Deirdre Breakenridge

FEBRUARY 12, 2015

Advertising agencies created ads for multiple outlets, public relations handled media inquiries and proactively sought after coverage, marketing agencies did a variety of things, but generally focused on brand identity and creative attention-garnering activities. Lets play executive for a second. 4) SnapChat. 5) Rapportive.

Tools 150

Tools Agency Instagram Groups 150

5W PR

JULY 31, 2023

The 2023 North American International Toy Fair is a highly anticipated event in the toy industry. Attending these sessions equips professionals with the tools and knowledge needed to navigate the toy market successfully. It brings together industry professionals, manufacturers, retailers, and media from around the world.

Internal 78

Internal International Retail Trade Shows 78

Burrelles Fresh Ideas

NOVEMBER 7, 2023

Once upon a time, many moons ago, I worked at a large PR agency as part of the consumer technology team. PR agency life can be gratifying and exciting, just as it can be fast-paced and stress-inducing. Agencies are usually structured as teams specializing in specific industries, outlets or channels. And that’s okay!

Agency 88

Agency Energy Crisis Management Industry 88

Buzzstream

DECEMBER 20, 2023

Luckily, there are ways to shave off time with link building tools that won’t lead you down the dark path to black hat link building. Over the past ten years, I’ve tried numerous tools, and the ones below represent the most useful link-building tools on the market today. Why pay for a tool when you can do this yourself?

Tools 71

Tools SEO Analysis Google 71

The Hoffman Agency

FEBRUARY 8, 2024

With 2024 unfolding, the German team at The Hoffman Agency unveil a comprehensive look into the future, presenting a series of predictions for the way brands will engage with their audiences. The best example of this is the emergence of AI tools, which take time to learn but are proving to be a valuable addition. Home sweet home?

B2C 73

B2C B2B Agency Trends 73

Buzzstream

DECEMBER 20, 2023

Luckily, there are ways to shave off time with link building tools that won’t lead you down the dark path to black hat link building. Over the past ten years, I’ve tried numerous tools, and reviewed several tools for digital PR , and tools for blogger outreach. Why pay for a tool when you can do this yourself?

Tools 62

Tools SEO Analysis Google 62

Buzzstream

DECEMBER 20, 2023

Luckily, there are ways to shave off time with link building tools that won’t lead you down the dark path to black hat link building. Over the past ten years, I’ve tried numerous tools, and reviewed several tools for digital PR , and tools for blogger outreach. Why pay for a tool when you can do this yourself?

Tools 62

Tools SEO Analysis Google 62

Cision

NOVEMBER 2, 2017

There’s a new trend in the creative world — more companies are building their own in-house teams for a range of creative work that used to be assigned to external agencies. For one, agencies (particularly large ones) tend to be slower than in-house teams. This makes sense for a few reasons. A View From the Other Side.

Agency 189

Agency Creativity Internal International 189

ImPRessions - Crenshaw Communications

AUGUST 28, 2018

So it’s usually a good feeling to finally sign the agency agreement. Many PR agencies have a proprietary immersion and startup process, but even if they don’t, on-boarding is a critical first step in the relationship. The first order of business is immersion into your business by the agency team. Deep-dive meetings.

Agency 136

Agency Meeting Internal International 136

ImPRessions - Crenshaw Communications

AUGUST 28, 2017

International business helps put a PR agency (quite literally) on the map, opening doors to expanded business opportunities. To mitigate the challenges, we start by looking at trends in media coverage of international announcements. International coverage can ultimately affect strategy in the U.S.,

Internal 147

Internal International Skype Meeting 147

The Hoffman Agency

MARCH 15, 2022

While interning, I was finishing up my degree, and as I got closer and closer to graduation the constant questions, “What are you going to do after? I am thrilled to continue with the Agency as an account coordinator. Have you really started looking at the job market?” accompanied by my own daunting thoughts of “What am I going to do?

Internal 36

Internal International Agency Education 36

Stephen Waddington

NOVEMBER 11, 2020

I’ve used the Global Alliance Capability Framework to create a self-assessment tool to guide learning and development. To facilitate relationships and build trust with internal and external stakeholders and communities 6. I use this tool with individuals that I coach and agency teams. The key tab shows the key.

