Konnect Agency

APRIL 13, 2022

But I’ve Got a Logo, So Why Do I Need a Creative Agency to Help with Branding? Strong Branding Starts with Strong Research and Listening from your Creative Agency. A Strong Modern Branding System Is… Flexible. Final Thoughts on Branding from our Creative Agency. Looking for a creative agency?

Creativity 59

Creativity Agency Brand Branding 59

Konnect Agency

APRIL 13, 2022

But I’ve Got a Logo, So Why Do I Need a Creative Agency to Help with Branding? Strong Branding Starts with Strong Research and Listening from your Creative Agency. A Strong Modern Branding System Is… Flexible. Final Thoughts on Branding from our Creative Agency. Looking for a creative agency?

Creativity 52

Creativity Agency Brand Branding 52

Stern + Associates

OCTOBER 17, 2023

Her direction is essential to organizations seeking to implement and scale quantum networks and hybrid classical/quantum systems, wield entanglement as a resource, and prepare for the impacts of quantum cryptography. Named a 2023 U.S. She is the first Science Envoy to be appointed in the field of quantum science and technology.

Technology 120

Technology System Government Groups 120

Onclusive

MARCH 31, 2021

Crisis preparedness, internal education and having the right tools can aid you before a crisis hits. Crisis communication strategies need to be designed for both internal stakeholders – employees, teammates, management – as well as a variety of external stakeholders – customers, partners, and of course the media.

Crisis Communications 195

Crisis Communications Crisis Communications Insurance 195

Onclusive

JANUARY 6, 2020

Second, install control systems, also known as media monitoring systems, that keep you informed about the media environment and what messages are working. The goal of these systems is to convert the messy world of media, mindshare and ideas into metrics and measures that executives understand.

Advertising 195

Advertising Advertising Marketing How To 195

Communications Conversations

MAY 25, 2016

I’m not a career agency guy. I didn’t work my way up from intern to VP at Weber. I just don’t have a ton of experience in the agency world. But, I did spend time at two agencies earlier in my career (Concept Group–a small marcom shop in St. Agencies make money when they win big accounts.

Agency 87

Agency System Ethics Writing 87

Presspage

APRIL 11, 2024

In 2008, Bart, Sébastien and Tim were working with a PR agency to promote their first young company, Viddix. “We Sébastien adds that the agency had never seen a platform quite like their press page: "Next thing we knew, they asked if we'd be interested in offering it as a product to some of their clients", he says.

Enterprise 117

Enterprise Automotive Company Airlines 117

Polaris

MARCH 17, 2015

That was many years ago and here I am today running my own PR agency. After Unilever, I worked for a boutique PR agency that specialized in beverage alcohol and gourmet food. To round out my experience I also spent 4 years at multi-national Hill and Knowlton and 4 at an integrated marketing communications agency. What happened?

Agency 100

Agency eBook Training Media Training 100

Buzzstream

OCTOBER 21, 2021

When I got promoted to SEO account manager at my previous digital marketing agency, besides all the excitement, I knew it would be a new challenge to create strategies involving Digital PR, Content, Design and other teams on top of my usual SEO work. Research if a system has been implemented before. Project management is everywhere.

Software 151

Software How To SEO System 151

Landis PR

SEPTEMBER 21, 2023

Landis Communications’ president Sean Dowdall appeared on the Public Relations Global Network (PRGN) podcast to discuss how he runs the agency as a values-aligned company. Sean is in conversation with Abbie Fink from partner agency HMA Public Relations. My parents supported tribal growth and success.

Company 64

Company Employee Community Healthcare 64

The Hoffman Agency

MARCH 12, 2024

My time as an intern at The Hoffman Agency has quickly come and gone! Having someone I could trust to answer any question, no matter how small, advocate for me and teach me how to navigate my teams and general agency life was something I leaned on many times during my internship. It’s been the fastest winter to date.

System 36

System Agency Internal International 36

Onclusive

JANUARY 20, 2020

In my last article , I laid out the three steps to introduce marketing ventriloquism into your organization: focus on what you can control; install control systems; amplify earned media. I also speculated on some of the reasons more organizations are not connecting the dots internally to maximize marketing effectiveness in this way.

Marketing 195

Marketing How To Measurement Advertising 195

MaccaPR

JULY 13, 2017

What does it take to build a national public relations agency powerhouse from scratch that earns 250 industry awards, competes against the world’s largest PR firms, achieves a double-digit compounded annual growth rate, and still maintains a vibrant agency culture of ‘Spongsters?’. Not agreeing on what success looks like.

