ImPRessions - Crenshaw Communications

MAY 18, 2021

As many PR agency teams know, our work can be highly specialized, particularly in B2B public relations. Specific sectors like ad tech , for example, offer a relatively small number of relevant trade publications compared to consumer categories. In what other publication will you find a section called “ WTF Ad Tech? ”

Advertising 322

Advertising Advertising Privacy Television 322

5W PR

JUNE 22, 2018

One of the most important parts of any PR agency’s job is finding the right media coverage for their clients. Whether it’s a television slot or an interview in a magazine, the right PR placements are a critical part of building brand awareness for any business. Get on Social Media. Make the Most of Email.

Publicity 79

Publicity How To Television Agency 79

5W PR

SEPTEMBER 26, 2017

Before you start making a public relations plan for your organization, decide who you want to impact with the plan. It’s not just about getting good publicity for an effective PR plan. It’s about getting the publicity that matters to your target audience. Keeping that in mind ….

Publicity 83

Publicity Local Television Radio 83

PRSay

AUGUST 6, 2019

In interviewing Gen Zers, ages 13-22, nationwide for my book, “Decoding Gen Z: 101 Lessons Generation Z Will Teach Corporate America, Marketers & Media,” I detail six degrees of Gen Z which reinforce the comment of the MTV chief marketer. They do not read newspapers and magazines or watch traditional television.

Television 155

Television Instagram Consumer Newspapers 155

Cision

MAY 11, 2016

In this interview, Brenda shares what she learned from appearing on a reality television show, why you need to work in an environment that motivates you and what skills communication professionals need to be successful. I always want to represent brands that will positively reflect back onto my brand or agency.

Television 120

Television Travel Tourism Pitching 120

The Hoffman Agency

AUGUST 10, 2023

After studying business, psychology and computer science, I was lucky to participate in a student-run television program that introduced me to my first role in PR. Here’s where The Hoffman Agency comes in (and where I count my lucky stars). The Hoffman Agency is all about the crossroads of storytelling and innovative tech.

Case Study 36

Case Study Storytelling Television Energy 36

Cision

AUGUST 16, 2016

Erik Wheater, account executive at Burns360, details his transition from a five-year career in television news to the PR agency life. In this interview, Erik discusses moving from one media world to the next. You recently transitioned from your role in television news to PR. That is surprisingly a great time to pitch!

Television 120

Television Pitching Journalism Interviews 120

ImPRessions - Crenshaw Communications

MAY 8, 2017

When it comes to good public relations , a company can have great potential that for one reason or another is never realized in the form of media coverage. One thing that makes for an excellent PR partnership is the organization’s willingness to share raw information that can be translated into media interviews and stories.

Media 199

Media Interviews YouTube Hotels 199

Cision

APRIL 27, 2016

In this interview, Holly shares her thoughts on the effect of technology changes on the entertainment industry, the need for new and innovative content and the importance of connecting with your industry’s influencers. What is it like to now move to an agency? How has public relations changed in recent years?

Real Estate 120

Real Estate Television Technology Agency 120

Ethical Voices

JANUARY 30, 2023

Joining me on this week’s episode is Scott Brooks , a public relations specialist for the TVA. My background is in radio and television journalism. I spent about the first 15 years of my career doing radio, television and also some print journalism over the years. If you have a concern, you raise it as far as you can.

Ethics 89

Ethics Journalism Radio Television 89

5W PR

AUGUST 27, 2020

Delivering stores to radio, television, and online audiences through live coverage, SMT has become an important public relations strategy that helps an audience to have a behind-the-scenes understanding of a brand. That has led to the question: Are satellite media tours still possible? Incorporate A Hook.

Media 68

Media Travel Radio Interviews 68

Cision

OCTOBER 20, 2016

In this interview, Steve discusses what he learned from working in television news, the skills needed for successful media relations and how to improve your pitching strategy. Specifically, I was a television news producer. You’ve held several positions in television news. What did you learn from those experiences?

Television 120

Television Public Affairs Pitching Healthcare 120

5W PR

AUGUST 19, 2019

In the world of public relations, digital PR refers to the online marketing strategy utilized by businesses to increase their online presence and boost their brand. PR in its traditional form refers to networking with journalists in a bid to get featured in print publications. Traditional. What Does Digital PR Involve?

