Onclusive

NOVEMBER 8, 2023

Tracking earned media and PR coverage is crucial for PR and communications professionals to demonstrate the impact and reach of campaigns. Respondents of the 2022 JOTW Communications Survey identified “cutting through the noise,” as the top strategic comms challenge. Which means you won’t miss any insights!

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How To Tools Analytics Data 195

Onclusive

NOVEMBER 10, 2021

In this blog article as part of our managing corporate reputation with PESTLE analysis series, we are diving deeper into the “how to” of the PESTLE process and best practices for communications pros to keep in mind. Director of Communications, Yext. Analyze the data you’ve collected. Michael Dolmatch.

Analysis 195

Analysis Corporate Reputation How To 195

Business Wire

MARCH 7, 2024

As with any marketing and communications tactic, it’s important to understand the return on investment (ROI) for press release distribution. How can you prove the value of your announcements? A conduit between companies and the media, news releases allow organizations to share important updates with their target audiences.

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Measurement Blogging Analytics Tools 275

Onclusive

DECEMBER 20, 2021

As we’re closing out this year, we’re also wrapping up our 2021 top media monitoring and PR analytics software comparison blog series with one final review of what each provider offers in terms of product direction and customer support. User in Public Relations and Communications. Enterprise (> 1000 emp.). Request a Demo today.

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Technology Comparison How To Software 195

Onclusive

APRIL 29, 2021

Before, during and after a PR crisis, information and communication are key. There are very few crisis situations where less communication is better. It is almost always the case that more communication, and more well-informed communication, is the best strategy. DO respond with honesty, clarity and responsibility.

Crisis 367

Crisis How To Crisis Communications Reputation 367

Katie Paine's Measurement Blog

JULY 10, 2023

Integrated communications measurement is where comms evaluation and measurement is heading. Your process will be made easier with the resources listed below: Quick Tips Start with 5 Quick Tips to Develop Your Perfect Integrated Communications Dashboard. Google Analytics, Adobe, WebTrends); Listening data (e.g.,

Measurement 98

Measurement Communications How To Survey 98

Cision

AUGUST 9, 2017

Your public relations and communications programs should be the most vital part of your company’s media strategy. Most companies have a large unrealized opportunity available to them from their communications programs because they have under invested in earned media. That is, until now. quarter of the typical marketing budget.

Communications 185

Communications How To Media Measurement 185

Mindful Marketing

JULY 19, 2023

To be CAN-SPAM compliant, all you need is an opt-out link in the communication, and you need to make it clear that it’s an advertisement, along with a few other requirements (see below). In Europe, you do; but in the US, you don’t.

Analytics 99

Analytics Data Retail Advertising 99

The Proactive Report

APRIL 2, 2018

Finding insights that drive action, and communicating these nuggets of information to the right people, is one of the most important parts of analytics. PR pros could be champions at analytics because they already have the skills others find so challenging: Content Analysis. Communicating with others. Storytelling.

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Analytics Analysis Google Storytelling 100

Deirdre Breakenridge

MARCH 23, 2016

Sure, CEOs are far less likely to be wooed than a Tinder date, but there are certain steps you can take to put the odds in your favor when communicating PR results, why they’re important, and how you’ll evolve your strategy based on those findings. Begin by evaluating how much your executive knows about content. Measurement.

Communications 150

Communications How To Analytics Public Affairs 150

Shift Communications

NOVEMBER 24, 2014

Here’s an example from web analytics: Look at those four standout events that are above and beyond normal traffic. Here’s another example using Twitter analytics and statistics: Again, ask the same three questions: What happened? Analytics Data Data-Driven PR Marketing Marketing Technology Metrics Strategy'

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Analytics Data-Driven PR Marketing How To 155

The Proactive Report

JUNE 4, 2018

You keep hearing that it’s vital to learn how to use data and analytics, but the very thought gives you a headache. Think of Google Analytics as your new BFF – the one who knows everything about everyone and is willing to dish! Need help with data and analytics? 3 minute read. You’re a PR person, not a data scientist.

