Communications Conversations

SEPTEMBER 14, 2017

Think about it. Sure, classes exist that cover social media and digital marketing at the University of Minnesota and the University of St. sparked is a social and digital media training program where real-world professionals who work from some of the Twin Cities largest brands and agencies are the professors.

Media Training 0

Media Training Training Social Media Media 0

Onclusive

AUGUST 9, 2021

PR professionals are expected to create thoughtful, data-backed pitches, engage with reporters on social media, send swag (when appropriate), maintain relevant media lists, and manage all follow-through with reporters and journalists. Owned Media & Content Strategy. Onclusive offers a proprietary media monitoring solution.

Training 370

Training Media Training Reputation Crisis Communications 370

Shift Communications

SEPTEMBER 14, 2017

Basic Agency Organization. The PR agency world can be a confusing one—especially for someone looking in from the outside. Let’s take a look at the basic agency organization of a PR firm and what the different people do. These teams look similar across most agencies with a few cultural twists at various firms.

Agency 87

Agency Internal International Media Training 87

Communications Conversations

MARCH 21, 2017

Google the phrase “Social media training Minneapolis.” A handful of agencies. In a nutshell, that describes my experience with social media training programs (or a lack thereof) in the Twin Cities. But, I’m talking and thinking about something much deeper than a one-time event.

Media Training 68

Media Training Training Social Media Media 68

Prohibition

JANUARY 24, 2022

The negative reaction caused by unplanned events can quickly snowball into a full-fledged mess, but that’s where a PR agency comes in to provide documentation, analysis and actionable advice to help companies handle their most sensitive high stakes situations with professionalism. We offer communication spokesperson training support.

Crisis Communications 62

Crisis Communications Crisis Agency Communications 62

Onclusive

AUGUST 22, 2017

Once PR-driven content hits or publishes, media monitoring and analysis of that work kicks in. Instituting a PRTech tool that can help with media monitoring is vital for today’s PR pros who want to be able to quickly draw insights about what’s working and fold those findings back into their workflow. Media Training.

Media Training 397

Media Training Crisis Communications Conference Training 397

ImPRessions - Crenshaw Communications

JUNE 12, 2019

Even if the executive spokesperson — usually the CEO — is naturally charismatic and confident facing the media, she should never venture into the public eye without media training. For PR tips on successful media training , see our earlier post. Stop crying or I’ll give you something to cry abou t”.

Media Training 256

Media Training Training Agency Crisis 256

Ishmael's Corner

OCTOBER 19, 2014

As a service to the profession and advancing the client-agency relationship, we’ve captured client phrases that consistently find their way to PR agencies and what they really mean. I suggest you start preparing for an agency review.”. Carl Icahn just tweeted about our company.”. Client Phrase. “We Decrypted. “I

Agency 143

Agency Media Training Conference Training 143

Onclusive

FEBRUARY 11, 2021

It’s a good practice to show commercial viability and real-world impact before formally getting the word out about your company. No matter who speaks on behalf of your organization, it’s a good idea to provide some media training and practice. To learn more, download the full whitepaper here. . Identify When and How to Go Pro.

How To 221

How To Media Training Storytelling Financial 221

ImPRessions - Crenshaw Communications

JUNE 1, 2021

For any PR agency team , a major media interview for a company spokesperson is a solid win. At the same time, having a terrific media spokesperson who can nail the messaging, handle tough questions and make business or technical language accessible isn’t always easy. . Use examples. Reflect and offer constructive feedback.

Interviews 268

Interviews Media Construction Report 268

ImPRessions - Crenshaw Communications

OCTOBER 26, 2022

Regular “touch-base” calls are a PR agency staple. A PR agency is typically brought on to do more than secure media coverage. It typically sparks a few minutes of discussion where we speak about trends, competitive moves, or good topics for rapid response pitches. Go beyond tactics. Troubleshoot. Add value .

How To 156

How To Meeting Case Study Survey 156

ImPRessions - Crenshaw Communications

OCTOBER 26, 2022

Regular “touch-base” calls are a PR agency staple. A PR agency is typically brought on to do more than secure media coverage. It typically sparks a few minutes of discussion where we speak about trends, competitive moves, or good topics for rapid response pitches. Go beyond tactics. Troubleshoot. Add value .

