8 Media Interview Mistakes To Avoid

ImPRessions - Crenshaw Communications

In the PR agency world , after weeks of fine-tuning messaging, crafting stories and pitching reporters, there’s no better feeling than landing a top media interview for a client. It signals that the overall public relations strategy is on the right track. Most importantly, of course, a media interview will lead to positive coverage – assuming it goes well. Nailing the interview, however, isn’t always easy, especially when it comes to technology PR opportunities.

How To Set Expectations In Public Relations

ImPRessions - Crenshaw Communications

Public relations is known for being versatile, occasionally glamorous, and, yes, stressful. On the agency side, it’s sometimes because the team overpromises in their eagerness to win a new client.


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Interview with Larry Kim

Critical Mention

From founding WordStream and having now moved on to his new venture, MobileMonkey, he’s been featured in countless publications including Inc., One primary goal is to help marketing agencies. Our software, MobileMonkey, is useful for any marketer, but we have a s pecial agency plan that provides an enormous amount of value to marketing agencies. The post Interview with Larry Kim appeared first on Critical Mention - Media Monitoring.

There’s no debate: Not paying an intern as a PR agency is unethical.

Ishmael's Corner

The Art Of Storytelling In Business Communications And Public Relations. By Chris Owen, Director, Hoffman Europe We recently had a call with a potential PR intern, as part of a series of chats we’re having for new agency hires for the year ahead.

Agency Culture: Interview a Coworker


My name is Jake Agnew and I’m an SEO Specialist here at 5W Public Relations. What Is It like Working on the Digital Team of a Public Relations Company? It’s really an awesome experience working for a public relations company that offers integrated marketing packages. To the SEO professionals who are constantly chasing publications for forgetting to link, this is going to make their jobs way easier. Agency Life 5wpr agency interview seo

Beyond Publicity: What Your PR Agency Can Do

ImPRessions - Crenshaw Communications

A startup or early stage company that’s considering a public relations budget may be wondering what PR entails. While winning media coverage can yield immediate gratification, public relations represents a long-term commitment comprising many activities. The PR team or agency’s prime directive is to manage the reputation of the brand – and it does that from many angles. Inexperienced executives shouldn’t commit to a media interview or TV appearance without media prep.

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Media Interview Shares Perspective on the Future of Communications (and a few back stories on the Agency)

Ishmael's Corner

The Art Of Storytelling In Business Communications And Public Relations. Spending time in Singapore at the start of the month to celebrate our 20-year anniversary of operating in Asia included a few interviews with journalists. The post Media Interview Shares Perspective on the Future of Communications (and a few back stories on the Agency) appeared first on Ishmael's Corner ~ Storytelling Techniques For Business Communications.

3 questions that can trip up your media interview

PR Daily

In any given interview, a question may challenge your recall. Unless the interview is a challenging one or is hostile, the fact that you don’t know an answer shouldn’t provoke undue anxiety. This approach might not be enough if the reporter does not have the luxury of a follow-up interview, or the question concerns knowledge that you really should have had. Many interviewers will likely cease this line of questioning and move on to the next thought.

PR Agency Turns to Advertising for Storytelling

Ishmael's Corner

The Art Of Storytelling In Business Communications And Public Relations. As you would suspect, PR agencies typically don’t use advertising as part of the marketing mix. The post PR Agency Turns to Advertising for Storytelling appeared first on Ishmael's Corner ~ Storytelling Techniques For Business Communications. Techniques For Effective Business Communications. The headline is our attempt at inserting incongruence into the story.

How to Build Better Relationships with Journalists

Ishmael's Corner

The Art Of Storytelling In Business Communications And Public Relations. Techniques For Effective Business Communications. You know, we have other interests. We don’t all go home and talk to our families about cloud storage all weekend — well, not all of us anyway.”