Agency 97

Agency Interviews Film Advertising 97

Bianchi Biz Blog

APRIL 11, 2024

Here are some of the highlighted numbers from CES 2024: 138,739 participants, 40% of which were international attendees hailing from outside the U.S.A. Here are some of the highlighted numbers from CES 2024: 138,739 participants, 40% of which were international attendees hailing from outside the U.S.A.

Automotive 99

Automotive Mobile Government Technology 99

Stephen Waddington

JULY 3, 2022

After a two year hiatus an international group of public relations academics and practitioners gathered on the shores of Lake Bled in Slovenia over the past two days to share their research, ideas and thinking at the 29th International Public Relations Symposium. It’s good to be back in Bled. It’s an original perspective.

Communications 129

Communications Software Internal International 129

PRSay

SEPTEMBER 15, 2020

Current title : Vice President, Agency Marketing and Promotion, Padilla. The agency I work with has always been extremely supportive of PRSA. Some of the areas that I’m particularly interested in are diversity, equity and inclusion; international growth for the Society; and mentorship with PRSSA. Name : Jeff Wilson, APR.

Meeting 156

Meeting Leadership Community System 156

Ethical Voices

FEBRUARY 26, 2024

Pete area, but I’ve worked in agencies, corporations, and my experience spans a variety of industries including academia, banking, government, healthcare, tourism, and utilities. Thinking about your career from circus to healthcare to agency, what is the most difficult ethical challenge you ever confronted?

Ethics 91

Ethics Healthcare Government Energy 91

Sword and the Script

JANUARY 3, 2023

We interviewed ChatGPT about public relations and while it does well with high-level questions, it becomes repetitive when those questions were more nuanced; the system says it is “unlikely” that it “or any other AI system will fully replace public relations (PR) professionals”.

Interviews 99

Interviews Publicity Technology Social Media 99

Buchanan PR

FEBRUARY 14, 2024

It should outline how information is cascaded and approved through the organization, and through which channels internal and external communications will be deployed. When information was evolving rapidly, hospitals and health systems quickly communicated changes to masking and visitor policies via social media channels.

Healthcare 63

Healthcare Crisis Communications Crisis Communications 63

5W PR

OCTOBER 11, 2023

Lastly, Host Defense’s Mycobotanicals Immune Powder combines mushrooms and herbs like astragalus, goji, schizandra, and acerola cherry to boost the immune system. Fun and innovative food for the youngest Globowl showcased organic purees with international flavors at the Natural Products Expo East.

Trends 78

Trends Consumer Retail System 78

PR 20/20

FEBRUARY 1, 2023

Brightfind is a specialized digital design and web development agency that creates outstanding digital experiences using modern design, best-in-class personalization, and seamless integrations. Inefficient marketing, sales, or internal business functions that could be enhanced with automation. Who is Brightfind? We’re glad you asked!

Marketing 79

Marketing Nonprofit Web Internal 79

Sword and the Script

SEPTEMBER 24, 2019

From there, he parlayed that experience into helping agencies with sales and business development. I specifically wanted to ask him about sales in the agency world. His comments are a great read whether you are a corporate client looking to hire an agency, or are an agency striving to build sales and BD processes.

Agency 63

Agency Software Enterprise Marketing 63

PR 20/20

MAY 12, 2016

Editor's note: The following is an excerpt from The Marketing Performance Blueprint , and was also published on the HubSpot Agency Post. As CMOs navigate the marketing talent gap , they are increasingly seeking performance-driven agency partners that are immersed in marketing technology and staffed with digital-savvy professionals.

Agency 40

Agency Marketing Financial System 40

Stern + Associates

AUGUST 8, 2022

Cyber threats, including destructive ransomware attacks , trade secret theft and online fraud, and disinformation campaigns, are on the rise, blindsiding some of the world’s most powerful organizations whose leaders mistakenly minimize the threat or assume their systems and data are secure. Let’s say you’re using a Microsoft operating system.

Analysis 62

Analysis Government System Policies 62

Katie Paine's Measurement Blog

MARCH 9, 2023

That narrowed the data set to 10, but produced the desired percentage and the agency was able to declare that one third of all coverage contained a key message. If you are given a bunch of data collected from agencies who may or may not have been clipping consistently with your methodology you are treading in dangerous waters.

