PRSay

JULY 1, 2020

We all know it’s important to measure our PR campaigns. However, according to Muck Rack’s 2020 “State of PR Survey,” 64 percent of public relations pros still struggle with quantifiable measurement — a 1 percent improvement from last year’s findings. True behavior change doesn’t happen overnight,” Grant said.

Measurement 170

Measurement Communications Banking Survey 170

Onclusive

FEBRUARY 9, 2021

A strong PR agency that aligns with and understands your business can be an invaluable strategic adviser and resource for your brand in this endeavor. However, not all brand and PR agency relationships are created equal. Why work with a PR agency, and is it right for your organization?

Agency 195

Agency Strategy Communications How To 195

Agility PR Solutions

APRIL 26, 2020

Like other professional service businesses, the coronavirus surprised public relations agencies of all sizes and has dealt a devastating short-term blow. The post New Gould+Partners survey measures the damage COVID-19 is causing PR agencies appeared first on Agility PR Solutions.

Survey 110

Survey Measurement Agency Industry 110

5W PR

DECEMBER 8, 2022

When it comes to public relations efforts and campaigns, companies have to keep track of a lot of different metrics to better understand the performance of their efforts. Through great public relations campaigns, companies can promote themselves and their solutions effectively. Brand impact. Media reach.

Measurement 88

Measurement Comparison Reputation Industry 88

Burrelles Fresh Ideas

NOVEMBER 7, 2023

Once upon a time, many moons ago, I worked at a large PR agency as part of the consumer technology team. PR agency life can be gratifying and exciting, just as it can be fast-paced and stress-inducing. I didn’t get into the public relations and communications industry through a traditional career route.

Agency 88

Agency Energy Crisis Management Industry 88

ImPRessions - Crenshaw Communications

NOVEMBER 1, 2018

Bringing on an external PR agency , or really any outside firm, is an investment of time and budget for any company, no matter its size. Naturally, things will go better for both parties if the agency team gives their all, and the client manages for the best possible outcomes. Measure what matters. Here are some of ours.

Agency 223

Agency How To Construction Advertising 223

Sword and the Script

FEBRUARY 20, 2024

PR pitches earn a 45% open rate and a 3% response rate; the top metrics for marcom and PR by segment; Europe is more satisfied with PR agencies than the U.S. I’ve taken some time to pour over these and summarize some of the more interesting and less publicized findings for you. Europe is more satisfied with PR agencies than the U.S.

Report 106

Report Publicity Marketing Pitching 106

ImPRessions - Crenshaw Communications

JANUARY 5, 2024

From Chris Harihar ’s perspective, generative AI tools like ChatGPT and DALL-E finally gave PR agencies the power to deliver on their promises of AI sophistication. Agency teams will increasingly unlock valuable and time-saving use cases for the tech. This isn’t to be mistaken with the overall quality of the publication,” she adds. “We

Trends 333

Trends Industry Government Data 333

Landis PR

JANUARY 22, 2024

Note: This is a reposted blog by our Public Relations Global Network Partner, Anni Kosunen, Ellun Kanat. Photo courtesy of Pixabay For CMOs, understanding the importance of effective communication measurement is vital. Effective communication measurement should be all about using tools that make sense and feel relevant.

Measurement 59

Measurement Communications Crisis Communications Crisis 59

Remote PR Jobs

SEPTEMBER 25, 2023

Originally seen on TechCrunch “For every reporter employed in America, around six people work in public relations: a few too many, some might think.” So began The Economist’s obituary for Daniel Edelman in January 2013, a sharp eulogy commemorating the life of a public relations giant. PR, when it hits, scales.

Publicity 100

Publicity Engineering Advertising Advertising 100

Stephen Waddington

JULY 6, 2022

Public relations practitioners fall short of the expectations of a profession. It’s a limiting factor for public relations to realise its potential as a management discipline. There is no barrier to entry to working in public relations. There’s little to distinguish it from the career path into hairdressing or estate agency.

Publicity 167

Publicity Ethics Training Education 167

5W PR

JANUARY 17, 2024

Defense tech is a sector that is heavily scrutinized and viewed skeptically by the public. This isn’t a battlefield of physical conflict, but one of perception, where narratives are the weapons and the public’s trust is the ultimate victory. Defense tech storytelling But transparency alone is not enough.

