Onclusive

MARCH 21, 2019

Increasingly in PR and communications, simply measuring the quantity of content that you publish or the number of earned media pieces you garner is not enough. Power of Voice is the only metric that combines content relevance, publication authority, social media amplification, and sentiment, in a single measurement. Power of Voice 2.0

Big Data 150

Big Data Data Meeting Measurement 150

The Resolution Blog

MAY 24, 2017

The award winners are all leading the way in modern PR measurement but when we saw that Smoking Gun PR from Manchester, UK won two awards we had to get in touch and find out their secrets. Great evaluation case of an original PR campaign and a good example of how research can help define and measure outputs and outreach.”

Measurement 136

Measurement B2B Google Financial 136

Onclusive

DECEMBER 6, 2019

PRNEWS Crisis and Measurement Summit. Spend two days mastering the latest and greatest in Communications Measurement. This awards event celebrates the best of the best corporate, agency, nonprofit, and education teams, and the work they produced during the entry period. Dates: Feb 25 – 26, 2020. Location: Miami, FL.

Conference 329

Conference Marketing Case Study Measurement 329

ImPRessions - Crenshaw Communications

MAY 25, 2017

At that time, it’s also incumbent upon the team to set KPIs for the planned initiatives and establish measurement tools. Whatever the figure i,s however, we advise clients to understand all facets of a typical budget – the agency time, anticipated out-of-pocket charges, and the duration of the engagement.

Agency 120

Agency Meeting Web Report 120

ImPRessions - Crenshaw Communications

SEPTEMBER 22, 2022

Even with the increase in spending, the advertising environment for streaming is still working out issues related to measurement and fragmentation of platforms. Effective navigation of the space is critical for the key players who want to establish a leadership position in the category and get ahead of the competition.

Trends 170

Trends Advertising Advertising Video 170

ImPRessions - Crenshaw Communications

SEPTEMBER 22, 2022

Even with the increase in spending, the advertising environment for streaming is still working out issues related to measurement and fragmentation of platforms. Effective navigation of the space is critical for the key players who want to establish a leadership position in the category and get ahead of the competition.

Trends 170

Trends Advertising Advertising Video 170

ImPRessions - Crenshaw Communications

MARCH 12, 2020

What measures are in place to protect those at risk? For PR agencies like ours, we can work from home offices and conduct business as usual, adapting our plans to the news story of the day. The company leadership took charge of the situation before crazy rumors could start or spread. Manage expectations. Keep your routines.

Employee 374

Employee Viral Small Business Travel 374

Onclusive

MARCH 6, 2019

We have all been on the front lines of the convergence of marketing and communications, but the transformation has not been without challenges: cultural challenges, organizational design challenges and measurement challenges. So again, I took my integrations skills, and we spent a lot of time meeting to ensure we were aligned.

Banking 199

Banking Marketing Measurement Leadership 199

Sword and the Script

FEBRUARY 20, 2024

PR pitches earn a 45% open rate and a 3% response rate; the top metrics for marcom and PR by segment; Europe is more satisfied with PR agencies than the U.S. The company’s measures are based on the pitches sent through their systems. Europe is more satisfied with PR agencies than the U.S. Is that good?

Report 106

Report Publicity Marketing Pitching 106

Katie Paine's Measurement Blog

MARCH 9, 2023

Making up Metrics I was recently on a conference call with a respected nternational measurement organization and a new member of the group was explaining how she’d been pressured by her CEO to put a dollar value on her efforts. “So There should be a special place in measurement hell for people who make up bad metrics.

Measurement 52

Measurement How To System Comparison 52

Landis PR

JANUARY 30, 2024

With calls for recession waxing and waning, PR strategies like thought leadership become more and more important. Instead, proactive marketers turn to thought leadership to drive revenue and acquire new business. That example is less quantifiable, but brand recognition also can be measured through polling and surveys.

Leadership 105

Leadership SEO Measurement Reputation 105

ImPRessions - Crenshaw Communications

SEPTEMBER 29, 2021

Prospective clients often tell us that their agency is hard-working, smart, and collegial, but that they simply don’t prioritize top-tier media coverage. Sometimes it feels like there are simply not enough media outlets to meet the goals of those PR team members trying to fill their client reports with good news.

SEO 227

SEO Agency Reputation Policies 227

Shift Communications

OCTOBER 26, 2022

Like most communications agencies, this process at SHIFT includes calls with business leaders, spokespeople and the marketing team to hear about company goals, market opportunities, topics of interest and larger campaigns that will support lead generation and awareness. It’s rooted in data and insights and is measurable.

