MaccaPR

JULY 13, 2017

What does it take to build a national public relations agency powerhouse from scratch that earns 250 industry awards, competes against the world’s largest PR firms, achieves a double-digit compounded annual growth rate, and still maintains a vibrant agency culture of ‘Spongsters?’. Not agreeing on what success looks like.

Agency 97

Agency Interviews Film Advertising 97

ImPRessions - Crenshaw Communications

MAY 13, 2021

Crenshaw Communications, a New York-based public relations agency specializing in B2B technology PR, is seeking an Assistant Account Executive (AAE) to join our dynamic B2B technology team. Build relationships with key members of media and proactively pitch targeted outlets, including broadcast, print and new media.

B2B 203

B2B Policies Case Study Enterprise 203

PRSay

FEBRUARY 28, 2023

Know who you pitch. In an interview for this article, Keyris Manzanares, a multimedia reporter at Virginia Public Media, said she often receives email pitches from PR people. In an interview for this article, Keyris Manzanares, a multimedia reporter at Virginia Public Media, said she often receives email pitches from PR people.

Report 170

Report Local Media Pitching 170

MaccaPR

AUGUST 18, 2020

Prepare your spokesperson for virtual interviews. With the majority of interviews being done virtually, it’s important that your spokesperson is trained to deal with any potential quirks that might result from remote interviews. Do your research before you pitch. Know the show you’re pitching,” says Runck. “We

Interviews 71

Interviews Skype Radio Pitching 71

Sword and the Script

JANUARY 3, 2023

We interviewed ChatGPT about public relations and while it does well with high-level questions, it becomes repetitive when those questions were more nuanced; the system says it is “unlikely” that it “or any other AI system will fully replace public relations (PR) professionals”. What are some examples of public relations?

Interviews 104

Interviews Publicity Technology Social Media 104

Remote PR Jobs

SEPTEMBER 25, 2023

Featuring interviews, analysis and in-depth conversation, the weekly show is hosted by Holmes Report editor Arun Sudhaman. Pitching PR In this podcast, host Lesley Luce “cuts through the jargon and puts a new spin on the PR industry.” Throughline “The past is never past. Every headline has a history.”

Pitching 100

Pitching Interviews Trends Journalism 100

Waxing UnLyrical

JULY 10, 2013

From what I have observed since I started working in this industry, practitioners and agency heads still place more emphasis on traditional methods of communicating and facilitating news and story ideas to the media. We love following up with them after pitching an interview/story idea. An intense debate.

Pitching 88

Pitching Twitter Social Media Agency 88

ImPRessions - Crenshaw Communications

JUNE 13, 2017

The client and agency contacts have happily bonded at a new business presentation, with great chemistry all around. Of course, employee turnover can happen at any company, but when it happens on the agency side, it should be a blip, not a breakdown. Can a post or two in the comments section present another point of view?

Media Training 249

Media Training Policies Agency Interviews 249

PRSay

NOVEMBER 12, 2020

Continue crafting pitches around links to the virus, or if you’re working with an unrelated topic altogether, then be sure to give it the best possible angle to break through to the outlets you’re targeting. I think we’re much more open to (remote interviews) nowadays, of course,” O’Connor said.

Journalism 211

Journalism Report Interviews Meeting 211

Bianchi Biz Blog

MARCH 31, 2022

In an ideal world, the best pitch, the best ideas presented, would win. Media interviews or media coverage would depend solely upon the quality or novelty of the pitch. Though they might like to, most journalists don’t have time to sift through all the pitches they get … or to vet new, unproven sources.

Automotive 78

Automotive B2B Pitching Agency 78

Shift Communications

OCTOBER 17, 2014

For my team, for my clients, for the Agency. And then throughout the day I’m checking in on email, monitoring client requests on multiple accounts, fielding new business requests, troubleshooting with the team, jumping in on impromptu discussions around a pitch strategy, media conversation or PR plan that I hear happening all around me.

Agency 146

Agency Pitching Training Meeting 146

5W PR

FEBRUARY 28, 2024

Content goldmine Capture unique experiences, insightful interviews, and captivating footage, fueling both social media and marketing channels. Think of this as the company’s elevator pitch with some festival flair. Knowing the mission Companies should know why they’re attending SXSW 2024.