6 PR Tips For Staffing A Media Briefing

ImPRessions - Crenshaw Communications

In B2B public relations , one of the things we do regularly is arrange media briefings on subjects relevant to our clients’ business. PR people are nearly always involved in setting up these briefings, and at our agency, we always staff them as well.

Interview with Account Manager Emily Wienberg

Shift Communications

We are very metrics driven and very goal driven here in an agency because we have to prove to our clients that we are a very valuable asset to their entire organization. First, if you come to an agency in an entry-level position, you of course are going to have a lot of questions. That responsibility has truly shown me the value of being a manager at a PR agency. Public Relations Emily Wienberg interview PR

How PR Agencies Set Budgets And Billing

ImPRessions - Crenshaw Communications

For any brand or business looking to bring on a PR agency , the cost of a quality public relations program is a key factor in the decision. And for the uninitiated, the different methods agencies have for budgeting and billing can be opaque, making it difficult to get an apples-to-apples comparison when reviewing firms. Yet we’re sometimes reluctant to talk about how agencies set their budgets. When might agencies charge more? How do agencies set rates?

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Are You Ready For A PR Agency? 5 Questions For Startups

ImPRessions - Crenshaw Communications

Bringing on a public relations agency can help an organization engage a far larger audience than they’re able to do on their own. So before a startup decides to bring on a PR agency, they should be asking themselves these five questions. Understanding the mission is essential for the PR agency to properly plan, position and execute a campaign on behalf of the client. Does the startup have internal support for the PR agency?

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Video Interview Etiquette to Avoid PR Mistake


That was true the first time it was said, and it’s exponentially truer in the days of digital marketing and online media, when a single interview – good or bad – can be played, indefinitely, on an endless loop, meaning people are “introduced” to new audiences all the time… a dynamic that is often out of their control. The rules for a successful TV or online video interview go all the way back to the first televised U.S.

Can A PR Agency Be Too Loyal?

ImPRessions - Crenshaw Communications

Like most career PR agency people, I always drink the client Kool-Aid. Most agency PR people have similar stories. It’s good business for a PR agency team to be indoctrinated in the language, culture, and brand lore of a client. Yet one reason brands bring on agencies is that they’re relatively objective. Here are some things to keep in mind for an agency rep who needs to balance client loyalty with objectivity. The post Can A PR Agency Be Too Loyal?

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Building A Wildly Successful PR Agency: The Doug Spong Interview


What does it take to build a national public relations agency powerhouse from scratch that earns 250 industry awards, competes against the world’s largest PR firms, achieves a double-digit compounded annual growth rate, and still maintains a vibrant agency culture of ‘Spongsters?’. What’s the biggest mistake clients make with their PR agencies? Clients must articulate and frequently communicate to their PR agency what success is.”.

AirPR Interview Series: Emmy Award Winning Journalist & PR Pro Mika Stambaugh


I believe each client begins at a different point on the PR spectrum … some need to start with blogs, online magazines and trades publications to perfect their narrative before moving to mainstream radio and television media outlets. AirPR: With PR as a focus, you have included marketing and advertising into your agency. The post AirPR Interview Series: Emmy Award Winning Journalist & PR Pro Mika Stambaugh appeared first on AirPR. “Nail the elevator pitch.”.

New report explores best practices for PR agency search & hiring

Agility PR Solutions

When companies search for mid- or senior-level employees, they cast the net wide, engage recruiters to identify qualified candidates, conduct numerous interviews, shortlist finalists, and check references before making the hiring decision. So what do large companies and associations do when they hire PR agencies—on which they spend $15 billion a year? The post New report explores best practices for PR agency search & hiring appeared first on Agility PR Solutions.

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10 Fundamentals for Successful B2B Media Interviews

Sword and the Script

B2B reporters today don’t do media interviews like they once did. There’s only so much time in the day which means fewer interviews are conducted. If you are fortunate enough to secure an interview, then you certainly want to make the most of it. Below are ten proven tips for successful media interviews. They dash from meeting to meeting with sales, legal, HR, or more, and if they don’t take a moment to get focused before an interview, they are liable to ramble.

