ImPRessions - Crenshaw Communications

DECEMBER 15, 2021

For example, a campaign might be evaluated based on a set number of brand mentions; social media engagement; positive sentiment analysis; or sheer reach. . I t’s important to be transparent with the PR agency about the good and bad. Be Open With The PR Team. Make Onboarding Work Hard.

Agency 310

Agency Measurement Meeting Reputation 310

Onclusive

APRIL 4, 2023

Having a vocal and visible CEO can be a great lever in enhancing external comms – whether that be by including their quotes in press releases or coaching them to deliver messaging to the media themselves. Monitor industry trends It’s important to keep an eye on what others in the industry are doing and saying about the CEO or company.

Reputation 195

Reputation Corporate Brand Branding 195

Sword and the Script

JUNE 6, 2023

Finally, about 40% either have no plans to use it, or simply aren’t sure. The survey found: 57% are crafting pitches; 48% are writing copy for social media; 48% are writing press releases; 44% are using it for research; and 25% say they are using it for strategy and planning. .” Video Analysis. Internal comms.

Survey 149

Survey Software B2B Pitching 149

The Proactive Report

NOVEMBER 21, 2023

From traditional newspapers to social media snippets, the way your audience consumes news has transcended the limitations of the traditional press. Audience analysis and tracking can help you with this. Here is some data provided by SparkToro for an audience that talks about nutrition and health.

Newspapers 130

Newspapers Social Media Data Consumer 130

PRSay

NOVEMBER 5, 2021

PR professionals pride themselves on relationships with reporters and specialized knowledge about the publications that cover their clients’ sectors. Knowing more about the nature of these publications can help you navigate the risks and rewards of the current media landscape. Understanding earned but unwanted media.

Communications 187

Communications Journalism Advertising Advertising 187

Landis PR

APRIL 29, 2024

In this week’s blog, our Public Relations Global Network partner, Taru Tujunen from Ellun Kanat , writes about the business environment in Finland. Strong regional press should not be overlooked when planning campaigns in Finland. For us, communications is the world’s most powerful tool for change. million users Facebook : 3.59

Radio 64

Radio Pinterest Television Government 64

Sword and the Script

MAY 21, 2024

As McIntyre wrote in Harvard Business Review about this time last year, “ nobody got fired for spending more on digital.” There’s headcount pressure so they can’t hire internally. A separate survey of 292 CMOs I wrote about last week ( Duke CMO survey ) supports this interpretation.

Agency 85

Agency Survey B2B Media 85

Stephen Waddington

MAY 23, 2018

These findings are from a new report called Humans still needed: An analysis of skills and tools in public relations , published today by the CIPR’s #AIinPR panel. A further 27% of the practitioner’s skillset benefits from the support of some technology to assist in analysis and decision making.

Analysis 60

Analysis Technology Tools Exercises 60

Sword and the Script

MAY 2, 2023

Pithy pitches get a better response rate Propel said an analysis of “nearly 500,000 pitches sent through the platform in Q1 of 2023” found journalists “responded to 2.91%.” Meanwhile, most pitches go out on Tuesdays but about one in five (22.55%) journalists responded on Thursdays. Meltwater published its annual report.

Pitching 125

Pitching Study Technology Report 125

Newsfile

FEBRUARY 27, 2024

In today’s fast-paced digital landscape, the power of a well-distributed press release is undeniable. Did you know that press releases shared through giants like AP and Reuters can reach millions around the globe in an instant? So, where should your press releases go? But let’s dive a little deeper.

Financial 52

Financial Media Analytics Data 52

Sword and the Script

MARCH 5, 2024

I skipped this monthly column in February because there wasn’t anything to write about. Yet I do have two observations: First, every month for the last 12 months there has been an announcement about generative AI and that’s slowed a lot. Sumera previously acquired SocialChorus, an internal comms platforms for $100 million in 2020.

Software 129

Software B2B Pitching Data 129

Prohibition

OCTOBER 2, 2023

Tom is award winning international B2B specialist, Editor, and Director of Sticky Tactics, a data-driven digital marketing and advertising consultancy focused on real ROI. Tom guides us through the labyrinth of B2B marketing, uncovering insights about the future of the field, along with its latest trends and strategies.

B2B 77

B2B Trends Strategy Marketing 77

Sword and the Script

OCTOBER 25, 2022

The addition of marketing, analysis, trade show consultation, managing professional organizational memberships and everything else has made every day a whirlwind of tasks, to-do lists and semi-controlled chaos.”. considering international relations, have caused Communications professionals to be evermore careful with comms content.