Digital PR 76

Digital PR Print Construction Television 76

PRSay

OCTOBER 29, 2019

No matter how many episodes they go through, SNL continues to find new ways to make us laugh, lampoon our public figures and create new waves of comedic stars. So how have they managed to stay one of the most popular shows on television for more than four decades? Just ask producer Lorne Michaels.

Television 94

Television Writing Storytelling Video 94

Shift Communications

MARCH 24, 2017

Getting in depth knowledge of the media landscape is one of the many perks of working in public relations. I thought, if I can get his story in widely read New York paper or even on television, it could help him reach his goal. This year I challenged myself to use my media knowledge to help one of my closest friends. Kevin Mejia.

Pitching 110

Pitching Television Newspapers Financial 110

ImPRessions - Crenshaw Communications

OCTOBER 28, 2016

With Halloween around the corner, it’s time to look at a new batch of gory public relations horror stories. We know of an agency that accidentally issued a press release with the word “public” misspelled throughout the release. Nobody besides the client caught it, but they weren’t very happy.

Hotels 120

Hotels Film Television B2B 120

ImPRessions - Crenshaw Communications

DECEMBER 15, 2017

Each December public relations agencies spend time crafting pitches and byline articles capturing clients’ takeaways for their particular industry. television networks have created in 30 years. 2017 PR Takeaways. More than 500 million hours of videos are watched on YouTube each day.

YouTube 136

YouTube Training Video Survey 136

Landis PR

APRIL 4, 2022

was honored by PRSA San Francisco with two “ Foggies :” Small Agency of the Year and Campaign of the Year. He was interviewed on several TV morning shows about details on the approved vaccines and explained in layman’s terms, how the process of getting vaccines works. The technique is newsjacking. Baby wearing crotchet crown.

Case Study 52

Case Study Television Video Travel 52

Solo PR Pro

JUNE 14, 2022

Jen attended DePauw University, where she originally wanted to be a television news producer. She had a summer internship at a local station in Connecticut and discovered the job wasn’t the right fit for her after a particularly gut-wrenching day where she had to interview a grieving mother who had tragically lost her children in a fire.

Meeting 83

Meeting Radio Travel Television 83

5W PR

OCTOBER 18, 2018

Read on for the full interview! Meaning, the same consolidation that is happening the realm of ad-tech and media, happened around the same time 5 years ago as consultancies were beginning to encroach on the traditional advertising agency model. What were the hot topics that brands and agencies were discussing?

Advertising 89

Advertising Advertising B2B Creativity 89

Maxim Behar

JANUARY 28, 2024

The Bulgarian Association of PR Agencies accepted principles for the use of artificial intelligence in PR. Given the fast development in this field, AI has the potential to optimize processes and assist in addressing ethical dilemmas in agencies and companies. We put a lot of hopes in it, and many of them are justified. Host: Welcome!

Radio 59

Radio Ethics How To Writing 59

PRSay

MARCH 22, 2017

I watched interviews after the show to hear more about the mistake, and to my amazement, there weren’t any concrete answers — just confusion and several conspiracy theories. Aside from presenter errors, a lot can go wrong on live television. In today’s media environment, publications cover events live. The audio can go out.

Crisis 110

Crisis Sports Television Print 110

PR Insiders

APRIL 13, 2021

I often talk to people who know they need publicity and want professional help to get it but find hiring PR agencies to be a confusing and daunting task. Public relations firms differ in a thousand ways, it seems. Firms also have a whole range of specialties, from crisis communications to public affairs to research and analysis.

Radio 78

Radio How To Public Affairs Print 78

Ethical Voices

OCTOBER 30, 2023

He’s a public affairs specialist at the US Department of the Treasury and a docent at the National Museum of the US Air Force. I’m one of those folks that you would never have imagined if you saw me growing up, ever being in public relations. Joining me on this week’s episode is Dave Honchul, APR Fellow, PRSA.

Public Affairs 82

Public Affairs Ethics Social Media Government 82

Cision

JANUARY 20, 2016

My role was public relations, so I managed all the media that attended the mountain, came to the mountain to do stories and set them up with interviews and provided them specific data. I got to the point where I got to Boston as a journalist in television when I wanted to get back into public relations and marketing.

