should Ask Google Analytics Every Month 2.

Examples 52

Examples eBook Infographics Analytics 52

ImPRessions - Crenshaw Communications

SEPTEMBER 22, 2017

The founders tout the software’s “data storytelling at machine scale” to add value to sharing intel – including product news, financial data or analytics. Consulting journalists and PR pros have helped the company create a guide that includes headlines, story angles and ideas for infographics that appeal to media.

Tools 147

Tools Radio Data Analytics 147

ImPRessions - Crenshaw Communications

JUNE 28, 2018

Media love poll-results story pitches, especially when accompanied by visuals like infographics. Even a small company may have thousands of marketing contacts collected from CRM, website visits, and social followers. Whatever the outcome, it’s likely to yield fascinating material for content. Quality data may already exist.

Storytelling 149

Storytelling Data Survey Financial 149

Shift Communications

DECEMBER 29, 2015

Let’s take a look: How To Use Google Analytics for Same-Day Content Promotion. It’s certainly possible, using predictive analytics, to get a rough sense of what might work and what might not work, but few companies have access to that much technology and expertise. Here’s how. Will a blog post go viral? Graphic design!

Analytics 60

Analytics Viral Social Media Google 60

The Proactive Report

OCTOBER 26, 2017

There is no doubt that social media is a part of our lives today – and, as such, social media has to be a big part of every company’s marketing plan. I do have a favorite social media management dashboard that is not mentioned in this infographic: Sendible.com. Thanks to Website Builder for this infographic.

Social Media 113

Social Media Infographics Media Customer Service 113

ImPRessions - Crenshaw Communications

SEPTEMBER 28, 2017

In smaller companies this person may even be the head of the agency, while in larger organizations it’s likely a group director or EVP. While the deadlines aren’t always so tight, the position typically requires strong research skills, focus, and a sharp, analytical mind. The senior coach. A digital/social media star.

Agency 136

Agency Analytics Creativity Social Media 136

ImPRessions - Crenshaw Communications

MARCH 10, 2017

Any company blogging today must have a strategy for boosting the visibility of their content and ensuring it is shareable and shared. Once you have decided on the top keywords or keyword phrases for your company, it’s important to employ them judiciously. Here’s what we recommend to maximize the impact of your posts.

Blogging 136

Blogging Writing Engineering Analytics 136

5W PR

MAY 24, 2021

For example, ‘data management’ at scale will mean nothing to people who do not know about data analytics. For example a press release can arrive in the form of bullet points, infographics, podcasts, SMS, cartoons and poetry. However, it is important that a company using one in a release has rights to that image.

Guidelines 88

Guidelines Infographics Writing Engineering 88

Buzzstream

DECEMBER 13, 2023

Prezly is somewhere between a full-fledged PR tool and a digital PR tool, as they don’t provide a paid media database but provide many of the same tools as the larger companies. Comprehensive Reporting: Buzzstream also creates helpful reports per project, agency, or company-wide metrics. Their tool is $50/mo per user.

Digital PR 62

Digital PR Tools Google Pitching 62

Buzzstream

DECEMBER 13, 2023

Prezly is somewhere between a full-fledged PR tool and a digital PR tool, as they don’t provide a paid media database but provide many of the same tools as the larger companies. Comprehensive Reporting: Buzzstream also creates helpful reports per project, agency, or company-wide metrics. Their tool is $50/mo per user.

Digital PR 62

Digital PR Tools Google Pitching 62

Burrelles Fresh Ideas

JUNE 13, 2023

Deliberate planning is key — consider drawing upon diverse forms of media such as podcasts, articles, blog posts, videos, or infographics to optimize outreach strategies across multiple touchpoints. Sometimes, it just takes a little community spirit. Contact us for more information and to discuss your specific needs.

Analytics 40

Analytics Content Marketing Measurement Advertising 40

Presspage

AUGUST 12, 2020

As more and more brands look to create their own newsrooms , where company news is distributed through a variety of mediums, the look and feel of these sites is crucial. Apple is a great example of a company that offers superior UX to their customers and can charge a premium for it. Do they drop off before finding what they need?

Brand 78

Brand Branding Infographics Analytics 78

Solo PR Pro

OCTOBER 18, 2022

I didn’t want to box myself in to just one area of communications when I launched my company. We also offer analytics so that campaign tactics and messaging can be evaluated and, when we see what is most effective, updated if needed. JD: I decided early on to focus on the business value that social media can bring a company.

Media Relations 97

Media Relations Media Social Media Internal 97

The Proactive Report

MARCH 31, 2015

DOWNLOAD THE FULL INFOGRAPHIC OF THE FINDINGS. Her guests on the webinar were Wendy Marx, President of Marx Communications and an expert contributor for Fast Company and Rebekah Iliff, Chief Strategy Officer for AirPR and a columnist for Inc. Using data and analytics to inform content production: The media has learned this lesson well.