Communications 123

Communications Crisis Internal International 123

Stephen Waddington

JULY 29, 2020

There is an important ongoing conversation in public relations about the speed of innovation, the adoption of tools and artificial intelligence, enabling people to work smarter or replacing roles. A further 27% of the practitioner’s skillset benefits from the support of some technology to assist in analysis and decision making.

Tools 100

Tools Analysis Technology Internal 100

Newsfile

FEBRUARY 28, 2024

Tailored for you, the PR pro, it breaks down key terms and strategies, from crafting effective press releases to mastering social media monitoring. What is a Press Release? It helps organizations stay informed about their reputation, competitors, and industry trends. What is AP Press Release Style? What is ESG Reporting?

Viral 52

Viral Crisis Communications SEO Reputation 52

NewsWhip

APRIL 27, 2023

GlobeNewsWire GlobeNewsWire helps to distribute press releases and multimedia content to media, investors, and consumers worldwide. Using benchmarks and comparative analysis, RivalIQ enables you to uncover new opportunities or trends, and track results across all major social media platforms.

Tools 78

Tools Communications Pinterest Analytics 78

Ethical Voices

OCTOBER 16, 2023

Joining me on this week’s episode of EthicalVoices is Kelsey Bohl , the Senior Manager of Corporate Communications Press Office at Walmart. I also did communications for our vice president of product at the time, where I handle internal all-hands meetings and things like that. I grew up in West Monroe, Louisiana.

Ethics 80

Ethics Data Crisis Apparel 80

PR Fuel

FEBRUARY 9, 2021

Press releases are an efficient way for a business of any size to get information about a new company announcement, product, or any other piece of exciting news out to the media. Blasting out a release to media will help your company get wider exposure as editors write about your product. Wide Distribution. Writing Services.

Writing 63

Writing Internal International Small Business 63

Sword and the Script

MARCH 22, 2022

Companies are placing a larger emphasis on stakeholder communications and cross-functional collaboration,” according to a press release on the survey quoting Jennifer Sigler , Ph.D., Analysis of the survey data suggests that limited flex work options on communications teams may be one reason staff are leaving.

Survey 96

Survey Communications Employee Technology 96

Sword and the Script

JANUARY 3, 2023

We interviewed ChatGPT about public relations and while it does well with high-level questions, it becomes repetitive when those questions were more nuanced; the system says it is “unlikely” that it “or any other AI system will fully replace public relations (PR) professionals”.

Interviews 101

Interviews Publicity Technology Social Media 101

ImPRessions - Crenshaw Communications

NOVEMBER 27, 2018

But, more often than not, internal data doesn’t work for B2B PR. That’s why brands should avoid featuring their name in the headline of any survey content like a press release. It’s a rare example of a client’s internal data analysis being more compelling than an outside survey or study. This is natural.

B2B 147

B2B Data Retail Survey 147

Reputation Specialist Michael Toebe

FEBRUARY 14, 2022

Yet she and her executive team at Theranos significantly erred in matters of communication inside and outside the company, and responses to critical problems, a point well-examined and expertly written about in, “ PR missteps accelerated the downfall of Elizabeth Holmes ,” by Aaron W. It’s a point Gordon wrote about. “A

Ethics 98

Ethics Employee Crisis Internal 98

NewsWhip

OCTOBER 23, 2020

This combination of processes led the way to better metrics-tracking consistency, a more efficient KPI measurement and a more insightful coverage performance analysis. BL: Your client is very focused on tracking coverage activity, primarily driven off of press releases and earned media.

Local 78

Local Analysis Measurement Data 78

Sword and the Script

AUGUST 14, 2018

based reporters said, “fake news is making readers more skeptical than ever about what they read and see.”. The report didn’t break out numbers for the remaining challenges of “fake news, blurred lines between editorial and advertising, and issues around freedom of the press.”. 7) Press releases, oh, press releases.

Survey 102

Survey Report Media B2B 102

Sword and the Script

APRIL 7, 2020

The tools can be used to publish information about the response quickly, assist in answers FAQs, and measure the reach and engagement of government health communications across social platforms. Experts often note AI systems require a massive amount of data points to “learn” the nuances of the analysis you want it to perform.