Brand 78

Brand Branding How To Film 78

ReimaginePR

NOVEMBER 13, 2020

A fav client of ours asked me to review a pitch recently because they wanted to try out some brand spanking new B2B Brand Storytelling. They’re a big digital agency that builds and maintains websites you know and use frequently. And the pitch showed just how tough that switch can be. Or your first presentation.

Storytelling 296

Storytelling B2B Brand Branding 296

PRSay

SEPTEMBER 25, 2020

Each September, PRSA celebrates Ethics Month, featuring programs presented by the PRSA Board of Ethics and Professional Standards (BEPS). Along with other agencies, we were asked to submit our pitch. We won the pitch, and were asked to submit a detailed plan that included the costs involved.

Ethics 157

Ethics Banking Pitching Analysis 157

ImPRessions - Crenshaw Communications

MARCH 17, 2017

It’s not enough to research the agency you’re applying to – that’s your baseline. We were most impressed when a candidate tracked down press releases for competitors to a client and created a simple SWOT analysis that aided in our pitching. Be scrupulous. Both are very important for PR people.

Training 159

Training Pitching Writing Video 159

ImPRessions - Crenshaw Communications

OCTOBER 3, 2017

There are many public relations industry blogs that offer know-how on everything from crafting brilliant media pitches to perfecting presentation skills. We like to follow bloggers who are superior writers, and straight shooters, and whose posts are free of jargon and sales pitches. Bad Pitch Blog. Presentation Blogger.

Blogging 159

Blogging Pitching Fashion Sports 159

ImPRessions - Crenshaw Communications

AUGUST 17, 2018

Aspiring PR agency professionals may be attracted by what seems like the industry’s more glamorous or high-impact moments. In the agency world, there’s the daily stress of waiting for journalists to say yes, or the pressure of the big new client presentation, for example. Orchestrating media interviews.

B2B 159

B2B Interviews Enterprise Report 159

ImPRessions - Crenshaw Communications

JANUARY 28, 2016

The best of the genre provide in-depth looks at a range of people or ideas, and they often include the extra interview questions that you just don’t get on traditional radio shows. So you really, really have to know what a podcast covers and specializes in before you pitch them if you want to have success. ”).

Radio 168

Radio Pitching Interviews Communications 168

Cision

SEPTEMBER 29, 2016

In this interview, Mark discusses why brands need to focus on delivering a consistent message, how to best approach the media and the role social media plays for PR. I quickly realized I loved the work and was continuously presented with opportunities to partner with interesting brands and great people. How can they overcome them?

Pitching 120

Pitching Interviews Creativity Internal 120

Mindful Marketing

FEBRUARY 15, 2017

Hiring an agency can seem pretty cool – having a dedicated team of professionals promoting you and your business all day sounds nice, right? So when is the right time to hire a PR agency? There are a plethora of tools to make it easy until you reach the pivot point to needing a full blown agency. Presentation help?

Agency 50

Agency Crisis Communications Measurement Analytics 50

Sword and the Script

AUGUST 8, 2023

The report is based on a survey conducted by a marketing agency called Uplift Content. This was followed by social (84%), sales presentations (84%), nurture emails (75%) teasers from other places on the website (73%) and newsletters 61% Two uses for case studies that aren’t on the list but have value are media relations and blog posts.

Case Study 130

Case Study Study Company B2B 130

Shift Communications

MARCH 6, 2019

You could almost say being nervous before a presentation is the “normal” reaction in today’s judgmental world. It’s just like going in for a job interview; you want to dress to impress – wear the shiny new suit and they’ll be so blindsided by your impeccable fashion taste that you’ll win them over in a second. What can you do for them?

Publicity 88

Publicity Fashion Interviews Pitching 88

5W PR

JANUARY 31, 2024

PR specialists pitch stories, arrange interviews, and share press releases to secure positive media coverage for the company or its products. Tailor your pitches and programs to focus on securing coverage in the outlets that are important to your audiences.

Technology 78

Technology Product Launch Crisis Management Case Study 78

Polaris

NOVEMBER 17, 2015

Initial interviews with their communications team revealed the Centre was up to some interesting things: • How researchers are making plants more tolerant to drought. • Local TV, radio, newspapers, and trade magazines all conducted interviews and ran stories in response to our ideas. #2 2 Use Seasonal Opportunities to Your Advantage.

Agency 100

Agency Newspapers Interviews Radio 100

5W PR

JULY 15, 2020

Media kits used to be presented following a pitch at a press conference or other large event, but starting in the early 2000s, the best practice shifted to individualized pitches via email. How to get in contact, links to social channels, and the availability for interviews or consultations (if applicable).

