Burrelles Fresh Ideas

NOVEMBER 7, 2023

Once upon a time, many moons ago, I worked at a large PR agency as part of the consumer technology team. PR agency life can be gratifying and exciting, just as it can be fast-paced and stress-inducing. Agencies are usually structured as teams specializing in specific industries, outlets or channels. And that’s okay!

Agency 89

Agency Energy Crisis Management Industry 89

Sword and the Script

OCTOBER 11, 2022

The internal meetings and communications that on-staff comms people have to do prevents them from having the time and focus required to write and edit the content marketing and thought leadership.”. Agencies, on the other hand, have a very different view. I can identify with that sentiment. Comparing B2B and B2C answers.

Agency 149

Agency B2C B2B Survey 149

5W PR

NOVEMBER 25, 2020

Businesses looking to increase brand awareness are already familiar with the popularity of thought leadership when it comes to their marketing tactics. This is because communication is framed hierarchically in content marketing, which is different from thought leadership.

Content Marketing 88

Content Marketing Leadership Marketing B2C 88

ImPRessions - Crenshaw Communications

JUNE 20, 2019

The PR team or agency’s prime directive is to manage the reputation of the brand – and it does that from many angles. The agency will take any company’s broad or vague notions about what it wants from a PR program and translate it into a clear, tailored strategy, which will inform a set of specific tactics. Leadership events.

Agency 188

Agency Publicity Media Training Training 188

Onclusive

NOVEMBER 8, 2023

PR pros will need to either write content themselves or help to drive strategy with a team of writers, editors and guest blog contributors. Companies often hire specialized agencies on a project basis to assist with specific repositioning or market research. They may also be responsible for managing any outsourced content creators.

Training 195

Training Media Training Reputation Crisis Communications 195

ImPRessions - Crenshaw Communications

JUNE 24, 2021

There are many skills that are valuable at a B2B (business-to-business) PR agency. Yet at many specialist agencies, some characteristics are more important than others. Since many B2B agencies work in the tech space, they’re also fans of clients’ technology, and sometimes their best critics. They grasp “thought leadership”.

B2B 278

B2B Leadership Survey Data 278

Onclusive

AUGUST 9, 2021

PR pros will need to either write content themselves or help to drive strategy with a team of writers, editors and guest blog contributors. It’s not uncommon for specialized agencies to be hired on a project basis to help with specific repositioning or market research. Executive Thought Leadership. Internal Communications.

Training 370

Training Media Training Reputation Crisis Communications 370

ImPRessions - Crenshaw Communications

AUGUST 24, 2018

Write a rock-solid PR plan. The themes will guide pitch angles, content development, and thought leadership strategy. See this earlier post for tips on knowing when to bring in an agency. The post How To Write A Rock-Solid PR Plan appeared first on Crenshaw Communications. Define your objectives. PR is all in the timing.

Writing 136

Writing How To Pitching Privacy 136

Ishmael's Corner

AUGUST 24, 2014

As our communication campaigns increasingly address SEO and particularly organic search, thought leadership becomes even more important. In short, thought leadership plays at the industry level, not the company level, ideally offering takes that can’t be found elsewhere. They interpret backlinks as “votes” for the content.

Leadership 164

Leadership Blogging Storytelling SEO 164

ImPRessions - Crenshaw Communications

MAY 13, 2021

Crenshaw Communications, a New York-based public relations agency specializing in B2B technology PR, is seeking a Senior Account Executive (SAE) to join our dynamic B2B technology team. within a PR agency setting or in-house. . Assist in the research, writing and development of new business proposals and presentations.

B2B 291

B2B Policies Case Study Enterprise 291

ImPRessions - Crenshaw Communications

JANUARY 5, 2017

Have you decided that 2017 is the year to form a partnership with a new public relations agency? Whether it’s your first foray into agency PR or you’re an old hand at such relationships, we have some advice to help you and your team create conditions for success. Don’t expect the PR agency to do it all.

Agency 136

Agency Meeting Print Course 136

ImPRessions - Crenshaw Communications

MAY 25, 2017

” Most critical is securing mutual agreement on achievable PR goals against which the brand and team can create programming, and to put them in writing. Our best partnerships are sometimes a compromise between what we as agency professionals want to assure excellent outcomes, and what a company can comfortably allocate.