Technology 118

Technology System Tools Government 118

NewsWhip

FEBRUARY 7, 2020

After this, attention started to pick up for some publishers, with Sputnik and Virology Down Under both writing about the undiagnosed victim in Wuhan, though the number dropped to 44 rather than the aforementioned 59. This site claimed there were up to 59 cases of undiagnosed viral pneumonia in Wuhan specifically. Engagements. New York Times.

Journalism 163

Journalism Viral Writing Report 163

Contently - Strategy

NOVEMBER 3, 2021

Fact-checking becomes even more important when you’re writing about sensitive topics. Dimond recalled writing a piece about how the parents of transgender children have translated their parenting lessons into business and leadership decisions. .” In these cases, it’s critical to get the details right.

Content Marketing 144

Content Marketing Marketing Viral Study 144

Doctor Spin

FEBRUARY 22, 2024

Monitor word-of-mouth and press coverage. Improve internal communications. Gather actionable insights from data analysis and focus groups. Continue reading For some organisations, it matters what the general public thinks about certain issues. Source: International Journal of Business Communication 9 Mishra, K.,

Publicity 52

Publicity Public Affairs Journalism Corporate 52

Sword and the Script

FEBRUARY 2, 2022

Here’s another one: In 2013, the trade publication Bulldog Reporter was about to shutter after 30 years of covering PR news. Semrush (NYSE: SEMR) acquired Backlinko – a popular website that provides educational posts about SEO. Backlinko boasts 500,000 monthly visitors and about 174,000 email newsletter subscribers.

SEO 135

SEO Content Marketing Marketing Software 135

Business Wire

JANUARY 19, 2017

TRUSTED SOURCE The credibility and tradition of trust earned from journalists and other downstream consumers of Business Wire content enables companies of all sizes to confidently submit press releases for distribution across the wire. Finance, with dual-platform posting to BusinessWire.com and EnhancedOnlineNews.com.

Financial 164

Financial Video Consumer Data 164

Contently - Strategy

JANUARY 26, 2023

Thought leadership is about establishing yourself and your organization as an industry leader. Her posts on LinkedIn showcase her concern (and Cigna’s concern) about the personal well-being of her audience. Run a gap analysis. What is thought leadership? Define your goals and KPIs. Create a content plan.

Leadership 145

Leadership Content Marketing Healthcare Google 145

Sword and the Script

JULY 6, 2021

Then it analyzes those pitches, matches it against contacts in its database, and suggests media contacts for you to pitch that have written about related topics. ResponseSource also offers press release distribution and a media database. And they’ve been consistent about pumping out new features.

Pitching 89

Pitching Report Software Survey 89

Shift Communications

JULY 19, 2017

Thanks to Google Trends , we know interest in the term “shark attack” is set to increase drastically as searches for “shark week” do: According to The Florida Museum of Natural History’s International Shark Attack File, 2016 saw 84 unprovoked shark attacks, which is on par with the average 82 incidents a year. Sentiment/tone analysis.

Case Study 118

Case Study Crisis Management Crisis Study 118

Burrelles Fresh Ideas

NOVEMBER 7, 2023

After a few months, I got a call about an administrative coordinator position at a PR agency. As usual, I accepted the temporary assignment without knowing much about them. I began to tire of the days spent faxing (yes, I’m old) press releases one at a time to manually created lists of media contacts and 9 p.m.

Agency 89

Agency Energy Crisis Management Industry 89

Sword and the Script

DECEMBER 3, 2019

In other words, all of the information Cision learns about who is reading your coverage can be used to define a target audience for a paid campaign. Meltwater improves sentiment analysis. This granularity promises to provide better sentiment analysis in its media monitoring tool. Detailed briefing here.

Data 88

Data Enterprise Survey Instagram 88

Flack's Revenge

APRIL 27, 2021

Dig for something press-worthy. Get smart about other marketing tools, tech and tactics. Read their articles. Follow them on social media. Be as skeptical as they are. Realize you have to be smart and creative, and work hard to earn their attention. How to do better. Understand how PR interplays with others in the mix.

Storytelling 177

Storytelling Pitching Interviews Agency 177

5W PR

SEPTEMBER 11, 2019

In a recent article, we cited a study that estimated that public relations would grow about 6% between 2014 and 2024 and that U.S. What About My Minor. An earlier article talked about the largest professional PR organization in the country, the Public Relations Society of America (PRSA). Other Support. Earn Your Spurs.

Nonprofit 83

Nonprofit Publicity How To Small Business 83