Agility PR Solutions

SEPTEMBER 13, 2022

It’s more important than ever for PR professionals to craft pitches that grab journalists’ attention quickly. With the right subject line, the payoff can be enormous, and the opportunity is there (according to recent research, 93 percent of journalists prefer to receive pitches […].

Pitching 162

Pitching Social Media Media Analysis 162

Sword and the Script

MAY 2, 2023

Short PR pitches – 150 words or less – had a better response rate (5.89%) than long pitches (1.46%) – 500 pitches or more, according to data analyzed by Propel. Short pitches – 150 words or less – had a better response rate (5.89%) than long pitches (1.46%) – 500 pitches or more. We might be all AI-ed out.

Pitching 122

Pitching Study Technology Report 122

OnePitch

JULY 27, 2022

On this week’s Pitches That Placed (PtP), we are spotlighting a product announcement pitch that not only landed a feature in TechCrunch , but was also included in a roundup piece three days later. ” Let’s dive into this pitch and see why it worked. Let’s take a look at the actual pitch that placed: .

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Pitching How To Energy Resources 52

Agility PR Solutions

APRIL 17, 2022

The “art of the pitch” is a vital skill in the PR world. Although it’s far from easy to craft a memorable pitch, fundamental mistakes commonly crop up in the industry, even among veterans—all of them entirely preventable. We’ve outlined six key qualifications your pitch needs to stand out among media outlets.

Pitching 162

Pitching Media Industry Analysis 162

Agility PR Solutions

DECEMBER 21, 2021

The post Media coverage essentials—3 key components of pitching strategy appeared first on Agility PR Solutions. However, not everyone understands what it really takes to reach out to news outlets or reporters, and to have a story ready in a way that will attract the attention of both that outlet as well as […].

Pitching 171

Pitching Strategy Media Report 171

Agility PR Solutions

OCTOBER 18, 2020

Unless you’ve been hiding under a rock with your phone face down, then you know the latest trend on social media is the collective slander of bad PR pitches reporters receive and screenshot for their followers to mock on Twitter. This new era of public shaming happens when a reporter takes to their timeline to […].

Twitter 208

Twitter Pitching Trends Report 208

Agility PR Solutions

FEBRUARY 2, 2021

The post 3 common email pitch mistakes that will undermine your PR campaign appeared first on Agility PR Solutions. The popularity of email, its ease of use, and the abundance of email tools out there makes email a go-to communication method for lead generation and other PR campaigns.

Pitching 178

Pitching Tools Communications Analysis 178

The Proactive Report

DECEMBER 9, 2022

With audience tracking and analysis you can gather all kinds of data and discover the true sources of influence for an audience. It has just taken hours of grinding hard work, combing through surveys, interviews, research, and news material to come up with a best-guesstimate of what this audience cares about. Who is in your audience?

Analytics 246

Analytics YouTube Analysis Data 246

ImPRessions - Crenshaw Communications

JULY 6, 2022

But for all the hype, there truly is no substitute for manual research and human analysis. While there are tools that may help with analysis, manual scrutiny is the only way to correctly approach media. Journalists are very busy, so giving them relevant information is key to PR success. Yet, many PR teams look for technology shortcuts.

SEO 333

SEO Analysis Meeting Travel 333

Flack's Revenge

OCTOBER 30, 2019

We’ve all done things we thought were great but were not well received, or where reality crashed the perfection party: The golf putt that almost went in The drunken wedding toast that seemed funny at the time The baseball pitch that was for sure a strike, until the ump ruled “ball!” And what about PR pitches?

Pitching 120

Pitching YouTube Data System 120

Agility PR Solutions

JULY 8, 2020

Despite the combining of the analog and digital, broadcast remains a bit of a different beast when it comes to pitching. The post Secrets to pitching broadcast (according to a former broadcast journalist) appeared first on Agility PR Solutions. To ensure that your […].

Pitching 143

Pitching Print Publicity Analysis 143

Sword and the Script

JULY 6, 2021

OnePitch recommends reporters to pitch; ResponseSource shuts down #journorequest curation; Meltwater acquires Owler; Critical Mention adds “cast & crew” TV data. OnePitch feature recommends reporters to pitch. In a video tutorial, the company says it will start making recommendations after you’ve sent three or more pitches.

