PRSay

JANUARY 11, 2020

Harold Burson, APR, Fellow PRSA , the distinguished founder of one of the world’s largest PR agencies, died on Friday in Memphis, Tenn. Under their leadership, the agency became a global powerhouse with 2,500 employees in 50 offices. In 1979, Burson sold the firm to ad agency Young & Rubicam.

Newspapers 128

Newspapers Interviews Agency Leadership 128

Stephen Waddington

JULY 6, 2022

There’s little to distinguish it from the career path into hairdressing or estate agency. This data in each case has been collected by a third-party research agency. Practitioners enter practice via a variety of routes ranging including administration, journalism, marketing, publicity, and social studies.

Publicity 167

Publicity Ethics Training Education 167

Solo PR Pro

APRIL 8, 2021

She began her career as an aspiring newspaper reporter, securing an internship at the Atlanta Journal Constitution before becoming a daily reporter in Greenville, South Carolina, not far from her hometown. Pivoting from journalism to PR. I knew that journalism was changing,” she said. “I Starting as a solopreneur.

Meeting 97

Meeting Journalism Employee Storytelling 97

PRSay

NOVEMBER 3, 2020

Each week this fall, PRsay will interview one of the nominees for the 2021 PRSA Board of Directors. In high school and college, I always had a passion for investigative journalism and news broadcasting, my first and second majors, respectively. You began your career in the agency world before later moving into the public sector.

Meeting 78

Meeting Leadership Conference Journalism 78

Sword and the Script

JULY 26, 2022

In this guest post, Rudi Davis, Head of Agency at Intelligent Relations, argues organizations should focus on earned media during a recession because it has credibility and a low relative cost with high impact. Do you want to have an interview with her?” We all know the market has taken a downturn. Batten down the hatches.

Media 166

Media Pitching Agency Guidelines 166

PRSay

DECEMBER 27, 2022

If possible, link your pitch to audio soundbites of the written quotes or to video of the interview (including B-roll footage). ESG and your agency. As more companies realize the benefit of DEI in hiring and work groups, so should your agency. Agencies must start at the internship level. Paid internships are essential.

Trends 124

Trends Pitching Twitter Nonprofit 124

Sword and the Script

AUGUST 14, 2018

4) Emphasis on professional journalism. 10 Fundamentals for Successful B2B Media Interviews. Second, PR needs to think about the video elements – and I don’t mean pitching video – but rather the capacity to be interviewed on video. Looking for an agency partner that can both bring creative ideas. Comment: Amen.

Survey 101

Survey Report Media B2B 101

Reputation Us

NOVEMBER 28, 2022

His leadership decisions have spilled even more. Those headlines, hard to miss as they are, often obscure very real leadership decisions about strategy, employee performance and customers. Musk’s concerns “are very valid,” says Vipula Gandhi, Global Head of Enterprise and Managing Partner at Gallup, in an interview. “He

Twitter 78

Twitter Banking Financial Employee 78

Flack's Revenge

DECEMBER 5, 2017

I’ve known Lin Pophal for years through her work as a writer for eContent , HR Executive , and others; have pitched her client stories and my own thought leadership topics (I’m in her eContent story on content curation tools ). Is this a sign of the future of PR (and journalism)? I definitely think that it is.

Pitching 174

Pitching Journalism Video Advertising 174

ImPRessions - Crenshaw Communications

JANUARY 30, 2018

The site is always looking for contributors, making it a go-to for thought leadership pieces and guest blogging. ” Finally, writer Christoph Trappe also includes a handy index of social media, content and storytelling terms that are very helpful for clients and agencies. And, one of the best things about The Muse? Smart Blogger.

Blogging 170

Blogging Writing Creativity Storytelling 170

Cision

JULY 20, 2016

Rachel Madden Johnson, account supervisor at 3rd Coast Public Relations, says brands should invest in unique opportunities, such as thought leadership and research, to cut through the noise. You’ve helped clients land coverage in major publications, such as The New York Times, The Wall Street Journal and more.

Leadership 120

Leadership Local Pitching Social Media 120

Deirdre Breakenridge

NOVEMBER 23, 2016

She was asking me about different careers in PR … what type of PR would suit her best and whether she should pursue agency or in-house communications work. Book Reviews / Journal Research. Reading about their findings in peer-reviewed journals and offering your thoughts helps to continue the conversation.

Skype 150

Skype Industry Storytelling Interviews 150

Wadds Inc.

