The Proactive Report

DECEMBER 12, 2017

Forbes made a list of the digital skills they see as the most important and TEKSystems polled 250 CMOs to find out what they’re looking for in 2018. Distilling all this data down into one list, here are my picks: Analytics: This one wins hands-down, no contest. It’s free. And video is growing at breakneck speed.

Analytics 228

Analytics SEO Infographics Software 228

Buzzstream

MARCH 13, 2024

Enter digital PR. I’ve spent the last ten years helping companies grow their digital presence with digital PR, and I’ve seen first-hand the impact and value digital PR can drive for a brand’s growth. What is Digital PR? In the next section, we’ll explore the types of digital PR.

Digital PR 71

Digital PR Construction Case Study SEO 71

Sword and the Script

NOVEMBER 9, 2021

Fraudulent press releases go out on two major wire services; IR comms platform Q4 has $100M IPO; internal comms tech strives to overcome email deluge; Innodata CEO talks up AI in Agility PR on an earnings call. For example, fraudsters will buy stock in a company traded on pink sheets. And it’s not just the startups anymore.

Software 93

Software Banking Technology Data 93

5W PR

NOVEMBER 19, 2021

Audiences will come to a website after a PR push, but they will stay with a company because of the information supplied by the content marketing. For this reason, PR professionals are converting their media publications into blogs and e-newsletters. White papers, webinars, infographics, and case studies are also widely used.

Content Marketing 148

Content Marketing Marketing Measurement Data 148

Burrelles Fresh Ideas

JUNE 13, 2023

Deliberate planning is key — consider drawing upon diverse forms of media such as podcasts, articles, blog posts, videos, or infographics to optimize outreach strategies across multiple touchpoints. Tip 8: Measure your results Even with financial constraints at play, gauging success in PR is paramount.

Analytics 40

Analytics Content Marketing Measurement Advertising 40

The Proactive Report

OCTOBER 19, 2015

Digital etiquette. Digital PR Skills. Many of these skills are particularly relevant to the practice of PR. Communication: PR is a communication function. There are a host of digital skills we need just to manage our jobs as PR pros. This is another new skill that has not been taught to PR students.

Communications 100

Communications Training Web Analytics 100

Buzzstream

MAY 9, 2018

Still, despite the fact that almost every company that cares about promoting their site or content sends outreach, there are tons of questions. This is dramatically higher than the median reply rate for companies we researched (12%). Some of the ones we hear most often are: What level of response rates should we expect?

Data 120

Data SEO Groups Pitching 120

The Proactive Report

JULY 23, 2018

But it’s still an emerging tactic and far too many companies are “flying blind” – just pumping out content without any strategy. When you produce and publish content about your company you obviously present the brand in the best possible light. We know how that works; it’s one of the core functions of PR.

Google 113

Google Guidelines Web B2C 113

5W PR

JUNE 25, 2018

For PR pros, the rise of content has provided countless new opportunities to communicate with important audiences and raise visibility for critical clients. Of course, as valuable as content marketing can be, it’s only effective if companies know how to use it properly. Use a Range of Media. Hack the Press.

Content Marketing 60

Content Marketing Infographics Google SEO 60

The Proactive Report

MARCH 16, 2016

Q1: The Track Maven study showed that while content publication and distribution from brands and companies is up by 35% engagement is decreasing. But I am saying think about what image (this also goes for video and infographics) will make you want to click, follow, comment, share, etc. How can visual content help with engagement?

Infographics 100

Infographics Video Case Study Print 100

The Proactive Report

MARCH 16, 2016

Q1: The Track Maven study showed that while content publication and distribution from brands and companies is up by 35% engagement is decreasing. But I am saying think about what image (this also goes for video and infographics) will make you want to click, follow, comment, share, etc. How can visual content help with engagement?

Infographics 100

Infographics Video Case Study Print 100

Sword and the Script

FEBRUARY 29, 2020

That’s according to a data analysis by Brian Dean of Backlinko , who founded the company to provide SEO training. These backlinks are important to digital PR and marketing for two primary reasons. Backlinko found that “ list posts get an average of 218% more shares than how to’ posts and 203% more shares than infographics.”

Content Marketing 78

Content Marketing Study Analysis Marketing 78

The Proactive Report

JANUARY 30, 2015

It works when it is based on research – like monitoring online conversations and tracking success with analytics. Using analytics of past content across all social channels lets you see what resonates with your audience. Q1: How do you see the traditional lines between the disciplines – PR, advertising, etc.

Content Marketing 100

Content Marketing Groups Facebook Reputation 100