Axia PR

AUGUST 3, 2021

Learn how your brand can start marketing within the gaming and esports community with our guest John Higgins. Guest: John currently heads up OS Studios - a live production and creative agency that specializes in video gaming and esports.

Television 112

Television Marketing Creativity Video 112

Bianchi Biz Blog

FEBRUARY 1, 2024

We are pleased to share the first in a series of in-depth profiles of a key international market written by one of our PRGN partners. Faces and Markets of PRGN is a new series of blog posts in 2024 that puts Public Relations Global Network (PRGN) member agencies and their markets in the spotlight.

Marketing 109

Marketing Newspapers Print Local 109

Onclusive

APRIL 26, 2021

As part of that change, Monster wanted to track their brand and competitive mentions online, on television and on radio to stay competitive with their earned, owned and newswire media coverage.

Case Study 195

Case Study Publicity Brand Branding 195

Shift Communications

APRIL 27, 2018

I hit 30 and by then, had served a decade in the retail marketing trenches and moved behind the lens of consumer engagement. As a marketer, I find the prospect of carving out the right community of brand influencers exhilarating. And this is essentially why I am so intrigued by the motivations of today’s consumer. Tara Wickwire.

Television 68

Television Consumer Retail Community 68

Stephen Waddington

MARCH 3, 2020

Agency teams are working on their pitches for the Skidz account. You’ll remember that I shared a brief for a start-up focused on the pants market last month. The market for pants in the UK is approximately 60 million pairs per year. Skidz is aiming for 30% market share in year one. Life doesn’t have to be pants.

Pitching 79

Pitching Agency Creativity Guidelines 79

Stephen Waddington

MAY 10, 2022

I spoke to the Influencer Marketing Trade Body’s Scott Guthrie about the report. It’s good that Parliament is focusing attention on the burgeoning sector, however its analysis focuses on areas of risk and fails to recognise the opportunities for the influencer market to create value. That is fair and right. What is an influencer?

Marketing 78

Marketing Government Sports Advertising 78

Remote PR Jobs

SEPTEMBER 25, 2023

Building strong relationships with markets requires relentless honesty and compelling storytelling directed at the desired audience. Businesses and individuals can certainly work on public relations campaigns themselves with existing resources, but they often need help from consultants or agencies. Great publicity must be earned.

Radio 100

Radio Print Television Local 100

Cision

JUNE 6, 2017

Digital marketing success is fueled by creating great content and building a targeted audience, but there’s a third piece missing from that equation—ignition. The key idea here is that the economic value of content marketing does not come from content. Aligning a brand with a celebrity is the oldest type of influence marketing.

Marketing 239

Marketing Television Handbook Web 239

Onclusive

MARCH 23, 2020

If you read our last post on Media Mix Modeling (MMM) , you have a basic understanding of what the methodology is, and why agencies and private companies alike are implementing this approach. It’s important to remember that MMM exclusively measures the impact marketing efforts have on meeting certain objectives.

Media 221

Media Measurement Analysis Television 221

ImPRessions - Crenshaw Communications

MAY 18, 2021

As many PR agency teams know, our work can be highly specialized, particularly in B2B public relations. But if you want your ad tech news in a more straightforward way, then they have you covered for that, too, with “ The Programmatic Marketer ”. Marketing Land. Guest post by Crenshaw Communications intern, Jordan Farbowitz .

Advertising 322

Advertising Advertising Privacy Television 322

Critical Mention

OCTOBER 25, 2021

The third installment of HBO Max’s hit series “Succession” was one of the most highly anticipated seasons of television in 2021. Eric Lebowitz joined Critical Mention in 2018 as its Director of Marketing. In his spare time, Eric loves to play as much golf as possible at courses across the country.

Media 162

Media Fashion Television Radio 162

ImPRessions - Crenshaw Communications

JUNE 8, 2023

The piece highlighted his controversial year at the helm and was punctuated by the widely criticized decision to televise a town hall with Donald Trump in front of an “extra-Trumpy” live audience. When to give media full access to the boss It’s the inside version of “Fire the agency!”

Reputation 334

Reputation Television Internal International 334

Onclusive

MARCH 23, 2020

If you read our last post on Media Mix Modeling (MMM) , you have a basic understanding of what the methodology is, and why agencies and private companies alike are implementing this approach. It’s important to remember that MMM exclusively measures the impact marketing efforts have on meeting certain objectives.

