Cision

FEBRUARY 16, 2016

I’m going to push the boundaries of what clients expect from a public relations agency. Everything we do, from multicultural engagement and community building to corporate communications, reputation management and crisis communications, is built on the foundation of our “Brand PR” approach. I listen to music while I write and edit.

Nonprofit 120

Nonprofit Public Affairs Reputation Newspapers 120

Flack's Revenge

DECEMBER 5, 2017

I also learned about Lin’s agency work at Strategic Communications ; and that she teaches, and has written quite a few books on PR and marketing. ” Run an ad in a newspaper and it needs to be labeled as an ad. Yet they’re really simply PR pieces. How are the skills and requirements for the fields changing?

Pitching 174

Pitching Journalism Video Advertising 174

Cision

JANUARY 19, 2017

What role do you see social media play in reputation and crisis management today? However, social media plays a vital element in both establishing and building a good reputation for you and your brand. It’s important to start implementing a social media strategy to build your business’ profile and reputation before a crisis hits.

Social Media 120

Social Media Newspapers Pitching Reputation 120

Contently - Strategy

APRIL 19, 2021

Educational content also works, taking the form of basic advice for topics like writing resumes and learning about the stock market. Gyro UK, a B2B specialist agency, found that 62 percent “of business decision-makers rely on gut feelings when it comes to their final choice.” original sound – We are a newspaper.

B2B 139

B2B Brand Branding B2C 139

Maxim Behar

SEPTEMBER 5, 2021

I think there are three most important things that we should pay attention to and I write about them in my book " The Global PR Revolution ". Advertising agencies usually work with marketing directors, digital agencies, most often with brand managers or lower-level professionals. How do you think PR agencies will change? -

Meeting 98

Meeting Advertising Advertising Agency 98

Cision

MAY 4, 2016

It will include reputation management, crisis management, brand enhancement and media relations. In short, I will assist CEO Thomas Graham and EVP Angela Dejene in executing our mission and in planning for and managing the growth of the agency. Read closely what they write. My daily newspaper of choice is…The New York Times.

Newspapers 120

Newspapers Journalism Pitching Report 120

Cision

JULY 28, 2016

So, I looked at my high school curriculum, and journalism was the only class that would allow me to write every day. I then became an editor of the school newspaper, and later, a reporter in college. My first job was a news editor, where I decided to write health features. How can they overcome them?

Pharmaceuticals 120

Pharmaceuticals Nonprofit Healthcare Travel 120

Cision

MARCH 29, 2016

The traditional agency environment remains very inflexible for women returning to work in terms of finding a reasonable home/work/life balance. He has developed a flexible agency structure that considers client needs first and foremost, and if those needs are met, a consultant’s schedule can be as flexible as they like.

Local 120

Local Newspapers Retail Sports 120

PR in High Definition

MAY 31, 2016

I like to think about it with a newspaper analogy. If you’re a PR agency keen to win a client over, you might over-service or provide some free project work – but what does that say about its value? Whether you’re in-house or agency, don’t take advantage of one another. Well it must be great quality! Something’s free?

Newspapers 48

Newspapers Agency Writing Measurement 48

The Hoffman Agency

MARCH 20, 2017

By Low Sieu Ping , Senior Account Executive, The Hoffman Agency Singapore. Public relations (PR) is very much about reputation management. Unlike advertising agencies, PR agencies promote companies or individuals via earned media (i.e., advertisements). Is that all? Probably not. Not really.

Publicity 63

Publicity Construction Agency Advertising 63

The Resolution Blog

OCTOBER 7, 2015

Page three of the FT, an hour on Sky News, wall-to-wall ITN coverage, Today, the World Service and the front or inside front pages of many of the world’s leading newspapers. How many PR agencies consider SEO when they’re coming up with PR strategies for clients? We delivered brilliant exposure for the client.

SEO 120

SEO Engineering Content Marketing Agency 120

Shift Communications

JULY 26, 2017

Ideally, the right target will be willing to hear your side of the story, able to write a positive or neutral (but still accurate) story and have a platform with enough reach to influence the public narrative. Also, some reporters may only be on the hook (sorry) to write one Shark Week story. So whom should G.W. Truthfully, ol’ G.W.

Case Study 101

Case Study Crisis Study Crisis Communications 101

MaccaPR

APRIL 18, 2017

I was amused at how agencies were sending me press releases that were of no interest to me. So Muck Rack indexes every article that the reporter writes and uses big data to make it quickly searchable.”. Knowing who the media are improves your reputation, so that journalists view you as a resource – rather than a pest.”.

How To 121

How To YouTube Pitching LinkedIn 121

Mark My Words

OCTOBER 23, 2017

This complicity manifested in turning a blind eye here and there, writing off a sleazy grope or bathrobe flash as “eccentricity”. But it was also a rigorous and well-resourced investigation by a newspaper that sealed Weinstein’s fate. Their responses were unanimous- power. The Coen brothers’ zany homage ‘Hail Caesar!’

Media 60

Media Film Newspapers Financial 60

Waxing UnLyrical

DECEMBER 14, 2010

To land a position in the PR course at RMIT, students need to sit a test to ensure that they have the necessary general knowledge , writing skills and linguistic motivation to be a PR grad. He got coverage in The Australian (Oz’s biggest national newspaper) along with a number of different news outlets. An ability to listen.

