Ethical Voices

MAY 6, 2023

She was one of the first people I interviewed when Ethical Voices launched in 2019, and I figured it was time to have her back, particularly because Ethisphere recently released an updated list of the World’s Most Ethical companies. What are the top ethics issues facing companies? It has a couple of component pieces.

Ethics 52

Ethics Training Financial Survey 52

Stephen Waddington

SEPTEMBER 20, 2018

How to contribute to the literature review Submissions can be made to the literature review via this Google form , via email or via post to #AIinPR panel, CIPR, 52 Russell Square, London WC1B 4HP. “Big changes are ahead.

Ethics 60

Ethics Technology Analysis Tools 60

Burrelles Fresh Ideas

JUNE 6, 2023

For the last several years, marketers primarily used AI for data analysis and predictive modeling. Ways marketing communications is currently utilizing AI Data Analysis and Insights: AI enables marketers to analyze vast amounts of data and extract valuable insights quickly. Most of them are using AI for some internal work.

Communications 40

Communications Marketing Technology Data 40

PR Conversations

JANUARY 20, 2015

For public relations practitioners committed to ethics and professionalism, the natural first instinct was self-righteous shock. Most codes of ethics are clear about why this is wrong. How can conflicts be avoided? Transparency helps—but it’s not enough. In many sectors, there are rules about conflicts.

Journalism 40

Journalism Reputation Ethics Corporate 40

PR Conversations

JULY 5, 2016

Both men were active in the International Public Relations Association (IPRA) in the 1960s and 1970s, a period when public relations was expanding as a communication practice in Europe and North America. It will study how to police the profession.” The former Code of Ethics group chairman M. Lucien Matrat “left the meeting” (pp.4-5)”.

Ethics 75

Ethics Software Meeting Policies 75

PR Conversations

JANUARY 20, 2015

For public relations practitioners committed to ethics and professionalism, the natural first instinct was self-righteous shock. Most codes of ethics are clear about why this is wrong. How can conflicts be avoided? Transparency helps—but it’s not enough. In many sectors, there are rules about conflicts.

Journalism 40

Journalism Reputation Ethics Corporate 40

Maxim Behar

OCTOBER 15, 2023

But in the end, the truth is that we who do business with this and seriously advise large international companies do our job the same way our colleagues in Germany, France, and the UK do theirs. We were advising them on how to present themselves to the media, to their employees, and to the public. It really is a revolution.

Newspapers 59

Newspapers Meeting Ethics Social Media 59

Contently - Strategy

DECEMBER 1, 2022

Conduct a features, advantages, and benefits (FAB) analysis. Defining yours will require a round of internal interviews with the executive team, the human resources department, and relevant members of management. Is ethical manufacturing a priority? How do you develop employees? Is your environmental impact a priority?

Strategy 138

Strategy Brand Branding How To 138

PR Conversations

JULY 5, 2016

Both men were active in the International Public Relations Association (IPRA) in the 1960s and 1970s, a period when public relations was expanding as a communication practice in Europe and North America. It will study how to police the profession.” The former Code of Ethics group chairman M. Lucien Matrat “left the meeting” (pp.4-5)”.

Ethics 40

Ethics Meeting Software Policies 40

PR Conversations

JULY 5, 2016

Both men were active in the International Public Relations Association (IPRA) in the 1960s and 1970s, a period when public relations was expanding as a communication practice in Europe and North America. It will study how to police the profession.” The former Code of Ethics group chairman M. Lucien Matrat “left the meeting” (pp.4-5)”.

Ethics 40

Ethics Meeting Software Policies 40

Ethical Voices

AUGUST 21, 2023

I recently read how Cision created a code of ethics for AI development and I wanted to have him on to talk about it. Ant discusses a number of important issues, including: Cision’s AI ethics policy The ethics implications of the use of AI in public relations How much human agency do we require in public relations?

Agency 80

Agency Publicity Ethics Analysis 80

5W PR

JANUARY 31, 2024

Internal Communications: Ensures effective communication within the company, keeping employees informed about company developments and fostering a positive internal culture. Employee Advocacy Encourage employees to be brand ambassadors, fostering a positive internal culture and promoting the company’s values.

Technology 78

Technology Product Launch Crisis Management Case Study 78

Prohibition

DECEMBER 13, 2021

This is why you should know how to deal with them in advance. If people have a negative experience with your products or services, it’s important to know how to handle all customer complaints and requests – which, at the very least, will stop people from running off to your competitors. How to know there is a crisis?

Crisis Management 62

Crisis Management Crisis Financial Reputation 62

Sword and the Script

DECEMBER 20, 2022

be the year that some SaaS vendor figures out how to manage and market B2B influencer marketing at scale. Internal comms takes center comms stage in hybrid work. Global disruption is going to place a priority on internal and external messaging development around cyber-attacks. . ~ David Berkowitz , Founder, Serial Marketers.

Marketing 190

Marketing Content Marketing Data Social Media 190

Mindful Marketing

JANUARY 29, 2023

In my recent article , “An Ethics Professor Tests the Morals of ChatGPT,” I considered the question of whether AI has ethics. Although ChatGPT adeptly identified the ethical issue as “the trolley problem,” it avoided any real recommendation of what should be done.

Ethics 98

Ethics Guidelines Fashion Transportation 98

Sword and the Script

DECEMBER 22, 2020

Source: Code of PR Ethics? ). billion ,” according to a new report from Burton-Taylor International Consulting. As much as 34% of content is being republished and recycled, according to an analysis by Chris Penn for the marketing data consulting company Trust Insights. (Source: A PR View of Media Bias [Survey Data] ).

Survey 178

Survey Marketing B2B Study 178

Stephen Waddington

SEPTEMBER 18, 2020

Topics range from audience targeting, social media, partnership working, reputation, pitching to radio and community building through to public affairs, internal comms, leadership, coaching and the psychology of decision-making. They are looking to brands to be ethical, sustainable, moral; and do a lot more than sell product.

Public Affairs 145

Public Affairs Education Measurement LinkedIn 145

Contently - Strategy

JUNE 11, 2020

Look no further than the Hippocratic oath, the code of ethics for physicians that bears his name. Cigna ran an early how-to story on proper handwashing technique that generated thousands of shares. The key, though, is figuring out how to tell the story respectfully. It was shared over 26,000 times on Facebook. ” 5.

Healthcare 136

Healthcare Content Marketing Industry Trends 136

Contently - Strategy

SEPTEMBER 15, 2021

Look no further than the Hippocratic oath, the code of ethics for physicians that bears his name. Cigna ran an early how-to story on proper handwashing technique that generated thousands of shares. The key, though, is figuring out how to tell the story respectfully. It was shared over 26,000 times on Facebook. ” 5.

Healthcare 59

Healthcare Content Marketing Industry Trends 59

Wadds Inc.

JULY 23, 2023

Macnamara, a Professor of Public Communication at the University of Technology Sydney and a visiting professor at the London School of Economics, is an advisor to national governments and international institutions. And without proper listening, he says, are we public relations professionals all just shouting into the void?

Publicity 52

Publicity Communications Government Airlines 52

Stephen Waddington

DECEMBER 5, 2018

Indeed, many of the hottest public relations agencies such as Manifest and the Romans, and large international networks such as Golin, Ketchum, and Weber Shandwick, proudly lead with earned media. Practitioners have a responsibility to work to ethical standards. These tools are the modern equivalent of the little black book.

Media Relations 115

Media Relations Media Print Newspapers 115