How To 156

How To Meeting Case Study Survey 156

ImPRessions - Crenshaw Communications

JUNE 13, 2017

The client and agency contacts have happily bonded at a new business presentation, with great chemistry all around. Of course, employee turnover can happen at any company, but when it happens on the agency side, it should be a blip, not a breakdown. The negative media story. . We’ve all been there. But it happens.

Media Training 249

Media Training Policies Agency Interviews 249

ImPRessions - Crenshaw Communications

AUGUST 9, 2018

Most PR agencies bill on an hourly basis, or in monthly retainer fees. But there’s another way of billing that’s fairly controversial among agency professionals, — the pay-for-placement method. So, we talked with someone here who used to work at a pay-for-placement agency and did a little research.

System 220

System Agency Media Training Reputation 220

ImPRessions - Crenshaw Communications

SEPTEMBER 15, 2020

PR people are nearly always involved in setting up these briefings, and at our agency, we always staff them as well. That’s a good time to ask about a previous article they’ve written, current events or just how their day is going. But to a less experienced PR person, this role can feel awkward. Am I in the way? A fifth wheel?

Interviews 208

Interviews Media Construction B2B 208

Deirdre Breakenridge

MARCH 5, 2019

About #PRStudChat. About Martin Waxman. Martin Waxman, MCM, APR, leads digital and social media training and workshops, is a communications strategist and teaches digital strategy. He’s CMO of Spin Sucks, co-founder of three PR agencies, and runs a consultancy. About Spin Sucks. Is PR Right for me? ”

Communications 208

Communications Analytics Social Media Media Training 208

Mindful Marketing

FEBRUARY 15, 2017

Hiring an agency can seem pretty cool – having a dedicated team of professionals promoting you and your business all day sounds nice, right? So when is the right time to hire a PR agency? There are a plethora of tools to make it easy until you reach the pivot point to needing a full blown agency. That depends.

Agency 50

Agency Crisis Communications Measurement Analytics 50

PRSay

JUNE 26, 2019

And then sit back, relax and watch as your spokesperson nail their media appearances. Lisa Arledge Powell is president of MediaSource , an award-winning communications agency that specializes in video production, public relations, social media and strategic insights, constantly securing national exposure for major brands.

Interviews 144

Interviews Media Study Course 144

ImPRessions - Crenshaw Communications

FEBRUARY 5, 2019

In the PR agency world , after weeks of fine-tuning messaging, crafting stories and pitching reporters, there’s no better feeling than landing a top media interview for a client. Most importantly, of course, a media interview will lead to positive coverage – assuming it goes well. Referring to other media interviews.

Interviews 251

Interviews Media Television Media Training 251

Stuart Bruce

OCTOBER 6, 2016

Depressingly the need for more investment in training was also one of the main findings of last year’s report. I find it surprising that the most popular services clients buy from PR agencies are social influencer outreach (12%) and blogger outreach (9%), both of which are often better done by the in-house PR team.

Training 119

Training Digital PR Media Training Education 119

ImPRessions - Crenshaw Communications

JANUARY 16, 2018

Agency teams may think they’re in constant touch with clients as the emails fly back and forth, but that’s not enough. It can result in uncertainty about next steps and a lack of clarity on plans and written materials. Lack of preparation for a media interview. Learn and benefit from PR missteps.

Skype 170

Skype Interviews Crisis Communications Crisis 170

Deirdre Breakenridge

OCTOBER 8, 2018

Our special guest driving the discussion will be Martin Waxman, APR, who leads digital and social media training and workshops. He is also the co-founder of three PR agencies, president of a consultancy, Martin Waxman Communications , and has worked in the industry for 25+ years. You can learn more about Martin here.

Community 148

Community Big Data Media Resources 148

ImPRessions - Crenshaw Communications

MARCH 17, 2017

It’s not enough to research the agency you’re applying to – that’s your baseline. But in all agencies, the importance of business communication can’t be underestimated. The good news is most agencies have a healthy supply of preferred templates to help new recruits learn the business-writing ropes.

Training 159

Training Pitching Writing Video 159

PRSay

JUNE 26, 2019

And then sit back, relax and watch as your spokesperson nail their media appearances. Lisa Arledge Powell is president of MediaSource , an award-winning communications agency that specializes in video production, public relations, social media and strategic insights, constantly securing national exposure for major brands.