JULY 6, 2022

There’s little to distinguish it from the career path into hairdressing or estate agency. This data in each case has been collected by a third-party research agency. Practitioners enter practice via a variety of routes ranging including administration, journalism, marketing, publicity, and social studies.

Publicity 72

Publicity Ethics Training Education 72

Communications Conversations

MARCH 29, 2019

I think about people like LeeAnn Rasachak and Sarah Reckard whom I met more than 10 years ago now (they were one of my first PR Rock Star interviews!). In the span of five years, Tess has excelled in marketing, communications, production, and business development roles in agencies, on the client side, and with non-profits.

Social Media 128

Social Media Agriculture Marketing Media 128

ImPRessions - Crenshaw Communications

AUGUST 4, 2016

We often retain a writer or editor to moderate “thought leadership” panels of experts to explore a key issue relevant to a client’s business. Often in PR, an agency employee transitions to an in-house job and, with that, the ability to hire a PR firm. Social media mining.

Employee 120

Employee Print Meeting Financial 120

Ethical Voices

AUGUST 1, 2022

I’ve been practicing public relations for 34 years now, both the agency and in-house side. That caused others to come knocking on the door, which is great for agency growth, but where the ethical conflict comes in is having the same person working on both pieces of business if their goals and objectives are the same.

Ethics 71

Ethics Agency Journalism Corporate 71

Maxim Behar

FEBRUARY 23, 2022

Are there any awkward and mandatory questions during a job interview and what are the criteria for showing interest in the candidate? What are the most valuable tips you would give to a person preparing for an interview? It may seem strange, but I am also the one who is interviewed, not just the interviewer.

Interviews 52

Interviews Financial Corporate Journalism 52

Ethical Voices

DECEMBER 18, 2023

We talk about being an agency for change makers. I’ve been an agency guy pretty much my entire professional life. Inkhouse is the fourth agency I’ve been at and I dare say my favorite one. Part of that was interviewing people at a metro stop and getting their takes on this. We owe it to them.

Ethics 105

Ethics Data Training Agency 105

Cision

JULY 28, 2016

In this interview, Fred discusses why research is essential for developing a strategy, how to prepare for crises and the constant evolution of the PR industry. So, I looked at my high school curriculum, and journalism was the only class that would allow me to write every day. How did you get your start in PR?

Pharmaceuticals 120

Pharmaceuticals Nonprofit Healthcare Travel 120

Barokas

DECEMBER 5, 2019

Whether you are working with an agency, handling in-house or preparing to kick off the RFP process, make sure you ask these questions among your team to spur the development of a comprehensive and executable media relations program in the new year. If you have a CEO who can slam dunk every interview, good for you. Should you?

Strategy 78

Strategy Media Storytelling Pinterest 78

Cision

JANUARY 20, 2016

I went to school at Arizona State University and I was majoring in communication and journalism at the Walter Cronkite School of Journalism. My role was public relations, so I managed all the media that attended the mountain, came to the mountain to do stories and set them up with interviews and provided them specific data.

Corporate 120

Corporate Journalism Nonprofit Strategy 120

Sword and the Script

AUGUST 21, 2018

Those experiences will be useful later, when you may earn a leadership position. This interview with a CMO reminded me of that suggestion. The CMO points to her early experiences at PR agency as a foundation for her current leadership role in marketing. Thank you, Nicole, for such a superb interview.

Marketing 64

Marketing Data Interviews Agency 64

Barokas

JANUARY 9, 2019

Whether you are working with an agency, handling in-house or preparing to kick off the RFP process, there are a handful of key questions to ask in building your media and communications strategy for 2019. If you have a CEO who can slam dunk every interview, good for you. Does it include thought leadership? Should you?

Strategy 60

Strategy Media Pinterest Storytelling 60

Ishmael's Corner

MAY 5, 2015

GM and global CEO since the Agency’s founding that we needed a fresh voice to lead the U.S. I was just as passionate and optimistic about the Agency. I was even more determined to put the Agency on a positive trajectory. There’s still “care” in the Agency — care for clients, care for the work we do and care for each other.

Storytelling 60

Storytelling SEO Agency Leadership 60

Ishmael's Corner

JANUARY 8, 2020

6) Thought Leadership versus Thought Followship The communications industry has wakened to.more. Between Huawei’s reputation, 1,000 posts, our Asia team crushing it, taking things personally and Frank Bruni’s acerbic wit, the first half of the best posts in 2019 covered a lot of ground. Here comes the second half.

