Stern + Associates

JUNE 5, 2023

In this episode of Minds Worth Meeting, public relations, marketing, and Gen-Z expert Mark Beal joins Stern PR’s Kenny Conrade. The post Podcast: Minds Worth Meeting Episode 2.2: In this episode: Mark covers his 25-year career as a public relations practitioner where he worked on major sporting events like the U.S.

Meeting 62

Meeting Publicity Sports Groups 62

PRSay

SEPTEMBER 2, 2021

Current job title: Director of Marketing and Strategic Communication at Hillsborough Community College. You’ve held various committee and leadership roles at the Tampa Bay Chapter, the District Council and on the PRSA Board of Directors. Describe your leadership style. Location: Tampa, Fla. When you get, give.”

Meeting 148

Meeting Leadership Groups Community 148

Sword and the Script

SEPTEMBER 5, 2023

This means they don’t use PR and comms and therefore don’t really understand the market. Cision shakes up C-suite again Cision has swapped out its leadership again. Leadership shuffles and company restructuring often followed soon after these transactions. Do you need help with B2B tech marketing and PR?

Software 162

Software Marketing Leadership B2B 162

Onclusive

DECEMBER 6, 2019

The world of marketing and PR evolves rapidly. Conferences and other gatherings of like-minded marketing professionals provide key learning opportunities, introductions to others who can help you hone your craft, and team-building experiences unlike any other. Digital Sales and Marketing World. Dates: Feb 25 – 26, 2020.

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Conference Marketing Case Study Measurement 329

ImPRessions - Crenshaw Communications

SEPTEMBER 14, 2021

Among PR teams, LinkedIn is the go-to social media platform for B2B executives for driving positive visibility and thought leadership. How can executives get the most from their LinkedIn profile to convey leadership and be seen as an expert? . Pencil in some time on your calendar the same way you would for a meeting and stick with it.

LinkedIn 421

LinkedIn Nonprofit Leadership B2B 421

Sword and the Script

FEBRUARY 20, 2024

Studies show the average email marketing campaign has a 20% open rate and 2% CTR. Top metrics for marcom and PR vary The top metric for marketing communication (marcom) leaders is leads generated while the top metric for PR is stories placed. Sword and the Script is a boutique B2B marketing, PR and communications consultancy.

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Report Publicity Marketing Pitching 105

Bianchi Biz Blog

APRIL 18, 2022

We focus on a few big general topics — talent, leadership, technology, operations — and a lot of issues are crossing those lines these days. That led to a brief stint in marketing before I joined GIE Media to start Today’s Motor Vehicles , a magazine dealing with automotive manufacturing and design issues.

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Meeting Automotive Media Newspapers 78

PRSay

AUGUST 26, 2021

Current job title: Director of Marketing & Business Development at Rose Law Firm. You’ve held a variety of leadership roles at PRSA starting with the Arkansas Chapter. Location: Little Rock, Ark. Board nominee position: Director, Southwest District. Alma mater: UA Little Rock, Master of Arts in Applied Communication Studies.

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Meeting Ethics Leadership Interviews 148

Stern + Associates

MARCH 3, 2023

Employers should seek to create an environment where the needs of the silent employees are seen; and be proactive about meeting those needs in policies and approaches. She referred to a marketing metric – the Customer Effort Score – that answers the question, “How easy was it?”

Leadership 62

Leadership Employee Policies Groups 62

ImPRessions - Crenshaw Communications

MARCH 3, 2022

For our high-growth B2B tech and SaaS solution provider clients, conference speaking, exhibiting, and sponsoring represent crucial PR tactics for thought leadership visibility and business development. B2B Sales & Marketing Exchange (August, Boston). Sponsors are a who’s who of big B2B tech brands.

Conference 304

Conference B2B Content Marketing Case Study 304

Onclusive

MARCH 6, 2019

We have all been on the front lines of the convergence of marketing and communications, but the transformation has not been without challenges: cultural challenges, organizational design challenges and measurement challenges. So again, I took my integrations skills, and we spent a lot of time meeting to ensure we were aligned.

Banking 199

Banking Marketing Measurement Leadership 199

Solo PR Pro

JUNE 8, 2021

“It was a great role to have because there had never been any leadership in terms of how to manage social media for this organization,” she said. “I After her time at the community health non-profit and a stint as an associate at PRSA, a former colleague recruited her to be the marketing manager at a new performance marketing company.

