PR 20/20

SEPTEMBER 17, 2019

I always leave events feeling more in sync with my colleagues, and usually with an expanded network of intriguing people. So as we plan for 2020, we take stock of the events we’d like to attend. To share the knowledge wealth, below is my list of the 20 coolest marketing events in 2020 (coming to a venue somewhere in the U.S.).

Conference 97

Conference Marketing Case Study Content Marketing 97

PR 20/20

SEPTEMBER 5, 2018

Welcome to the inaugural Marketing Artificial Intelligence Conference (MAICON) —an event for practitioners and leaders seeking to drive the next frontier of digital marketing transformation within their organizations. Registration opens in October 2018, but you can sign up now for event updates and a special discount code. Strategists.

Conference 59

Conference Marketing Analytics Case Study 59

ImPRessions - Crenshaw Communications

JULY 25, 2017

A third-party partnership is a staple of the public relations repertoire at many successful agencies. Opportunities expand when smart agency teams find ways to shape a multi-dimensional partnership where each side succeeds. Where possible, work with clients to offer opportunities for shared exposure with other category players.

Education 136

Education Leadership Agency Instagram 136

PR 20/20

SEPTEMBER 5, 2018

Welcome to the inaugural Marketing Artificial Intelligence Conference (MAICON) —an event for practitioners and leaders seeking to drive the next frontier of digital marketing transformation within their organizations. Registration opens in October 2018, but you can sign up now for event updates and a special discount code. Strategists.

Conference 40

Conference Marketing Analytics Case Study 40

Sword and the Script

APRIL 30, 2019

There isn’t a whole lot of coverage about PR technology. Vocus owned or acquired brands like PRWeb, Help A Reporter Out (HARO), iContact, and several lesser-known social media technologies. c) PR Tech Reviews based on my review of the technology (1-2 per year). It also gains data from brand sponsorships and events.”

Industry 91

Industry Media Technology Employee 91

PR 20/20

NOVEMBER 30, 2022

As you’ll see below, we’ve broken down audit questions by each of these categories. Modern marketing is constantly shifting, and the folks that are part of your marketing team need to be masters in all things technology, best practices, and trends. Technology. Also, consider where you can make training mandatory.

Marketing 52

Marketing Technology Internal International 52

PRSay

JULY 21, 2017

Our discipline has evolved in many ways since I entered the profession (such as the role social media plays in our world), but this mix of natural and acquired skill remains critical for anyone engineering a career in public relations — especially at the agency or corporate level. The work paid off. I’ve seen it happen far too many times.

Sports 122

Sports Agency Interviews Travel 122

Shift Communications

MARCH 30, 2015

Think about what things hospitals measure in terms of marketing. There’s global brand recognition, when a hospital seeks to be the best in category. One way to measure this is by returning visitors from social media channels. Examine and measure organic search traffic within your geographic radius. Christopher S.

Healthcare 60

Healthcare Analytics Google Local 60

5W PR

MAY 16, 2017

After scouring all corners of McCormick place, one thing was clear – technology and design reigned supreme during this year’s product showcase. Rowenta steamed-up the show with new additions to both its garment care and home comfort categories. These days, purpose-driven kitchen tools are delivering measurable benefits.

Internal 68

Internal International Print Skype 68

Sword and the Script

MAY 14, 2019

Recently, I’ve begun looking more closely at PR technology , companies. This is an effort to illustrate some of the interesting innovations occurring within the PR vendor community – and provide an agnostic source of information on tools and technologies I believe PR professionals should have on their radar. Sentiment analysis.

Case Study 118

Case Study Software Data Web 118

Sword and the Script

DECEMBER 30, 2017

The measure of “best” in this case is unique page views. The median salary at PR agencies rose to $90,000 from $84,500 last year, while the median corporate salary dipped slightly to $126,000 from $130,000. 4) B2B Blog Metrics: 4 Effective Categories to Measure Success. The 7 Best Performing Blog Posts in 2017.

Blogging 73

Blogging B2B Content Marketing Trade Shows 73

Sword and the Script

OCTOBER 22, 2019

The full report shows some nuance between agency and in-house respondents (graphic and summary by Marketing Charts here and here ). If you work for a large organization that competes with other business units to send marketing emails through a central marketing agency, these email takeovers are gold. 16% on marketing analytics.

Marketing 66

Marketing Survey Study B2B 66

ImPRessions - Crenshaw Communications

MARCH 28, 2017

New technologies are helping make the measurement of public relations results easier, less time-consuming and more meaningful. ” This enables teams to better identify what works and what doesn’t, creating more fruitful agency-client partnerships. Advance legwork can improve the odds of achieving measurable impact.

