4 essential reasons for giving media training to your employees

PR Daily

Don’t put all your media relations eggs in one basket. Savvy communicators all know the benefits of a well-placed story in the media. Earned media can be wildly successful at raising awareness about your brand and enhancing your credibility. By effectively merchandising media hits on digital platforms, you can amplify that success even more. After all, who wouldn’t want to see their company featured in local news, national media coverage or industry outlets?

6 Things Your PR Agency Can Do Beyond Media Relations

ImPRessions - Crenshaw Communications

Those seeking public relations services often pigeonhole it into media relations. Here are just a few: High-level media training. Many a CEO has declined to make time for a media prep session on the grounds that “no one knows the company better than I do” or “I don’t want to sound ‘canned,'” only to falter in an important interview. The best media training sessions train the entire team, starting at the top.

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How Should You Change Your Media Relations Approach in the New Journalism Landscape?

PRSay

In 2020, there are fewer media outlets than ever and seemingly higher standards for stories, so it isn’t a secret that getting media coverage was already becoming more difficult before the pandemic. PR Training journalism Media Relations Media Training reporters

Media Training is Vital to Your Brand’s Success

5W PR

Public relation professionals should be pros at media, but their clients may not have gotten to that point yet, and it’s up to their PR people to help them improve. Leaders need to lead, even in dealing with the media and talking in front of others. Of course, the training needs to happen, but like almost everything, we get better as we practice doing it right… practice done wrong will not lead to improvement though. Media Relations media relations PR

How a PR agency can contribute to your communications strategy, and how to select the right agency for your business

Onclusive

A strong PR agency that aligns with and understands your business can be an invaluable strategic adviser and resource for your brand in this endeavor. However, not all brand and PR agency relationships are created equal. Why work with a PR agency, and is it right for your organization?

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Finding the Inspiration to Pitch

PRSay

The common thread among these examples is one thing that these savvy pitching pros did: They exercised their mere humanity and asked their media contacts a useful question, but only after they proved to be worthwhile sources. Get more media pitching knowledge from him here.

Being Smart and Strategic When Navigating the Current News Cycle

PRSay

At MediaSource, we’ve been speaking with our key media contacts to keep a pulse on what’s happening in newsrooms, and speaking regularly with our partners in journalism. Monitor the media environment. Media interest in this story will continue until the public health crisis abates.

How to Maintain Relationships With Journalists During the Pandemic

PRSay

The COVID-19 pandemic is creating unprecedented challenges for the news media. For communicators, that means nearly everything you thought you knew about interacting with the news media has been turned upside down. PR Training coronavirus Media Relations Media Training

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How to pitch to journalists during the pandemic

Prohibition

As the UK adapts to lock-down life, the content that the media communicates and shares is changing to be reflective of the current climate on a daily basis. This current time is a period of change and adaptation for many – including journalists.

Even the Queen Uses Embargoes: 4 Tips for Following Her Royal Inspiration

PRSay

Being able to anticipate a story helps put me on equal footing with media that have much quicker turnaround times and allows me to be more current.”. PR Training Media Relations Media Training news releases

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Eight Ideas to Unlearn this Summer: A Communicator’s Checklist

PR News

Crisis Management Digital PR General Internal Communication Media Relations Media Training Social Media Staffing and Management agencies clients customer service Internal Communications media relations Millennials professional development social mediaSand between your tanned toes and the relaxing sound of waves hitting the shore. Happy hour that begins at 4pm (it’s 5’oclock somewhere). Visiting new places.

Why it’s important to prepare for a PR crisis

Prohibition

It doesn’t take much to provoke a crisis, sometimes just a simple mistake on social media can be enough. Because of this open narrative, often people take straight to social media to call brands out – when historically you may have just sent an email to complain.

What This Late Night Segment With Tom Hanks Reminds Us About Prepping for Media Appearances

PRSay

Not only did he prove that talking points are necessary; he also showed the world that even superstars need a solid PR team to help them prep for media appearances. And then sit back, relax and watch as your spokesperson nail their media appearances. PR Training Interviews Media Relations Media TrainingWhat would you do if your client pulled out a sheet of talking points during a live interview?

6 PR Tips For Staffing A Media Briefing

ImPRessions - Crenshaw Communications

In B2B public relations , one of the things we do regularly is arrange media briefings on subjects relevant to our clients’ business. PR people are nearly always involved in setting up these briefings, and at our agency, we always staff them as well.