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Meeting Public Affairs Trade Shows Journalism 110

Bianchi Biz Blog

FEBRUARY 1, 2024

We are pleased to share the first in a series of in-depth profiles of a key international market written by one of our PRGN partners. Faces and Markets of PRGN is a new series of blog posts in 2024 that puts Public Relations Global Network (PRGN) member agencies and their markets in the spotlight.

Marketing 106

Marketing Newspapers Print Local 106

ImPRessions - Crenshaw Communications

JANUARY 5, 2024

The leadership team here at Crenshaw Communications, a Mod Op company, has taken the time to investigate the emerging trends to expect for 2024. Dorothy Crenshaw expects to see new tools that go farther – into predictive intelligence, search, and training for PR and marketing teams. What are the PR industry trends for the new year?

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Trends Industry Government Data 333

Shift Communications

AUGUST 10, 2017

Influencing a target audience to meet a goal or take action is the heart of public relations. In a recent SHIFT blog , our VP of Marketing Tech, Chris Penn, answered the question ‘what is thought leadership?’. Every company wants more leads, right? Theresa Masnik. Account Manager.

Leadership 92

Leadership Sports Healthcare Pitching 92

ImPRessions - Crenshaw Communications

DECEMBER 15, 2021

As 2022 planning continues, teams are seeing the value of aligning PR tactics with their marketing strategies. In fact, 60% of marketing executives believe that PR and digital marketing teams will work together more closely in the near future. This is the time to go over everything in detail so both sides are set up for success.

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Agency Measurement Meeting Reputation 310

ImPRessions - Crenshaw Communications

OCTOBER 23, 2023

New York, NY (October 23, 2023) – Mod Op , a full-service digital marketing agency accelerating customer growth through human creativity and automation, today announced the acquisition of Crenshaw Communications , a leading public relations firm headquartered in New York City. Our commitment to innovation is part of what sets us apart.

Agency 156

Agency Communications B2C Creativity 156

Landis PR

JANUARY 30, 2024

With calls for recession waxing and waning, PR strategies like thought leadership become more and more important. Research shows that 44% of decision-makers become less receptive to sales calls and traditional marketing during economic downturns. Do we have access to your senior leadership?

Leadership 105

Leadership SEO Measurement Reputation 105

Onclusive

APRIL 12, 2018

Kathy Seegebrecht is SVP and Chief Marketing Officer for UL (Underwriters Laboratories). Kathy has also worked in a variety of marketing and sales roles at Navistar and BP. Kathy: I am the SVP, Chief Marketing Officer at UL. When I joined UL three years ago, corporate marketing was a small central function.

Content Marketing 170

Content Marketing Interviews Marketing Leadership 170

Sword and the Script

JUNE 27, 2023

attempts in the SDR sequence If you’ve ever filled out a registration form to download content, chances are you received a follow-up email or call asking for a meeting or pitching a demo. B2B marketing tends to be quick to critique messages they get from SDRs, but the fact is this team is an important link between sales and marketing.

B2B 81

B2B Marketing Survey Groups 81

Solo PR Pro

AUGUST 31, 2021

Originally from Virginia Beach, VA, Meredith LeJeune got her start as a marketing and communications coordinator for Dominion Enterprises — a marketing services company serving the real estate, automotive and travel industries — doing a little bit of everything from traditional public relations to developing marketing and sales collateral.

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Meeting Real Estate Energy Agency 98

Bianchi Biz Blog

JANUARY 24, 2022

Most of our readers, be it from an engineering or a marketing background, are working on new technologies that will lead to fully-automated vehicles, intelligent cities, and more. That includes our creative director, writers, industry and content partners, numerous marketing and PR professionals, and readers.

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Meeting Automotive Media Technology 78

PRSay

SEPTEMBER 9, 2019

You can find that in the people you work for, people you work with, people who work for you and people you meet through other parts of your work. You’re sitting in a meeting, and you have an idea in your head and someone else says it. She has more than 20 years of communications and marketing experience. You’re not helping.”.

Leadership 105

Leadership Google Meeting Groups 105

ImPRessions - Crenshaw Communications

APRIL 1, 2021

There was a healthy amount of FOMO among influencers as well as marketing and PR folks. As Colleen O’Connor from our team puts it, “i t seems like Clubhouse gained massive popularity just when everyone has major Zoom fatigue and the last thing they want to do is log onto another video meeting. Just like real life.

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Leadership Conference Sports Meeting 321

PRSay

JULY 16, 2020

Blythe Campbell, APR , will lead PRSA’s new Leadership Communication Certificate Program , which starts on Aug. Among other action items, participants will learn to inspire employees, manage operations, meet organizational challenges and strengthen their teams’ communications with crucial stakeholders.