Start Making Sense: Helping Tech Brands tell their Stories

Flack's Revenge

We kept in touch and Mitchell recently invited me to do a live video interview. Yet as communicators, we should be comfortable with the video interview format. I am also including links to other interviews I’ve done on similar topics.

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PR Agency Life 101: Understanding the basic agency organization

Shift Communications

Basic Agency Organization. The PR agency world can be a confusing one—especially for someone looking in from the outside. Let’s take a look at the basic agency organization of a PR firm and what the different people do. These teams look similar across most agencies with a few cultural twists at various firms. Functionally, however, most agencies operate in roughly the same manner. Agency Life Public Relations

3 PR lessons from 'The Interview'

PR Daily

Sony Pictures'' "The Interview" has drawn quite a bit of attention with its scheduled, then cancelled , then re-scheduled release. I''m one of the people who have watched "The Interview" in the few weeks it has been bouncing around the Internet. PR practitioners who have a crisis communications plan in place for their campaigns know you never cancel your scheduled interviews for fear of creating negative attention for yourself and your brand.

6 PR agency pet peeves

PR Daily

In my first PR agency job, during the times that drove us crazy, the owner had a favorite line: “This would be such a great business if it weren’t for the clients.” But many years later, it’s still a reminder of the unique pressures of the agency life. There are the politics of the agency itself, those of the client company, and those of journalists and partners. Here are some of the top PR agency “pet peeves” that are probably familiar to many communications professionals.

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The future of PR: an interview with Maja Pawinska Sims

Stephen Waddington

An interview with Maja Pawinska Sims is a rite of passage for anyone in the PR industry. Like many agency types making their way in the industry I pitched her stories. The top ten agencies in the world bounced back after less than one per cent growth in 2017 to 4.9% They are performing more strongly than most agencies. This differentiates them from the holding group agencies. The rise of the virtual agency is a related trend.

The 5 C’s of mastering media interviews

PR Daily

There are many situations where “be yourself” is good advice—but during a reporter interview is not one of them. When it comes to interviews with members of the media, you must be a better version of yourself, one that is charismatic, engaging, passionate and knowledgeable. Every media interview is akin to being on stage, and a good spokesperson knows how to perform. These are key ingredients to any successful interview.

Interview with PRSA’s National Chairman, Anthony W. D’Angelo

Critical Mention

We’re in a time of disruptive change for public relations and the organizations we serve, and I think PRSA is going to be a vital part of an exciting and rewarding future for the profession and its professionals. Newhouse School of Public Communications. His appointment followed more than 25 years of service in the corporate and agency sectors. The post Interview with PRSA’s National Chairman, Anthony W.

PR Interviews: Michael White Lansons

Norton's Notes

I have been interviewing PR practitioners from all over the world as part of my interview series called 20:20 Vision. The concept of these interviews is that I ask each practitioner 20 questions about themselves and they give us a brief glimpse into their working lives and what makes them tick. Most of the people I speak with will have a strong interest in digital, online or modern public relations strategy. My first interview was with Arik C.

3 tips for establishing a strong client/agency partnership

PR Daily

Here’s how you can make sure you get the most from your agency partners. “We We don’t think of you as our PR agency, you’re part of our team.”. A truly symbiotic partnership between an agency and client is hard to come by, and typically doesn’t happen overnight. When a great client/agency partnership hits its stride, whether that’s two months into the relationship or two years, the results are magic.

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Interview Series: CMO of UL Discusses How PR & Content Marketing Are Evolving in 2018


She joined UL in 2015 and is responsible for brand and marketing strategy, communications, public relations and crisis management, corporate social responsibility, events, customer experience, digital marketing and social media, as well as the marketing organization at large. We had out-sourced much of our work to agencies prior, including our website, which made it difficult to be as agile as we needed to be.