Publicity 78

Publicity Brand Branding Ethics 78

5W PR

JANUARY 29, 2024

In this high-stakes arena, public relations isn’t simply useful when it comes to crisis control. Effective public relations in the defense tech industry involves more than just dealing with the present. Their goal is to change how the public sees the defense tech industry. It also involves influencing the future.

Industry 78

Industry Publicity Ethics Privacy 78

PRSay

OCTOBER 11, 2019

The most effective PR pros agree measurement is more than impressions, and yet clients and leadership keep requesting those numbers anyway. How can we show stakeholders that taking PR measurement beyond impressions helps us better celebrate success — while also providing greater insight into what we can improve? Define your client(s).

Measurement 144

Measurement Pharmaceuticals Nonprofit Leadership 144

Wadds Inc.

NOVEMBER 11, 2023

The impact of AI on public relations is set to be transformative for public relations practice,­­­­ but it will demand updated practitioner capabilities. We have almost certainly underestimated the medium to long-term impact of AI on public relations. This is powerful in planning, measurement and decision-making.

Report 119

Report Publicity Training Policies 119

ImPRessions - Crenshaw Communications

OCTOBER 7, 2016

Selecting the right public relations agency is a bit like dating, and it can be fraught with some of the same perils and challenges. It helps to break down the PR agency search process into key phases and to articulate questions to elicit the best responses. What are our key criteria for an agency partner? The Meeting.

Agency 175

Agency Measurement Meeting Tools 175

Deirdre Breakenridge

APRIL 17, 2017

I recently read an inspirational tweet about progress being measured in steps. This is important because the measure of achievement is not about becoming a CEO, it’s about feeling that you’ve got to where you wanted and fulfilled your potential. A Guest Post Simon Erskine Locke, Founder & CEO of CommunicationsMatch TM.

Measurement 247

Measurement Communications Banking Crisis Communications 247

Stephen Waddington

FEBRUARY 15, 2022

The integration of marketing and public relations within an organisation is situational. Jean-Baptiste Alphonse Karr 1949 Over the past three months I’ve investigated trends in the integration of marketing and public relations for Vuelio. These impacts corporate and consumer public relations. That doesn’t make sense.

Trends 157

Trends Publicity Marketing Case Study 157

Bianchi Biz Blog

MARCH 2, 2023

So, why are some Purchasing and Procurement buyers still making decisions based on the lowest PR agency rates? It’s no secret that people do what’s measured and rewarded. If a buyer picks the agency with the lowest rate, they think they can get more hours from the budget, and therefore, more or better results. And why is that?

Agency 108

Agency Automotive Engineering Education 108

ImPRessions - Crenshaw Communications

NOVEMBER 16, 2023

Partnering with a new PR agency is a big investment – of time, resources, and focus. Whatever the case, no business should invest in a PR agency relationship without asking themselves – and the agency – some key questions. What’s your baseline for measuring success? Public relations is fairly specialized.

Agency 234

Agency Energy Resources Internal 234

Shift Communications

FEBRUARY 18, 2020

Rather than simply provide MQLs, they are responsible for driving measurable customer acquisition and sales. However, for those brands and clients looking for deeper measurement, it’s essential to work with a PR partner capable of exploring the impact of media placements – and using it inform future strategy. WHAT’S MEASURABLE.

Measurement 107

Measurement How To Analytics Marketing 107

ImPRessions - Crenshaw Communications

MARCH 9, 2016

In my first New York public relations job, one of my tasks was to sort and tally the stacks of client publicity clips that came in from the clipping service. That was how we measured the PR team’s performance – by counting the publicity clips our work generated. So, how should we measure PR outcomes?

Measurement 189

Measurement How To Guidelines Web 189

PR Conversations

JUNE 28, 2020

As Vice President of digital research at Fleishman Hillard, on 12 May 2010, he referred to a PESO model as a metrics matrix that the agency used. I used to follow Don’s blog, MetricsMan as he was one of the leading figures discussing measurement and evaluation at this time (along with Katie Delahaye Paine ).

Measurement 133

Measurement Social Media Blogging Mobile 133

Stephen Waddington

SEPTEMBER 21, 2021

3Thinkrs is looking to cooperate with other digital, marketing and public relations agencies to solve the entry level onboarding and training challenge created by COVID-19. Yesterday I wrote about the issues faces employers in recruiting junior and mid-level talent in public relations. 3Thinkrs is a Wadds Inc. client.

Training 99

Training Agency LinkedIn Creativity 99

Wadds Inc.