Media 195

Media Measurement Analysis Television 195

Onclusive

MARCH 23, 2020

If you read our last post on Media Mix Modeling (MMM) , you have a basic understanding of what the methodology is, and why agencies and private companies alike are implementing this approach. It’s important to remember that MMM exclusively measures the impact marketing efforts have on meeting certain objectives.

Media 195

Media Measurement Analysis Television 195

ImPRessions - Crenshaw Communications

AUGUST 4, 2022

And internet justice can be even more consequential for ordinary people whose offenses fall short of slapping someone on live television. Social media marketing has matured dramatically over the last 15 years. But cancellation isn’t limited to celebrities. The same is true for brands and businesses. Same goes for the Holocaust.

Construction 385

Construction Crisis Social Media Reputation 385

Shift Communications

APRIL 13, 2022

Here, we review Twitter and LinkedIn marketing strategy. LinkedIn Marketing Strategy. These capabilities make it the clear choice for Account-Based Marketing. After all, consumers are professionals too and this platform is less saturated with consumer marketing. They started with Facebook and Instagram.

LinkedIn 78

LinkedIn Social Media Twitter Trends 78

Landis PR

MAY 28, 2024

Christina provides a detailed insight into the business and communications environment in Denmark and delivers valuable advice to businesses seeking to navigate her home market. A marketing approach towards Danish Tier 1 media is a sure dead end – and your press release will easily end up in the garbage can at the newsdesk.

Energy 59

Energy Technology Biotechnology Pharmaceuticals 59

PRSay

AUGUST 6, 2019

In interviewing Gen Zers, ages 13-22, nationwide for my book, “Decoding Gen Z: 101 Lessons Generation Z Will Teach Corporate America, Marketers & Media,” I detail six degrees of Gen Z which reinforce the comment of the MTV chief marketer. They do not read newspapers and magazines or watch traditional television.

Television 158

Television Instagram Consumer Newspapers 158

Doctor Spin

MARCH 1, 2024

Here’s a list of places where someone might find entry-level jobs in public relations: Public relations agencies. Government agencies. Newspapers, magazines, television stations, and online media companies may have entry-level positions in their PR or communications departments. Marketing agencies. Alumni networks.

Publicity 52

Publicity Public Affairs eBook Nonprofit 52

Landis PR

APRIL 29, 2024

The government’s plans include renewing the labor market in a way that has created major friction between the Government and labor unions. YLE, the state-owned communications company, broadcasts on four television channels visible throughout the country. Finland’s largest commercial television channel is MTV3.

Radio 64

Radio Pinterest Television Government 64

Wadds Inc.

MARCH 2, 2023

In that period we've seen the invention of the television, jet engine, space travel, the internet, and the computer. He lamented its abuse as a means of community engagement with a variety of marketing audiences or publics. In digital marketing they are used to earn back links. Press releases are nearly useless.

Engineering 98

Engineering Television Travel Financial 98

PRSay

DECEMBER 9, 2019

A massive amount of planning goes into each film and television show, and the principles can be applied to your work as well. For the film and television industry, timing is everything. Not getting the best response to your press releases and marketing materials? So what does that have to do with movies and TV shows?

Film 147

Film Publicity Television Local 147

Mediagraphix PR

JULY 5, 2015

Public Relations agency offers dedicated media coverage on traditional and conventional media like radio, television, newspaper, websites, and even field marketing. When it comes to work and service, a public relations firm offers assistance in all aspects of commercial development.

Agency 40

Agency Publicity Television Radio 40

Cision

SEPTEMBER 15, 2016

The study surveyed 1,802 Americans and found that traditional engagement channels — such as television and print — offer the most reach. Moment marketing,” which creates a real-time connection between offline and online media, is gaining momentum. Then include this handle in your offline marketing materials.

Social Media 120

Social Media Marketing Media Study 120

5W PR

JUNE 30, 2023

For kids’ snack brands, associating with well-known characters from popular cartoons, movies, or television shows instantly creates a sense of familiarity and trust among young consumers. Market Differentiation and Competitive Advantage In a saturated market, product licensing provides snack brands with a distinct competitive advantage.