Analytics 127

Analytics Data Exercises Social Media 127

Cision

MAY 12, 2015

And yet, I understand the value of having the right data on my communication efforts. The good news is that neither I nor you have to be analytics nerds to benefit from the data. What ARE Social Media Analytics? Analytics is just a fancy word for information about your social media efforts.

Analytics 120

Analytics Social Media Web Media 120

Shift Communications

SEPTEMBER 5, 2017

Last week, SHIFT and NATIONAL Public Relations (SHIFT’s parent company) had the honor of representing the public relations world at the Measurement For Growth Google Analytics™ Certified Partner Summit. How often do you use Google Maps (or equivalent traffic and mapping apps) on your daily commute? I know how to get to my home.

Analytics 143

Analytics Google Data Technology 143

The Resolution Blog

JULY 20, 2017

You can get answers to this stuff with Google Analytics. In my experience many PR teams (both in-house and agency) just don’t get given access to Google Analytics accounts. Or don’t know how to. It’s not just a lack of communication between PR and digital marketing that can block analytics access. Nowhere else.

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Analytics Google SEO Data 136

Onclusive

FEBRUARY 11, 2021

Communications challenges can halt PR founders before they get started. Titled “Startup PR: How to get lift-off for your launch”, the paper addresses some of the challenges that startup PR professionals can encounter. Identify When and How to Go Pro.

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How To Media Training Storytelling Financial 221

Shift Communications

NOVEMBER 17, 2017

The latest focus is on predictive analytics and the power one can wield by predicting future trends. Public relations, a communication-driven field, can and will continue to benefit from this futuristic tool. What is Predictive Analytics? So, what exactly is predictive analytics? Lisa Zanchi. Marketing Analyst.

eBook 104

eBook Analytics Data Software 104

Shift Communications

FEBRUARY 13, 2017

It’s one of the most engaging ways to communicate with an audience, and digital platforms are doubling down on video. However, one area where video-minded PR professionals fall short is how to measure the success of video communications. How do we know when our video is contributing to meaningful results? The Old Way.

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Video Measurement Communications How To 117

Shift Communications

MARCH 13, 2015

In December, I walked through Twitter’s analytics platform , and today I wanted to take a similar dive into LinkedIn’s free Analytics offering. If you run a company page for your business or brand, you may have noticed the little Analytics button on your page. This is the first section you’ll see in your analytics dashboard.

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Analytics LinkedIn How To Comparison 60

Business Wire

FEBRUARY 18, 2020

There’s a lot of data out there, and a lot of metrics telling us how to make sense of it.

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Corporate Analytics Communications Web 254

Agility PR Solutions

MARCH 22, 2023

As communicators are well aware, the need to unlock greater business value from data is clear, and new research from digital enterprise software firm BMC asserts that a well-defined DataOps strategy is emerging as the key to manage and integrate analytics to uncover new opportunities, quickly respond to issues, and even respond to previously unforeseen (..)

Data 85

Data Report Company Enterprise 85

Cision

JULY 18, 2017

It is a well-known and accepted ideology that good communication skills are the key to achieving success in every aspect of life. It is, therefore, no surprise that the same is true for the success of an organization, which can be measured, and quite frankly, determined by their communication and reputation.

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Case Study Strategy Communications How To 150

Doctor Spin

NOVEMBER 17, 2023

I’m obsessively interested in how to create knowledge. I love to learn about how to learn. Understanding how knowledge is created makes it easier to understand the strengths and weaknesses of different types of reasoning. It thoroughly explains how knowledge can be approached, analysed, and interpreted. Deconstruction.

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How To eBook Analysis Analytics 52

Waxing UnLyrical

SEPTEMBER 24, 2021

I enrolled in, and graduated, the Harvard Business Analytics Program on March 31, 2021. I’m constantly being asked about my experience there, partly because I’m a (volunteer) student ambassador, and partly, I think, because I’m not the typical post-grad business analytics student. Going back to school.

Analytics 98

Analytics Data Course Resources 98

Deirdre Breakenridge

SEPTEMBER 3, 2014

Gearing up for a productive fall means having the most efficient tools in your PR and communications toolbox. Here are nine resources (both free and paid tools) I’ve discovered that have the power to enhance your communications program in a variety of ways. Canva lets you experiment and be much more visual in your communications.