Agency 120

Agency Meeting Web Writing 120

Onclusive

AUGUST 22, 2017

The PR pro either writes some of this content themselves or helps drive strategy with a team of writers/editors and/or guest blog contributors. It’s also common for specialized agencies to be hired on a project basis for repositioning or when market research is required. Executive Thought Leadership. Internal Communications.

Media Training 397

Media Training Crisis Communications Conference Training 397

PRSay

JANUARY 29, 2024

In an era that values authenticity, John Elsasser, editor-in-chief of Strategies & Tactics and host of the webinar series, asked: Should aspiring leaders embrace their real strengths, rather than try to embody every type of leadership quality? Top of the list: Write a manifesto about your leadership values.

Energy 128

Energy Leadership Meeting LinkedIn 128

5W PR

MAY 21, 2024

Content creation AI can aid content creation by generating outlines, analyzing writing styles, and suggesting pertinent keywords. Industry blogs Tech bloggers and thought leaders often have a loyal following that can help build brand awareness and establish thought leadership.

Technology 127

Technology Trends Company Storytelling 127

Rock the Status Quo

SEPTEMBER 3, 2014

The more I work with digital agencies, the more I’m noticing a few trends in common across all of them. While they want to be a full service digital agency, they tend to excel at one thing, not everything. Digital agency – doesn’t that sound impressive and in demand? This is the first. Not usually.

Agency 188

Agency SEO Advertising Advertising 188

PRSay

MARCH 22, 2023

In the communications profession, they are now several years into their careers and earning supervisor, manager and leadership roles at agencies, corporations, brands and organizations of all sizes. Fittingly, a post on leadership appeared from Patrice Sutherland. In 2023, the oldest Gen Zers will turn 26 years old.

How To 163

How To Employee Leadership Nonprofit 163

5W PR

MAY 30, 2024

An overview of the company, leadership bios, and any pertinent awards or recognition. Adhere to best practices for press release writing, such as using clear headlines, strong opening paragraphs, and including relevant quotes from company leaders. Next, it’s time to compile a media list.

Technology 78

Technology Product Launch Construction YouTube 78

Sword and the Script

AUGUST 29, 2017

Marketing may be underestimating the impact of thought leadership on sales, according to a comprehensive study published in June 2017 by Edelman and LinkedIn. While marketers typically associate thought leadership with the awareness stage of the buyer’s journey, the survey shows the influence lasts through sales closure and perhaps beyond.

Leadership 66

Leadership B2B Study Marketing 66

Sword and the Script

JULY 11, 2023

In this guest post, Kathy Casciani writes public relations podcasts provide a sound way to work on your professional development while habit stacking – listening while doing routine tasks, such as chores In case you hadn’t noticed, podcasts are having a moment. Also good for career PR pros looking to uplevel their knowledge.

Publicity 136

Publicity Small Business Trends Leadership 136

PRSay

MARCH 21, 2023

In the communications profession, they are now several years into their careers and earning supervisor, manager and leadership roles at agencies, corporations, brands and organizations of all sizes. Fittingly, a post on leadership appeared from Patrice Sutherland. In 2023, the oldest Gen Zers will turn 26 years old.

How To 139

How To Employee Leadership Nonprofit 139

Rock the Status Quo

FEBRUARY 9, 2015

Consider ways to expand editorial placements with personal branding campaigns for c-suite leadership and your subject matter experts ! Three Essential Ways to Help Corporate Leadership Build a Personal Brand Online 1. So what’s a PR pro to do? Take advantage of the LinkedIn blogging platform – called long-form posts.

Corporate 100

Corporate Leadership Brand Branding 100

PRSay

JUNE 16, 2023

In public relations, generative AI has the potential to automate routine tasks such as writing press releases, social media posts and email pitches, thus allowing practitioners to focus on strategic, big-picture work. Many PR agencies and departments are already using generative-AI tools to improve their efficiency and productivity.

Technology 146

Technology Crisis Management Social Media Training 146

Remote PR Jobs

SEPTEMBER 25, 2023

Businesses and individuals can certainly work on public relations campaigns themselves with existing resources, but they often need help from consultants or agencies. Lamont Johnson with The Art Department typically invoices $800 to write and distribute a press release on wire services such as PR Newswire and PRWeb.

Radio 100

Radio Print Television Local 100

ImPRessions - Crenshaw Communications

OCTOBER 23, 2020

That’s probably because I started my career at consumer marketing PR agencies and enjoyed the work immensely for many years. There will always be specialist agencies to partner with such brands, but PR firms don’t typically win the lion’s share of the work. Industry thought leadership is a differentiator.

