ImPRessions - Crenshaw Communications

JUNE 1, 2021

For any PR agency team , a major media interview for a company spokesperson is a solid win. At the same time, having a terrific media spokesperson who can nail the messaging, handle tough questions and make business or technical language accessible isn’t always easy. . Plan for technical glitches in the virtual world.

Interviews 268

Interviews Media Construction Report 268

Prohibition

JANUARY 24, 2022

The negative reaction caused by unplanned events can quickly snowball into a full-fledged mess, but that’s where a PR agency comes in to provide documentation, analysis and actionable advice to help companies handle their most sensitive high stakes situations with professionalism. We offer communication spokesperson training support.

Crisis Communications 62

Crisis Communications Crisis Agency Communications 62

Onclusive

FEBRUARY 11, 2021

No matter who speaks on behalf of your organization, it’s a good idea to provide some media training and practice. At this point, I recommend that early startups initially hire a PR contractor who can develop a relationship with the business and manage the smaller amount of work that may not be financially viable for an agency.

How To 221

How To Media Training Storytelling Financial 221

ImPRessions - Crenshaw Communications

AUGUST 9, 2018

Most PR agencies bill on an hourly basis, or in monthly retainer fees. But there’s another way of billing that’s fairly controversial among agency professionals, — the pay-for-placement method. So, we talked with someone here who used to work at a pay-for-placement agency and did a little research.

System 220

System Agency Media Training Reputation 220

ImPRessions - Crenshaw Communications

JULY 19, 2018

He’s now blaming the marketing agency involved in a media training session for goading him into uttering a racist word. Munster advises Musk to ignore short sellers and reminds him that the perception of “think-skinned and short-tempered” leadership is not helpful to his company.

Leadership 136

Leadership Media Training Employee Travel 136

ImPRessions - Crenshaw Communications

JANUARY 16, 2018

Agency teams may think they’re in constant touch with clients as the emails fly back and forth, but that’s not enough. Agency teams should take the time to explain, based on personal experience and expertise, why a story will or won’t work and where possible, how to take a bland or unworkable pitch and improve it.

Skype 170

Skype Interviews Crisis Communications Crisis 170

ImPRessions - Crenshaw Communications

OCTOBER 11, 2017

When considering an agency to handle reputation management and media relations for a company, consider these signs as indicators of the need to boost PR efforts. Without a PR firm in tow, the odds are that a company spokesperson hasn’t been thoroughly prepared to face the media. A company crisis is looming.

Company 136

Company Interviews Reputation Privacy 136

PRSay

MARCH 9, 2017

Meanwhile, social media posts from the affected police agencies were weak and sporadic, as were any attempts to simply post statements to their official websites. First, you need to make sure your executives know more about social media than just the name of the platforms. In what world is this acceptable?

Crisis Communications 160

Crisis Communications Social Media Crisis Communications 160

Deirdre Breakenridge

MARCH 5, 2019

Martin Waxman, MCM, APR, leads digital and social media training and workshops, is a communications strategist and teaches digital strategy. He’s CMO of Spin Sucks, co-founder of three PR agencies, and runs a consultancy. About Martin Waxman. He’s worked in the industry for 25+ years.

Communications 208

Communications Analytics Social Media Media Training 208

ImPRessions - Crenshaw Communications

MARCH 17, 2017

It’s not enough to research the agency you’re applying to – that’s your baseline. For thought leadership campaigns, PR teams put together interesting content like blogs, white papers or bylined articles for clients on subjects as varied as clean energy and construction. Think you’re up to the challenge?

Training 159

Training Pitching Writing Video 159

Communications Conversations

JANUARY 23, 2018

In my interactions with Cydney over the years, I’ve always found her to be uber professional, smarter than hell and yet easy-going (she was a great “professor” at our recent sparked social media training!). From way back when he penned his now infamous letter telling us FH was a brand agency–not a PR agency.