Pitching 88

Pitching Report Software Survey 88

ImPRessions - Crenshaw Communications

OCTOBER 23, 2023

I feel like I learn something new every day, whether it’s about an amazing client campaign, insights from the AI committee, or just chat about the latest new business pitch. We all need top-quality analysis, insights and objective advice to do that. Our clients are grappling with its impact and implications, and so are we.

Agency 353

Agency Communications Marketing Leadership 353

PRSay

AUGUST 11, 2021

According to a Pew Research Center analysis of data from the Bureau of Labor Statistics, the number of newsroom jobs in the United States fell by 26 percent from 2008 to 2020. An up-to-date media relations strategy should include pitching writers of email newsletters, as the medium continues to gain prominence. Newsletters gain clout.

Media Relations 195

Media Relations Trends Media Newspapers 195

Sword and the Script

FEBRUARY 14, 2023

For example, Intelligent Relations said in a PR pitch emailed last month that it had an “auto-gen pitch writing for users” in market. One of the key differences is that Intelligent Relations very openly pitches itself as a replacement for PR people. The pitches I’ve received are all highly automated.

Software 131

Software Pitching Analysis Community 131

Sword and the Script

FEBRUARY 20, 2024

PR pitches earn a 45% open rate and a 3% response rate; the top metrics for marcom and PR by segment; Europe is more satisfied with PR agencies than the U.S. What: PR pitching amidst the continuing media layoffs When: February 22, 2024, at 12:00 p.m. The company’s measures are based on the pitches sent through their systems.

Report 105

Report Publicity Marketing Pitching 105

Agility PR Solutions

MAY 18, 2020

The post COVID case study: Heinz presents a pitch-perfect quarantine plan appeared first on Agility PR Solutions. With its creation of a 570-piece puzzle colored entirely in “ketchup red,” Heinz has done exactly that. The publicity stunt is the perfect gag for consumer audiences […].

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Case Study Study Pitching Consumer 148

Agility PR Solutions

JANUARY 13, 2021

If you’re pitching to someone, you cannot give up when they don’t reply to your first email. The post 6 tips for following up on email pitches without being annoying appeared first on Agility PR Solutions. Following up is as crucial as sending an email in the first place. This means that if your […].

Pitching 112

Pitching Analysis Media Relations Media 112

Agility PR Solutions

APRIL 15, 2021

The post Crafting a winning PR strategy from purpose to pitch appeared first on Agility PR Solutions. There are plenty of ways that brands and corporations can land great media placements in big publications and generally get great media coverage, even with a limited marketing and PR budget.

Pitching 103

Pitching Strategy Corporate Consumer 103

ImPRessions - Crenshaw Communications

MAY 25, 2023

Richardson is a Boston College professor who offers a daily analysis of U.S. Non-political writers and journalists can absolutely create something of interest on Substack by providing valuable insights, advice, or industry-specific analysis. What kind of writers are on Substack? politics and history. How can PR pros use Substack?

Analysis 156

Analysis B2B Interviews Tools 156

Remote PR Jobs

JANUARY 30, 2024

Journalists rely on pitches, press releases, and media advisories to determine the newsworthiness of a story so by presenting information in a compelling manner, PR professionals increase the likelihood of their stories being picked up and shared by media outlets, amplifying the reach and impact of their efforts.

Crisis Management 130

Crisis Management Analytics Creativity Reputation 130

Onclusive

OCTOBER 19, 2021

It’s great for strategy setting and industry analysis, as you can quickly and easily review what’s happening beyond your own company. Develop your business case as a sales pitch for your PR investment, make sure it speaks the language of your audience—the C-suite. Sara Eberle. Senior Director of Global Public Relations, Sophos.

How To 396

How To Measurement Data Writing 396

Agility PR Solutions

MAY 24, 2021

It’s why pitching is always a hot topic—professionals involved in media relations want to know how they can improve and what they can do to make their emails irresistible. The post 5,000 emails later, we’ve determined your pitch begins—or ends—with the subject line appeared first on Agility PR Solutions.

Pitching 103

Pitching Media Relations Report Media 103

ImPRessions - Crenshaw Communications

FEBRUARY 6, 2024

Examples of data-driven PR include media coverage analysis to identify effective outlets and journalists, audience engagement metrics for optimizing content strategies, and campaign performance evaluation through web analytics. Unlike Muck Rack, Qwoted is a new platform, and we are enamored!

Data-Driven PR 212

Data-Driven PR Tools Training Data 212

OnePitch

JUNE 27, 2023

Kevin Dugan is a finance reporter for Intelligencer; a New York Magazine site covering news and analysis about politics, business and finance, technology, sports, and media.

