PRSay

NOVEMBER 30, 2021

Each spring for several decades now, members of PRSA’s Counselors Academy (CAPRSA) — the Professional Interest Section designed by agency leaders for agency leaders — gathered for an annual conference to share best practices and talk shop. The elephant doesn’t care about the mouse, but the mouse has to get a Ph.D. Know who you are.”.

Agency 87

Agency Leadership Conference Groups 87

PRSay

SEPTEMBER 15, 2020

Current title : Vice President, Agency Marketing and Promotion, Padilla. The agency I work with has always been extremely supportive of PRSA. I’d gone to several meetings before joining the Society, and I was impressed by the professional development opportunities and networking. Alma mater : University of South Carolina.

Meeting 157

Meeting Leadership Community System 157

Burrelles Fresh Ideas

NOVEMBER 7, 2023

Once upon a time, many moons ago, I worked at a large PR agency as part of the consumer technology team. PR agency life can be gratifying and exciting, just as it can be fast-paced and stress-inducing. Agencies are usually structured as teams specializing in specific industries, outlets or channels. And that’s okay!

Agency 90

Agency Energy Crisis Management Industry 90

ImPRessions - Crenshaw Communications

JANUARY 5, 2024

The leadership team here at Crenshaw Communications, a Mod Op company, has taken the time to investigate the emerging trends to expect for 2024. From Chris Harihar ’s perspective, generative AI tools like ChatGPT and DALL-E finally gave PR agencies the power to deliver on their promises of AI sophistication. One example?

Trends 333

Trends Industry Government Data 333

Onclusive

DECEMBER 6, 2019

The world of marketing and PR evolves rapidly. Conferences and other gatherings of like-minded marketing professionals provide key learning opportunities, introductions to others who can help you hone your craft, and team-building experiences unlike any other. Digital Sales and Marketing World. Dates: Feb 25 – 26, 2020.

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Conference Marketing Case Study Measurement 329

Sword and the Script

FEBRUARY 20, 2024

PR pitches earn a 45% open rate and a 3% response rate; the top metrics for marcom and PR by segment; Europe is more satisfied with PR agencies than the U.S. Studies show the average email marketing campaign has a 20% open rate and 2% CTR. Europe is more satisfied with PR agencies than the U.S. Is that good?

Report 108

Report Publicity Marketing Pitching 108

Sword and the Script

SEPTEMBER 5, 2023

Agencies are cheap and don’t want to spend on tools that cut into margins. This means they don’t use PR and comms and therefore don’t really understand the market. Cision shakes up C-suite again Cision has swapped out its leadership again. Do you need help with B2B tech marketing and PR? PE lacks PR savvy.

Software 167

Software Marketing Leadership B2B 167

ImPRessions - Crenshaw Communications

AUGUST 12, 2019

Bringing on a public relations agency can help an organization engage a far larger audience than they’re able to do on their own. But in the competitive world of startups, the go-to-market formula can change, and timing is key. So before a startup decides to bring on a PR agency, they should be asking themselves these five questions.

Agency 149

Agency Internal International Course 149

PRSay

MAY 6, 2022

With the internship season on the horizon, PRsay asked agency leaders from PRSA’s Counselors Academy for their thoughts on what makes a strong program. That starts with giving them meaningful, portfolio-building work and committing to teaching and mentoring during their time at your agency. John Walker. Managing Partner.

Agency 160

Agency Internal International Meeting 160

Onclusive

MARCH 21, 2019

Many PR agencies and traditional media monitoring companies attempt to deliver this type of information for their clients, using people. The post Share of Voice Gets A Big Data Makeover: Meet The Improved Power of Voice™ appeared first on AirPR. AirPR and its Power of Voice became one of our unifying communications metrics globally.

Big Data 225

Big Data Data Meeting Measurement 225

Stern + Associates

AUGUST 25, 2023

Public relations (PR) agencies can help you do this by improving your messaging strategy. However, finding the right PR agency to partner with is rarely a cut-and-dry task. Considering the following tips will help you find the public relations agency that fits your business. However, this is rarely the case in real life.

Agency 62

Agency Publicity Measurement Strategy 62

Landis PR

MARCH 6, 2023

Photo courtesy of Pixabay Prepare for your Search Before beginning your search for a PR agency, it’s vital that you and your team make a list of your needs and define why you are looking for an agency in the first place. Hiring an agency is a partnership – you’ll have to dedicate time to it. In-person meeting?

