Onclusive

MARCH 29, 2022

How comprehensive and relevant is their media monitoring? The more media coverage can be captured through media monitoring, the more data you will have at your fingertips for measurement and insights. How accurate is their media database, and do they have a PR CRM?

Measurement 370

Measurement How To Analysis Data 370

Wadds Inc.

JANUARY 26, 2023

If you’ve worked in the public relations industry over the past decade or more you’ve had a front row view of the disruption of the media industry. The future of media relations is not what it seems. Many public relations practitioners start their career working with the media. Editorial teams run hot and lean.

Pitching 125

Pitching Media Print Social Media 125

Sword and the Script

AUGUST 4, 2020

Summary of monthly PR tech news: Critical Mention adds a media database; Talkwalker acquires Nielson Social; Watch out for fine print in media monitoring contracts As a term, earned media made a big splash in search trends in late 2004 or early 2005…and then interest waned. Earned media is sexy.

Media Relations 152

Media Relations Media Print Software 152

Onclusive

MARCH 29, 2022

What to look for in a PR measurement solution How comprehensive and relevant is their media monitoring? The more media coverage can be captured through media monitoring, the more data you will have at your fingertips for measurement and insights. How accurate is their media database, and do they have a PR CRM?

Measurement 195

Measurement How To Analysis Data 195

Sword and the Script

MARCH 15, 2022

Truescope is a new media monitoring tool that just raised $6.2 Truescope is a new media monitoring technology that’s launching in the U.S. Instead, these are analogous to the way technology vendors brief Gartner or Forrester. The product does everything you’d expect from a media monitoring tool.

Tools 160

Tools Media Software Analysis 160

Onclusive

JUNE 2, 2021

An impactful PR campaign can attract positive media attention and influence brand awareness, reputation and sales for your brand for years to come. However, to generate that level of clout, PR campaigns require more than just a press release, media outreach or fundraising event. Start with situation analysis and research.

Data-Driven PR 369

Data-Driven PR Data Analytics Product Launch 369

Burrelles Fresh Ideas

JANUARY 9, 2024

Today’s PR pros must not only navigate, research and pitch in an increasingly complex media environment but also track (monitor) and measure the results in a way that resonates with stakeholders. This is especially challenging with the increasingly fragmented media ecosystem, but Burrelles can help !

Pitching 95

Pitching Print Measurement Report 95

Sword and the Script

SEPTEMBER 7, 2021

Here’s the monthly PR Tech Sum rounding news and links from the world of PR technology. Yet Gina Nowicki penned a piece that estimates the pricing of PR technology tools for Prowly. Isentia has been doing interesting things with AI and media monitoring, including “ boundary detection ” for broadcast media.

Software 89

Software Print Tools SEO 89

Wadds Inc.

NOVEMBER 30, 2023

PRstack: AI tools for marketing, media, and public relations features insights from 20 practitioners and vendors on the latest AI technologies and tools and their practical application to help public relations practitioners work smarter and more effectively. Writing a book about a fast-moving area of technology has challenges.

Tools 52

Tools Handbook Publicity Analysis 52

Burrelles Fresh Ideas

FEBRUARY 13, 2024

Being on social media is the online pastime that everyone loves. billion people were using social media globally. So, it’s a no-brainer for e-commerce (aka ecommerce) brands to team up with social media to make those sales happen. In contrast to social media marketing, social commerce goes the extra mile.

Social Media 87

Social Media Media Mobile SEO 87

Sword and the Script

JANUARY 16, 2024

As a professional services leader, he says he struggled to find technology built around his team’s needs – especially those that would help his firm manage media relationships. Media contacts and list-building One of the key tasks in media relations is identifying reporters and influencers you might want to pitch.

Software 141

Software Pitching System Analytics 141

Stephen Waddington

DECEMBER 5, 2018

Media relations remains an important part of the execution of a public relations campaign alongside paid, shared and owned media. Much of the modern public relations business grew up out of media relations and publicity, rooted in storytelling and editorial engagement. Media relations needs to be two-way.

Media Relations 115

Media Relations Media Print Newspapers 115

Prakkypedia

NOVEMBER 5, 2017

I recently wrote about the importance of having a good media distribution list and the importance of keeping up with changes in the media industry. I thought it would be useful to share some sources of news on Australia’s journalism industry (in no particular order): The Australian – Media. Media Week. Download This Show.