The Importance of Networking Outside the Office

PRSay

The most important thing I do in my business is pay very close attention whenever I speak with a Media Relations Master. One such throwaway line I heard a Media Relations Master say recently was, “I just make sure I get out of my office and go out and visit with people.”. However, if you’re a contractor, telecommuter or agency worker, then getting “out of the office” may not be possible. PR Training Media Relations Media Training

Eight Ideas to Unlearn this Summer: A Communicator’s Checklist

PR News

Crisis Management Digital PR General Internal Communication Media Relations Media Training Social Media Staffing and Management agencies clients customer service Internal Communications media relations Millennials professional development social mediaSand between your tanned toes and the relaxing sound of waves hitting the shore. Happy hour that begins at 4pm (it’s 5’oclock somewhere). Visiting new places.

7 Ways To Help Your Tech PR Agency Succeed

ImPRessions - Crenshaw Communications

If you’ve ever worked with a top technology PR agency , you know the business of developing public relations programs for hot tech companies or startups can be challenging. To be successful, there are some key things to keep in mind from the start of a PR agency relationship. It may be tempting to ask the team to respond to website inbox queries, or to get media attention for a last-minute idea by the founder.

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Success When You DON’T Pitch

PRSay

Here’s a commonly overlooked opportunity for building relationships with media: Help them with stories you didn’t pitch. Another example: An agency pro was working with a transportation writer. Although this story had no bearing on her client, the PR pro used her network within the worldwide agency to quickly find three such people willing to talk to him. You can determine media needs by: Watching their social media posts to see what they are working on.

Taking Local Stories National

PRSay

I’ve worked hard to develop good relationships with the local media, and now I want to do the same with the national media. I remember when I got to the point where I pretty much maxed out all the local media coverage we could get. Shop around for a PR agency to do it for us. Michael Smart teaches PR professionals how to dramatically increase their positive media placements. Get more media pitching knowledge from Michael Smart here.

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How to Improve PR Pitches to Hispanic Media Outlets

Glean.info Blog

Aided by those demographic trends, media outlets serving Hispanics have become a powerful channel for public relations. Simply translating press releases and media statements into Spanish is dreadfully inadequate, warn PR pros who specialize in Hispanic media.

What a Tom Hanks ‘Late Night’ Gag Reminds Us About Prepping for Media Appearances

PRSay

Not only did he prove that talking points are necessary; he also showed the world that even superstars need a solid PR team to help them prep for media appearances. And then sit back, relax and watch as your spokesperson nail their media appearances. PR Training Interviews Media Relations Media TrainingWhat would you do if your client pulled out a sheet of talking points during a live interview?

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Should Your Business Hire A PR Agency Or DIY?

Mindful Marketing

Hiring an agency can seem pretty cool – having a dedicated team of professionals promoting you and your business all day sounds nice, right? So when is the right time to hire a PR agency? There are a plethora of tools to make it easy until you reach the pivot point to needing a full blown agency. Because they are one person, they can’t typically cover the gamut of all PR programs like an agency can. What do we need and expect from an agency?

Securing national TV coverage for brands that aren’t household names

PR Daily

COVID-19 has been tough for many reasons, but it might have made it easier for breakout brands to make a splash with national media outlets. If there is one silver lining for media professionals during the pandemic, it’s this: virtual interviewing.

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8 Media Interview Mistakes To Avoid

ImPRessions - Crenshaw Communications

In the PR agency world , after weeks of fine-tuning messaging, crafting stories and pitching reporters, there’s no better feeling than landing a top media interview for a client. It signals that the overall public relations strategy is on the right track. Most importantly, of course, a media interview will lead to positive coverage – assuming it goes well. Still, I’ve seen several executives arrive more than a few minutes late to a media sit-down.

The importance of solid messaging and storytelling

PR Daily

The initial message was well-received (relatively speaking) because it demanded a binary behaviour change (i.e. RELATED: Learn innovative strategies to ensure your content is resonating with audiences ]. And that media training you’ve been putting off?

Spotify tests ‘Stories’ feature, Salesforce mulls Slack acquisition, and ‘pandemic’ is Merriam-Webster’s word of the year

PR Daily

The Guardian reported: The full version of the Sainsbury’s advert, which was met with racist abuse on social media when it aired earlier this month, was also broadcast. — Media Strategy Experts (@experts_media) November 23, 2020. Also: U.K.

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3 questions that can trip up your media interview

PR Daily

RELATED: Join us for our Brand Storytelling & Content Marketing Conference at Disneyland. ]. However, when it comes to media interviews, it’s probably best not to speculate. Let’s say you are a spokesperson for a government agency that recently raised entrance fees to area parks and beaches. Share with the reporter that you are speaking on behalf of your company or agency. The post 3 questions that can trip up your media interview appeared first on PR Daily.

Five Critical Trends in Digital PR You Must Act On

Norton's Notes

Put together after a YouGov study of 228 agency and in-house PR professionals across a wide range of sectors, the results are, for me, both encouraging and worrying. Agency and in-house skill sets continue to grow, which makes common sense considering the growth in digital and practitioners having no choice but to skill up. The division of labour between in-house and agency is changing. Paid media has opportunities, but agencies need to prove themselves.