Corporate 120

Corporate Journalism Nonprofit Strategy 120

Mark My Words

MARCH 9, 2021

Looking at the headlines after last night’s interview, Meghan and Harry are currently the most famous couple on the planet right now,” says James Herring, CEO of branding consultancy Taylor Herring, whose clients have included the BBC and Disney. “The Opinion polls back this view up.

Interviews 60

Interviews Pinterest Privacy Film 60

Critical Mention

FEBRUARY 27, 2020

As owner of PR Media , a full-service public relations agency located in Philadelphia/New York area, Publicist Robyn Stevens has created innovative media and marketing strategies with her extensive industry knowledge and connections. Can you tell us a little about your background and how you got to where you are now?

Journalism 78

Journalism Social Media Radio Fashion 78

Mora Communications

OCTOBER 13, 2017

Public relations offer something that traditional advertising can never deliver, credibility. When attorneys are informed on the topic they are addressing– they can expect to see a spike in web traffic and an uptick in potential new clients after a television appearance. A national TV interview can be worth its weight in gold.

Advertising 40

Advertising Advertising Television Viral 40

Sword and the Script

NOVEMBER 26, 2016

This bit of marketing trivia was revisited in a recent Marketplace story titled Big Soda and the Rise of Product Placement (audio): “Product placement has become so commonplace in television and movies that audiences can barely recognize it anymore. Does your PR agency make your job easier or harder? It’s well worth a read as well.

Branding 60

Branding Brand Content Marketing Film 60

PRSay

AUGUST 12, 2016

With the tremendous growth of social media in recent years, the PR landscape is continuously evolving and causing public relations professionals to adapt to the 24/7/365 news cycle we now work in as well as the instant, viral nature in which news breaks and spreads. News breaks in a split second today and spreads instantaneously via social.

Storytelling 60

Storytelling Social Media Sports Strategy 60

Ethical Voices

SEPTEMBER 26, 2022

She is the Senior Director of Public Affairs and Media Relations at Orlando Health. Always on the corporate side, never on the agency side, but in multiple industries. I started in cable television. Listen to the full interview, with bonus content, here. . The ethical challenges of online identity.

Healthcare 68

Healthcare Ethics Communications System 68

PRSay

SEPTEMBER 2, 2016

I was able to jump in there with the media relations and publication relations teams at a time the country was on fire with Olympic pride and the Olympic movement was more popular than ever. That’s probably our biggest thing in certainly public relations, and corporate communications as well. We need to get that message out.

Sports 61

Sports Education Construction Television 61

Remote PR Jobs

SEPTEMBER 25, 2023

Great publicity must be earned. Businesses and individuals can certainly work on public relations campaigns themselves with existing resources, but they often need help from consultants or agencies. Stellar also sends invoices for payment only after an article appears or a TV or radio interview concludes.

Radio 100

Radio Print Television Local 100

5W PR

FEBRUARY 24, 2020

That was true the first time it was said, and it’s exponentially truer in the days of digital marketing and online media, when a single interview – good or bad – can be played, indefinitely, on an endless loop, meaning people are “introduced” to new audiences all the time… a dynamic that is often out of their control.

Interviews 88

Interviews Video Television Energy 88

Prakkypedia

NOVEMBER 13, 2019

This is an honour in the public relations industry and means I join sixteen others who have been elevated to the status of Fellow in South Australia, six of them women. I’m a Fellow of the PR Institute of Australia! Thank you to the person (or persons) who nominated me. Sensibly, I thought, I tugged at the door to close it.

Radio 24

Radio Tourism Government Hotels 24

Cision

OCTOBER 21, 2016

Garnering earned media coverage is a key goal for every public relations firm. California-based single-agency PR firm the NALA, and its sister company STARKART, needed to find a solution to target each client’s specific audience base, prove success with essential reports and increase overall efficiency to compete with larger firms.

Software 120

Software Agency Case Study Television 120

ImPRessions - Crenshaw Communications

NOVEMBER 2, 2016

Despite becoming more data-driven in recent years, public relations is still a relatively low-tech business. It pays to go beyond widely available stats from public-domain sources; think instead about an inexpensive, single-question surveys to probe customer attitudes about an emerging issue.

Television 120

Television Interviews Engineering Tools 120