Media 76

Media Journalism Radio Print 76

Burrelles Fresh Ideas

SEPTEMBER 19, 2023

And today, successful PR goes beyond press releases and media kits, even though those two strategies are still relevant. Modern PR heavily involves using social media, collaborating with influencers, showcasing thought leadership, managing blogs, and organizing community events.

Video 109

Video Marketing SEO Social Media 109

Sword and the Script

AUGUST 1, 2023

That assistant helps to write social media content but now includes an integration to DALL-E. Meltwater’s generative AI capabilities are built on OpenAI technology, though the company has made it’s own investments in AI. Stance is an “alternative to traditional sentiment analysis.” Large language deals. Marketplace of pitches.

Software 124

Software Pitching Ethics Privacy 124

ImPRessions - Crenshaw Communications

APRIL 12, 2018

Thought leadership is part of public relations best practices, and it’s particularly powerful in B2B and technology categories. Consider editorial policies and trending topics, and be strategic when targeting technology media outlets. Offer an analysis to the business broadcast press. Expert commentary.

Leadership 149

Leadership B2B Tools Conference 149

Burrelles Fresh Ideas

FEBRUARY 27, 2024

This year saw a drop in big game advertising spots from the automotive industry, many of whom decided to spend their budgets on more targeted media. The Social Media Angle Utilizing social media buzz provides consumer brands with valuable insights into the effectiveness of their PR and marketing strategies.

Sports 85

Sports Television Advertising Advertising 85

Cision

APRIL 5, 2017

Breaking Down the State of the Media in 2017,” was a fascinating and discouraging examination of the lack of trust in the media. Gallup reports: “Americans’ trust and confidence in the mass media ‘to report the news fully, accurately and fairly’ has dropped to its lowest level in Gallup polling history.”.

Report 225

Report Media Advertising Advertising 225

Critical Mention

FEBRUARY 5, 2019

Tracking trends is critical to determining whether your marketing team can prove your value to senior leadership through earned media measurement. Industry and competitor analysis are also benefits of following trends. Two great ways to know what’s trending is through Google and social media trends. Facebook trending.

Trends 61

Trends Viral Analysis Crisis 61

Burrelles Fresh Ideas

SEPTEMBER 5, 2023

Lastly, promote your content through social media and reputable platforms to increase its reach and visibility, ultimately driving organic traffic and search engine rankings.” — Abhishek Shah, Founder, Testlify Create high-quality, engaging content Search engines prioritize high-quality, informative, and engaging content.

Engineering 100

Engineering Writing Mobile SEO 100

Masters in Communications

FEBRUARY 12, 2022

As technology advances, we require up to the minute information quickly and efficiently. Mass communication is a subarea of communications studies in the US, and social science with some elements of physical science - especially when designing systems and technology to transmit messages. Mass communication aims to meet these needs.

Ethics 52

Ethics Communications Print Television 52

Doctor Spin

NOVEMBER 22, 2023

A recent study published in the National Center for Biotechnology Information highlights this trend, emphasizing how the multitude of online media sources vies for our attention, often at the expense of our ability to concentrate for extended periods. 2 Firth, J., Steiner, G. Gleeson, J., Vancampfort, D., Armitage, C. 2019, April 15).

eBook 52

eBook Groups Biotechnology Resources 52

Sword and the Script

OCTOBER 25, 2022

“Now need to produce videos and podcasts in-house – something that used to be a once-in-a-while activity and was outsourced – in addition to providing content for every social media platform and continuing all other ‘old school’ communication duties.”. Digital is no longer an afterthought, social media has gained prominence.”.

Communications 123

Communications Crisis Internal International 123

Cision

FEBRUARY 26, 2016

How have traditionally print newspapers made sense of the changing media landscape? On Wednesday, February 24, four major Washington Post editors – Ann Gerhart , Amanda Erickson , Allison Michaels and Terri Rupar – came together at the National Press Club to discuss the current state of the media and communicators’ role in it.

Newspapers 120

Newspapers Print Mobile Pitching 120

Konnect Agency

DECEMBER 19, 2019

2019 is quickly coming to an end, and whether you have a hired agency for social media, marketing/advertising, or public relations or handle communications in-house, we want to help you close it out with a bang! Continue to build and strengthen your business relationship with media contacts, clients, vendors, colleagues, and others.

