Onclusive

DECEMBER 7, 2023

PR and comms teams play a critical role in building brand reputation, driving awareness, and fostering positive relationships with key stakeholders. Tracking impressions helps gauge brand exposure, audience engagement, and potential impact. From this you can gauge brand visibility and market dominance.

Measurement 195

Measurement Analysis Reputation SEO 195

Onclusive

DECEMBER 7, 2023

PR and comms teams play a critical role in building brand reputation, driving awareness, and fostering positive relationships with key stakeholders. Tracking impressions helps gauge brand exposure, audience engagement, and potential impact. From this you can gauge brand visibility and market dominance.

Measurement 195

Measurement Analysis Reputation SEO 195

Onclusive

SEPTEMBER 27, 2021

As social media strategy contributors, communications pros know how important it is to keep tabs on trending conversations, stay tuned to what the competition is doing, engage key audiences, and amplify brand visibility through social influencers. Want to improve your influencer engagement?

Social Media 369

Social Media Media Enterprise Viral 369

Onclusive

JUNE 16, 2023

While influencer PR & marketing has been a popular tactic for brands to reach their target audience, de-influencers are actively avoiding or even blocking social media influencers. W hat does this mean for organizations who want to use influencer PR to enhance their brand awareness ?

How To 195

How To Consumer Social Media Community 195

5W PR

MAY 21, 2024

Companies can optimize messaging and strategies using data analysis. Niche publications Industry-specific publications and online communities have a significant influence on their target audience. Data helps identify target audiences by understanding demographics and online behavior.

Technology 127

Technology Trends Company Storytelling 127

Onclusive

NOVEMBER 8, 2023

Owned Media & Content Strategy Owned media consists of publishing content on brand-owned channels such as a customer-facing blog, email campaign, or social media outreach. Media Monitoring & Analysis In today’s data-driven environment, it’s essential to monitor and analyze any content that hits or publishes.

Training 195

Training Media Training Reputation Crisis Communications 195

ImPRessions - Crenshaw Communications

JULY 18, 2023

Holidays can bring a powerful opportunity for PR teams to elevate the brands they represent and engage with key audiences. By recognizing potential pitfalls and using a strategic approach, any PR team can elevate their campaigns, amplify brand visibility, and generate tangible earned media results throughout the calendar year.

Examples 293

Examples Consumer Software Analysis 293

Onclusive

OCTOBER 28, 2021

While this puts communications and PR front and center as the stewards of corporate reputation, PR pros also have a formidable challenge of monitoring and addressing multiple internal and external influencers that affect their brand perception. Your brand name is only as good as your reputation. Richard Branson.

Corporate 195

Corporate Reputation Analysis Wikipedia 195

Newsfile

NOVEMBER 14, 2023

Get essential tips and inspiration to create standout holiday press releases and elevate your brand this festive season. Top 5 Holiday Press Release Themes for Any Industry Leverage the holiday season to showcase your brand’s story with the following top five press release themes. billion in U.S.

Examples 116

Examples Energy Retail Product Launch 116

Karen Freberg

FEBRUARY 2, 2020

Sabra’s IG is colorful and on brand for the most part, but I was surprised with some of the smaller pieces of details missing. They flew in Seth, who oversees the popular IG account Dude with Sign to the Super Bowl , and were able to get some attention from what he shared with his community on Instagram. Genius, Sprint.

Social Media 78

Social Media Analysis Media Viral 78

The Proactive Report

NOVEMBER 21, 2022

These are the people who shape the narrative around your brand. You start by listening and gathering information about your brand/s, your company, and your competitors. use that old PR skill called content analysis. Content Analysis. That’s requires gathering and analyzing data. Once you have the data.

Social Media 162

Social Media Media Analysis Data 162

ImPRessions - Crenshaw Communications

MAY 25, 2023

Richardson is a Boston College professor who offers a daily analysis of U.S. Non-political writers and journalists can absolutely create something of interest on Substack by providing valuable insights, advice, or industry-specific analysis. What kind of writers are on Substack? politics and history. How can PR pros use Substack?

Analysis 156

Analysis B2B Interviews Tools 156

Agility PR Solutions

JUNE 16, 2021

Whether you are looking to get interviews for your spokesperson, feature on a community news website or more editorial opportunities for your seasonal campaigns, […]. The post 6 top ways to get busy journalists to cover your brand appeared first on Agility PR Solutions.

