Buzzstream

FEBRUARY 1, 2024

We’ve covered tips on successful survey ideation in the past, so the next step is distributing your content. Survey Pitch Outreach Template When pitching a survey, highlighting the key takeaways is the most effective way to inspire your target to cover your post. Here’s Jodie’s recommendation for a press release template.

Pitching 87

Pitching Infographics Survey Resources 87

Sword and the Script

APRIL 13, 2019

This is true whether you are in-house or work for an agency. Accenture surveyed about 935 CMOs and 564 CEOs around the world and found 17% of respondents said, “they have been extremely successful at delivering highly relevant customer experiences.” 17% more likely to be expanding beyond traditional agency partners.”. “18%

Study 118

Study Survey Infographics B2B 118

ImPRessions - Crenshaw Communications

JUNE 28, 2018

For many of our clients we field quarterly surveys designed to generate relevant news or insights. Surveys are the data gift that keep giving. Polls and surveys are time-honored PR tools for developing campaigns, fine-tuning messaging, and generating earned media and content. Omnibus surveys.

Storytelling 149

Storytelling Data Survey Financial 149

The Proactive Report

JUNE 11, 2016

The Holmes Global Communication Report 2016 revealed that in-house execs and agency leaders agree that talent is the top challenge for PR today. The second is that respondents are underestimating the rise of visual communications—infographics and animation and video more broadly—and the other new skills we need to attract.”

Infographics 150

Infographics Course Survey Agency 150

Sword and the Script

DECEMBER 22, 2020

Many of the blog posts published here are based on survey research, analytical studies or other sources of data. Every entry links to both the article I originally wrote – and to the underlying source, report or survey. Some 68% of B2B professionals surveyed say it takes longer to complete B2B sales cycles compared to a year ago.

Survey 178

Survey Marketing B2B Study 178

Shift Communications

MARCH 3, 2017

Back in December, one of my colleagues penned a piece on using surveys to generate coverage and increase brand awareness. If a quick Google search reveals that your survey results are old news, a reporter is likely to pass. After an initial survey idea is formed, you may have a lively brainstorm session to collect ideas on a direction.

Survey 60

Survey Data Google Web 60

Buzzstream

MARCH 13, 2024

Campaigns might involve pitching a quote from a thought leader to a journalist writing about a related topic or creating and pitching content highlighting data from a commissioned industry survey. For example, a survey piece, a data study, or a story with heavy visual elements like an infographic or map could all be considered hero content.

Digital PR 71

Digital PR Construction Case Study SEO 71

Burrelles Fresh Ideas

OCTOBER 17, 2023

NCSAM takes place every October and is led by a collaborative effort between government agencies, private sector organizations, and non-profit organizations. Whether it’s emphasizing the importance of cybersecurity for personal safety or business continuity, PR agencies can create messaging that drives home the importance of this topic.

Education 112

Education Employee Measurement Agency 112

Stephen Waddington

JULY 11, 2017

European researchers have spotlighted challenges facing public relations agencies and teams in the eleventh edition of the European Communications Monitor. The ECM 2017 survey is based on responses from 3,387 communication professionals in 50 countries. The 136 page report is available as a free download. But only 4.6% and 9.6%). #10

Communications 115

Communications Publicity Survey Newspapers 115

5W PR

JANUARY 6, 2021

Also, consider investing in open-source AMP (automated message processing) software that will make interaction with customers even easier by allowing them to perform such things as submitting a survey or scheduling an appointment without having to click through to an app or website.

Mobile 88

Mobile Infographics Consumer Software 88

5W PR

NOVEMBER 11, 2019

Of six sectors measured in a recent survey, the insurance industry had the most opens per opener at 4.2. Retail & Commerce, Industrial Manufacturing & Services, and Hospitals, Healthcare & Biotech tied for seventh among the eight industries surveyed at 3%. So, too will its message.

Data 68

Data Telecommunications Infographics Retail 68

Sword and the Script

FEBRUARY 16, 2019

That’s according to Oliver McAteer , writing for Campaign Live about a survey by buy-side vendor Sizmek. The company surveyed 500 marketers in Europe and the US and found many admit to struggling to marry “digital advertising and powerful creative work.”. 2) Marketing leaders add creative headcount and build in-house agencies.