Agency 75

Agency Analysis Social Media Advertising 75

Stephen Waddington

JULY 11, 2017

Analysis is based on 20 countries and different types of organisations including companies, non-profits, governmental, and agencies. 4 Channel shift from print to social exaggerated. Social media and social networks are considered by far (90.4%) to be the most important channel to address stakeholders. 5 Hypermodernity.

Communications 115

Communications Publicity Survey Newspapers 115

Sword and the Script

OCTOBER 24, 2017

Analysis: B2B marketing must develop its market. How to Generate Media Referenceable B2B Customers with a Blog. 20% social media. 20% social media. 23% say social media. The potential to technology may be unlimited, but the human condition is finite. I’d posit the 1% discrepancy is a rounding error].

B2B 64

B2B Report Marketing Survey 64

Stephen Waddington

JANUARY 20, 2019

Lessons from rugby, planning a backlash, paid media as part of a PESO campaign, Twitter analytics, a content calendar for 2019, and branded Alexa briefings. Planning a backlash: Gillette, Amazon and Greggs Kate Hartley, co-founder of social media crisis simulator Polpeo is writing a book about the impact of technology on issues and crisis.

Twitter 61

Twitter Print Crisis Travel 61

Flack's Revenge

AUGUST 9, 2016

They reported the experiences of social teams and editors at some of the largest broadcast, print daily and native web outlets. Since then it is a new game, as more people are discovering and consuming news through social media. Those featured, however, didn’t go into detail on the role of advertising to boost reach.

Viral 120

Viral Data Web Trends 120

Sword and the Script

MARCH 20, 2018

While most of us take conference registrations, badge scanning, and conference apps for granted as attendees, there’s a lot more to the underlying technology. And that’s how G2Planet got started in creating technology platforms to manage marketing events. 3) What impact has the emergence of digital media had on event marketing?

Industry 73

Industry Marketing Enterprise Mobile 73

Newsfile

MARCH 21, 2023

Overall, there will be an improved user experience and the system will provide the technology of the future for Canada’s capital markets. Under the guidance of the Canadian Securities Administrators (CSA), the new platform will transition from the old legacy platform into the modern technology future. In addition, there are 2.5

How To 52

How To System Print Groups 52

Sword and the Script

MAY 22, 2018

He’s one of those social media connections I’ve never met in person but have known for about a decade. If you’re into the technology marketing scene, chances are you do too – because he’s everywhere. Trying to tie print ads or direct mail directly to sales, for a high-value, long-sales-cycle B2B product, was a nightmare.

Marketing 62

Marketing B2B Print Technology 62

Stephen Waddington

DECEMBER 30, 2019

The greatest of these is the shift away from media relations as the dominant means of public engagement to working across all forms of media. PR leads with earned and owned media but also uses paid and shared media for amplification and targeting. Please keep reading for the full analysis. Here are the headlines.

Government 103

Government Education Print Ethics 103

Stephen Waddington

JUNE 21, 2018

A well-functioning news media is critical to democracy. The original promise of the internet was that mainstream media would be disintermediated and the public would have access to a huge variety of blogs and websites. PR spotted the opportunity to create and publish owned content, alongside earned, working with traditional media.

Social Media 73

Social Media Print Study Advertising 73

Barokas

DECEMBER 4, 2018

During the chaos, it can be easy to lose track of time and miss key media opportunities, leaving teams looking back on the season feeling that more could have been done. Our agency has helped numerous enterprise technology and B2B clients build campaigns around holiday shopping.

Survey 60

Survey Enterprise Radio Print 60

Burrelles Fresh Ideas

JUNE 13, 2023

Tip 2: Use social media for PR Social media platforms offer brands various options for affordable public relations campaigns , which provide solid results in raising awareness around your business entity or product offering — utilizing Facebook, Twitter, Instagram and LinkedIn just may do the trick.

Analytics 40

Analytics Content Marketing Measurement Advertising 40

Buzzstream

DECEMBER 13, 2023

Either way, using tools and technologies to aid your marketing strategy has never been more impactful than in the age of AI. In PR, where users spend hours researching contacts and monitoring media placements, the need to streamline processes is always at a premium. You can compile these lists manually or by scouring a media database.

Digital PR 62

Digital PR Tools Google Pitching 62