Shift Communications

JANUARY 30, 2017

How to Pitch a Data-Driven Pitch with… Data! The final part of data-driven PR is to use our data, analysis, and insights to identify who would be most receptive to our pitching. Suppose we take our pitch about SEO, about how trust and linking have a relationship. Who should we pitch this story to?

Data-Driven PR 60

Data-Driven PR Data Pitching SEO 60

Sword and the Script

APRIL 6, 2021

SEMrush is better known for its SEO tools, but it moved into PR last year with the acquisition of Prowly in 2020. One of the things SEO tools can do, that most media monitoring solutions cannot, is detect backlinks. SEMrush has had an impressive streak in the SEO space. million of revenues, improving on 2019’s $10.2

Media 106

Media SEO Analytics Analysis 106

Doctor Spin

OCTOBER 16, 2023

Digital PR is not link-building for SEO. But this is SEO, not digital PR. Unfortunately, some agencies began equating digital PR with basic SEO practices to pursue tangible results, which many thought would be “easy wins.” You need an SEO professional. How should these distinctions be made? Getting links is one thing.

Digital PR 83

Digital PR SEO Engineering eBook 83

Burrelles Fresh Ideas

SEPTEMBER 19, 2023

If the campaign aims to promote a voiceover platform , PR can create campaigns highlighting the features through media coverages and pitch to voiceover artists for collaborations. PR can create media coverage emphasizing the brand’s campaigns, pitch directly to potential investors, or build collaboration with relevant organizations.

Video 110

Video Marketing SEO Social Media 110

Sword and the Script

JANUARY 19, 2021

Vendors are giving us reason to be optimistic about public relations technology – from AI that will predict your pitching success to more tangible PR measurement and attribution. Recommendations suggesting contacts to pitch. Predicting a pitches chances of earning coverage. Notified by Intrado gets close.

Technology 169

Technology Publicity Software Pitching 169

ImPRessions - Crenshaw Communications

FEBRUARY 22, 2023

While traditionally PR work consisted of press releases, pitching, and occasional damage control, today’s PR teams must have a diverse digital skill set, including SEO strategy, social media savvy, data analysis and more. The core skills we need as PR professionals have also changed.

Analytics 170

Analytics Tools Social Media Trends 170

Buzzstream

NOVEMBER 28, 2023

What’s more, is that relevant links hold value outside of just SEO. Combine Search Operators You can use these operators together to narrow down a search and build a list of target sites to pitch. If you see that your target site shares a lot of map content, create and pitch some map content.

How To 62

How To Google SEO Pitching 62

Buzzstream

APRIL 25, 2024

At 46:27 in this Google Office Hours episode , John Mueller explains that unlinked brand mentions don’t pass any SEO value. Some are SEO-based, and others are more specific to the brand, industry, and type of site. Links with a nofollow tag do not directly provide SEO value. Brand mentions are great. Is it even worth it?

Brand 62

Brand Branding How To SEO 62

Newsfile

FEBRUARY 28, 2024

Sentiment Analysis : Assessing whether coverage is positive, negative, or neutral. PR professionals often pitch op-eds to media outlets to showcase their clients’ expertise and perspectives. What is SEO PR? SEO PR combines public relations efforts with search engine optimization (SEO) techniques.

Viral 52

Viral Crisis Communications SEO Reputation 52

Sword and the Script

MAY 23, 2017

It’s hard to pin down a precise anniversary date, but PR and SEO have been together for the better of 20 years. Interestingly, the tools for managing and measuring PR and SEO. Interestingly, the tools for managing and measuring PR and SEO. Predictions, PR and Pressing Questions on SEO [UML].

SEO 65

SEO Tools Engineering Web 65

PRSay

MAY 3, 2019

The average number of shares for a given piece of content dropped by half from 2015 to 2017, according to a Buzzsumo analysis of a million posts. Better connecting your hard-won media placements with the value they bring to your SEO team. Get more media pitching knowledge from Michael Smart here.

How To 136

How To Education Exercises Newspapers 136

Sword and the Script

AUGUST 30, 2022

Kelp focuses on reputation analysis in sectors like health care, life sciences, aerospace and defense. Digimind’s technology uses AI solutions and machine learning to provide global social media listening and comprehensive analysis across all major social platforms,” the company said in a press release. AI-assisted pitches. “AI

Publicity 85

Publicity Survey Enterprise Pitching 85

Sword and the Script

DECEMBER 21, 2021

Professionals across the globe share analysis and perhaps, aspiration, in offering up PR and marketing predictions for 2022. To put it another way, predictions are equal parts analysis and aspiration. As anyone with even a slightly popular blog knows, ‘guest post pitching’ has gotten out of hand. Blogger outreach gets personal.

