ImPRessions - Crenshaw Communications

SEPTEMBER 18, 2018

According to USC’s 2017 Global Communications Report , written communications is second only to strategic planning in important skills for future growth in public relations. Meanwhile, an executive byline for a thought leader must not only be a solid piece of journalism, but it should reflect the voice of the executive.

Writing 147

Writing Storytelling Pitching Creativity 147

ImPRessions - Crenshaw Communications

DECEMBER 29, 2017

Visual storytelling will be better and easier. If you’ve any doubt about the power of visual storytelling, check out these superb examples by brands large and small. In 2018 we’re likely to experience more technology-assisted visual storytelling and experimentation by brands. Get ready for more of the same in 2018.

Trends 185

Trends Storytelling Corporate Leadership 185

Ishmael's Corner

APRIL 28, 2015

In 2012, a continued erosion of news reporting resources converged with growing opportunities for those in politics, government agencies, companies and others to take their messages directly to the public.”. The best non-fiction storytelling on the planet comes from journalists. 25 percent of reporting jobs in the U.S.

Journalism 60

Journalism Storytelling Exercises Fashion 60

ImPRessions - Crenshaw Communications

JANUARY 30, 2018

Holmes Report – Echo Chamber Podcast. The Holmes Report blog is written by the staff of the Holmes Report, which bills itself as “the authoritative voice of the global public relations industry.” Authentic Storytelling Project. A great example is this post on “engagement journalism.”

Blogging 170

Blogging Writing Creativity Storytelling 170

Shift Communications

AUGUST 29, 2023

Reporters were inundated with pitches offering AI experts and “news” and became more selective in what they wrote — and who they wrote about. adults showed: AI PR and marketing opportunities Brand storytelling and PR is one of the most powerful tools a business has. Today, the requirements for AI PR success are steep.

Survey 60

Survey How To Storytelling Corporate 60

Ishmael's Corner

JULY 27, 2020

The Art Of Storytelling In Business Communications And Public Relations. The post How to Build Better Relationships with Journalists appeared first on Ishmael's Corner ~ Storytelling Techniques For Business Communications. Techniques For Effective Business Communications. You know, we have other interests.

How To 195

How To Storytelling Communications Publicity 195

Solo PR Pro

DECEMBER 27, 2022

They were selected as a Small Agency of the Year Finalist (as was another Solo PR Pro member, Bernadette Davis Communications). They've created phenomenal projects for clients ranging from DEI reports to toolkits and presentations to their own agency's 2022 visibility plan. Congratulations to all!

Print 58

Print Financial Journalism Healthcare 58

The Hoffman Agency

FEBRUARY 21, 2023

I decided to give journalism a try and in my introductory course quickly realized that perhaps I wouldn’t be the best news reporter. I stumbled upon The Hoffman Agency online and was excited to learn more about the tech agency environment. My first week at the agency was a mix of nerves and excitement.

Wireless 36

Wireless Internal International Agency 36

The Hoffman Agency

FEBRUARY 21, 2023

I decided to give journalism a try and in my introductory course quickly realized that perhaps I wouldn’t be the best news reporter. I stumbled upon The Hoffman Agency online and was excited to learn more about the tech agency environment. My first week at the agency was a mix of nerves and excitement.

Wireless 36

Wireless Internal International Software 36

Sword and the Script

SEPTEMBER 8, 2020

Earned media still the most credible source of info Most people find independent journalism and earned media to be the most credible source of information. Their study was published in the Journal of Promotion Management and summarized in a piece for the Institute for Public Relations ( IPR ). Try our services.

Survey 96

Survey Industry Leadership Study 96

Solo PR Pro

OCTOBER 5, 2021

After college, Doug was a typical journalism nomad, working in newsrooms in Chicago, New York and Washington, D.C. In 2000, he jumped the fence to take a communications-focused role at global PR agency FleishmanHillard. From journalist to PR pro. In 1997, when USA Today moved him from D.C. In 1997, when USA Today moved him from D.C.

Meeting 97

Meeting Handbook Newspapers Government 97

ImPRessions - Crenshaw Communications

DECEMBER 6, 2016

Like many in PR, advertising, and journalism, I was relieved when Google and Facebook announced they would ban “fake news” sites from using use their ad services. Post-factual “news” isn’t merely annoying or even just a threat to journalism – it’s a magnet for the mentally unstable.

Publicity 120

Publicity Storytelling Journalism Viral 120

Barokas

DECEMBER 5, 2019

PR people outnumber reporters six to one. Some bloggers hold as much or more sway than a top New York Times reporter. Fundamentals like creative collaboration, grassroots ideas, great storytelling, smart planning, are as important today as they have ever been. Do you have a strong story and storytellers?