Brand 78

Brand Branding Consumer Television 78

ImPRessions - Crenshaw Communications

JANUARY 9, 2020

Formerly of WSJ and Business Insider, Lara is a senior correspondent covering marketing at Digiday. Marty Swant is an experienced advertising reporter who went to Forbes this summer after spending four years at Adweek covering emerging tech, agencies, brands, and the growing intersection of Silicon Valley and D.C. It’s great stuff.

Twitter 177

Twitter Advertising Advertising Report 177

Onclusive

FEBRUARY 22, 2018

I believe each client begins at a different point on the PR spectrum … some need to start with blogs, online magazines and trades publications to perfect their narrative before moving to mainstream radio and television media outlets. AirPR: With PR as a focus, you have included marketing and advertising into your agency.

Interviews 284

Interviews Radio Small Business Pitching 284

Critical Mention

JANUARY 30, 2019

If you work in public relations or marketing—or in the business world generally—you have likely heard about several major developments in the media monitoring marketplace. All-in-one monitoring capability: As marketers know well, we live in a multichannel world. SCHEDULE A DEMO.

Media 60

Media Marketing Analytics Television 60

Stephen Waddington

JANUARY 4, 2021

Artificial intelligence, climate crisis, media chaos, COVID-19 impact and the reorganisation of organisations themselves, are among key trends identified by think tanks, analysts, consultants, agencies, brands, and other self-interested organisations. Thanks to Daniel Eckler for scouring the internet and collating reports.

Trends 155

Trends Technology Television Banking 155

Konnect Agency

JANUARY 19, 2021

Much like everything else in 2020, digital shopper marketing was transformed in ways that no one could have predicted. The primary impact on marketers boils down to an ever-increased focus on ensuring all traditional awareness efforts funnel into some form of e-commerce. So what does all of this mean?

Marketing 52

Marketing Mobile Social Media Comparison 52

Victorious PR

JANUARY 13, 2023

That is one of the top things we hear as a public relations agency. You have print, television, radio, AND online. What other marketing strategy can you say that about? If you would like to learn more about public relations and how to start implementing it into your marketing strategy, book a call with us today!

Real Estate 52

Real Estate Publicity Television Radio 52

Deirdre Breakenridge

JANUARY 12, 2017

About Jason Mollica: Jason Mollica is the president of JRM Comm, an award-winning public relations and social marketing consultancy, located in a suburb of Washington, D.C. His clients range from technology to government agencies. He formerly worked in television and radio in Philadelphia and New York City.

Media Relations 150

Media Relations Media Pitching Television 150

ImPRessions - Crenshaw Communications

FEBRUARY 5, 2019

In the PR agency world , after weeks of fine-tuning messaging, crafting stories and pitching reporters, there’s no better feeling than landing a top media interview for a client. Here I’m not talking about live television segments, which obviously must happen on time and for which we routinely build in a generous cushion.

Interviews 251

Interviews Media Television Media Training 251

ImPRessions - Crenshaw Communications

JUNE 12, 2018

Edelman elevates marketing PR. Dan Edelman (1920-2013) brought products to the public’s attention in a way that was new at the time – by getting their stories in newspapers and on television. He started the PR agency that still bears his name in 1952. Some things never change.

Corporate 178

Corporate Mobile Energy Public Affairs 178

PRSay

NOVEMBER 10, 2016

TVEyes has been working for some time to create a new service that meets the needs of national brands to know more about the appearance on television of their logos, products and people. The specific areas we’re developing solutions for include: facial, logo and object tracking across broadcast television.

Television 79

Television Sports Web Advertising 79

Critical Mention

AUGUST 29, 2019

Already in 2019, Critical Mention has added new television and radio channels to its capture network across the globe. Today’s PR, corporate communications and marketing professionals need sophisticated tools to understand the value and reach of their earned media,” stressed Don Yount, President and CEO of Critical Mention.

Television 60

Television Radio Analytics Government 60

Burrelles Fresh Ideas

MARCH 5, 2024

On the creative side, 57% of PR firms report that earned media has become more important in the current economic climate , but more than half (53%) think that their agencies aren’t viewed as the best option by clients to lead earned-first creative ideas. Find out how we simplify monitoring and measurement for brands and agencies.

Media 98

Media Nonprofit Pitching Analytics 98