Mindful Marketing

FEBRUARY 15, 2017

Hiring an agency can seem pretty cool – having a dedicated team of professionals promoting you and your business all day sounds nice, right? So when is the right time to hire a PR agency? There are a plethora of tools to make it easy until you reach the pivot point to needing a full blown agency. Crisis communications?

Agency 50

Agency Crisis Communications Measurement Analytics 50

Stuart Bruce

JULY 15, 2014

He might have a point if you simply look at how social media can be used for consumer marketing or customer service. He apparently fails to understand social media’s importance for corporate affairs, corporate reputation, investor relations, human resources, CSR and crisis communications to name but a few.

Social Media 132

Social Media Public Affairs Media Crisis Communications 132

PRSay

APRIL 2, 2020

That quote from Mr. Rogers has gained new relevance in reference to health care workers who are on the front lines of the COVID-19 crisis. Communicators can also be the “helpers” to the media right now. You will always find people who are helping.’”. Remember, we’re all in this together.

Skype 206

Skype How To Crisis Pitching 206

Shift Communications

JULY 26, 2017

The media and the public already have an established narrative around sharks and Shark Week is only feeding into it. There’s a crisis communications mantra: tell it all, tell it early and tell it yourself. Luckily, with a pre-approved crisis communications plan already in place, G.W. Shark and his vegan donuts.

Case Study 101

Case Study Crisis Study Crisis Communications 101

PR in High Definition

FEBRUARY 22, 2017

I consider myself fortunate that the last two agencies I’ve worked at have placed SEO high up the list of skills that PRs should know about. So why have PR agencies been slowing down on SEO services? Moving into social media has meant that many agencies are producing high levels of content for both organic and paid social channels.

SEO 76

SEO Engineering Google Content Marketing 76

PR in High Definition

FEBRUARY 22, 2017

I consider myself fortunate that the last two agencies I’ve worked at have placed SEO high up the list of skills that PRs should know about. So why have PR agencies been slowing down on SEO services? Moving into social media has meant that many agencies are producing high levels of content for both organic and paid social channels.

SEO 66

SEO Engineering Google Content Marketing 66

Waxing UnLyrical

APRIL 11, 2012

Invest in getting your spokesperson(s) media trained. Getting media trained helps you stay on message and bridge back to you talking points without sounding like a robot or some disingenuous suit – a *big* problem to avoid when you’re in crisis mode. Take the time to develop a crisis communications plan.

Media Training 70

Media Training Crisis Training Crisis Communications 70

Reputation Us

JANUARY 13, 2016

It’s no longer enough to protect and serve their communities; law enforcement agencies must now rebuild public trust. From our work with law enforcement clients and our stronghold in crisis communications, the recognition that effective communication is necessary — even critical — is no longer the issue.

Communications 60

Communications Crisis Reputation Local 60

Communications Conversations

AUGUST 21, 2018

We’re also a fairly small team (about 12 on the external communications side), so we have exposure to a lot of different experiences – including crises. Before joining BBY, you worked at four separate PR agencies. How did that agency experience prepare you for your role in corporate PR?

Sports 113

Sports Retail Local Report 113

Shift Communications

JULY 19, 2017

In this five part blog crisis management series, we’ll walk through how we would work with our pretend client, G.W., This series will touch briefly on the following offerings/capabilities from SHIFT’s PR, marketing tech and creative services teams: Media monitoring. Media training. Owned media/messaging.

Case Study 118

Case Study Crisis Management Crisis Study 118

Prohibition

APRIL 23, 2020

This means that things can quickly be picked up by the press and seen by millions of people before you have chance to get it under wraps – which is why it is more essential than ever that you are prepared for a PR crisis. The fast paced digital world we live in means it is essential that you are prepared for a PR crisis.

Crisis 62

Crisis Telecommunications Reputation Crisis Communications 62

Waxing UnLyrical

JULY 3, 2013

Staffing agencies sell “solutions.” Instead, many entrepreneurs attempt to achieve pie-in-the-sky concepts that lack focus and force of a particular shape or personality that stands out in the mind of the prospect. Tech companies start calling themselves “idea incubators.” Design firms become “marketing strategists.”.

Marketing 100

Marketing SEO Writing Engineering 100

5W PR

JANUARY 31, 2024

Clear communication about compliance efforts helps build trust with customers, investors, and regulatory authorities. Having a crisis communications PR team on board can help companies navigate this, and other changing regulatory rules – protecting them from financial and reputational damage. FAQ What is a Tech PR Agency?

Technology 78

Technology Product Launch Crisis Management Case Study 78

PRSay

JUNE 28, 2022

Environmental Protection Agency, 4 million barrels of oil flowed from the damaged well over 87 days before it was finally capped on July 15, 2010. BP was also accused of trying to deflect blame for the accident to Transocean, the company that owned and operated the rig, which BP leased. According to the U.S.

Conference 180

Conference Crisis Training Public Affairs 180

Cision

NOVEMBER 3, 2016

Of course, PR professionals have long been trained to be mindful of the consequences of unintended recipients of critical information, and they know how to counsel clients not to engage in the worn out ‘off the record’ argument. That’s media training 101. Social media can be a tremendous asset to leverage for global awareness.

Social Media 120

Social Media Media Reputation Training 120