Agency 52

Agency Public Affairs Case Study Crisis Communications 52

Onclusive

MARCH 6, 2019

We have all been on the front lines of the convergence of marketing and communications, but the transformation has not been without challenges: cultural challenges, organizational design challenges and measurement challenges. So again, I took my integrations skills, and we spent a lot of time meeting to ensure we were aligned.

Banking 199

Banking Marketing Measurement Leadership 199

Bianchi Biz Blog

FEBRUARY 1, 2024

We are pleased to share the first in a series of in-depth profiles of a key international market written by one of our PRGN partners. Faces and Markets of PRGN is a new series of blog posts in 2024 that puts Public Relations Global Network (PRGN) member agencies and their markets in the spotlight.

Marketing 106

Marketing Newspapers Print Local 106

Solo PR Pro

AUGUST 31, 2021

Originally from Virginia Beach, VA, Meredith LeJeune got her start as a marketing and communications coordinator for Dominion Enterprises — a marketing services company serving the real estate, automotive and travel industries — doing a little bit of everything from traditional public relations to developing marketing and sales collateral.

Meeting 98

Meeting Real Estate Energy Agency 98

Sword and the Script

DECEMBER 20, 2022

Marketing and PR predictions aren’t merely forecasts, but often a reflection of our aspirations and perhaps advice – mistakes we’ve made we’d like to help others avoid. “Be There are so many thoughtful contributions – from people working on both the in-house and agency sides. Pay to pay, content grows; influencer marketing cools. “I

Marketing 190

Marketing Content Marketing Data Social Media 190

Onclusive

MARCH 21, 2019

Many PR agencies and traditional media monitoring companies attempt to deliver this type of information for their clients, using people. The post Share of Voice Gets A Big Data Makeover: Meet The Improved Power of Voice™ appeared first on Onclusive. Today, we are thrilled to announce the launch of Power of Voice 2.0 Power of Voice 2.0

Big Data 150

Big Data Data Meeting Measurement 150

Deirdre Breakenridge

JULY 30, 2018

Having just written “ A Client’s Guide to Hiring PR & Communications Agencies ,” we’ve turned the lens around to provide insights into getting hired in a PR Expanded world. On our journeys we’ve hired agencies, fired agencies, been hired by companies as communications agencies and consultants, and been rejected.

Agency 150

Agency How To Pitching Communications 150

Bianchi Biz Blog

JANUARY 7, 2021

As the business development director for a growing services firm ( we’ll call it Company B ), he is charged with expanding Company B’s presence and business in the Detroit automotive market. Being unknown in the market, Company B faces stiff competition from many other similar service providers who are trying to break into the industry.

Agency 96

Agency Automotive Company Mobile 96

ImPRessions - Crenshaw Communications

MAY 25, 2017

New companies might set aside 12 to 20 percent of gross or projected revenue for marketing, from which a portion would be allocated to public relations. Our best partnerships are sometimes a compromise between what we as agency professionals want to assure excellent outcomes, and what a company can comfortably allocate.

Agency 120

Agency Meeting Web Writing 120

Onclusive

APRIL 12, 2018

Kathy Seegebrecht is SVP and Chief Marketing Officer for UL (Underwriters Laboratories). Kathy has also worked in a variety of marketing and sales roles at Navistar and BP. Kathy: I am the SVP, Chief Marketing Officer at UL. When I joined UL three years ago, corporate marketing was a small central function.

Content Marketing 170

Content Marketing Interviews Marketing Leadership 170

Shift Communications

AUGUST 10, 2017

Influencing a target audience to meet a goal or take action is the heart of public relations. In a recent SHIFT blog , our VP of Marketing Tech, Chris Penn, answered the question ‘what is thought leadership?’. Every company wants more leads, right? Theresa Masnik. Account Manager.

Leadership 92

Leadership Sports Healthcare Pitching 92

ImPRessions - Crenshaw Communications

APRIL 1, 2021

There was a healthy amount of FOMO among influencers as well as marketing and PR folks. As Colleen O’Connor from our team puts it, “i t seems like Clubhouse gained massive popularity just when everyone has major Zoom fatigue and the last thing they want to do is log onto another video meeting. Just like real life.

Leadership 321

Leadership Conference Sports Meeting 321

ImPRessions - Crenshaw Communications

AUGUST 30, 2022

Time was, we’d have a full-blown PR strategy meeting, and employee recruitment would be in an internal comms section, reduced to a single bullet point in a slide deck. In a candidate-driven market, culture matters. That wasn’t always the case. Who doesn’t want to work with business rockstars?