Brand 152

Brand Branding Interviews Pitching 152

Buchanan PR

APRIL 17, 2024

Photo by dole777 on Unsplash In the dynamic world of digital communication, harnessing the power of social media is a critical element in any successful public relations and marketing strategy. It’s important for brands to have a pulse on their digital audiences, helping to generate an understanding of online public perception and engagement.

Social Media 100

Social Media Trends Crisis Management Tools 100

ImPRessions - Crenshaw Communications

JUNE 23, 2020

PR professionals are constantly on the hunt for ways to get their clients and brands media coverage. A piece of content like a guest post, bylined article, or op/ed is a useful way to keep a brand executive relevant and generate exposure for his organization. One staple from the B2B PR toolbox is contributed content.

Guidelines 293

Guidelines Advertising Advertising Pitching 293

Axia PR

MAY 25, 2021

Learn how to build a team that will improve a brand’s damaged reputation with our guest Mark Sherwood. Guest: Our episode guest is Mark Sherwood, Deputy Executive Director of Marketing at Detroit Public Schools Community.

Analysis 62

Analysis Survey Brand Branding 62

Cision

AUGUST 23, 2017

In fact, consumers think of brands and products as something, or someone, that could address their emotional needs. Fractl, a digital marketing firm, carried out a surveyed of 400 people asking them to record their emotional responses to 100 of the top images from Reddit’s r/pics community. Humanize Your Brand.

Digital PR 251

Digital PR How To Small Business Analysis 251

Onclusive

AUGUST 22, 2017

The flipside of earned media is owned media: publishing content on brand-owned channels such as a customer-facing blog, Medium publication, and the like. Media Monitoring & Analysis. Once PR-driven content hits or publishes, media monitoring and analysis of that work kicks in. Social Media & Community Management.

Media Training 397

Media Training Crisis Communications Conference Training 397

Onclusive

AUGUST 9, 2021

Owned media consists of publishing content on brand-owned channels such as a customer-facing blog, email campaign, or social media outreach. Media Monitoring & Analysis. Corporate communications regularly involves interaction with senior leaders and HR departments. Messaging & Positioning. PR Reporting.

Training 370

Training Media Training Reputation Crisis Communications 370

Sword and the Script

FEBRUARY 14, 2023

ChatGPT is getting much of the headlines recently, but PR might be surprised to learn it has been using it – and other subsets of AI – for a while now ChatGPT ignited a fire in the PR community and there are opinions all over the map. Yet the PR software community has been taking this to new levels. Predictive traffic analysis. “We

Software 140

Software Pitching Analysis Community 140

Burrelles Fresh Ideas

MAY 28, 2024

This article explores leveraging the power of storytelling in marketing and PR, sharing strategies and best practices to build trust, enhance patient experiences, and nurture a supportive community. Social media content: Bite-sized stories for building brand awareness and community engagement.

Healthcare 76

Healthcare Storytelling Marketing Social Media 76

PRSay

OCTOBER 1, 2021

We asked national and international communicators for their advice on how communications campaigns can resonate with the Hispanic community. Knowing these details can help in the development of communication strategies and tactics. The Peruvian community is characterized by being cordial, friendly and talkative.

How To 165

How To Community Analysis Local 165

5W PR

JANUARY 15, 2024

Enhancing stakeholder relationships Strategic communications are instrumental in cultivating and maintaining relationships with stakeholders. This includes employees, customers, investors, the media, and the broader community.

Communications 78

Communications Policies Product Launch Reputation 78

Agility PR Solutions

JUNE 2, 2019

Just like the intertwining blooms and stems of the quintessential Coachella flower crown, influencers seamlessly build communities by integrating their own expertise with branded content on social media and through other marketing […].

Brand 134

Brand Branding Marketing Community 134

Prohibition

AUGUST 4, 2021

A brand’s reputation can be described as how the general public perceives your organisation. Your reputation as a brand reflects the level of trust your target market has in you. Online Brand reputation management refers to a strategic approach that helps organisations manage their brands to achieve desired business outcomes.