Leadership 159

Leadership Meeting Employee Internal 159

Shift Communications

FEBRUARY 10, 2022

Metaverse marketing opportunities for brands. Its real-world viability aside, brands around the globe will consider what their Metaverse marketing play should be. Actual living and breathing humans will even meet, fall in love and get married within its virtual setting. . The post Metaverse for Marketing: Twice the Hype?

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Marketing Social Media Meeting Groups 78

Solo PR Pro

NOVEMBER 23, 2021

She worked with TNC for a decade, managing all marketing and communications for Georgia as well as other states and leading education, volunteer and conservation initiatives. When I took over marketing for the education programs, we mailed it a few weeks into school when teachers were settled,” she says.

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Meeting Education Journalism Resources 86

Bianchi Biz Blog

APRIL 19, 2021

Fundamentally, this is a book about leadership and the principles of effective communication and relationship building – and how they present a path toward combatting polarization. The post Meet the Media: Nathan Bomey, Business Reporter at USA TODAY appeared first on Bianchi PR. I think there’s a lot we can learn from them.

Report 84

Report Meeting Automotive Media 84

Solo PR Pro

JUNE 22, 2021

Although she was only somewhat familiar with the industry, having taken a few courses in school on the broader scope of marketing and mass media, she was immediately attracted to the opportunity to use her writing skills in the PR industry. The post Spotlight on a Solo PR Pro: Meet Ellen Werther appeared first on Solo PR Pro.

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Meeting Course Retail Media Relations 62

ImPRessions - Crenshaw Communications

SEPTEMBER 9, 2020

The best PR programs are designed to meet business objectives, from product visibility to expansion into new markets. Some executives are reluctant to share their end game, due to the unpredictability of market conditions or because they don’t want employees to be unsettled. A good PR plan communicates business leadership.

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Banking Financial Employee Technology 327

PRSay

NOVEMBER 30, 2021

We’d meet in May and discuss how to grow our PR agencies, build culture, retain clients, survive (and thrive) in agency ownership — and even discuss making that sought-after pivot later in life. . • “If you’re in business long enough, you can expect change is coming. The elephant doesn’t care about the mouse, but the mouse has to get a Ph.D.

Agency 86

Agency Leadership Conference Groups 86

wiredPRworks

APRIL 20, 2022

In 2007, David mentioned my fledgling blog wiredPRworks in his book, “ The New Rules of Marketing and PR.”. In a stroke of marketing brilliance, David included over 160 bloggers/contributors in the first edition. When I found David’s work and read his first book, I knew I’d found the roadmap to the future of marketing and PR.

Marketing 118

Marketing Social Media Trends Instagram 118

PR Conversations

OCTOBER 28, 2014

The chair of the Global Alliance introduces the Madrid Momentum ( Learning to Lead ) and details four Ps that constitute the cornerstones of PR leadership. At last, public relations comes out from under the shadow of marketing and media relations—and it is not just me who is saying it. The four Ps of public relations leadership.

Leadership 111

Leadership Publicity Government Journalism 111

Solo PR Pro

NOVEMBER 1, 2022

Melissa’s unique job title stems from her belief that her primary job is to put together big, integrated marketing and communication plans for clients — something like a blueprint that guides their work. I love using PR and marketing to inspire hope and bring about positive incremental change,” Melissa says.

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Meeting Crisis Crisis Communications Writing 52

Inbound PR

OCTOBER 16, 2018

Beth Comstock was the Vice Chair of General Electric and throughout her decades-long career she has gathered a ton of experience in marketing, innovation and change for business growth. I've structured them based on some of the key topics I picked up: innovation, change and leadership. I want to share these with you today.

Leadership 48

Leadership Corporate Meeting Marketing 48

Solo PR Pro

APRIL 8, 2021

It’s doing a lot of different things in partnership with other functional areas and forms of communication, like marketing and advertising.”. The post Spotlight on a Solo PR Pro: Meet Bernadette Adams Davis appeared first on Solo PR Pro. “People tend to think of PR as just one thing, but it’s so much more,” she said.

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Meeting Journalism Employee Storytelling 97

ImPRessions - Crenshaw Communications

OCTOBER 29, 2021

During my time at Edelman, founder Dan Edelman came to the New York office for a meeting he’d called to update us on new hires in other offices. When you’re speedy, there’s no concern in meeting deadlines; you can capitalize on newsjacking opportunities quickly that result in news and you maintain your client’s relevance.

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Internal International Meeting Leadership 310