How To 176

How To Media Guidelines Pitching 176

5W PR

DECEMBER 24, 2020

Top among these channels are webinars, highly engaging social media, and well-publicized interviews on online publications. By leveraging tailored and keyword-optimized media pitches, brands can influence their media contacts to focus on terms in various deeper pages. Enhance Lead Generation and Sales.

Digital PR 88

Digital PR Brand Branding Engineering 88

The Resolution Blog

FEBRUARY 25, 2019

I worked in PR and did a lot of traditional pitching and working with journalists and media people. With inbound, journalists can browse stories that are relevant to them in their own time rather than be spammed by pitches in their inbox. They get thousands of email pitches per day. Guess how many they ignore?

Measurement 120

Measurement Case Study Pitching Agency 120

Stephen Waddington

FEBRUARY 23, 2019

During the session we explored how to choose a desertion topic, explored 20 areas of modern practice, and discussed how to land expert interviews. Here’s the presentation deck. Seek out people based on expertise, invest time in your pitch, and be realistic about your expectations. PR is inherently practical.

Ethics 60

Ethics Interviews Storytelling Pitching 60

The Hoffman Agency

AUGUST 10, 2021

With this in mind, it felt right to reach out to a Tech PR agency for insight into what they do and advice on what I could do to get into the field. This is how I found The Hoffman Agency; I emailed the team requesting to interview them and being the amazing people that they are they were up for it!

Journalism 36

Journalism Internal International Agency 36

Communications Conversations

JUNE 6, 2018

4) Can feature panel interviews with 12 people, like one friend endured recently. How are they getting away with asking prospective employees to jump through all these hoops (like 12-person panel interviews)? I was advanced to the top two and then was asked to give a “pitch presentation” for an annual event.

Communications 79

Communications Marketing System Interviews 79

Sword and the Script

JANUARY 31, 2023

The earnings release presented an “adjusted EBITDA margin of 8.6% Universal Information Systems pitches itself as a “concierge service” for all things media monitoring. As a result, the press release said, “many hundreds of clients” will be become Truescope customers, with the integration of services presently underway.”

Software 78

Software Case Study Technology Tools 78

ImPRessions - Crenshaw Communications

APRIL 5, 2017

As well, the smart PR team can leverage the social relationship for other opportunities like special events, curated content and interviews. Marketers use data to inform their creative campaigns, and digital ads are bought without any communication between agency and media company. Technology scales influencer efforts.

Trends 149

Trends Fashion Video YouTube 149

ImPRessions - Crenshaw Communications

JANUARY 30, 2018

It covers everything from productivity and presentation tips to super practical nuts and bolts advice on email and correspondence. For a better understanding of the mechanics of PR, from creating media pitches that work to delivering a well-crafted results report, no one does it better than the Cision Blog. The Cision Blog.

Blogging 170

Blogging Writing Creativity Storytelling 170

Bad Pitch Blog

OCTOBER 30, 2009

Last week, I had the blind luck to present right before Artie Isaac at SummitUp. Artie Isaac co-founded SpeakerSite and the Young Isaac Agency. Artie started his career with agencies in New York, including Ogilvy & Mather. Artie started his career with agencies in New York, including Ogilvy & Mather.

Pitching 46

Pitching Creativity Storytelling Advertising 46

Landis PR

APRIL 25, 2022

As the one-year anniversary of the crash approached, we interviewed Luke, created a pitch package with b-roll, put together a media list that covered local media, Texas media and media that covered the crash and helped CNS develop a case study for their website. Not only the act of cooking but also the presentation of food.

Local 52

Local Case Study Nonprofit Healthcare 52

Cision

AUGUST 10, 2016

In this interview, Angela discusses how consumers have evolved over the years, how to improve your brand’s advertising campaign and why maintaining authenticity is so important. I got my start in advertising back when I was a high school senior and I took a job as an intern at Barber Martin, a full-service consumer agency in Richmond, VA.

Advertising 120

Advertising Advertising Consumer Travel 120

Cision

AUGUST 2, 2016

In this interview, Angie discusses how to stay relevant with consumers, create an impactful message and build better relationships with the media. Stay present and prepared. It’s a great job when you are working to generate interest in something you are passionate about; it’s a tough gig if you think what you’re pitching is lame.

Fashion 120

Fashion Apparel Pitching Consumer 120