B2B 242

B2B B2C Software Consumer 242

Sword and the Script

FEBRUARY 20, 2024

PR pitches earn a 45% open rate and a 3% response rate; the top metrics for marcom and PR by segment; Europe is more satisfied with PR agencies than the U.S. Europe is more satisfied with PR agencies than the U.S. Globally, nearly half (45%) of the 427 in-house commutators polled by PRWeek in late 2023 employ an outside agency.

Report 106

Report Publicity Marketing Pitching 106

PRSay

JUNE 21, 2022

And our agency, Bospar, refuses to stay quiet about it. Leadership doesn’t come free — it comes at a price. His writing has appeared in Adweek, Forbes, the Dallas Morning News and PRWeek. .” There are a variety of pernicious ways that trans students are being targeted.

Crisis Communications 179

Crisis Communications Course Crisis Communications 179

B2B PR Sense

JANUARY 5, 2018

You can go with less expensive freelancers or retain a boutique, mid-size or large PR agency. B2B PR in particular creates a patina of thought leadership and generates interest and awareness. For example, a PR agency can obtain media coverage that shines a positive light on your brand. Myth #1: PR is too expensive for my brand.

Crisis Management 238

Crisis Management B2B Reputation Advertising 238

Onclusive

OCTOBER 12, 2021

This initiative can be anything from a new product launch, to a proposal to increase spend on a branding campaign, or a significant investment with a new agency—to name a few. A business case is a document that outlines the value or benefits your company will gain if you pursue a significant business investment or initiative.

Resources 195

Resources Technology Data Tools 195

PRSay

MAY 5, 2017

As a former agency owner who has been attending Counselors Academy Spring Conferences since the Reagan administration, I can still vividly recall the cocktail hour “buzz” at my first conference about how a certain owner sold his firm to one of the big UK-based agencies for a multiple of 7. Merging with another agency.

Agency 60

Agency Financial Employee Conference 60

Shift Communications

JULY 3, 2015

In honor of Independence Day, we sat down with SHIFT Partner, Jim Joyal , to get his thoughts on SHIFT as an independent PR agency and what that has meant for the Agency since he helped found it in 2003. After being founded in 2003, SHIFT remains an independent agency. What does that mean to you as a founding partner?

Agency 60

Agency Banking Newspapers Employee 60

Communications Conversations

NOVEMBER 12, 2020

You had a vibrant and long career in PR, working in almost every possible setting–from corporate to agency to non-profit. I liked agency life because you could specialize in media relations and have the company of other professionals in marketing and PR. You’ve held numerous leadership positions over your storied career.

Publicity 174

Publicity Leadership Corporate Agency 174

Sword and the Script

SEPTEMBER 8, 2020

Recently I went back through all the write-ups I’ve published on surveys and boiled the results down to these ten. B2B thought leadership drives perceptions, trust and sales A survey of 3,000+ business executives by Edelman and LinkedIn connected B2B thought leadership to trust and sales.

Survey 99

Survey Industry Leadership Study 99

PRSay

JANUARY 14, 2020

Harold Burson, named the 20 th Century’s most influential PR practitioner by PRWeek , thought his two most valuable contributions to the profession were, first, for Burson-Marsteller having led the way for agencies to move past being a “cottage industry” to become international institutions. A valued counselor.

Leadership 158

Leadership Automotive Employee Corporate 158

PRSay

APRIL 25, 2024

Some of these opportunities might be found within your current role or organization through training, professional development, mentorship opportunities or leadership roles. Develop a list of specific areas in which you want to improve, such as presentation skills, leadership abilities, technical expertise or project management.

Strategy 88

Strategy Brand Branding Leadership 88

The Hoffman Agency

JULY 20, 2021

And in the communications industry, we are often evaluated by our ability to speak and write, but any expert communicator will tell you that listening is just as important. Our sixth value, We Listen, holds importance for everyone, especially the senior folks in the agency, who strive to truly listen to the views of others.

Agency 36

Agency Internal International Leadership 36

ImPRessions - Crenshaw Communications

OCTOBER 29, 2021

My first PR agency boss, Bob Dorf, used to say that his inventory went down in the elevator every night. During client and internal meetings, conversations may go off on tangents but there may be great points said that can be used to create a proactive pitch angle or a starting point for a thought-leadership piece.

Internal 310

Internal International Meeting Leadership 310