Storytelling 78

Storytelling Leadership Reputation Communications 78

Sword and the Script

JANUARY 3, 2017

Freelance journalism is harder today than it was years ago. Yet, Erik’s perspective isn’t only limited to journalism. Agencies know it, but they’re pushed to lower costs by CMOs that want to pretend cheaper is always possible and desirable. This is thanks, at least in part, to the “pressure for speed and clicks.”.

Journalism 61

Journalism Content Marketing Creativity Leadership 61

Communications Conversations

MAY 30, 2018

“I’m done with agency life. You could replace “agency life” with “corporate life” and insert a whole other sub-set of people, too. Kelly Groehler, Tim Westermeyer and Betsy Andersen all traded in their corporate and agency PR careers for work in another field. But, these three people did.

Apparel 106

Apparel Public Affairs Training Corporate 106

Communications Conversations

MAY 3, 2016

Focused on the world of financial and corporate communications, club membership and participation in its SOJC stock index has increased 50% under his leadership. Courtney is the director of Allen Hall PR our student run public relations agency at the University of Oregon and the president of the American Women in Sports Media chapter.

Sports 0

Sports Leadership Internal International 0

PRSay

JUNE 28, 2018

Working in a firm where we create advertising, sales promotions, experiential events and digital campaigns, I see this ideation process play out firsthand on the walls of our agency. Interviewing customers to develop new ideas shouldn’t be limited only to those times when you need to move product.

Exercises 82

Exercises Creativity Radio Resources 82

Stephen Waddington

DECEMBER 30, 2019

The PR 2020 project was based on interviews with PR practitioners throughout the UK and the outlook for the forthcoming decade. This covered the glass ceiling, pay gap, lack of mentorship opportunities and stereotyped expectations of leadership style, where leadership is usually seen as a masculine trait.

Government 103

Government Education Print Ethics 103

Mindful Marketing

DECEMBER 17, 2015

For our latest Masters in Marketing interview, we talked with Wendy Marx, an award-winning public relations and marketing communications executive who helps B2B companies and executives become well-known brands. She blogs on public relations and marketing leadership issues for Fast Company. By Susan Sweenie. Every day is different.

Communications 50

Communications Marketing Internal International 50

Communications Conversations

OCTOBER 15, 2019

Treat subject lines like you’re a copywriter at a big ad agency and you have to write a killer headline for a new ad. When it comes to building thought leadership for a client, these are the key themes I’ve seen work the best. Paul Business Journal). How do we do that? That’s how important they are in 2019.

Media Relations 100

Media Relations Pitching Media Report 100

Waxing UnLyrical

APRIL 11, 2012

If you botch an interview, you run the very real risk of damaging your reputation, losing brand value and jeopardizing organizational objectives. With more than 16 years of communications experience, Narciso Tovar is a principal of Big Noise Communications , a PR + Social Media agency that runs on Method + Moxie.

Media Training 70

Media Training Crisis Training Crisis Communications 70

Maxim Behar

OCTOBER 15, 2023

Yeah, that was the first form which then evolved into me doing journalism. When I got my degree in foreign trade, my dad told me that I was not built for a salesman and I should focus on journalism and writing, which I love. Then a guy from America came to interview me. Maxim: Probably yes. I majored in foreign trade.

Newspapers 59

Newspapers Meeting Ethics Social Media 59

PR Conversations

FEBRUARY 28, 2018

I see agencies offering communication research and audit services when they appear to have no-one in their team with any qualifications in research. Analysis based on interviews with 40 CEOS highlights that “CEOs frequently return to the idea that communication directors urgently needed to enhance their core leadership skills.

Training 65

Training Ethics Data Analysis 65

PR Conversations

JULY 17, 2014

Plus that organisational PR relies on the leadership (and employees) and their actions. To leave the field of interior design and go into journalism–that eventually led me into PR. A detour into interior design led to journalism in radio and print for around 10 years, before landing in PR. What is your idea of PR nirvana?

Real Estate 71

Real Estate Local Government Internal 71

PR Conversations

MARCH 15, 2016

Having to deal with internal corruption (similar to other professions, such as the legal one, or accounting firms and rating agencies). During his many years of political leadership (1978-1992) he had a number of faces, but was above all the architect of economic reforms that lifted hundreds of millions of Chinese citizens out of poverty.

Newspapers 40

Newspapers Leadership Analytics Journalism 40