Interviews 60

Interviews Media Study Course 60

Communications Conversations

DECEMBER 17, 2019

The outrage-o-meter was at about a 8.5 Some even called for the ad agency that helped develop the campaign to be fired! And, while it’s fun to debated and discuss such case studies on the internet (I talked about the South Dakota campaign here ). She’s already media trained. It’s a legit question.

Case Study 78

Case Study Crisis Media Training Training 78

Communications Conversations

JANUARY 23, 2018

That was an interesting thing for me to think about. But, what about people I know, but would truly enjoy working for. I’ve talked about Natalie on this blog before–recently, in fact. From way back when he penned his now infamous letter telling us FH was a brand agency–not a PR agency.

Social Media 141

Social Media Media Marketing Leadership 141

ImPRessions - Crenshaw Communications

AUGUST 21, 2017

For PR agencies, set realistic client expectations. The eclipse was an example a super-competitive time with countless brands vying for a slice of the media pie. This is where some targeted media training right before interviews is highly recommended. There are also some subtler connections worth exploring.

Hotels 200

Hotels Local Interviews Viral 200

ImPRessions - Crenshaw Communications

JULY 19, 2018

He’s now blaming the marketing agency involved in a media training session for goading him into uttering a racist word. Although Papa John’s has recovered a bit from a stock price drop right after the scandal broke, nothing about this is good for the brand or the business.

Leadership 136

Leadership Media Training Employee Travel 136

ImPRessions - Crenshaw Communications

OCTOBER 11, 2017

When considering an agency to handle reputation management and media relations for a company, consider these signs as indicators of the need to boost PR efforts. Unfounded rumors are surfacing about the company. . Media training is one of the key benefits that a professional agency provides.

Company 136

Company Interviews Reputation Privacy 136

Stuart Bruce

JULY 15, 2014

All of this growth is good for me as it means more opportunities to advise and train in-house PR teams and agencies how they can adapt to benefit from these changes and equally important to minimise the risks.

Social Media 132

Social Media Public Affairs Media Crisis Communications 132

Victorious PR

FEBRUARY 16, 2023

The conversations surrounding your brand, the videos it is talked about, and the types of media that promote your brand are all essential to driving your brand’s success and sales. Helping You Tell Your Story One of the ways a PR team can drive sales is by creating and sharing compelling stories about your brand.

Brand 52

Brand Branding Training Viral 52

Victorious PR

FEBRUARY 16, 2023

The conversations surrounding your brand, the videos it is talked about, and the types of media that promote your brand are all essential to driving your brand’s success and sales. Helping You Tell Your Story One of the ways a PR team can drive sales is by creating and sharing compelling stories about your brand.

Brand 52

Brand Branding Training Viral 52

Victorious PR

FEBRUARY 16, 2023

The conversations surrounding your brand, the videos it is talked about, and the types of media that promote your brand are all essential to driving your brand’s success and sales. Helping You Tell Your Story One of the ways a PR team can drive sales is by creating and sharing compelling stories about your brand.

Brand 52

Brand Branding Publicity Training 52

Konnect Agency

DECEMBER 1, 2019

As publicists, some of our favorite emails to send or calls to make to our clients are the ones letting them know that we secured an on-camera opportunity for them to share their stories or talk about their brands. If you want to learn more, ask our team about the media training services we provide. That’s a wrap!

Interviews 80

Interviews Media Training Print Brand 80

ImPRessions - Crenshaw Communications

MAY 8, 2017

This is why we always want to make sure that a prospective client is truly ready to work with a PR agency , knowing that part of securing media coverage is a willingness to prepare in advance. Most leaders can benefit from at least a quick professional media training session to polish the rough edges and instill confidence.

Media 199

Media Interviews YouTube Hotels 199

Shift Communications

JULY 19, 2017

is appalled and worried his business will suffer because of all the false information circulating about sharks. This series will touch briefly on the following offerings/capabilities from SHIFT’s PR, marketing tech and creative services teams: Media monitoring. Media training. Owned media/messaging. Emily Mong.

Case Study 118

Case Study Crisis Management Crisis Study 118

PR in High Definition

FEBRUARY 22, 2017

I consider myself fortunate that the last two agencies I’ve worked at have placed SEO high up the list of skills that PRs should know about. It’s not just about content for the website. So why have PR agencies been slowing down on SEO services? Is SEO hard? Show me the margin.

SEO 76

SEO Engineering Google Content Marketing 76