Measurement 52

Measurement How To System Comparison 52

PRSay

MARCH 6, 2020

You need to be at the front of a possible crisis and not rushing to catch up should the situation get worse, said Stansell, the chief communications officer for Children’s of Alabama , the pediatric health system in Birmingham.

Communications 212

Communications Employee Crisis Policies 212

Stephen Waddington

NOVEMBER 1, 2021

Agency initiatives and new roles appear daily in industry publications. Dasgupta estimates that the economic system is broken to a cost of $4 to 6 trillion per year. Our systems of corporate governance need urgent reform to account for the environment. Public relations must take responsibility for its role in the climate crisis.

Government 131

Government System Crisis Corporate 131

Shift Communications

JANUARY 28, 2015

I enjoy having the opportunity to interact with everyone across the Agency regardless of what level or team they’re on. It’s no secret that the PR and marketing industry is fast moving and constantly changing, especially when you’re working for a progressive agency like SHIFT. As for challenges, that answer is largely two-fold.

Agency 60

Agency Real Estate Creativity Training 60

The Hoffman Agency

OCTOBER 4, 2022

By Sarah Rodden, Intern. I think the saying, “time flies when you’re having fun,” truly encapsulates my time interning for The Hoffman Agency. Any expectations I had for the support system have been greatly exceeded. Starting as an intern, feeling supported has been vital in my success.

Internal 36

Internal International Policies Resources 36

Stern + Associates

OCTOBER 3, 2023

Best Practices for De-Biasing AI Systems There’s been a lot of handwringing over sentient AI, but according to Harvard Law School Professor Paola Cecchi-Dimeglio , award-winning expert on behavioral and data science and author of the new book “ Diversity Dividend ” (MIT Press, September 2023), bias in AI is a bigger problem – and it’s already here.

System 62

System Technology Leadership Groups 62

The Proactive Report

DECEMBER 27, 2017

There are many tools available to harvest data about your customers and stakeholders, both internally and externally: CRM systems, social media analytics, web analytics and more. Some smart systems have all this data available in one platform. This could be a huge opportunity for PR Agencies in 2018.

Trends 124

Trends Data-Driven PR Data System 124

PRSay

OCTOBER 22, 2021

How can PR agencies and organizations improve those metrics?” Such goals will only be achieved “when we address the underlying and systemic challenges that make [the PR profession] a less hospitable place for talent of color to be their best selves at work,” said panelist J.J. Carter, chief operating officer and U.S.

Communications 126

Communications Comparison Energy Employee 126

ImPRessions - Crenshaw Communications

SEPTEMBER 5, 2017

Every year we look for smart new ways to streamline systems or simply do PR better. Take stock of current agency work. Work with your agency to make sure both teams are on track as well as to re-invigorate for the upcoming race to the end of the year. Audit your internal staffing needs.

Meeting 136

Meeting Software Product Launch Agency 136

Sword and the Script

SEPTEMBER 5, 2023

Sumeru Equity Partners acquired a majority stake in the internal comms platform SocialChorus. Agencies are cheap and don’t want to spend on tools that cut into margins. The grader is built on ChatGPT and Hyder says her company trained the system as to what makes a good release (or not). PR tech mentions Press release grader.

Software 165

Software Marketing Leadership B2B 165

Melissa Agnes

NOVEMBER 19, 2014

Process and Systems – understanding that poor outcomes may always result when obeying or implementing time-tested processes; understanding how various parts of the whole interact with one another (ex: cause and effect). And give authority to those people who have internalized these values of adaptive crisis response. Incident Command.

Crisis Management 266

Crisis Management Crisis System Policies 266

Solo PR Pro

OCTOBER 5, 2021

He was a frequent contributor to All Things Considered and Morning Edition and ended up as an intern in NPR’s Washington Bureau a year later, gaining extensive industry experience and honing his writing skills. In 2000, he jumped the fence to take a communications-focused role at global PR agency FleishmanHillard.

Meeting 97

Meeting Handbook Newspapers Government 97

ImPRessions - Crenshaw Communications

MARCH 6, 2017

Most companies hire PR agencies to help them get out positive news. Institutionalized whistleblowing is typically about a serious and systemic problem. But for ordinary organizations, trivial leaks of internal conversations or information can be problematic. But it can also help stem a problem before it becomes systemic.

Reputation 159

Reputation How To Employee Financial 159