Strategy 78

Strategy Media Storytelling Pinterest 78

Communications Conversations

JUNE 28, 2018

How and why did you get into sports PR after a number of years on the agency side? I went to school wanting to be a sports reporter and interned at NFL Network, FOX Sports North and KABC-TV in LA in their sports department primarily covering the Lakers. What did you find most valuable about your time on the agency side?

Sports 113

Sports Travel Television Agency 113

PRSay

NOVEMBER 7, 2019

He answered the reporters’ questions as completely and honestly as possible, but he didn’t linger in the room. Journalism is supposed to tell both sides of the story well, to give you the information and let you decide how you feel about it. My general, a real nice fellow, agreed to my plan. We cleared the air as much as we could.

Public Affairs 151

Public Affairs Publicity Newspapers Storytelling 151

PR Conversations

JANUARY 20, 2015

Even more unnerving was that the anchor— and, on occasion, other journalists affiliated with the TV network—interviewed his agency’s clients on show segments. Not long after contacting the journalist, his network, the agency and some of its clients, Canada’s largest-circulation newspaper reported that the network had suspended the TV anchor.

Journalism 40

Journalism Reputation Ethics Corporate 40

PR Conversations

JANUARY 20, 2015

Even more unnerving was that the anchor—and, on occasion, other journalists affiliated with the TV network—interviewed his agency’s clients on show segments. Not long after contacting the journalist, his network, the agency and some of its clients, Canada’s largest-circulation newspaper reported that the network had suspended the TV anchor.

Journalism 40

Journalism Reputation Ethics Corporate 40

Cision

MAY 4, 2016

In short, I will assist CEO Thomas Graham and EVP Angela Dejene in executing our mission and in planning for and managing the growth of the agency. How do you think your background in journalism will help you in this new role? How did you make the switch from journalism to PR? It’s all storytelling. They all get it.

Newspapers 120

Newspapers Journalism Pitching Report 120

Business Wire

JUNE 28, 2017

By Agnes Deleuse, Senior Marketing & Communications Manager Recent studies published coincidentally by The New York Times , Reuters Institute and Business Wire Media Survey are highlighting how journalism is changing in order to survive. 2/ Forget the text only release – A NYT report says that 800 words articles don’t do great on the web.

Mobile 152

Mobile SEO Web Training 152

Ishmael's Corner

MAY 5, 2015

GM and global CEO since the Agency’s founding that we needed a fresh voice to lead the U.S. I was just as passionate and optimistic about the Agency. I was even more determined to put the Agency on a positive trajectory. There’s still “care” in the Agency — care for clients, care for the work we do and care for each other.

Storytelling 60

Storytelling SEO Agency Leadership 60

Critical Mention

FEBRUARY 27, 2020

As owner of PR Media , a full-service public relations agency located in Philadelphia/New York area, Publicist Robyn Stevens has created innovative media and marketing strategies with her extensive industry knowledge and connections. How did you use your experience as a reporter to your advantage in PR? Share Tweet Share.

Journalism 78

Journalism Social Media Radio Fashion 78

Cision

AUGUST 11, 2016

Search Engine Journal. Storytelling is bigger than ever—and it’s a skill that marketers will continually need to hone to stay ahead of the competition. So far the FTC has gone after brands only (Lord & Taylor, Warner Bros Video), despite the fact that in both instances the brands had handed off their influencer work to agencies.

Marketing 0

Marketing Mobile Nonprofit Engineering 0

Ishmael's Corner

DECEMBER 7, 2014

I don’t think Rem Rieder, editor of the American Journalism Review, is going to be happy. Drilling down to the White House-created content, the press backgrounder reads like journalism starting with the absence of superlatives in the headline, “Strengthening Community Policy.”. 5 and Dec.

Journalism 108

Journalism Local Storytelling Policies 108

Sword and the Script

DECEMBER 4, 2018

According to the Edelman Trust Barometer, 7 in 10 people worry about fake news; 63% say the average person can’t discern journalism from rumors or falsehoods; and 59% say it’s harder to tell if news was produced by a respected news organization. 12) Reporters say getting the story right matters more than getting it first. Talk to Us !

Survey 104

Survey Marketing B2B Content Marketing 104

Landis PR

OCTOBER 25, 2021

January of 2020 was when the first reported cases of COVID appeared in the U.S. Whether you’re an agency serving healthcare clients, an in-house team or a vendor to the industry, you’re understaffed. Support the businesses that report your news. Embrace storytelling. Here we are almost two years later. Test and learn. .