Communications 383

Communications Tools Google Resources 383

ImPRessions - Crenshaw Communications

MAY 1, 2019

B2B brands can often rely on their own website analytics to gauge the power of earned media, while others use third-party vendors to conduct baseline customer research, or calculate share-of-voice movement within a category. For more on classic storytelling motifs and how they translate to winning PR campaigns, check out this post.

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How To Interviews Measurement Storytelling 257

Shift Communications

FEBRUARY 18, 2020

As a Google Analytics certified agency, SHIFT regularly uses Google Analytics to track sales, referrals, backlinks and other goal conversions for clients. At the beginning of a partnership, SHIFT works with clients to pre-determine KPIs within Google Analytics for that program. WHAT’S MEASURABLE.

Measurement 107

Measurement How To Analytics Marketing 107

Shift Communications

DECEMBER 15, 2014

From social media stats to website traffic, the data is there…they just need to know how to use it. In Econsultancy’s 2014 Measurement and Analytics Report , researchers found that among “digital business professionals,” using digital analytics tools was said to be one of the top three areas of skills deficiency. What is a goal?

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Analytics Training Data Google 106

Shift Communications

SEPTEMBER 12, 2017

In the last post, we introduced the idea of predictive analytics in public relations. Public relations would benefit strongly from predictive analytics, forecasting communications needs in advance. The foundation of predictive analytics is one familiar to modern PR practitioners: data. Compatible Data. Chosen Well.

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Analytics Software Data System 92

PRSay

JULY 1, 2020

With 36 percent of executive teams being briefed on PR and communications activities on a daily basis, improving our industry’s comfort level with quantifiable measurement, is a worthy quest even against the backdrop of the pandemic. True behavior change doesn’t happen overnight,” Grant said. Rooted in the Barcelona Principles 2.0,

Measurement 174

Measurement Communications Banking Survey 174

5W PR

MAY 31, 2023

Public relations is a fascinating and diverse field that revolves around managing a company’s reputation, building relationships with its stakeholders, and communicating with the media. That includes strong communication, writing, and interpersonal skills.

Publicity 88

Publicity How To Social Media Trends 88

Onclusive

JUNE 2, 2021

PR campaign planning includes: Setting clear objectives that help drive measurable business impact and organizational success Identifying and understanding the appropriate audiences Developing a strategy to effectively communicate messages that resonate to these audiences Measuring how well these activities achieved the objectives.

Data-Driven PR 369

Data-Driven PR Data Analytics Product Launch 369

Cision

JULY 11, 2017

Not only will this help give you a leg up in your competitive industry space, but you can use comparative analytics to evaluate data like company mindshare and audience demographics. Adjust Your Targeting: Use specific audience data gleaned from analytics reports to refine your targeted communications. Not sure where to begin?

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How To Media Software Agriculture 265

Shift Communications

SEPTEMBER 14, 2015

During our INBOUND15 talk on How to Measure the Value of PR in the 21st Century, one audience member raised this fascinating question: “How do you measure understanding, and where does it fit in the PR funnel?” In Google Analytics, three metrics hint at understanding. How often is site search used?

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Analytics Google Measurement How To 60

ImPRessions - Crenshaw Communications

FEBRUARY 22, 2023

This requires a combination of creative thinking, analytical skills, and the ability to develop and execute against plan. Building a positive public image now also means understanding how to increase online engagement and identify opportunities for content. Just ask Google. But there’s no need to fear data!

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Analytics Tools Social Media Trends 170

Burrelles Fresh Ideas

SEPTEMBER 26, 2023

When considering how to make a brand stronger, business leaders often look to operational influences. Yet, public relations (PR) and communications efforts have significant potential to bolster a brand. One of the ways to achieve this is by harnessing the power of in-person community engagement and event marketing.

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Community How To Marketing Data 92

Institute for Public Relations

OCTOBER 2, 2023

Communicators must curate, analyze, and draw insight from disparate streams of data to inform decisions relevant to organizations and society. Fueled by advances in digital tools and artificial intelligence (AI), public relations is transforming into a data-driven practice.

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Data How To Training Tools 105