The Hoffman Agency

APRIL 6, 2020

According to Matthew Lynley , who graciously instructed the Hoffman team and guests in the power of data-driven storytelling, this is because there is more data than ever before. Why use data-driven storytelling? That’s in fact one of the key things Matthew highlights as something to avoid when getting into data-driven storytelling.

Storytelling 53

Storytelling Data Journalism Resources 53

Onclusive

NOVEMBER 8, 2023

Our job descriptions tell us what we’ll be responsible for in a given public relations or communications role, but we rarely reference the J.D. Today, landing earned media in publications that resonate with target audiences is only one small part of the earned-media mix. What do the responsibilities of PR really entail, though?

Training 195

Training Media Training Reputation Crisis Communications 195

The Hoffman Agency

AUGUST 23, 2022

From songwriting on my back porch as a kid to telling my little sister improvised tales of castles and princesses before bed, I have always been a storyteller. I wanted my stories to be read, to impact people and to foster action; this drive led me to journalism and eventually, public relations. The Beginning. The Middle.

Storytelling 36

Storytelling Community Industry Transportation 36

Onclusive

AUGUST 22, 2017

Our job descriptions tells us what we’ll be responsible for in a given public relations or communications role, but we rarely reference the J.D. Far from just managing a digital Rolodex, landing earned media in publications that resonate with target audiences is only one small part of the earned-media mix. later as our roles evolve.

Media Training 397

Media Training Crisis Communications Conference Training 397

Waxing UnLyrical

NOVEMBER 9, 2016

The public relations industry, maybe above all other industries, loves its buzzwords. Currently, PR professionals are still in love with the concept of “storytelling.” ” Your public relations must be engaging and therefore must tell a story. ” Reports of the death of storytelling are not new.

Storytelling 87

Storytelling Measurement Ethics Web 87

PRSay

NOVEMBER 7, 2019

I’ve had many opportunities in my 20-plus years in public relations, and plenty of stories to go with them. Air Force, where he spent most of his career in public affairs. Then, after his liberation from the Stalag Luft I prisoner of war camp, he spent 41 years in public affairs. My 94-year-old grandfather, C.B. Just show up.

Public Affairs 149

Public Affairs Publicity Newspapers Storytelling 149

Ishmael's Corner

FEBRUARY 14, 2017

The Art Of Storytelling In Business Communications And Public Relations. The post Similar to PR, Journalism Comes in Different Grades appeared first on Ishmael's Corner ~ Storytelling Techniques For Business Communications. Techniques For Effective Business Communications. Some of these folks are extraordinary.

Journalism 63

Journalism Storytelling Communications Publicity 63

ImPRessions - Crenshaw Communications

DECEMBER 6, 2016

Like many in PR, advertising, and journalism, I was relieved when Google and Facebook announced they would ban “fake news” sites from using use their ad services. Post-factual “news” isn’t merely annoying or even just a threat to journalism – it’s a magnet for the mentally unstable.

Publicity 120

Publicity Storytelling Journalism Viral 120

5W PR

OCTOBER 31, 2023

10 Networking Events for PR Professionals In the fast-paced world of public relations (PR) and marketing, staying updated with the latest trends, technologies, and strategies is vital. International Journalism Festival The International Journalism Festival in Perugia, Italy, is Europe’s largest annual media event.

Conference 78

Conference Nonprofit Education Healthcare 78

Onclusive

MAY 10, 2017

There’s a laundry list of myths about public relations jobs, one of which is that PR jobs are glamorous. As of 2014, public relations professionals filled roughly 240,000 jobs. occupations is around $36,000, which means public relations professionals earn 40% more than the median income. The median annual income across all U.S.

Trends 150

Trends Publicity Data-Driven PR Government 150

Onclusive

AUGUST 9, 2021

Our job descriptions tell us what we’ll be responsible for in a given public relations or communications role, but we rarely reference the J.D. Today, landing earned media in publications that resonate with target audiences is only one small part of the earned-media mix. Multimedia Development & Visual Storytelling.

Training 370

Training Media Training Reputation Crisis Communications 370

NewsWhip

MAY 27, 2021

The future of storytelling in healthcare communications. In the digital age the rules for reaching an audience change almost constantly, but agencies are rising to the challenge of high expectations for content on newly emerging channels.?. COVID changing healthcare storytelling | Jump to text. Watch webinar. Read transcript.

Healthcare 78

Healthcare Storytelling Communications Local 78

The Hoffman Agency

AUGUST 26, 2021

As I entered college however, I learned very early on that while I may love the rewarding side of educating, I prefer to work in team environments such as in an agency setting. This is where my passion for public relations (PR) was born. I consider myself an extrovert, as I have a passion for people.