Reputation 62

Reputation Brand Branding SEO 62

ImPRessions - Crenshaw Communications

APRIL 27, 2017

Throughout the past decade, p ublic relations pundits have trumpeted the rise of the personal brand in the digital era. By now we expect that many have mastered the basics of personal branding, but it’s not as easy as setting up a social media presence and hoping an audience finds you. Steps for Building and Extending Your Brand.

Brand 149

Brand Branding Healthcare B2C 149

Waxing UnLyrical

MARCH 19, 2013

Another great resource or ally can come from working with a trusted research firm that can help you “uncover the hidden patterns of understanding that undermine citizen action,” as the Topos Partnership has done for a variety of communities in at least seven different sectors. How do you qualify your audience for each campaign?

Community 95

Community Communications Case Study Customer Service 95

Agility PR Solutions

DECEMBER 3, 2019

Launching a brand for many can be a scary, thrilling, yet rewarding time for a business. Startup communities around the globe are producing […]. The post So you’re launching a brand? The post So you’re launching a brand? 4 pro tips to do it right appeared first on Agility PR Solutions.

Brand 101

Brand Branding Community Agency 101

5W PR

JANUARY 31, 2024

It encompasses strategic communication to build and maintain positive relationships with the media, stakeholders, and the general public. Tech PR professionals work to generate favorable publicity, manage crises, and position technology brands as industry leaders. This can include investors or customers.

Technology 78

Technology Product Launch Crisis Management Case Study 78

ImPRessions - Crenshaw Communications

MAY 29, 2020

COVID-19 instantly upended the way brands communicate with customers. Some channels were simply wiped out – pity the luxury brand that had signed multimillion-dollar agreements for airport screens, for example. How are brands communicating with consumers during the COVID-19 pandemic? – Stay strong.

Marketing 156

Marketing B2C Retail Print 156

PRSay

MARCH 7, 2024

The Barbie brand is a paradoxical symbol of imagination, comfort, sexism, objectification, feminism and conflicted cultural influence that has entranced and challenged children and adults alike for generations. Fashion and retail media included stories about brand partnerships such as Ruggable, Zara and Crocs.

Film 127

Film Marketing Sports Hotels 127

Remote PR Jobs

SEPTEMBER 25, 2023

PR practitioners understand that a brand or personal reputation built through bylined content, executive speeches, legitimate user reviews and media profiles will earn the credibility that comes from implied endorsement by recognized third parties. What is more valuable than a brand (or personal) reputation? Goodwill has value.

Mobile 100

Mobile SEO Reputation Web 100

Sword and the Script

NOVEMBER 13, 2018

A few weeks ago, we published results to a survey of 263 respondents – Should Brands Take a Public Stand on Politics? Those that answered yes (19) brands should take a public stand on political issues, gave the following reasons why: “They are a part of the community and are entitled to a voice.”. It’s a free country.”. “It’s

Brand 87

Brand Branding Survey Analysis 87

Prohibition

FEBRUARY 1, 2024

AI Chatbots Thanks to AI chatbots and virtual assistants the way in which we interact with brands and businesses is changing! Trend Analysis AI powered trend analysis can be a really beneficial tool for brands and creators alike. In 2024, AI in social media is enhancing our online journey more than ever.

Social Media 62

Social Media Trends Media Guidelines 62

Burrelles Fresh Ideas

SEPTEMBER 19, 2023

For the past few years, video marketing has become a dominant tool for captivating audiences and expanding brand awareness. In this case, PR strategies can help your brand use a broader method to communicate your messages to specific audiences effectively. Let’s start with the basics!

Video 110

Video Marketing SEO Social Media 110

PR 20/20

SEPTEMBER 29, 2020

Brands will need to become more human. Communicating why it matters to marketers was the first step in unpacking the challenge. Several steps included (but weren’t limited to) creating a detailed market analysis, identifying buyer personas, pinpointing search engine optimized ideas, and automating reporting.

Case Study 92

Case Study Study Brand Branding 92

5W PR

NOVEMBER 3, 2023

Fitness wearables offer a variety of features, including activity tracking, heart rate monitoring, sleep analysis, and even stress management. Regularly updated content not only builds brand authority but also improves search engine visibility. Create social media challenges or contests to boost engagement and community building.

Marketing 78

Marketing Infographics Content Marketing Data 78