Marketing 214

Marketing Content Marketing Social Media Employee 214

Sword and the Script

OCTOBER 25, 2022

The addition of marketing, analysis, trade show consultation, managing professional organizational memberships and everything else has made every day a whirlwind of tasks, to-do lists and semi-controlled chaos.”. Breaking through the flood of e-mails [in pitching] is getting very difficult.”. Harder to pitch. Strategic advisors.

Communications 122

Communications Crisis Internal International 122

Shift Communications

SEPTEMBER 17, 2014

Provide value to your readers and keep the sales pitches to a minimum. Implement SEO best practices ( start here ) and avoid tactics that will get your site on Google’s bad side. Once your content is established and SEO is in check, the next step is to share. Your readers are already on your website to read the blog.

Blogging 161

Blogging How To SEO Analytics 161

Buzzstream

MARCH 7, 2024

The key aspects it looks at are: Does the content provide original information, reporting, or analysis? You may have heard about the now infamous SEO heist.) This term has search volume, and the unique data makes it something they can pitch but gains links passively over time. The Helpful Content System isn’t new.

System 62

System Google Policies Guidelines 62

Buzzstream

JANUARY 15, 2024

We also look at the insights and data generated from our recent BuzzStream-powered analysis of 1,000 subject lines sent to 29,095 journalists. Journalists receive literally thousands of emails per day, and the outreach email means nothing if the person receiving it never opens the message to read your pitch.

Case Study 83

Case Study Digital PR Study Tools 83

Burrelles Fresh Ideas

FEBRUARY 13, 2024

Dominance of TikTok SEO. TikTok SEO involves optimizing videos to rank higher in search results, making your content more discoverable when users search for specific keywords in the TikTok search bar. People aren’t interested in constant sales pitches. Ask us how Burrelles helps with monitoring, measurement, and analysis!

Social Media 87

Social Media Media Mobile SEO 87

Sword and the Script

OCTOBER 8, 2016

For example, I’d venture MailChimp , a vendor based in my adopted hometown of Atlanta, used email to pitch the New York Times on this feature: MailChimp and the Un-Silicon Valley Way to Make It as a Start-Up. That’s a good pitch that landed a fantastic story about growing a business. Beyond PR 101: 3 Truly Unique Pitching Tips [UML].

Marketing 114

Marketing Pitching Survey Study 114

Sword and the Script

MAY 12, 2020

It’s a lot of work to gather up all the information – most of the good stuff isn’t being pitched – and the vendors don’t make it easy. Push back – tactfully – on your leadership to provide answers, analysis, context and perspective. I keep getting pitches with unsolicited "embargoes" and I find it so odd.

Company 99

Company Survey Pitching Report 99

Buzzstream

DECEMBER 15, 2021

These different digital PR tactics range from surveys, commentary and quick pieces of data analysis through to large scale interactive campaigns. When pitching comments to journalists or any tactic where an expert is involved in what you’re doing, you can build on this background methodology with a strong company or author bio.

Digital PR 83

Digital PR Data Survey Construction 83

PR Fuel

DECEMBER 10, 2020

They probably don’t want to read an in-depth analysis of your new computer system. If you’re pitching to local media, then think about the local angle. The problem may be that you’re pitching to the wrong people. The other issue may be that you’re not pitching the story to these people the right way.

Media 52

Media Local Newspapers Pitching 52

The Resolution Blog

JANUARY 8, 2018

Here he outlines a talk from Yext’s Duane Forrester on what a future SEO job description. If only we had the perfect formula for content success… Oh wait…Content sharing and analysis heavyweights LinkedIn and BuzzSumo have just delivered it! Can PR ever deliver SEO? Elements of the role may look familiar to you… 6.

Tools 136

Tools Publicity SEO Measurement 136

Contently - Strategy

JULY 24, 2019

Early content strategy goals can include brand awareness, engagement, developing SEO clout, and increasing your brand’s social following. Growing your content strategy from a brand awareness machine into a program that generates leads, for example, will require analysis of the customer journey. Get the team back on board.

Strategy 86

Strategy Content Marketing Measurement SEO 86

Shift Communications

OCTOBER 15, 2015

How did it affect social traffic and SEO? You have gathered the data to defend your program, you’ve run data-driven analysis and you’re ready to create an even better PR plan for 2016. Many of these metrics are easily found via tools in the Moz suite, through the native social platform dashboard and through Google Analytics.