Publicity 90

Publicity How To Course Facebook 90

Sword and the Script

DECEMBER 20, 2022

There are so many thoughtful contributions – from people working on both the in-house and agency sides. And, given the vast amount of time I pour into writing about PR technology , I’m really pleased with the long list of contributions from the PR technology vendor community. To that end, this year’s roundup is uh-mazing.

Marketing 189

Marketing Content Marketing Data Social Media 189

Sword and the Script

JANUARY 17, 2023

This is an effort to provide an impartial, but candid opinion, based on my experience on the vendor side and monthly research and writing. I have an affinity because I recall being a young account executive getting envelopes of newspaper clippings in the snail mail from their team in Maine. All-in-one PR software incumbents.

Technology 93

Technology Software Resources Pitching 93

Cision

AUGUST 24, 2015

If someone is writing a review of your business or products, odds are that they like you a lot… but if they don’t like you they REALLY don’t like you. Encourage your advocates to write a review first. Asking people to write an online review triggers them to do it and lets them know a way that they can help you.

Newspapers 120

Newspapers Instagram Writing Examples 120

Maxim Behar

MARCH 6, 2022

And then when I came back, I started Standard Daily as one of the first, if not the first private newspapers in Bulgaria, in my native country Bulgaria where I live. So, I started off with a so-called advertising agency at the very beginning and then turned step by step. He said, no, let's meet then.

B2B 52

B2B Communications Media Newspapers 52

Sword and the Script

DECEMBER 22, 2020

Effect of thought leadership on reputation and sales. is $100,000 in 2020; it’s higher for in-house PR and corporate communication roles at $145,500 and lower for PR agencies at $90,000. Think about how much work that is – if you as a PR professional had to write 10 press releases or 10 blog posts per week.

Survey 176

Survey Marketing B2B Study 176

ZudePR

MAY 22, 2018

In this post, I share the alphabetised style/grammar guide, which I used to write and edit my soon-to-be-published book: RESET. I sincerely hope it will be useful to anyone who writes in British (as opposed to American) English. Believe in what you’re writing. Whether you use depends on what you’re writing. autopilot.

Writing 95

Writing Google Comparison Government 95

Buzzstream

MARCH 13, 2024

Campaigns might involve pitching a quote from a thought leader to a journalist writing about a related topic or creating and pitching content highlighting data from a commissioned industry survey. Traditional PR may encompass online media but mainly focuses on newspapers, magazines, radio, and TV.

Digital PR 71

Digital PR Construction Case Study SEO 71

Buzzstream

MARCH 21, 2024

In my agency days, we stumbled along with Google Sheets until BuzzStream came along. Lastly, nothing makes me think this content is helpful beyond something ChatGPT could write. Journalists who don’t write about your industry are not a good fit for a media list. Think of BuzzStream as a CRM for journalists.

Construction 62

Construction How To Media Google 62

Cision

FEBRUARY 18, 2016

In this interview, Bob Gold, founder, president and CEO of Los Angeles-based PR agency Bob Gold & Associates, shares his strategy for delivering the right message to clients and their customers at the right time. What do you think was the key factor in the agency winning that account? All business is the business of relationships.

Storytelling 120

Storytelling Local Video Measurement 120

Stuart Bruce

OCTOBER 30, 2014

In his interview with PRWeek Danny Rogers asked Martin if the danger was that the growth of social media meant that it would be adopted and subsumed by advertising agencies. Sorrel doesn’t think so: “Ad agencies do say they can do this stuff, but they can’t.”. How often does the Financial Times write stories about itself?

Crisis Communications 148

Crisis Communications Transportation Conference Social Media 148

Buzzstream

MAY 25, 2021

Having said that, we’ve had a lot of success with this format at Aira and it’s one that appears to be gaining traction amongst agencies and in-house teams. You’re fairly unlikely to “go viral” with this format because they’re unlikely to produce stories that will make the front-pages of top-tier newspapers or magazines.

Infographics 160

Infographics Data Blogging Mobile 160

Stephen Waddington

SEPTEMBER 29, 2021

The PRCA was started by a group of CIPR members in 1969 who wanted to create an organisation to address the specific needs of agency owners. None of the top 20 UK agencies participated in the recent PRWeek pay gap study. Publicists and agencies focused solely on the media exaggerate the issue. It’s a reasonable enough purpose.

Industry 153

Industry Publicity Agency Community 153

Maxim Behar

JULY 9, 2023

He's the chairman of the World Communications Forum Council in Davos, chairman of the World Association of PR Agencies. Maxim Behar was one of the founders of the newspaper “Standard” in the early years of free press in the country. And called on the Supreme Judicial Council to elect in his place a person of undisputed reputation.

Communications 52

Communications Policies System Government 52

Maxim Behar

JULY 9, 2023

He's the chairman of the World Communications Forum Council in Davos, chairman of the World Association of PR Agencies. Maxim Behar was one of the founders of the newspaper “Standard” in the early years of free press in the country. And called on the Supreme Judicial Council to elect in his place a person of undisputed reputation.

Communications 52

Communications Policies System Government 52