4 tips for killer interviews in the modern media world

PR Daily

Journalists today conduct interviews using Skype, Twitter and FaceTime. These technologies help news professionals to be more nimble, which means your company’s experts should always be ready for an interview at a moment’s notice. Here are the four tips to interview like a star: 1. Anyone who might be tapped for an interview should understand the latest technology and make sure they know how to use it. These nuggets apply to traditional interviews, too.

8 steps to perfect your filming for PR video interviews

PR in High Definition

This is the second in a two part series, where I provide tips on how to get the most out of a PR video interview. The post 8 steps to perfect your filming for PR video interviews appeared first on Firefly Communications. Blog PR tips communications digital PR Firefly communications interview marketing media relations online PR PR PR agency PR tools PR trends public relations video video interview

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6 Public Relations Tips For Brands In 2018

ImPRessions - Crenshaw Communications

A recent study by the Association of National Advertisers (ANA) and the USC Center for Public Relations found that marketers plan to increase staffing and overall spending on public relations over the next five years. A PR program operates best when the client has tasked an internal manager for the work, and all parties agree on what the agency needs to succeed. Allow the agency creative freedom. Crenshaw Communications PR Fish Bowl public relations PR

Agency Life 101: Nicole Bestard, Account Director

Shift Communications

For my team, for my clients, for the Agency. It’s helped me re-connect with the core work of what we do in a tangible way, and it drives home that no matter what each person’s role or rank in the Agency, we all have something to learn from each other. Would you talk about the importance of this in agency life, and how it connects to the larger culture at SHIFT? That’s only great if you’re a one-person agency. HireFriday Agency Life Public Relations

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Q&A: Finishing College and Beginning in an Agency

Shift Communications

If the questions running through your head have led you to starting the next chapter of your life in a public relations agency, congrats! Here are some answers to the questions I had when embarking on this adventure: How do I start researching agencies to apply to? When looking for agencies to apply for, it can be difficult to know where to start or what it is you are looking for. Get news through following relevant publications on Twitter.

The Best Way to Handle a Bad Media Interview


Landing an important interview with a popular industry publication can be an exciting part of a company’s PR strategy. However, while good interviews have the potential to improve a firm’s credibility, deliver stronger results from their marketing campaign, and even strengthen their reputation, a bad interview can have the opposite effect. No matter how prepared the spokesperson for a brand feels they are, some interviews can go south very quickly.

4 steps to make your client interview-ready

PR Daily

It’s time to give this undervalued element of public relations the attention it deserves. Knowing each person’s weakness from the get-go provides a starting point of key elements to touch on during your informational and mock interviews. Craft a realistic interview setting when you conduct a mock interview, with a camera or voice recorder. Don’t break the interviewee down during the mock interview. Stephanie Meyers is an account coordinator for The Abbi Agency.

How I Started One of the Top B2B Agencies

B2B PR Sense

I’ve been around the public relations industry enough for it to seep deeply into my bones. Over 20 years ago I built my company, Marx Communications, which now rates as one of the top B2B agencies in the industry. Recently, I opened up in an interview with Native Society about my personal experience in the public relations industry -- as well as some of the tenets that my company was founded on. You can also check out the full interview here.

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There’s No One Path to Agency or Industry Life

Shift Communications

As with many industries these days, people come to agency life from all walks. They prove that it doesn’t matter where you went to school or if you have a PR, marketing or design degree – or even any direct industry experience – to get hired at an agency and be a kick@$$ pro. So whether you’re looking to make the move to agency life or to the industry in general, as someone who took a nontraditional path, let me be the first to say that it’s 100% doable.

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5 boxes to check in a PR job interview

PR Daily

College seniors are navigating the crucial—and nerve-racking—job interview season. Underclassmen, too, are fighting for meaningful summer (and fall) internships in public relations and other areas of communications. They have absorbed an overwhelming number of interview preparation tips and know how to dress, walk into the room, sit, talk, present themselves, and more. Interviewers say only about one in six candidates has ever spoken with a reporter.