Onclusive

OCTOBER 28, 2021

While this puts communications and PR front and center as the stewards of corporate reputation, PR pros also have a formidable challenge of monitoring and addressing multiple internal and external influencers that affect their brand perception. Ultimately, ESG is used to measure sustainability and societal impact of an organization.

Corporate 195

Corporate Reputation Analysis Wikipedia 195

Onclusive

NOVEMBER 8, 2023

At the same time, PR pros are constantly thinking about how to maximize the reach and impact of their earned media. Media Monitoring & Analysis In today’s data-driven environment, it’s essential to monitor and analyze any content that hits or publishes. How do you know what’s working?

Training 195

Training Media Training Reputation Crisis Communications 195

ImPRessions - Crenshaw Communications

FEBRUARY 6, 2024

PR teams use data tools and platforms to glean patterns and insight from media coverage, measure audience engagement, and quantify campaign performance. Teams bond over internal training The passion for learning and development among PR teams is more vibrant than ever. Today, PR strategy is often informed by data insights.

Data-Driven PR 212

Data-Driven PR Tools Training Data 212

Onclusive

AUGUST 9, 2021

At the same time, PR pros are constantly thinking about how to maximize the reach and impact of their earned media. Media Monitoring & Analysis. Internal Communications. The truth is that internal communications are really important to how things get done in any organization. How do you know what’s working?

Training 370

Training Media Training Reputation Crisis Communications 370

Wadds Inc.

SEPTEMBER 27, 2023

Building a Culture of Inclusivity: Effective Internal Communication for Diversity, Equity and Inclusion will help to remove a lot of the confusion, doubt and fear related to diversity, equality and inclusion (DEI) for internal communicators. Claire is both a Chartered PR and a Chartered Marketer.

Internal 122

Internal International Case Study Analysis 122

ImPRessions - Crenshaw Communications

DECEMBER 15, 2021

These goals should be both measurable and prioritized so that there is no misunderstanding. But how to measure outcomes? Most teams track key performance indicators (KPIs) to quantify, measure, and optimize their programs. Clear goals will help define the PR strategy your agency will adopt. Be Open With The PR Team.

Agency 310

Agency Measurement Meeting Reputation 310

Onclusive

JULY 7, 2021

That’s why it’s important to measure whether your messaging is resonating—internally and externally with stakeholders including employees, management, customers, partners and the media—and how your messaging is influencing actions. Measure how much. Your message matters.

Brand 370

Brand Branding SEO Engineering 370

Wadds Inc.

MARCH 15, 2023

US-based Weiner, with an internationally-recognised pedigree in public relations research, is not willing to accept received wisdom, vagueness or gut instinct as a substitute for data gathering, informed analysis, and process. On the day after the launch of GPT4 I suspect that this is a rallying cry that we can all get behind.

Technology 98

Technology Data Analysis Internal 98

Burrelles Fresh Ideas

MAY 9, 2023

An integrated approach includes all aspects of communications — public relations, marketing, social media, advertising — for a 360-degree view of the planning and measurement process. It’s not enough to just count what’s easy to count; you must measure what really matters. That’s no longer the case.

Measurement 40

Measurement Comparison Advertising Advertising 40

Onclusive

AUGUST 22, 2017

Media Monitoring & Analysis. Once PR-driven content hits or publishes, media monitoring and analysis of that work kicks in. Internal Communications. Internal communications, which also falls under corporate communications, is more nuanced than simply casting out an email. Iterative PR Measurement.

Media Training 397

Media Training Crisis Communications Conference Training 397

Onclusive

APRIL 4, 2023

Let’s dive into the key ways CEO reputation directly impacts corporate brands, and what measurements you should have in your locker to take full advantage of and protect your CEO’s personal brand. How can a CEO affect corporate reputation? Digimind Social Listening can help track these all-important mentions.

Reputation 195

Reputation Corporate Brand Branding 195

Contently - Strategy

NOVEMBER 29, 2023

This not only enhances the user experience by providing additional resources for deeper exploration but also boosts SEO by creating a tightly-knit topical relevance and internal linking structure. How to Identify Your Core Topics Identifying the right topic pillars is crucial as they will guide your content strategy.

How To 52

How To SEO Content Marketing Engineering 52

Contently - Strategy

NOVEMBER 22, 2023

That said, how do you transcend from a messy spreadsheet or sticky notes on a bulletin board to a comprehensive content marketing engine? And don’t forget to note down what KPIs you’ll use to measure success.) The post How to Create an Editorial Calendar That Drives Results appeared first on Contently.