Tools 115

Tools Publicity Ethics Google 115

PR in High Definition

AUGUST 31, 2022

Maintaining robust internal communications. Internal communication has always been vital to the overall strategy of any firm. Video conferencing technology is an incredible tool and without it the last couple of years would have been very rocky indeed, but it can also be stunted. Know thyself. was deafening.

Internal 62

Internal International Communications Exercises 62

ImPRessions - Crenshaw Communications

MARCH 15, 2022

Yet many don’t know what makes an agency a ‘great’ fit. Some companies fall victim to the “big budget, big agency; small budget, small agency” myth. Regardless of whether an agency is big or small, it’s the account team is usually comprised of a few dedicated team members who will deliver on the company’s objectives.

Agency 322

Agency Creativity Strategy Communications 322

Buzzstream

DECEMBER 17, 2020

From pitches to landing coverage and everything in between, Digital PR can be done without a single tool. During my three years in the industry, I worked with a range of tools, some that I found extremely useful and others that I rarely touched for long periods of time. Finding inspiration for ideation can be incredibly tricky.

Digital PR 161

Digital PR Tools Pitching Film 161

Onclusive

NOVEMBER 8, 2023

Feel free to start a free trial to get an understanding of the tool. Companies often hire specialized agencies on a project basis to assist with specific repositioning or market research. Internal Communications Internal communications are crucial in determining how things are accomplished in any organization.

Training 195

Training Media Training Reputation Crisis Communications 195

ImPRessions - Crenshaw Communications

OCTOBER 18, 2018

Now, every public relations team needs reliable tech tools for media monitoring, instant messaging, task management, and media-list building, just to name a few. Some in our agency swear by sanity-preserving apps that have nothing to do with daily business, like Spotify and Calm (for meditation, which we still aspire to!) Wunderlist.

Tools 108

Tools SMB Survey Software 108

Sword and the Script

MARCH 15, 2022

Truescope is a new media monitoring tool that just raised $6.2 They previously worked together at iSentia – an all-in-one PR tech tool and publicly traded company focused on the APAC market. The product does everything you’d expect from a media monitoring tool. Both come with experience in this vertical. Workspaces.

Tools 158

Tools Media Software Analysis 158

ImPRessions - Crenshaw Communications

SEPTEMBER 8, 2017

And we’ve written about what agencies need from their client partners in order to be successful. The chief parameters of the client-agency relationship are covered in the letter of agreement, and planning documents will further outline expectations. Has the agency maintained staffing as promised? Beyond The LOA.

Agency 136

Agency Print Course Travel 136

Onclusive

AUGUST 9, 2021

Feel free to start a free trial to get an understanding of the tool. It’s not uncommon for specialized agencies to be hired on a project basis to help with specific repositioning or market research. Internal Communications. The truth is that internal communications are really important to how things get done in any organization.

Training 370

Training Media Training Reputation Crisis Communications 370

Stephen Waddington

JANUARY 15, 2020

There were some clear misses in my original essay: social media activism, internal communications, storytelling and professionalism in PR. The most common approach to social media management is an agency or junior member armed with a monitoring tool and limited ability to feedback to operational areas of the business.

Storytelling 78

Storytelling Internal International Social Media 78

ImPRessions - Crenshaw Communications

JANUARY 12, 2016

If you’ve ever worked with a top technology PR agency , you know the business of developing public relations programs for hot tech companies or startups can be challenging. To be successful, there are some key things to keep in mind from the start of a PR agency relationship. Streamline tools. Tech loves its tools.

Agency 149

Agency Tools Technology Media Training 149

The Hoffman Agency

OCTOBER 20, 2023

It was clear to me that the team at Hoffman believed in hands-on learning and trusted interns to contribute meaningfully to the team’s efforts. It is clear that the Hoffman Agency is dedicated to nurturing promising talent and ensuring that every team member reaches their full potential.

Agency 36

Agency Training Technology Internal 36

Prohibition

MARCH 26, 2024

Facebook streamlines influencer management Facebook hasn’t been left out of Meta’s influencer updates, as a new Creator Management Tool is being created too which will enable agencies to seamlessly manage creators on the platform.

Creativity 62

Creativity Social Media Facebook Instagram 62

ImPRessions - Crenshaw Communications

FEBRUARY 2, 2016

How is a PR agency engagement like the Iowa caucus? The same principle holds true in a relationship between a client and their PR agency or team. A client should be wary of a Trump-like agency team who promises overnight media coverage or amazing “viral” content. Share expectations internally.