Measurement 60

Measurement Data-Driven PR Analytics Data 60

Sword and the Script

MARCH 22, 2016

Our “thought leader” had made it to the end of the webinar with a couple thousand customers and prospects logged on, only to tactlessly pitch her services in response to a routine question. Finally, there is more competition, and from a blend of competitors from SEO agencies to digital marketing.

Survey 60

Survey System Trends Small Business 60

Beyond PR

MARCH 6, 2018

According to Search Engine Journal, SEO leads have a 14.6 Unfortunately, SEO is extremely complicated. A 2017 analysis of 1.4 Those traditional “PR tactics”, you know pitching influencers and distributing content to the media, have gained significant steam. percent close rate. Furthermore, 96.5

Strategy 67

Strategy How To B2C Content Marketing 67

Buzzstream

DECEMBER 20, 2023

While it may be tempting to cut costs using shady SEO tactics to take advantage of Google’s algorithm, Google eventually catches up and penalizes many sites over time. With the powerful SEO tool SEMRush , you can discover link reclamation opportunities using their Backlink Audit Tool. Building links is a time-intensive process.

Tools 71

Tools SEO Analysis Google 71

Buzzstream

DECEMBER 20, 2023

While it may be tempting to cut costs using shady SEO tactics to take advantage of Google’s algorithm, Google eventually catches up and penalizes many sites over time. With the powerful SEO tool SEMRush , you can discover link reclamation opportunities using their Backlink Audit Tool. Building links is a time-intensive process.

Tools 62

Tools SEO Analysis Google 62

Buzzstream

DECEMBER 20, 2023

While it may be tempting to cut costs using shady SEO tactics to take advantage of Google’s algorithm, Google eventually catches up and penalizes many sites over time. With the powerful SEO tool SEMRush , you can discover link reclamation opportunities using their Backlink Audit Tool. Building links is a time-intensive process.

Tools 62

Tools SEO Analysis Google 62

Prohibition

JULY 19, 2018

So in such a busy marketplace, and in an age where the budget can’t always stretch to support content marketing , social media marketing , influencer marketing , advertising, design, e-marketing, PPC, SEO and everything else you’ve been advised to invest in, how can you justify spend to stand out from the crowd? Organic SEO.

Publicity 48

Publicity Advertising Advertising Tools 48

Prohibition

MARCH 16, 2021

If you didn’t believe it can drive sales, amplify brand awareness, build brand credibility and supercharge your SEO, then you wouldn’t be reading this would you? Offer solutions not a sales pitch. At Prohibition, we have a robust three stage process covering social media listening, audience insight and content and channel analysis.

Content Marketing 62

Content Marketing Marketing Social Media Video 62

Onclusive

MAY 19, 2022

In this week’s blog, we’re continuing to review the relationship between different media attributes and consumer behavior, based on our quantitative analysis of the PR Attribution data from over 100,000 earned media articles published in 2021 that covered both business-to-consumer and business-to-business brands across a wide range of industries. “By

Consumer 195

Consumer Brand Branding Media 195

Onclusive

MAY 19, 2022

In this week’s blog, we’re continuing to review the relationship between different media attributes and consumer behavior, based on our quantitative analysis of the PR Attribution data from over 100,000 earned media articles published in 2021 that covered both business-to-consumer and business-to-business brands across a wide range of industries. “By

Consumer 195

Consumer Brand Branding Media 195

Buzzstream

NOVEMBER 28, 2023

What’s more, is that relevant links hold value outside of just SEO. Combine Search Operators You can use these operators together to narrow down a search and build a list of target sites to pitch. If you see that your target site shares a lot of map content, create and pitch some map content.

How To 62

How To SEO Google Pitching 62

Buzzstream

NOVEMBER 28, 2023

What’s more, is that relevant links hold value outside of just SEO. Combine Search Operators You can use these operators together to narrow down a search and build a list of target sites to pitch. If you see that your target site shares a lot of map content, create and pitch some map content.

How To 62

How To SEO Google Pitching 62

Buzzstream

JANUARY 23, 2024

Either way, you’re building links naturally, buying links, or an agency pitching links, you probably don’t need any many links as you think. This isn’t to say you should never build links from the same site, but focus on the referring domains for analysis purposes. Still, technically, a nofollow link does not pass SEO value.

SEO 83

SEO Google Analysis Examples 83