PR in High Definition

AUGUST 31, 2022

Maintaining robust internal communications. Internal communication has always been vital to the overall strategy of any firm. Video conferencing technology is an incredible tool and without it the last couple of years would have been very rocky indeed, but it can also be stunted. Know thyself. was deafening.

Internal 62

Internal International Communications Exercises 62

The Hoffman Agency

MARCH 15, 2022

While interning, I was finishing up my degree, and as I got closer and closer to graduation the constant questions, “What are you going to do after? I am thrilled to continue with the Agency as an account coordinator. Have you really started looking at the job market?” accompanied by my own daunting thoughts of “What am I going to do?

Internal 36

Internal International Agency Education 36

Sword and the Script

MAY 21, 2024

Paid media spending is a sugar-high The breakout suggests to me that CMOs don’t have the staffing or tools to carry out their mandate. There’s headcount pressure so they can’t hire internally. They don’t have the budget to hire outside help or additional tech tools. Yet, I find this to be an odd conclusion for several reasons.

Agency 109

Agency Survey B2B Media 109

ImPRessions - Crenshaw Communications

MAY 31, 2024

. “A world without truth” Misinformation is everywhere, and given the expansion of AI tools, it’s bound to grow, with ever more authentic-seeming results. Laura Minskere advises agencies to invest a set amount of time, e.g. 6-8 hours per month, for digital training. Get internal buy-in. Set priorities.

Trends 203

Trends How To Ethics Reputation 203

Stephen Waddington

JANUARY 15, 2020

There were some clear misses in my original essay: social media activism, internal communications, storytelling and professionalism in PR. The most common approach to social media management is an agency or junior member armed with a monitoring tool and limited ability to feedback to operational areas of the business.

Storytelling 78

Storytelling Social Media Internal International 78

Cision

NOVEMBER 2, 2017

There’s a new trend in the creative world — more companies are building their own in-house teams for a range of creative work that used to be assigned to external agencies. For one, agencies (particularly large ones) tend to be slower than in-house teams. This makes sense for a few reasons. A View From the Other Side.

Agency 189

Agency Creativity Internal International 189

Deirdre Breakenridge

FEBRUARY 12, 2015

Advertising agencies created ads for multiple outlets, public relations handled media inquiries and proactively sought after coverage, marketing agencies did a variety of things, but generally focused on brand identity and creative attention-garnering activities. Lets play executive for a second. 4) SnapChat. 5) Rapportive.

Tools 150

Tools Agency Instagram Groups 150

Onclusive

NOVEMBER 8, 2023

Feel free to start a free trial to get an understanding of the tool. Companies often hire specialized agencies on a project basis to assist with specific repositioning or market research. Internal Communications Internal communications are crucial in determining how things are accomplished in any organization.

Training 195

Training Media Training Reputation Crisis Communications 195

PR in High Definition

APRIL 26, 2021

Internal communication is just as important as external – and here’s how to improve it. It doesn’t need to be a huge scandal, but an organisation’s reputation is dictated by everything that is said about them, externally and internally. Internal communication is a key part of enabling employees to perform their job well.

Internal 62

Internal International Communications How To 62

Onclusive

AUGUST 9, 2021

Feel free to start a free trial to get an understanding of the tool. It’s not uncommon for specialized agencies to be hired on a project basis to help with specific repositioning or market research. Internal Communications. The truth is that internal communications are really important to how things get done in any organization.

Training 370

Training Media Training Reputation Crisis Communications 370

ImPRessions - Crenshaw Communications

MARCH 15, 2022

Yet many don’t know what makes an agency a ‘great’ fit. Some companies fall victim to the “big budget, big agency; small budget, small agency” myth. Regardless of whether an agency is big or small, it’s the account team is usually comprised of a few dedicated team members who will deliver on the company’s objectives.

Agency 322

Agency Creativity Strategy Communications 322

Burrelles Fresh Ideas

NOVEMBER 7, 2023

Once upon a time, many moons ago, I worked at a large PR agency as part of the consumer technology team. PR agency life can be gratifying and exciting, just as it can be fast-paced and stress-inducing. Agencies are usually structured as teams specializing in specific industries, outlets or channels. And that’s okay!

Agency 89

Agency Energy Crisis Management Industry 89

5W PR

MAY 16, 2017

Just conquered The International Home + Housewares Show. With more than 2,100 exhibitors from around the globe showcasing the latest and greatest in innovations for the home, The International Home + Housewares Show returned to McCormick Place in Chicago and this year did not disappoint. Ran a half marathon, you ask?