Agency 120

Agency Company Measurement Viral 120

Flack's Revenge

APRIL 13, 2022

Agencies need to decide how much to spend and how to earn ROI from their tech investments. Internal PR teams also rely on PR tech. A Look at the Media Monitoring Tool Truescope is Bringing to the U.S. [PR The PR job of has never been more challenging. Tech can help, but it is not always easy to know where to invest.

Software 156

Software Tools Technology Resources 156

Ethical Voices

AUGUST 21, 2023

Ant discusses a number of important issues, including: Cision’s AI ethics policy The ethics implications of the use of AI in public relations How much human agency do we require in public relations? We need to determine the appropriate amount of human agency or decision-making in the PR and communications workflows. What is that?

Agency 80

Agency Publicity Ethics Analysis 80

Konnect Agency

NOVEMBER 16, 2022

Video as a communications tool can swiftly and deftly capture attention faster than words when used correctly. as an internal gut check. On the opposite end of the spectrum, humanizing videos and real-life testimonials that tug at the heartstrings can be impactful storytelling tools too. Looking for a forward-thinking PR agency?

Video 52

Video Agency Viral Nonprofit 52

Sword and the Script

DECEMBER 1, 2020

There’s a recurring story in PR that goes like this: A long-time agency executive grows weary of expensive PR software that overpromises and underdelivers. >>> Can your agency bring big ideas and execute? Mr. Penn is a former Microsoft executive and currently the Chairman and CEO of the marketing agency MDC Partners.

Pitching 84

Pitching Report Tools Software 84

ImPRessions - Crenshaw Communications

JUNE 8, 2021

One of the benefits of working in a small PR agency is the relationships you build with your co-workers and senior management. In larger agencies, you could be just a name on paper and get lost in a corner somewhere. Where do you see the agency in the next five to 10 years? Does the agency plan to hire more talent?

Interviews 296

Interviews Employee Agency Company 296

Onclusive

OCTOBER 12, 2021

A business case is one of the most powerful decision-making tools available to the C-suite. This initiative can be anything from a new product launch, to a proposal to increase spend on a branding campaign, or a significant investment with a new agency—to name a few. It is a great tool for strategic planning and decision-making.

Resources 195

Resources Technology Data Tools 195

Onclusive

AUGUST 22, 2017

Instituting a PRTech tool that can help with media monitoring is vital for today’s PR pros who want to be able to quickly draw insights about what’s working and fold those findings back into their workflow. It’s also common for specialized agencies to be hired on a project basis for repositioning or when market research is required.

Media Training 397

Media Training Crisis Communications Conference Training 397

ImPRessions - Crenshaw Communications

MARCH 20, 2024

As someone who started my career ghostwriting blogs at a PR agency, I’ve long been fascinated by the relationship between PR and search engine optimization (SEO). Moz, a leading SEO tool, defines SEO as “practices designed to improve the appearance, positioning, and usefulness of multiple types of content in the organic search results.”

SEO 203

SEO Engineering Google Examples 203

Sword and the Script

JUNE 6, 2023

Summary of PR tech news from the last 30 days: PRophet offers a white-label option for PR agencies; Meltwater joins the generative AI race; mentions and new PR statistics Despite reports everyone in PR is using generative AI – it’s simply not true. ” The company’s platform uses two different AI tools.

Survey 146

Survey Software B2B Pitching 146

PR in High Definition

APRIL 26, 2021

Internal communication is just as important as external – and here’s how to improve it. It doesn’t need to be a huge scandal, but an organisation’s reputation is dictated by everything that is said about them, externally and internally. Internal communication is a key part of enabling employees to perform their job well.

Internal 62

Internal International Communications How To 62

ImPRessions - Crenshaw Communications

JULY 6, 2022

While there are tools that may help with analysis, manual scrutiny is the only way to correctly approach media. Given our regular sticker shock over the cost of newswire distribution, more businesses and PR agencies are moving away from posting announcements on the wire. Yet, many PR teams look for technology shortcuts.

SEO 333

SEO Analysis Meeting Travel 333

Onclusive

MARCH 31, 2021

Crisis preparedness, internal education and having the right tools can aid you before a crisis hits. Crisis communication strategies need to be designed for both internal stakeholders – employees, teammates, management – as well as a variety of external stakeholders – customers, partners, and of course the media.

Crisis Communications 195

Crisis Communications Crisis Communications Insurance 195