Healthcare 98

Healthcare Communications Measurement Resources 98

Barokas

JANUARY 9, 2019

Whether you are working with an agency, handling in-house or preparing to kick off the RFP process, there are a handful of key questions to ask in building your media and communications strategy for 2019. Do you have a strong story and storytellers? If you don’t know who cares and why they care, then you can’t expect a reporter to.

Strategy 60

Strategy Media Pinterest Storytelling 60

Onclusive

MAY 10, 2017

My coworker Rachel Berk explained this well : “Sure, we attend some high-brow events, tech conferences can be thrilling, and every once in a while you may find yourself giddy with excitement if a New York Times reporter likes one of your tweets. But these are the exceptions, not everyday occurrences.”. In fact, per thousand jobs in D.C.,

Trends 150

Trends Publicity Data-Driven PR Government 150

Communications Conversations

DECEMBER 5, 2019

She’s spent time at the largest PR agency in Minneapolis (Weber Shandwick). My background in journalism, public relations, communications and advocacy has been a great fit for this work. But one thing that ties into so many of my upcoming projects is storytelling. For example, she’s one half of a Minneapolis/St.

LinkedIn 88

LinkedIn Social Media Storytelling Agency 88

Cision

OCTOBER 16, 2017

What about the old chestnut about reporting lines, you know, does it matter if the comms person reports into marketing or just the CEO, or HR? So, as an example, it used to be that, for instance, going into the journalism community and finding someone who wanted to jump that proverbial fence into PR and comms made a lot of sense.

Media 202

Media Storytelling Technology Data 202

The Hoffman Agency

AUGUST 19, 2019

You may have seen in the Holmes Report that Chris Owen recently joined The Hoffman Agency as director, UK. On his first day, Chris and Mark Pinsent, managing director of the agency’s European operations, jumped into a podcast studio and had a chat.

Journalism 28

Journalism Agency Report Blogging 28

Mindful Marketing

OCTOBER 5, 2016

With the advent of social media, the rules of PR have changed – PR pros are now designers, content creators and social media managers in addition to storytellers. If a PR agency claims that their connections will help get you in to USA Today, CNN and the Wall Street Journal , that’s great. By Seedepth.

Measurement 62

Measurement LinkedIn Storytelling Meeting 62

PR 20/20

JANUARY 16, 2023

Content Strategist ( @Contently ): A publishing solution with an insightful magazine on “brands, storytelling and the future of content.”. Databox ( @databox ): This blog is up-to-date on all things reporting, business analytics, KPIs, and more. HubSpot ( @HubSpot ): Topics segmented by marketing, sales, and agency.

Blogging 52

Blogging Marketing Pinterest SEO 52

The Hoffman Agency

AUGUST 12, 2019

However, when you assemble communicators and writers in a room for an hour, the conversation is bound to bloom into the intricacies of storytelling. . Here are three takeaways Kara shared as she gave a peek behind the doors of Bloomberg and into some great trends in storytelling. . before she even picks up a story idea.

Storytelling 28

Storytelling Trends Media Training Report 28

Sword and the Script

DECEMBER 21, 2021

Growth of independent journalism. “We Brad Marley , Chief Storyteller, Yelram Media . This year, we’ve seen brands and agencies alike trying – and struggling – to find and hire strong PR pros. . ~ Scott Kaminski , Senior Marketing Manager, Häfele America Co. . Livestream goes mainstream. Livestreams become mainstream.

Marketing 215

Marketing Content Marketing Social Media Employee 215

The Hoffman Agency

NOVEMBER 14, 2019

All of the books included are page-turners in their own right, due in no small part to each author’s ability to incorporate and rely upon the universal storytelling elements. An inside look at what happens when politics, journalism, education and religion become subject to the demands of entertainment. American Fire , by Monica Hesse.

Storytelling 28

Storytelling Education Television Government 28

Polaris

DECEMBER 14, 2014

This book isn’t technically fiction, but Katz is such a good storyteller that it takes you away from your crazy world. The author recounts how he manipulated bloggers, reporters and media outlets into covering his company’s advertisements as news. which is what all fiction books do, right? 11 Gini Dietrich.

Marketing 251

Marketing Resources Content Marketing Leadership 251

Sword and the Script

DECEMBER 26, 2023

This year, we saw in-house teams get downsized and agency budgets get reduced. Tactically, we feel data storytelling is going to be a key pillar in 2024 – so now is a good time to build the infrastructure to be able to pull that data, analyze and present it on a regular and timely basis.” Continued consolidation of media outlets.

Writing 194

Writing Communications Marketing B2B 194