Internal 68

Internal International Print Skype 68

The Hoffman Agency

FEBRUARY 8, 2024

With 2024 unfolding, the German team at The Hoffman Agency unveil a comprehensive look into the future, presenting a series of predictions for the way brands will engage with their audiences. The best example of this is the emergence of AI tools, which take time to learn but are proving to be a valuable addition. Home sweet home?

B2C 73

B2C B2B Agency Trends 73

Stephen Waddington

NOVEMBER 11, 2020

I’ve used the Global Alliance Capability Framework to create a self-assessment tool to guide learning and development. To facilitate relationships and build trust with internal and external stakeholders and communities 6. I use this tool with individuals that I coach and agency teams. The key tab shows the key.

Tools 115

Tools Publicity Ethics Google 115

Onclusive

AUGUST 22, 2017

Instituting a PRTech tool that can help with media monitoring is vital for today’s PR pros who want to be able to quickly draw insights about what’s working and fold those findings back into their workflow. It’s also common for specialized agencies to be hired on a project basis for repositioning or when market research is required.

Media Training 397

Media Training Crisis Communications Conference Training 397

5W PR

OCTOBER 11, 2023

Joining PR associations Consider joining PR associations such as the Public Relations Society of America (PRSA) or the International Public Relations Association (IPRA). Global and international PR networks Networking isn’t confined to local or national boundaries. These organizations offer networking opportunities and resources.

Publicity 103

Publicity Internal International Resources 103

Flack's Revenge

APRIL 13, 2022

Agencies need to decide how much to spend and how to earn ROI from their tech investments. Internal PR teams also rely on PR tech. A Look at the Media Monitoring Tool Truescope is Bringing to the U.S. [PR The PR job of has never been more challenging. Tech can help, but it is not always easy to know where to invest.

Software 156

Software Tools Technology Resources 156

Prohibition

MARCH 26, 2024

Facebook streamlines influencer management Facebook hasn’t been left out of Meta’s influencer updates, as a new Creator Management Tool is being created too which will enable agencies to seamlessly manage creators on the platform.

Creativity 62

Creativity Social Media Facebook Instagram 62

Sword and the Script

JUNE 6, 2023

Summary of PR tech news from the last 30 days: PRophet offers a white-label option for PR agencies; Meltwater joins the generative AI race; mentions and new PR statistics Despite reports everyone in PR is using generative AI – it’s simply not true. ” The company’s platform uses two different AI tools.

Survey 155

Survey Software B2B Pitching 155

ImPRessions - Crenshaw Communications

SEPTEMBER 8, 2017

And we’ve written about what agencies need from their client partners in order to be successful. The chief parameters of the client-agency relationship are covered in the letter of agreement, and planning documents will further outline expectations. Has the agency maintained staffing as promised? Beyond The LOA.

Agency 136

Agency Print Course Travel 136

Onclusive

MARCH 31, 2021

Crisis preparedness, internal education and having the right tools can aid you before a crisis hits. Crisis communication strategies need to be designed for both internal stakeholders – employees, teammates, management – as well as a variety of external stakeholders – customers, partners, and of course the media.

Crisis Communications 195

Crisis Communications Crisis Communications Insurance 195

The Hoffman Agency

OCTOBER 20, 2023

It was clear to me that the team at Hoffman believed in hands-on learning and trusted interns to contribute meaningfully to the team’s efforts. It is clear that the Hoffman Agency is dedicated to nurturing promising talent and ensuring that every team member reaches their full potential.

Agency 36

Agency Training Technology Internal 36

ImPRessions - Crenshaw Communications

JULY 6, 2022

While there are tools that may help with analysis, manual scrutiny is the only way to correctly approach media. Given our regular sticker shock over the cost of newswire distribution, more businesses and PR agencies are moving away from posting announcements on the wire. Yet, many PR teams look for technology shortcuts.

SEO 333

SEO Analysis Meeting Travel 333

Sword and the Script

NOVEMBER 5, 2019

Every month when I go to write this PR technology summary, I’m surprised at just how many new tools and features are being brought to market. This month was no exception, and perhaps because many of the launches were timed with annual PRSA International Conference which wrapped up recently. What sort of data? Why would you do this?