Measurement 120

Measurement Study Data Agency 120

Waxing UnLyrical

JANUARY 4, 2011

Consequently, social media agencies have mushroomed , with their fair share of self-confessed SM consultants cashing in on the tide. Taking cues from platforms like Ushahidi and Ayllu , similar social technologies could add tremendous value to social and economic inclusion. That would truly epitomize the spirit of “being social.&#

Social Media 78

Social Media Web Media Measurement 78

Karen Freberg

JUNE 24, 2017

Being in PR, you pretty much covered all of the campaigns that were featured in the festival for brands and agencies. This is one of the things that is great to see are some of the campaigns that were submitted by brands, agencies, and professionals to be considered for a Cannes Lion Award. This is where we fast forward to last year.

Education 40

Education Conference Social Media Sports 40

Prohibition

DECEMBER 17, 2021

It is a process that is designed to respond to a negative event that threatens the image, integrity, and/or financial well-being of the organisation. A crisis is defined as an event that is deemed to be critical and requires a quick and effective response. Information technology team. Public relations team. Police officers.

Crisis Communications 62

Crisis Communications Crisis Communications Crisis Management 62

ImPRessions - Crenshaw Communications

APRIL 5, 2017

The first step is to know your influencer categories. Big PR Results Start Small, Scale with Technology. As well, the smart PR team can leverage the social relationship for other opportunities like special events, curated content and interviews. Technology scales influencer efforts. Micro-influencers are growing.

Trends 149

Trends Fashion Video YouTube 149

Sword and the Script

OCTOBER 31, 2017

Most often, what I’ve found to be effective, is to essentially be an “advertiser” in your own publication with use of the white space, distinct calls to action and event carefully managed content. Certainly, referral traffic can be measured, but the biggest value is in search. Engine 4: Measure, iterate, and improve over time.

Engineering 63

Engineering Content Marketing Marketing Analytics 63

Waxing UnLyrical

JANUARY 27, 2011

My query made it clear that I wanted examples of success, and how it was being measured. Mark as read Approve comment Late to the game, but I pitched a very popular tech blogger on touring a technology demo home and made the mistake of saying, "XYZ client will be happy to cover all travel and accomodation expenses involved with the trip."

Pitching 111

Pitching Facebook Interviews Twitter 111

Waxing UnLyrical

NOVEMBER 24, 2010

There’s one area within today’s creative industry that is not only comparatively new (when compared to more traditional disciplines), but is taking a growing foothold via a clear aptitude for maximizing effective use of the ever-expanding world of social technology. But how do they measure and evaluate? How many heads?

Travel 79

Travel Case Study Creativity Advertising 79

ZudePR

JUNE 6, 2016

I had to carefully balance time building my platform online before the book launch with writing time, and both of those couldn’t infringe too heavily with client work for my consulting agency, Rock the Status Quo. 10: Doug Kessler (London, UK) Doug is co-founder of B2B content marketing agency Velocity Partners. It's your choice. #10:

Writing 114

Writing Social Media SEO Blogging 114

Stephen Waddington

FEBRUARY 12, 2019

This is happening in almost every business and consumer category. Spam Media such as LinkedIn, Medium and WordPress has democratised the ability to share thoughts and ideas but there isn’t an event or news story happens without an about the implications for a market or sector. Content must be authentic. It’s stood the test of time. #1

Publicity 79

Publicity Community Pinterest Reputation 79

Waxing UnLyrical

JANUARY 20, 2011

Being a lot closer physically to the event than I would otherwise have been in London has definitely made me focus on it more. As events moved quickly on Friday, January 14 th , I certainly relied on Twitter to get first hand information on the situation. This post was mentioned on Twitter by Alexela Technologies, ConwayW.

Social Media 60

Social Media Media Twitter Measurement 60

MaccaPR

FEBRUARY 23, 2016

and has over 15 years of experience working for public relations agencies and corporations, including FICO and Xiotech. With the acquisition and launch of a new data storage technology product line, it made sense for Xyratex to go to market with its partners. Many measurement tools are at our disposal.

Storytelling 48

Storytelling Corporate Case Study Measurement 48

Stephen Waddington

DECEMBER 5, 2018

Indeed, many of the hottest public relations agencies such as Manifest and the Romans, and large international networks such as Golin, Ketchum, and Weber Shandwick, proudly lead with earned media. Engagement with news brands online is messy and tricky to measure. Google, Facebook and the BBC take the top three slots.

Media Relations 115

Media Relations Media Print Newspapers 115

Masters in Communications

FEBRUARY 12, 2022

As technology advances, we require up to the minute information quickly and efficiently. Mass communication is a subarea of communications studies in the US, and social science with some elements of physical science - especially when designing systems and technology to transmit messages. Mass communication aims to meet these needs.

Ethics 52

Ethics Communications Print Television 52