Sports 84

Sports Analysis Pitching Technology 84

The Proactive Report

OCTOBER 30, 2023

Audience Analysis Knowing as much as you can about your audience has always been the key to success. With audience tracking and analysis you can gather all kinds of data and discover the true sources of influence for an audience. Discover your current Brand Visibility Score.

Trends 182

Trends Marketing Wikipedia Reddit 182

Onclusive

DECEMBER 14, 2021

If discovering, pitching, corresponding and managing relationships with target reporters can be made easy, that’s a big win! There are a variety of metrics which we use internally, but the share of voice and potential customer analysis is well above the competitions.

Tools 370

Tools Report Comparison Media 370

Onclusive

MARCH 29, 2022

If you’re going to measure the effectiveness of your interactions with the authors on an ongoing basis, you’ll also need a PR equivalent of a customer relationship management (CRM) system that can keep track of your pitches, who they went to, how journalists engaged with your communications, and whether they picked up and published your stories. .

Measurement 370

Measurement How To Analysis Data 370

Agility PR Solutions

JULY 17, 2018

We’ll be offering tons of great pitching advice during our journalist panel on July 25. Pitching stories is one of the essential skills of a PR professional. Yet it is surprising how many PR people neglect the basics of how to pitch what to whom. Registration is free. Sign up now! In most cases, a […].

Media Relations 109

Media Relations Pitching Media How To 109

Shift Communications

JANUARY 23, 2017

Crafting the Data-Driven Pitch. How do we take this statement, as well as the supporting data, and transform it from a simple sentence to a data-driven pitch? Before we begin the pitch construction, we must understand what the broad story of our hypothesis is in three parts: why , what, and how. We can’t pitch without them.

Data-Driven PR 60

Data-Driven PR Data Pitching Analysis 60

Sword and the Script

MAY 18, 2021

Fifty-three percent of journalists receive more than 50 pitches a week, and 28% receive more than 100 per week. Yet most journalists (69%) say only a quarter (or less) of the pitches they receive are relevant to their audiences.” Open and response rates to email story pitches. (click image for higher resolution). TechCrunch 85%.

Study 165

Study Communications Survey Pitching 165

Shift Communications

JANUARY 30, 2017

How to Pitch a Data-Driven Pitch with… Data! The final part of data-driven PR is to use our data, analysis, and insights to identify who would be most receptive to our pitching. Suppose we take our pitch about SEO, about how trust and linking have a relationship. Who should we pitch this story to?

Data-Driven PR 60

Data-Driven PR Data Pitching SEO 60

Agility PR Solutions

JUNE 24, 2020

The post Top phone pitching tips to take your PR to the next level appeared first on Agility PR Solutions. As one ingenious tweet stated: People seem to prefer email as a mode of communication, as it allows a safe distance, and it doesn’t call […].

Pitching 98

Pitching Communications Analysis Media Relations 98

ImPRessions - Crenshaw Communications

JUNE 23, 2020

Pitching for contributed content like bylined articles can be tricky. Study key outlets : Note the subject matter and scope for the publication you’re pitching and be cognizant of topics they’ve recently covered to spot the best opportunities and avoid duplicating efforts. Here are some tips and tricks for landing bylined placements.

Guidelines 293

Guidelines Advertising Advertising Pitching 293

Beyond PR

DECEMBER 7, 2017

Brands can improve their PR pitching with a variety of tools and changes in approach. A good media relations campaign involves reaching out to those who are already inundated with a variety of pitches in their inboxes, making it essential for your campaign to stand out and be easily digestible. Monitor Related Trends.

Pitching 72

Pitching Software Writing Construction 72

Agility PR Solutions

APRIL 16, 2019

Last month, I had the pleasure of leading a pitch session to a packed room at Tech Alpharetta. This begins with your elevator pitch. […]. The post The art of the pitch—4 steps for creating the perfect presentation appeared first on Agility PR Solutions. The Lead Establish your brand’s story first.

Pitching 95

Pitching Analysis Publicity 95

Sword and the Script

MARCH 5, 2024

The plugins can be used to help PR pros customize their pitches to a specific contact. Outputs include basic metrics “such as brand mentions, sentiment analysis, key issues, and competitive benchmarking.” PR earns a 45% open rate and 3% response rate on pitches – and stats from two other reports on PR. Here’s a screenshot.

Software 125

Software B2B Pitching Data 125