Agency 36

Agency Education Storytelling Internal 36

Onclusive

DECEMBER 6, 2019

This awards event celebrates the best of the best corporate, agency, nonprofit, and education teams, and the work they produced during the entry period. Tracks like Media & Journalism and Professional Development help savvy marketers to connect with other pros and take advantage of tech. . Dates: March 19, 2020.

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Conference Marketing Case Study Measurement 329

ImPRessions - Crenshaw Communications

DECEMBER 29, 2017

Visual storytelling will be better and easier. If you’ve any doubt about the power of visual storytelling, check out these superb examples by brands large and small. In 2018 we’re likely to experience more technology-assisted visual storytelling and experimentation by brands. Get ready for more of the same in 2018.

Trends 185

Trends Storytelling Corporate Leadership 185

Solo PR Pro

APRIL 8, 2021

She began her career as an aspiring newspaper reporter, securing an internship at the Atlanta Journal Constitution before becoming a daily reporter in Greenville, South Carolina, not far from her hometown. Pivoting from journalism to PR. I knew that journalism was changing,” she said. “I Sure, I can do that. ”.

Meeting 97

Meeting Journalism Employee Storytelling 97

ImPRessions - Crenshaw Communications

JANUARY 3, 2019

If a PR team or agency doesn’t work in collaboration with marketing, it may be spinning its wheels — or worse, working in opposition to company business objectives. The molding of public opinion, raising of awareness, or bolstering of reputation are time-consuming endeavors requiring discipline and patience. And they’re worth it.

SEO 178

SEO Storytelling Product Launch Measurement 178

Sword and the Script

JULY 28, 2015

It is a story,” according to a Storytelling Guide by Nasdaq Media Intelligence. The paper, which is quick and easy primer on storytelling, defines a story as “a character in pursuit of a goal in the face of some challenge or obstacle.”. You never hear about a company hiring a PR agency “to get the bad word out.”.

Storytelling 60

Storytelling Corporate Agency Company 60

Ishmael's Corner

AUGUST 27, 2017

The Art Of Storytelling In Business Communications And Public Relations. The post And I Thought Media Properties Had Stopped Aspiring to Be PR Agencies appeared first on Ishmael's Corner ~ Storytelling Techniques For Business Communications. Techniques For Effective Business Communications.

Agency 60

Agency Storytelling Media Advertising 60

ImPRessions - Crenshaw Communications

SEPTEMBER 18, 2018

Now more than ever, public relations recruiters prioritize writing skills. According to USC’s 2017 Global Communications Report , written communications is second only to strategic planning in important skills for future growth in public relations. Storytelling is the engine of PR. PR writing may not be what you think.

Writing 147

Writing Storytelling Pitching Creativity 147

Ishmael's Corner

JULY 27, 2020

The Art Of Storytelling In Business Communications And Public Relations. The post How to Build Better Relationships with Journalists appeared first on Ishmael's Corner ~ Storytelling Techniques For Business Communications. Techniques For Effective Business Communications. You know, we have other interests.

How To 195

How To Storytelling Communications Publicity 195

The Hoffman Agency

JULY 23, 2020

in Journalism and a minor in Integrated Marketing Communications. I chose to study journalism because I have a passion for storytelling and a desire to constantly learn more. Public relations (PR) will allow me to explore and challenge myself with new skill sets. The Hoffman Agency has made that transition seamless.

Storytelling 68

Storytelling Journalism Internal International 68

Ishmael's Corner

APRIL 28, 2015

“In 2012, a continued erosion of news reporting resources converged with growing opportunities for those in politics, government agencies, companies and others to take their messages directly to the public.”. The best non-fiction storytelling on the planet comes from journalists. Can you imagine? Now, there’s a news flash!

Journalism 60

Journalism Storytelling Exercises Fashion 60

Solo PR Pro

DECEMBER 27, 2022

Thrive PR and Kelly Kirkendoll ( Founder/CEO) won four PRSA Dallas Pegasus Awards, including the top award in two categories (Internal Communications Program and Publication, Print or Digital), a Pegasus Award of Honor for Most Effective Campaign on a Budget and BEST OF SHOW! Another Solo PR Pro member, Fran Stephenson, is also on the team.

Print 58

Print Financial Journalism Healthcare 58

Shift Communications

AUGUST 29, 2023

adults showed: AI PR and marketing opportunities Brand storytelling and PR is one of the most powerful tools a business has. By creating a corporate storytelling engine — fueled by a pipeline of momentum news, thought leadership, newsjacking and greater purpose stories — and validation tactics (i.e., Another 43% were considering it.