Social Media 141

Social Media Media Marketing Leadership 141

Deirdre Breakenridge

OCTOBER 8, 2018

ET the #PRStudChat community will gather for a Twitter chat focused on Digital Media and AI. Our special guest driving the discussion will be Martin Waxman, APR, who leads digital and social media training and workshops. Martin is a communications strategist and teaches digital strategy.

Community 148

Community Big Data Media Resources 148

Barokas

DECEMBER 5, 2019

Whether you are working with an agency, handling in-house or preparing to kick off the RFP process, make sure you ask these questions among your team to spur the development of a comprehensive and executable media relations program in the new year. Does it include thought leadership? Are your spokespeople working? Should you?

Strategy 78

Strategy Media Storytelling Pinterest 78

Barokas

JANUARY 9, 2019

Whether you are working with an agency, handling in-house or preparing to kick off the RFP process, there are a handful of key questions to ask in building your media and communications strategy for 2019. A charismatic, media-darling mid-level exec is better than a guarded or overworked CEO any day. Keep her in the limelight.

Strategy 60

Strategy Media Pinterest Storytelling 60

PRSay

NOVEMBER 12, 2020

O’Connor said The New York Times leadership has been “aggressive” in improving diversity among their staff, while reporters like him are trying to do the same in the stories they’re reporting. One of the best outcomes of 2020 so far has been a renewed focus on diversity and representation, and that theme reaches into journalism as well.

Journalism 211

Journalism Report Interviews Meeting 211

Communications Conversations

AUGUST 21, 2018

We all get out into the field on a regular basis to meet with our store leadership, identify great Blue Shirt spokespeople and meet with reporters. Before joining BBY, you worked at four separate PR agencies. How did that agency experience prepare you for your role in corporate PR?

Sports 113

Sports Retail Local Report 113

Waxing UnLyrical

APRIL 11, 2012

Invest in getting your spokesperson(s) media trained. Getting media trained helps you stay on message and bridge back to you talking points without sounding like a robot or some disingenuous suit – a *big* problem to avoid when you’re in crisis mode. Take the time to develop a crisis communications plan.

Media Training 70

Media Training Crisis Training Crisis Communications 70

5W PR

JANUARY 31, 2024

Media Relations: Establishes and maintains relationships with journalists and influencers to secure media coverage and positive exposure for the tech brand. Thought Leadership PR: Positions key executives or experts within the company as industry thought leaders through expert commentary, articles, and speaking engagements.

Technology 78

Technology Product Launch Crisis Management Case Study 78

Cision

NOVEMBER 3, 2016

Of course, PR professionals have long been trained to be mindful of the consequences of unintended recipients of critical information, and they know how to counsel clients not to engage in the worn out ‘off the record’ argument. That’s media training 101. Social media can be a tremendous asset to leverage for global awareness.

Social Media 120

Social Media Media Reputation Training 120

Critical Mention

OCTOBER 24, 2019

Our take on PRsay’s blog: PRsay is an excellent resource for those looking for professional development advice or PR leadership tips. Its blog posts give readers a great understanding of ethical PR advice to help media personnel kickstart their profession. PRNEWS Blog.

Blogging 68

Blogging Education Resources Creativity 68

PRSay

FEBRUARY 28, 2023

When reporters need information on deadline, a sense of urgency from a public information department or PR agency helps maintain solid relationships with the media, he said. Outlets want to receive information as soon as possible, not just before a news show airs.

Report 170

Report Local Media Pitching 170

PRSay

JUNE 28, 2022

Environmental Protection Agency, 4 million barrels of oil flowed from the damaged well over 87 days before it was finally capped on July 15, 2010. BP was also accused of trying to deflect blame for the accident to Transocean, the company that owned and operated the rig, which BP leased. According to the U.S.

Conference 180

Conference Crisis Training Public Affairs 180

Mindful Marketing

APRIL 18, 2016

Unless you’re creating something extremely unique, don’t ask again about being in The Wall Street Journal when you’ve got only a handful of customers, no funding and no news, or ask to be a TED speaker when you’ve done no other thought leadership. PR is a process.

Analytics 50

Analytics Training Meeting Measurement 50