How To 52

How To Content Marketing Analysis eBook 52

Contently - Strategy

APRIL 1, 2024

Here’s how to create SEO-driven content that stands out from the competition. Modern techniques like customer sentiment analysis can surface these kinds of insights, but they require a budget, which could be hard to get. How does your brand, product, or services make their lives easier? What’s causing their biggest pain points?

SEO 52

SEO Engineering Writing How To 52

The Hoyt Organization

NOVEMBER 16, 2023

This need calls for a standardized and coherent framework for measuring PR, which brings us to the Barcelona Principles of Public Relations. They were crafted and endorsed at the 2010 2nd Annual European Summit on Measurement, which took place in Barcelona, Spain. Earlier, the Principles favored measuring outcomes over outputs.

Publicity 96

Publicity Measurement Privacy Guidelines 96

Wadds Inc.

JUNE 5, 2023

She rounds off the book by considering five incident scenarios, demonstrating to public relations professionals how to put theory into practice, before concluding with a review of the key learning points. The model assess; analyse; articulate; act is a good example and is typical of her desire to bring order and method to communications.

Strategy 98

Strategy Communications Crisis Communications Crisis 98

Wadds Inc.

FEBRUARY 28, 2024

Their previous book, Sustainable Marketing – How to Drive Profits with Purpose , was highly commended at the Business Book Awards 2022. It’s organised around themes: situational analysis, objectives and goals, strategy, tactics, measurement and Key Performance Indicators (KPIs).

Marketing 52

Marketing Ethics Internal International 52

Wadds Inc.

FEBRUARY 15, 2023

In part two Hartley explores the unique nature of how crises can start and play out online. The analysis of the role of technology and of influencers in particular, when bad stuff hits the fan, is worth the purchase price alone, as influencers become more and more crucial to public relations activities across sectors.

Crisis 98

Crisis Communications Crisis Management Analysis 98

Solo PR Pro

APRIL 5, 2022

5 solo PR pros share how to break into a different sector of business. For me, I knew B2B communication and creative agency work was something that interested me and I was already beginning to build up a client base, so I let what I didn’t know – like PR planning and internal communications – help guide me. Conduct your research.

How To 104

How To Fashion Banking Industry 104

NewsWhip

MARCH 15, 2024

At the time, social media listening was still a fairly new discipline, and many big companies were relying on vendors to provide the bulk of their analysis work for them. In early 2014, Disney Parks decided to bring some of their analysis work in-house. What type of trends do you look for when monitoring for consumer insights?

Data 78

Data Social Media Consumer Trends 78

Stuart Bruce

MAY 20, 2016

It is within this context that the analysis presented in the 2016 GIFT report is incredibly valuable. If accounting is to give value it should learn to measure and report them appropriately. You can also read my analysis of the report by the Quoted Companies Alliance and BDO that values corporate reputation as being worth £1.7

Reputation 94

Reputation Measurement Brand Branding 94

The Hoyt Organization

SEPTEMBER 8, 2023

Data And Analytics In the past, many businesses did not measure the impact of their PR strategies. Most brands would publish press releases and other online content and rely on hunches to measure the results. This has made measuring actionable KPIs such as web traffic easy, providing valuable data for PR strategies.

Trends 92

Trends Brand Branding Analytics 92

Cision

JUNE 17, 2016

They had a chance to catch up over cocktails at the AMEC International Summit on Measurement this week in London. Tina: This is my first AMEC conference and I’m thrilled there are almost 300 people here who want to talk about measurement. Why activate and measure without the up-front research? Michelle: It’s funny.

Data 120

Data Analysis Measurement Study 120

ImPRessions - Crenshaw Communications

DECEMBER 18, 2017

How To Plan PR in 2018. A good plan starts with a full accounting of the past year’s PR initiatives and their success when measured by established KPIs. Some still use Advertising Equivalency to evaluate coverage, but the industry deems AVE a less than substantive measurement in most cases. Audit the past year.

Exercises 136

Exercises Comparison Internal International 136

Stuart Bruce

MARCH 8, 2017

This makes no sense as it impossible for a senior PR practitioner to be truly ‘strategic’ if they don’t understand the role that measurement, evaluation and data analysis plays in shaping strategy. Evaluation isn’t just something you tag on the end so you can show how successful you’ve been so you can justify your budget or salary.