Internal 65

Internal International Data Media 65

ImPRessions - Crenshaw Communications

AUGUST 25, 2021

Guest post by Crenshaw Communications intern, Murphy Pressley. As we’re beginning our adult lives and preparing to be more independent, less impulsive, and more in control, a vital tool in any student’s growth is an internship —in my case, at a top PR agency. College is a transformation for students.

Internal 398

Internal International B2B Construction 398

ImPRessions - Crenshaw Communications

MARCH 20, 2024

As someone who started my career ghostwriting blogs at a PR agency, I’ve long been fascinated by the relationship between PR and search engine optimization (SEO). Moz, a leading SEO tool, defines SEO as “practices designed to improve the appearance, positioning, and usefulness of multiple types of content in the organic search results.”

SEO 203

SEO Engineering Google Examples 203

ImPRessions - Crenshaw Communications

JANUARY 12, 2016

If you’ve ever worked with a top technology PR agency , you know the business of developing public relations programs for hot tech companies or startups can be challenging. To be successful, there are some key things to keep in mind from the start of a PR agency relationship. Streamline tools. Tech loves its tools.

Agency 149

Agency Tools Technology Media Training 149

ImPRessions - Crenshaw Communications

MAY 18, 2021

Guest post by Crenshaw Communications intern, Jordan Farbowitz . As many PR agency teams know, our work can be highly specialized, particularly in B2B public relations. Campaign is an international brand with multiple specialized sites for countries and regions, so it’s a great tool for keeping tabs on news taking place outside the US.

Advertising 322

Advertising Advertising Privacy Television 322

ImPRessions - Crenshaw Communications

JUNE 8, 2021

One of the benefits of working in a small PR agency is the relationships you build with your co-workers and senior management. In larger agencies, you could be just a name on paper and get lost in a corner somewhere. Where do you see the agency in the next five to 10 years? Does the agency plan to hire more talent?

Interviews 296

Interviews Employee Agency Company 296

ImPRessions - Crenshaw Communications

OCTOBER 5, 2020

New York, NY, October 5, 2020 — Crenshaw Communications , a New York-based public relations agency specializing in B2B technology PR, has earned a top award from the Public Relations Society of America New York (PRSA-NY) in the B2B PR category for its outstanding campaign on behalf of Event Success Platform, Bizzabo.

Communications 156

Communications B2B Web Conference 156

Landis PR

OCTOBER 11, 2023

By Sean Dowdall Landis Communications is proud to be hosting the Public Relations Global Network’s (PRGN) international membership conference, representing more than 50 communications agencies from around the world in San Francisco from October 18 – 20.

Communications 64

Communications Conference Policies Internal 64

5W PR

MARCH 19, 2024

The International Esthetics, Cosmetics & Spa Conference (IECSC) always serves as a vital hub for the latest trends and innovations in the beauty industry. The post 5WPR Shares Key Insights from the IECSC Beauty Expo appeared first on Public Relations Blog | 5W PR Agency | PR Firm.

Trends 88

Trends Consumer Conference Technology 88

ImPRessions - Crenshaw Communications

DECEMBER 7, 2022

Working at a tech PR agency , we’re accustomed to collaborating with many different types of companies. But as every agency or in-house PR person knows, there can be bumps in any relationship. Internal PR officers have the advantage here, because they’re naturally more integrated into the business of their “clients.”

Pitching 156

Pitching Agency Communications Internal 156

PRSay

JULY 1, 2020

There are so many fantastic, tailorable tools now that allow us to better measure the intricacies of PR; however, too many companies are still unwilling to allocate budget for them, as they don’t feel the investment is worthwhile,” Heather Grant, managing director of dna Communications in London, told me.

Measurement 172

Measurement Communications Banking Survey 172

Onclusive

OCTOBER 12, 2021

A business case is one of the most powerful decision-making tools available to the C-suite. This initiative can be anything from a new product launch, to a proposal to increase spend on a branding campaign, or a significant investment with a new agency—to name a few. It is a great tool for strategic planning and decision-making.

Resources 195

Resources Technology Data Tools 195

Stephen Waddington

JULY 3, 2022

After a two year hiatus an international group of public relations academics and practitioners gathered on the shores of Lake Bled in Slovenia over the past two days to share their research, ideas and thinking at the 29th International Public Relations Symposium. It’s good to be back in Bled. The study was undertaken manually.

Communications 129

Communications Software Internal International 129