Brand 333

Brand Branding Employee Engineering 333

Solo PR Pro

MAY 14, 2021

Today, Kahshanna has been a brand marketing, communications and PR force for 10 years. A serendipitous moment: Naming the agency. But I also love leadership and the energy that takes.”. Or I may be creating additional marketing collateral for social media.”. I’m tenacious. A passion for helping the underserved.

Meeting 105

Meeting Training Study Film 105

ImPRessions - Crenshaw Communications

JUNE 10, 2016

Thought leadership events. An excellent way to create quality content and gain exposure for a trendsetting company is a thought leadership event. We’ve produced panels and meetings on topics from art e-commerce to worker’s compensation insurance. Long-form content.

Media Relations 120

Media Relations Agency Media Training Training 120

Solo PR Pro

JUNE 22, 2021

Ellen Werther graduated from Ithaca College with a degree in English Literature when she was approached by a professor about potentially doing an internship at a small public relations agency recently acquired by Weber Shandwick. Becoming a brand architect. When we first started working together, we had two products: a shampoo and a serum.

Meeting 62

Meeting Course Retail Media Relations 62

Solo PR Pro

APRIL 8, 2021

This move would become the catalyst behind the forming of Bernadette Davis Communications , the boutique communications agency she currently owns and operates with the assistance of one other full-time employee and anywhere from eight to 12 contract workers depending on the client load. Starting as a solopreneur.

Meeting 97

Meeting Journalism Employee Storytelling 97

Shift Communications

FEBRUARY 10, 2022

Metaverse marketing opportunities for brands. Its real-world viability aside, brands around the globe will consider what their Metaverse marketing play should be. Actual living and breathing humans will even meet, fall in love and get married within its virtual setting. . The post Metaverse for Marketing: Twice the Hype?

Marketing 78

Marketing Social Media Meeting Groups 78

ImPRessions - Crenshaw Communications

SEPTEMBER 22, 2022

Effective navigation of the space is critical for the key players who want to establish a leadership position in the category and get ahead of the competition. By staying aware of where the viewers are, brands are able to adjust campaign strategies to meet the market. . AVOD channels increasing their reach.

Trends 170

Trends Advertising Advertising Video 170

ImPRessions - Crenshaw Communications

SEPTEMBER 22, 2022

Effective navigation of the space is critical for the key players who want to establish a leadership position in the category and get ahead of the competition. By staying aware of where the viewers are, brands are able to adjust campaign strategies to meet the market. . AVOD channels increasing their reach.

Trends 170

Trends Advertising Advertising Video 170

Rock the Status Quo

SEPTEMBER 16, 2014

Earlier this month, I introduced four truisms that many digital agencies aren’t telling their clients and prospects. While they want to be a full service digital agency, they tend to excel at one thing, not everything. It’s time to be more nimble as agencies and talk about our gaps so we can more easily FIX them.

Agency 164

Agency SEO Training Analysis 164

ImPRessions - Crenshaw Communications

SEPTEMBER 29, 2021

Prospective clients often tell us that their agency is hard-working, smart, and collegial, but that they simply don’t prioritize top-tier media coverage. Sometimes it feels like there are simply not enough media outlets to meet the goals of those PR team members trying to fill their client reports with good news.

SEO 227

SEO Agency Reputation Policies 227

Landis PR

JANUARY 30, 2024

With calls for recession waxing and waning, PR strategies like thought leadership become more and more important. Research shows that 44% of decision-makers become less receptive to sales calls and traditional marketing during economic downturns. Do we have access to your senior leadership?

Leadership 105

Leadership SEO Measurement Reputation 105

ImPRessions - Crenshaw Communications

OCTOBER 29, 2021

My first PR agency boss, Bob Dorf, used to say that his inventory went down in the elevator every night. During my time at Edelman, founder Dan Edelman came to the New York office for a meeting he’d called to update us on new hires in other offices. Dorothy Crenshaw , CEO and Founder . “My

Internal 310

Internal International Meeting Leadership 310

Sword and the Script

AUGUST 8, 2023

SaaS companies have an average of 38 active cases studies that are between 500-1,000 words in both HTML and PDF format; here’s how they incentives customers, sales and customer success to solicit new case studies Case studies are a pillar of B2B marketing, particularly in technology circles like software-as-a-service (SaaS).

Case Study 124

Case Study Study Company B2B 124

Shift Communications

OCTOBER 26, 2022

Like most communications agencies, this process at SHIFT includes calls with business leaders, spokespeople and the marketing team to hear about company goals, market opportunities, topics of interest and larger campaigns that will support lead generation and awareness.

Communications 78

Communications Analysis Leadership SEO 78