Creativity 77

Creativity Study Survey Advertising 77

Sword and the Script

DECEMBER 24, 2019

I review a lot of marketing studies and surveys – and write about the one I think will be helpful for readers. but most CMOs (61%) expect “their budgets to rebound in 2020” according to The CMO Spend Survey by Gartner. Read more: 6 Benchmarks from a Survey of CMOs through the Lenses of B2B Marketing. of revenue to 10.5%

Marketing 78

Marketing Publicity Survey Study 78

The Proactive Report

JUNE 15, 2016

Surveying: Survey data can be used in many ways. One agency had a stellar study on health care but when they first released it they got zero media interest. There is a lot that you need to learn to be able to do this effectively. And there are several ways you can gather data.

LinkedIn 100

LinkedIn SEO Infographics Data 100

The Stalwart Blog

DECEMBER 18, 2015

A few months ago, our agency learned that more of our clients and prospects were in need of greater content marketing assistance. While we’ve always been a PR and Marketing agency, the majority of our work has primarily been focused on media relations. However, things are changing and that is no longer the case.

Content Marketing 60

Content Marketing Marketing Infographics Pinterest 60

Sword and the Script

JULY 2, 2016

More than any other reason, people share content on Facebook they think their friends will find interesting, according to this report by Kimberlee Morrison : “Content marketing agency Fractl surveyed more than 2,000 Facebook users to uncover the motivation behind their sharing habits. Want 10x from your PR agency?

Marketing 65

Marketing Viral Survey Infographics 65

Shift Communications

JANUARY 2, 2019

For example, if you conduct a proprietary survey you can maximize the results via an infographic, parsing out specific data points exclusively for media and creating a series on your blog or social channels. appeared first on SHIFT Communications PR Agency - Boston | New York | San Francisco | Austin. Annie Perkins.

Analysis 95

Analysis Infographics Internal International 95

Sword and the Script

FEBRUARY 29, 2020

Data analysis of millions of articles and surveys thousands of bloggers find long-form content outperforms short form. A long time ago an agency owner called me into her office. Importantly, the findings are based on data and not a survey. 4) Long-form wins in a survey of 1,000 bloggers by Orbit Media.

Content Marketing 78

Content Marketing Study Analysis Marketing 78

Sword and the Script

MAY 20, 2017

A new survey of 2,400 B2B marketers suggests content marketing is the top priority this year – and by a wide margin. With a $4-million budget, his advertising agency could have taken the easy way out by creating a traditional campaign. But the agency decided not to do the expected because it wouldn’t move the needle. Talk to Us!

Content Marketing 63

Content Marketing Marketing Real Estate B2B 63

Beyond PR

MAY 17, 2018

A lot has changed over the last 12 years — Forsythe is now director of editorial video at McClatchy — with many newsrooms, including McClatchy’s, wanting their journalists to shoot video, find photographs, incorporate infographics and more into their work when they can. Use Multimedia to Tell a Better Story.

Infographics 54

Infographics Print Video Real Estate 54

Buzzstream

DECEMBER 13, 2023

But before that, I worked for over ten years with three content marketing agencies and one in-house role. Comprehensive Reporting: Buzzstream also creates helpful reports per project, agency, or company-wide metrics. From social media graphics to infographics, Canva streamlines the process with helpful templates for many projects.

Digital PR 62

Digital PR Tools Google Pitching 62

Buzzstream

DECEMBER 13, 2023

But before that, I worked for over ten years with three content marketing agencies and one in-house role. Comprehensive Reporting: Buzzstream also creates helpful reports per project, agency, or company-wide metrics. From social media graphics to infographics, Canva streamlines the process with helpful templates for many projects.

Digital PR 62

Digital PR Tools Google Pitching 62

Sword and the Script

JUNE 28, 2016

A survey by Collective Bias , of 14,000 adult consumers found, “30 percent of consumers are more likely to purchase a product endorsed by a non-celebrity blogger than a celebrity. Nearly 60 percent of survey respondents have taken a blog review or social media post viewed on a smartphone or tablet into consideration while shopping in-store.”.

Infographics 61

Infographics Survey Consumer Study 61

Sword and the Script

APRIL 4, 2017

Email remains a top channel for producing leads in B2B marketing , according to a survey data from a report by Chief Marketer titled Top B2B Lead Gen Trends. As regular readers know, I often pour over marketing studies on these pages and sometimes produce survey cliff notes stemming from multiple reports. Live events: 49%.

B2B 64

B2B Study Marketing Survey 64

Cision

MAY 29, 2017

In fact, a survey carried out by Forrester Consulting found social media to be the most preferred source of discovery for news and information among online adults between the ages of 18 and 55. The survey also revealed that a young millennial follows an average of 121 publishers on the social media. Offer Variety. Think again.