Survey 60

Survey How To Storytelling Corporate 60

Onclusive

JANUARY 25, 2019

Public Relations Society of America (PRSA) International Conference. Attendees can meet other communication and public relations colleagues along with over 150 industry experts from all career levels, sectors, work environments and industries during three days of practical insight and idea sharing. Dates: October 20-22, 2019.

Conference 256

Conference Content Marketing Marketing Internal 256

Deirdre Breakenridge

MARCH 5, 2019

Should PR programs be more integrated with journalism, marketing, or business, or stand on their own? How important is multimedia storytelling (video, design and photography)? He’s CMO of Spin Sucks, co-founder of three PR agencies, and runs a consultancy. What would you drop and why? News releases and their place in 2019.

Communications 208

Communications Analytics Social Media Media Training 208

The Hoffman Agency

FEBRUARY 16, 2021

As with any new job, I have learned new skills and developed a better sense of self and meaning during my time at The Hoffman Agency. I’m lucky enough to be at an agency where growth opportunities are endless, and resources are everywhere. And with that, the agency has helped me to become a better storyteller.

Creativity 69

Creativity Storytelling Agency Journalism 69

Onclusive

MAY 10, 2018

These shifts include everything from the implications of brand journalism on the PR function to the dwindling number of journalists filling established newsrooms. A lot happens in six months and I want to make sure I always send thank-you notes and get a copy of the publication.” 3–Visual Storytelling.

Storytelling 230

Storytelling Technology Tools Infographics 230

Deirdre Breakenridge

APRIL 29, 2019

The days of objectivity are gone and the days of combative, aggressive, argumentative ‘in your face’ journalism has taken its place.”. My friend, Lou Hoffman calls it the “F word” in storytelling – failure. This is PR at its finest – relations with a public community. It’s harder to know who is [the] media and who isn’t.

Survey 377

Survey Media Relations Media Ethics 377

The Hoffman Agency

NOVEMBER 28, 2022

After a few minutes of scrolling, I came across a post from The Hoffman Agency saying it’s looking for interns. I clicked on Hoffman’s profile, read something about the agency’s emphasis on storytelling and swiftly sent a LinkedIn message declaring my interest. in the U.S., the perfect time to look for new job listings.

Storytelling 36

Storytelling LinkedIn Comparison Internal 36

The Hoffman Agency

MARCH 23, 2021

From giving up on a nursing degree to stepping away from journalism, I have taken a lot of detours in my life. Some may say I am lost, but I would argue that my route led me to exactly where I am supposed to be — The Hoffman Agency. Now that I am on the other side of the communications equation, my journey as a storyteller continues.

Storytelling 69

Storytelling Crisis Management Internal International 69

ImPRessions - Crenshaw Communications

JANUARY 30, 2018

Want to boost your public relations acumen? Of course, the sectors that are relevant to the practice of public relations are unlimited, but for practical purposes we’ve divided our top selections into three categories. Authentic Storytelling Project. A great example is this post on “engagement journalism.”

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Blogging Writing Creativity Storytelling 170

Solo PR Pro

OCTOBER 5, 2021

After college, Doug was a typical journalism nomad, working in newsrooms in Chicago, New York and Washington, D.C. In 2000, he jumped the fence to take a communications-focused role at global PR agency FleishmanHillard. From journalist to PR pro. In 1997, when USA Today moved him from D.C. Building a solo business.

Meeting 97

Meeting Handbook Newspapers Government 97

Ishmael's Corner

AUGUST 20, 2017

The Art Of Storytelling In Business Communications And Public Relations. By Gerard Smith, Intern, The Hoffman Agency. The post Fast Company and WIRED Offer Top-of-mind Takes on Tech Trends and PR appeared first on Ishmael's Corner ~ Storytelling Techniques For Business Communications.

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Trends Company Storytelling Internal 124

PR Conversations

JANUARY 20, 2015

As media scandals go, it was a big one for Canada: The revelation that for the past two years one of the nation’s better-known TV news anchors was a part owner of a small public relations firm. For public relations practitioners committed to ethics and professionalism, the natural first instinct was self-righteous shock.

Journalism 40

Journalism Reputation Ethics Corporate 40

PR Conversations

JANUARY 20, 2015

As media scandals go, it was a big one for Canada: The revelation that for the past two years one of the nation’s better-known TV news anchors was a part owner of a small public relations firm. For public relations practitioners committed to ethics and professionalism, the natural first instinct was self-righteous shock.

Journalism 40

Journalism Reputation Ethics Corporate 40