Communications 78

Communications Analysis Leadership SEO 78

Onclusive

APRIL 12, 2018

We’ve grown quite a bit, and our team now includes Corporate Social Responsibility, our own in-house agency team, a Demand Operations/Lean Gen capability, Strategic Meetings Management, and, most recently, Customer Advocacy. AirPR: You’ve held a marketing leadership role at Navistar and BP as well. How will you measure success?

Content Marketing 170

Content Marketing Interviews Marketing Leadership 170

ImPRessions - Crenshaw Communications

JANUARY 9, 2018

As companies make public relations decisions for the year, considering what to look for in a PR agency partner is a key commitment. Those searching for a PR agency will usually have relevant experience as a pre-qualifier for firms under consideration. Demonstrable relevant experience. Personal dynamism and salesmanship.

Agency 224

Agency Creativity Resources Measurement 224

PRSay

FEBRUARY 23, 2022

First up: PR measurement lets communicators speak the language of the boardroom. As public relations evolves to include data analysis that measures campaign results, communicators might be reluctant to embrace these new tools that have not traditionally been part of the profession. 17 livestream on PRSA’s LinkedIn page. A simple plan.

LinkedIn 127

LinkedIn Strategy Measurement Analytics 127

Mindful Marketing

FEBRUARY 16, 2017

By Seedepth “ Prove your worth: Choose analytics that measure and show PR’s value” Our CEO & Founder, Christine Perkett , will be speaking on a panel at PR Summit Austin. The post How To Show PR’s Value: Meet Us At PR Summit Austin appeared first on SeeDepth PR Analytics Platform. We hope to see you in Austin March 8!

Meeting 50

Meeting How To Analytics Measurement 50

Stephen Waddington

JULY 6, 2022

There’s little to distinguish it from the career path into hairdressing or estate agency. This data in each case has been collected by a third-party research agency. It can be practiced in a professional context, but it does not meet all the criteria to recognised as a professional management discipline.

Publicity 167

Publicity Ethics Training Education 167

PRSay

APRIL 25, 2024

Your goals should be specific, measurable, achievable, relevant and timed (SMART). Some of these opportunities might be found within your current role or organization through training, professional development, mentorship opportunities or leadership roles. Go meet people and get out of your shell. Do your SWOT. Create your code.

Strategy 87

Strategy Brand Branding LinkedIn 87

Stephen Waddington

JULY 16, 2021

Physical events cancelled during lockdown shifted online as COVID-19 disrupted conferences, meetings, training sessions and workshops. It has become firmly aligned with leadership and executive management as a strategic management function. Smaller organisations quickly created new processes and workflows.

Publicity 199

Publicity Government Crisis Employee 199

ImPRessions - Crenshaw Communications

MARCH 11, 2020

What measures are in place to protect those at risk? For PR agencies like ours, we can work from home offices and conduct business as usual, adapting our plans to the news story of the day. The company leadership took charge of the situation before crazy rumors could start or spread. Manage expectations. Keep your routines.

Employee 156

Employee Leadership Viral Small Business 156

Sword and the Script

AUGUST 5, 2014

The demand for measuring effectiveness in marketing is on the rise too, according to an eMarketer report titled, Execs to Marketers: Show Me the Metrics. Such reporting is expected on a monthly basis as respondents, “reported marketing metrics to their CEO and leadership teams at least monthly, up from 55% in 2013.”. Consumption.

Measurement 120

Measurement Analytics Tools SEO 120

Sword and the Script

JULY 13, 2021

23% said measurement / ROI. Stacey Miller , Senior Director, Communications, Auto Care Association believes part of the problem stems from “leadership not fully understanding the workflow of comms and the time and effort behind campaigns.”. “Now Business leaders who think great comms can solve poor leadership.”.

Communications 169

Communications Survey Education Leadership 169

ImPRessions - Crenshaw Communications

JANUARY 8, 2016

Ideally an agency’s selection isn’t based solely on category experience, but it’s an easy way to make a first cut. An agency should have determined this before they ever meet with a potential PR partner, and obviously that person should be in the room. Can you provide some recent, relevant case histories?

B2B 159

B2B Agency Creativity Meeting 159

Prohibition

FEBRUARY 14, 2023

Strategies used in tech PR include thought leadership, social media management, strategic partnerships and community engagement, content marketing, media relations , and influencer marketing. It can also involve data -driven strategies, such as driving lead generation, maximising reach, and measuring the success of distribution strategies.