Trends 100

Trends Media Case Study SEO 100

The Proactive Report

MARCH 31, 2015

DOWNLOAD THE FULL INFOGRAPHIC OF THE FINDINGS. Her guests on the webinar were Wendy Marx, President of Marx Communications and an expert contributor for Fast Company and Rebekah Iliff, Chief Strategy Officer for AirPR and a columnist for Inc. Using data and analytics to inform content production: The media has learned this lesson well.

Trends 100

Trends Media SEO Analytics 100

Sword and the Script

APRIL 13, 2019

“They recognize that a crucial means to unlocking growth is by breaking barriers: whether that’s silos within their marketing organizations, dissonance between their marketing organizations and the rest of the company, or unrealized opportunities among their agencies and ecosystem partners.”. B2B product companies spend 8.7%

Study 114

Study Survey Infographics B2B 114

Presspage

MARCH 5, 2020

Many PR teams operate something like this: a list of media contacts is kept in an old Excel file, press releases are written in Word, there’s a folder somewhere on the server with the company’s logos and brand images, and impact is measured through Google Analytics. In short, it’s a mess. Leaving SEO to Marketing.

Brand 88

Brand Branding SEO How To 88

Sword and the Script

DECEMBER 28, 2022

Yet, B2B software companies are resistant to publishing pricing online because they feel it removes leverage. Read more: 15 CX Action Items B2B Companies “Must Do” According to McKinsey Research. Here’s how the top five answers stacked up: 56% said web traffic/web analytics; 51% said impressions / estimated site traffic (i.e.

B2B 116

B2B Marketing Survey Software 116

Solo PR Pro

MAY 10, 2022

Journalists are now covering more verticals than before, companies are changing the ways they share information for the better, and social media influencers are becoming more credible than CEOs and company PR reps. As a PR pro, you also need to pay close attention to data and analytics. Optimize company-owned assets.

Pitching 58

Pitching Media Journalism Data 58

Critical Mention

SEPTEMBER 21, 2018

In fact, according to Buxton Customer Analytics, by 2020 millennials (ages 20-36) are projected to have a spending power of 1.4 In an article on its website, MarketingProfs shared an infographic by US Presort that debunks direct mail myths, one of them being that millennials don’t even look through their mail.

Advertising 84

Advertising Advertising Privacy Analytics 84

Deirdre Breakenridge

MARCH 12, 2015

The company had three distinct divisions: PR / Communications (that was my area), Creative Marketing & Advertising and Web, Multimedia & Video. PR pros are “ tech testing ” by rolling up their sleeves and learning how to develop infographics with the help of tools including Piktochart and Vizualize.me.

Creativity 150

Creativity Web Social Media Data 150

PRSay

JUNE 26, 2016

When companies use social media strategically in the communication planning process, with greater audience intelligence and market insights they are better prepared to handle a dynamic and socially engaged public to achieve their intended communication goals. The Social Media Strategy Wheel. Good Planning Includes Social Media.

Social Media 113

Social Media Media Infographics Community 113

Sword and the Script

FEBRUARY 24, 2015

Marketers are more optimistic about the economy, expect marketing budgets to increase and will spend more on digital, social media and marketing analytics. B2C services companies saw the greatest shift from 5.8% This pressure may in part explain another area of spending where marketing plans to bulk up: marketing analytics.

Mobile 60

Mobile Study Marketing Survey 60

The Proactive Report

DECEMBER 24, 2015

That means you have to be able to use analytics or your website, newsroom, blog and the various online platforms you use for content. Infographics. How to use Google Analytics (or whatever program your company uses). Write web content. Digital news releases. Blog Posts. Original images. Manage an online newsroom.

Digital PR 100

Digital PR Analytics SEO Measurement 100

The Proactive Report

DECEMBER 24, 2015

That means you have to be able to use analytics or your website, newsroom, blog and the various online platforms you use for content. Infographics. How to use Google Analytics (or whatever program your company uses). Write web content. Digital news releases. Blog Posts. Original images. Manage an online newsroom.

Digital PR 100

Digital PR Analytics SEO Measurement 100

The Proactive Report

DECEMBER 24, 2015

That means you have to be able to use analytics or your website, newsroom, blog and the various online platforms you use for content. Infographics. How to use Google Analytics (or whatever program your company uses). Write web content. Digital news releases. Blog Posts. Original images. Manage an online newsroom.

Digital PR 100

Digital PR Analytics SEO Measurement 100

PR Fuel

NOVEMBER 2, 2021

Working with a PR company guarantees your releases will feature on top radio and TV stations and influential websites and social networks. What’s more, most PR companies offer these packages to small business owners. Because the longer a company has been in business, the more equipped they’re to hit your targets.

Writing 52

Writing System Automotive SEO 52

Shift Communications

MAY 14, 2015

We’re constantly pushing clients and prospects to embrace elements such as Google Analytics, Twitter advertising, measurement beyond pure clicks and the like. I n other words, when it comes to marketing, what are more “traditional” B2B companies doing these days? At SHIFT we’re big proponents of data-driven PR.

B2B 60

B2B Marketing Construction Analytics 60