4 easy steps for being a great podcast guest

PR Daily

As podcasts have rocketed into the mainstream, many see a guest appearance on these digital audio shows as a coveted media win. Jessica Rhodes, a podcast host and guest, has seen podcasting grow tremendously in the six years since since she founded Interview Connections , a booking agency for podcasters and guest experts. RELATED: Deliver powerful leadership messaging in a digital landscape ]. Media Relations podcasts

How to Edit a Press Release: 11 Suggested Steps for Marketers

Polaris

Your corporate communications department or PR agency emails you the first draft of a press release and asks, “What do you think?”. Yet most of the time, it’s hard to know where to begin—especially if you don’t have a public relations background. Communications professionals write media releases as an inverted pyramid , with the most substantial information at the beginning, and other details following in order of diminishing importance. Media Relations

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Dad’s Wisdom Makes Great PR Advice

ImPRessions - Crenshaw Communications

As we approach Father’s Day, let’s stop and recognize how a dad’s sometimes patronizing, always wry nuggets of wisdom can be applied to the practice of public relations. Even if the executive spokesperson — usually the CEO — is naturally charismatic and confident facing the media, she should never venture into the public eye without media training. For PR tips on successful media training , see our earlier post.

The 20 Responsibilities of PR and What They Entail

Onclusive

Our job descriptions tells us what we’ll be responsible for in a given public relations or communications role, but we rarely reference the J.D. Earned Media/Media Relations. Far from just managing a digital Rolodex, landing earned media in publications that resonate with target audiences is only one small part of the earned-media mix. Owned Media/Content Strategy. Media Monitoring & Analysis. AirPR offers a media monitoring solution.

Snapchat bounces back, Forever 21 apologizes for diet-bar campaign, and R. Kelly’s crisis pro resigns

PR Daily

Also: PR tactics that ruin media relationships, a look into PR history, and how LinkedIn helps pros attract clients. Good morning, PR pros: Whether you’re a consultant, agency pro or in-house communicator making a side hustle, LinkedIn made it easier to attract clients through the platform. Why it matters: Don’t count the platform out of your social media efforts, especially if your target audience skews younger. Related reading: How talking too much causes a PR crisis.

How to successfully pitch podcasts

PR Daily

Here are some tips on working with these nascent media heavyweights. ” Until recently, getting a client interviewed on a podcast was seen as a peripheral “nice to have,” built upon “must-have” interviews with traditional media such as USA Today or The Wall Street Journal. The podcast is easily shareable on social media channels. RELATED: Join us at Microsoft HQ for our 11th annual Employee Communications, PR and Social Media Summit. ]. Media Relations PR

What communicators can learn from the White House press secretary

PR Daily

This was so egregious, they had to let Ducklo loose,” says Nicky Lanyi, former journalist and crisis communications executive who now conducts media training for Ragan Consulting Group. RELATED: Ragan’s Crisis Leadership Network is your go-to source before, during and post-crisis ].

7 truths about a career in communications

PR Daily

Arvind Bining, social media manager for PR Ramp, and Katy Ringsdore, head of media relations at LoqBox, said the struggle to explain what you do is real: pic.twitter.com/kTbNZDEYZi. — Moov Public Relations (@MoovPR) September 22, 2020. Media monitoring + pitching.

Nine ways to use public relations to grow your business.

Prohibition

Public relations (PR) is a technique used by savvy businesses across the globe to communicate with their customers. So in such a busy marketplace, and in an age where the budget can’t always stretch to support content marketing , social media marketing , influencer marketing , advertising, design, e-marketing, PPC, SEO and everything else you’ve been advised to invest in, how can you justify spend to stand out from the crowd? What does public relations do for your business?

Six Ways To “Hack” Your PR Program

ImPRessions - Crenshaw Communications

Despite becoming more data-driven in recent years, public relations is still a relatively low-tech business. Compared to digital marketing and advertising, which has only become more automated over time, our methods — particularly the generation of earned media — are exquisitely inefficient. The media relations aspect of PR is largely based on personal relationships, human judgment, and experience — all excellent attributes, but they’re hard to scale.

Public Relations

Reputation Us

Wikipedia defines public relations (PR) as the practice of deliberately managing the spread of information between an individual or an organization (such as a business, government agency, or a nonprofit organization) and the public. We mostly agree with this definition; however today’s public relations tactics goes beyond managing the “spread” of information. national, local, industry media) to ensure you’re the go-to company for relevant, timely information.

How nonprofits can engage during COVID-19

PR Daily

For example, the national media was receptive to a story about a Momentum health care client calling out blackmarketers hoarding essential protective equipment at the height of the crisis. Ensure your spokesperson is media-trained.