SEPTEMBER 7, 2023

Trust and alignment with management remain top challenges for the European public relations profession. The latest edition of the European Communication Monitor (ECM) identifies public relations management's most important strategic issues in the past 15 years. This is my own area of doctoral research.

Report 116

Report Publicity Study Analysis 116

Axia PR

APRIL 20, 2021

Jason Mudd, CEO and Managing Partner of Axia Public Relations, earned a Measurement Master certification. With this certification, Mudd is now an expert in measurable objectives, survey research, media analysis, data validation, web analytics, search engine optimization, integrated dashboards, and reporting communications results.

Measurement 118

Measurement Analysis Engineering Web 118

5W PR

JUNE 23, 2022

When a company starts investing and engaging with the target audience using a long-term public relations campaign, it can generate a lot of positive results and a great return on investment. The best way to go about doing that is by utilizing the right strategies for a public relations campaign. Simplicity.

Publicity 88

Publicity Reputation Technology Industry 88

ImPRessions - Crenshaw Communications

JANUARY 24, 2022

We’ve toiled to measure the impact of strategic public relations, and to prove its outcomes are worth the investment. The fruits of a quality PR campaign aren’t always easily measurable or even obvious, but we’ve made great strides in demonstrating the power of good PR. Edelman under pressure.

Policies 309

Policies Creativity Reputation Groups 309

The Resolution Blog

OCTOBER 11, 2018

We discussed the multi-channel marketing campaigns Diageo run and why the measurement of the activity is so key to the business. I found out how Diageo marketing teams and agencies use a version of the PESO (paid, earned, shared and owned) model to organise and measure activity. Including details of their tool-stack and metrics.

Measurement 120

Measurement Marketing Interviews Internal 120

Prohibition

JULY 7, 2023

The importance of PR for food and beverage businesses In the competitive food and beverage industry, having a strong public relations strategy is essential for building brand awareness, attracting customers, and ultimately driving sales. A food PR agency’s role goes beyond simply sending out press releases.

Agency 62

Agency Case Study How To Crisis 62

Prohibition

APRIL 18, 2023

Measuring the success of your PR activity can be difficult, as results are often more tricky to quantify than traditional advertising and marketing campaigns. So how do you measure the success of your PR efforts? Working with PR experts can help you achieve maximum coverage in your target publications to portray your key messages.

Measurement 62

Measurement How To Comparison B2C 62

5W PR

OCTOBER 11, 2023

We spotlight the investor audience given the SEC’s commitment to this course as evidenced by the regulatory body’s new rules for how public companies report significant cybersecurity breaches. Currently, many public companies provide cybersecurity disclosure to investors.

Report 78

Report Company Publicity Banking 78

PRSay

JANUARY 9, 2018

If you think 2017 was a year of change in public relations, then brace yourself for 2018. We’re in the midst of a time of massive disruption in our profession, and it’s shifting the fundamentals — the structure of agencies and teams, the workings of agency-client partnerships and the ways we employ and deploy talent.

Measurement 124

Measurement Creativity Analytics Groups 124

Onclusive

DECEMBER 1, 2021

If you’ve ever evaluated PR agencies or communications technology providers, you have likely considered how their solutions compare to each other and how they fit your needs. Getting to ROI through business impact measurement. But have you also looked at their potential Return on Investment, or ROI? Extending the ROI to other teams.

How To 397

How To Software Media Analytics 397

5W PR

AUGUST 19, 2021

Measurements. The next step after setting an objective or a goal for a piece of PR writing is to set measurements that will identify how that piece performs once it’s published. Companies can use various metrics to measure how successful a piece is in what it was trying to achieve. Target Audience.

Writing 88

Writing Publicity How To Measurement 88

Stephen Waddington

JULY 7, 2022

PRCA report highlights opportunities for the public relations profession to provide professional advisory services on climate crisis related issues. It’s encouraging to see a rise in public relations practitioners helping clients understand the climate crisis. Agencies need to report on Scope 1, 2 and 3 carbon emissions.

Leadership 111

Leadership Publicity Energy Crisis 111

Agility PR Solutions

FEBRUARY 9, 2021

New research from global experience company Rightpoint and its digital strategy agency Something Digital examines how the pandemic has substantially […]. The post Measuring consumer behavior shifts, driven by changing attitudes on what’s essential appeared first on Agility PR Solutions.

Measurement 116

Measurement Consumer Crisis Agency 116