How To 129

How To Content Marketing Engineering Advertising 129

Sword and the Script

FEBRUARY 24, 2015

That’s according to a new survey of 288 senior marketing executives – the CMO Survey – conducted by Duke University’s Fuqua School of Business. The survey was conducted in conjunction with the American Marketing Association and McKinsey & Co; Duke has run this survey twice a year since 2008. The survey found 69.9%

Mobile 60

Mobile Study Marketing Survey 60

Sword and the Script

JANUARY 14, 2017

That’s my take both before and after reading the survey research reviewed by the Bulldog Reporter. 2) Best to Pitch in the Morning says Reporter Survey. The best time of day to pitch reporters is in the morning, according to a Business Wire survey covered by the MediaPost. Paid Social: Cliff Notes to 3 Social Media Studies.

B2B 60

B2B Pitching Survey Study 60

Sword and the Script

OCTOBER 11, 2016

In either case, I’ve paused to delve into three social media studies or surveys that crossed my screen in recent months and distilled them to the most important findings. The Social Media Inflation Index 2016 [Infographic]. Need an agency that sees social media in a larger context? 2) For Business, it Pays to Tweet Back.

Social Media 60

Social Media Study Media Survey 60

Sword and the Script

FEBRUARY 25, 2017

The last CMO was a train wreck and therefore a) we need fire an agency; b) initiate a restructuring; and c) launch a re-branding. ” The company says it surveyed 400 U.S.-based based marketing and advertising professionals for the survey. Some agencies are vendors. In marketing, it’s become the CMO playbook.

Marketing 72

Marketing Employee Survey Social Media 72

Sword and the Script

NOVEMBER 9, 2021

In my experience, that simply means putting press releases “on hold” at the last minute for “verification” which makes legitimate agencies look bad in front of clients. Also, Agility has invited Ned Lundquist and me to present findings from our annual JOTW Communications Survey at their Earned Media Mastery Summit several years in a row.

Software 93

Software Banking Technology Data 93

Solo PR Pro

JANUARY 5, 2016

2015 Solo PR Pro Compensation Survey Insights Report. To study these questions and more, Solo PR Pro conducted our first-ever survey of self-employed consultants in communications-related fields. 10 Basic Rules for Successful Infographics. The Results Are In! How much are other freelance communications consultants charging?

Infographics 40

Infographics eBook Survey Resources 40

Shift Communications

SEPTEMBER 16, 2016

For those of us who work on the business-to-business (B2B) side of SHIFT, it’s almost always an ask in agency RFPs issued by prospective clients and it’s usually included in many of our new business presentations. Try issuing a data report or running a survey of IT decision makers that will showcase the realities of business today.

Leadership 60

Leadership B2B Infographics Data 60

Stuart Bruce

SEPTEMBER 14, 2015

The Public Relations Consultants Association (PRCA) has revealed the findings of its Digital PR Report 2015, with insights across the following key areas: In-house budgeting for blogger outreach continues to grow and PR agencies increasingly entrusted with this work. Unfortunately, it’s also where many agencies PR are weak.

Digital PR 60

Digital PR Training Report Social Media 60

5W PR

NOVEMBER 2, 2016

Produce a whitepaper that highlights the results of a shopper survey, promote the whitepaper with PR, and use it to generate new leads. However, a news story, well-written white paper, or a relevant infographic will remain posted on credible sites and circulated for many years, each time driving shoppers back to your business.

Publicity 87

Publicity Case Study Infographics Energy 87

Buzzstream

FEBRUARY 9, 2024

We recommend using someone on the PR team, whether internal or with an external agency. Examples of assets include data, infographics, and videos, among others. Additionally, provide the survey demographics so they can quickly see the audience used to give this data and ensure it is the right fit for them.

Examples 62

Examples Product Launch Data Report 62

Buzzstream

DECEMBER 20, 2023

This feature is handy for larger marketing teams or agencies with multiple members doing outreach simultaneously. Or you can create a fresh, shareable piece of content, such as an infographic or survey campaign , and pitch it for links. Here are some of the go-to tools for creating linkable content.

Tools 71

Tools SEO Analysis Google 71

Sword and the Script

JULY 21, 2018

3 Tips for Effective Infographics: Data, Design and Distribution [UML]. According to the survey, the purpose of metrics marketers cited most often were: 79% said to optimize future campaigns. Can your agency bring big creative ideas and execute them? Also see these related posts: Top Marketer: The Art and Science of a CMO [UML].

Creativity 64

Creativity Marketing Analytics Measurement 64