Publicity 134

Publicity Analysis Public Affairs Measurement 134

Shift Communications

OCTOBER 15, 2015

How can you showcase your current work in the best light and set the stage for an even more successful 2016? Unfortunately there is no silver bullet measurement tool. You have gathered the data to defend your program, you’ve run data-driven analysis and you’re ready to create an even better PR plan for 2016. Want to know more?

Measurement 60

Measurement Data-Driven PR Analytics Data 60

Sword and the Script

MAY 4, 2021

Klear CEO Eytan Avigdor says his product uses “algorithms and artificial intelligence to help customers identify relevant influencers, manage influencer relationships, and measure the impact of those relationships – something that Meltwater has done for traditional media relations for many years.”. Muck Rack enhances reporting .

Tools 101

Tools Survey Pitching Analytics 101

Waxing UnLyrical

DECEMBER 21, 2018

Vision, Statement, Mission, Goals, Organization, Strategic, Planning, Analysis. What are very specific goals and how can they be measured? Internal stakeholders can either fill out a document, or, you can sit down face-to-face and develop the material together. Aren’t word clouds great? What stands out here?

Strategy 88

Strategy Analysis Small Business Measurement 88

Prohibition

JANUARY 14, 2022

Here’s how to put your plan together, what to remember and how you can access specialist support. The same goes for your team : the people who will execute your plan should be the same ones who develop it, so they understand its purpose and know how to execute accordingly. How will they deal with the media?

Crisis 62

Crisis How To Crisis Management Crisis Communications 62

Sword and the Script

JULY 13, 2021

When businesses face a problem they don’t know how to solve, it tends to turn to one of two departments for help: legal or communications. 23% said measurement / ROI. Those who are responsible for both internal and external communications must be absolutely overwhelmed,” she wrote. 37% said cutting through the noise.

Communications 166

Communications Survey Education Leadership 166

5W PR

NOVEMBER 5, 2018

On top of that, an integrated campaign ensures messaging remains consistent across multiple platforms like social media, print media, advertising and internal communications. This means creating content, measuring campaigns and gathering insights on social media. Research & Analysis. Competitor Analysis.

Marketing 68

Marketing Analysis Content Marketing Social Media 68

Onclusive

JUNE 28, 2017

To ensure our dear leaders make it home for family time, let’s look at a few ways to button up PR and marketing reporting so how we deliver results is as effective as the work itself. If how success is determined isn’t clear from the outset of a campaign, no amount of reporting is going to matter. Consider the ordering of information.

Report 150

Report Marketing Guidelines Internal 150

PR Conversations

NOVEMBER 20, 2014

Personally I feel the tendency to state that public relations practice (including internal communications) is better today than in the past is a mistake as much earlier wisdom seems to have not only been lost, but denied by this stance. As such it enables consideration of this specialism across a period of 65 years.

Employee 77

Employee How To Internal International 77

Bianchi Biz Blog

MARCH 4, 2021

The research analysts used a variety of research methods and developed a proprietary analysis method, GEM ASSAY , which uses data along with quality-evaluation criteria such as comprehensibility, transparency, measurability, comparability, timeliness, adequacy and reliability. Ranking: European companies dominate, US disappoints.

Report 87

Report Company Financial Study 87

NewsWhip

OCTOBER 26, 2021

At the time, social media listening was still a fairly new discipline, and many big companies were relying on vendors to provide the bulk of their analysis work for them. In early 2014, Disney Parks decided to bring some of their analysis work in-house. What type of trends do you look for when monitoring for consumer insights?

Data 78

Data Social Media Consumer Trends 78

Reputation Specialist Michael Toebe

FEBRUARY 14, 2022

A comprehensive internal strategy aimed at opening lines of communication with employees and promoting company culture could have gone a long way toward addressing concerns and containing the ill will before it seeped into the public realm,” he wrote. “A It’s a point Gordon wrote about. “A Instead, the coverup continued.”.

Ethics 98

Ethics Employee Crisis Internal 98

ImPRessions - Crenshaw Communications

FEBRUARY 7, 2017

Some of the findings were expected; respondents mentioned the blending of marketing and PR responsibilities, as well as the pressure to measure outcomes. This is particularly true when it comes to allocating budget for monitoring and measurement, for content creation and for the increasingly important role of influencer relations.

Analytics 120

Analytics B2C B2B Agency 120