Strategy 62

Strategy Brand Branding Technology 62

Sword and the Script

SEPTEMBER 19, 2022

Here’s how the numbers stacked up for the top three: 74% said email; 63% said “virtual company/team meetings”; and. 47% said “in-person company/team meetings.”. How will that be measured? Value comes from more coverage and measurable results. In-house vs. agency. Other interesting statistics: Agencies say creative.

Survey 81

Survey Corporate Communications Financial 81

ImPRessions - Crenshaw Communications

DECEMBER 18, 2017

A good plan starts with a full accounting of the past year’s PR initiatives and their success when measured by established KPIs. Some still use Advertising Equivalency to evaluate coverage, but the industry deems AVE a less than substantive measurement in most cases. How To Plan PR in 2018. Audit the past year.

Exercises 136

Exercises Comparison Internal International 136

PRSay

JANUARY 29, 2018

For more than 100 years, all of us — agencies, clients and educators, working together around the world through mutuality of endeavor — defined a new industry. We have formed strategic, client-agency partnerships that drive performance and build reputations. That was 50 years ago.

Survey 134

Survey Ethics Leadership Financial 134

PRSay

APRIL 5, 2023

Here’s the breakdown: 54% of respondents work at PR agencies, 24% work for corporate PR departments and 22% work as independent PR practitioners. Artificial intelligence has become an omnipresent topic in boardrooms and management meetings across the country in recent months. Here are three takeaways from the survey.

Survey 87

Survey Measurement Employee Retail 87

Stephen Waddington

SEPTEMBER 29, 2021

It’s good to meet you. The PRCA was started by a group of CIPR members in 1969 who wanted to create an organisation to address the specific needs of agency owners. It won’t happen, in fact the issue quickly becomes dismissed in CIPR communities because of deeply entrenched views and the PRCA’s assertive industry leadership.

Industry 153

Industry Publicity Agency Community 153

ImPRessions - Crenshaw Communications

SEPTEMBER 5, 2018

PR agencies, you’re running for re-election. So whether the PR is handled in-house or with an agency, it’s a good time to demonstrate its value. The PR team must continue to perform at a high level and generate measurable outcomes for the fourth quarter. See this earlier post on eight tools for thought leadership.

Retail 136

Retail Creativity Leadership Agency 136

ImPRessions - Crenshaw Communications

JULY 25, 2017

A third-party partnership is a staple of the public relations repertoire at many successful agencies. Opportunities expand when smart agency teams find ways to shape a multi-dimensional partnership where each side succeeds. PR agencies should treat ancillary relationships with any companies as potential clients.

Education 136

Education Leadership Agency Instagram 136

Landis PR

JANUARY 16, 2024

Independent PR agencies usually seek membership in a regional or global PR network primarily because they want to expand their reach and do more business. For an agency or any entrepreneur to do good business, they need to have good friends. We have multiple agencies from the U.S., For the original blog, please visit here.

Agency 59

Agency Internal International Meeting 59

Cision

MARCH 17, 2016

Ed James, president/PR at Anthemic Agency, stresses the importance of understanding a brand’s needs to create a successful PR strategy. In this interview, he discusses what the agency has planned for its newest client Haufe, how he measures success and why employees are key to improving a brand’s communication.

Employee 120

Employee Agency Meeting Strategy 120

Sword and the Script

DECEMBER 20, 2022

There are so many thoughtful contributions – from people working on both the in-house and agency sides. Regular dissemination of good communication, meeting and texting practices is also necessary. The internet created an obsession among marketers for measurement, but it overcorrected over the last 10 years or so.

Marketing 196

Marketing Content Marketing Data Social Media 196

PRSay

NOVEMBER 19, 2020

In meetings, Patagonia doesn’t ask, “How do we sell more sweaters?” But they still measure success according to hard metrics such as user acquisition and retention — and of course, by almighty sales. Eliott Maidenberg is managing director and partner at JIN , a digital influence and PR agency.

Communications 170

Communications Survey Enterprise Radio 170

PR 20/20

MAY 12, 2016

Editor's note: The following is an excerpt from The Marketing Performance Blueprint , and was also published on the HubSpot Agency Post. As CMOs navigate the marketing talent gap , they are increasingly seeking performance-driven agency partners that are immersed in marketing technology and staffed with digital-savvy professionals.

Agency 40

Agency Marketing Financial System 40