MaccaPR

OCTOBER 5, 2015

It may go without saying that content marketing is one of the most discussed topics among public relations professional and marketers this year, a practice which centers on really great, high-quality content. Here at MaccaPR, we've blogged about content marketing a number of times (e.g."

Content Marketing 48

Content Marketing How To Marketing Infographics 48

Burrelles Fresh Ideas

OCTOBER 17, 2023

NCSAM takes place every October and is led by a collaborative effort between government agencies, private sector organizations, and non-profit organizations. Whether it’s emphasizing the importance of cybersecurity for personal safety or business continuity, PR agencies can create messaging that drives home the importance of this topic.

Education 111

Education Employee Measurement Agency 111

Sword and the Script

DECEMBER 24, 2019

I review a lot of marketing studies and surveys – and write about the one I think will be helpful for readers. It’s something of a readout on the year in PR and marketing. Read more: 3 Studies with Benchmarks for Content Marketing, Blogging and Webinars [UML]. 2) The average content marketing budget is $185,000.

Marketing 78

Marketing Publicity Survey Study 78

Cision

MAY 29, 2017

The content that appears in an individual feed is offered according to each users past behavior and personal preferences. In fact, a survey carried out by Forrester Consulting found social media to be the most preferred source of discovery for news and information among online adults between the ages of 18 and 55. Offer Variety.

How To 129

How To Content Marketing Engineering Advertising 129

Sword and the Script

JULY 2, 2016

Search is a form of a question…which is why answering customer questions is a sound strategy for content marketing. By contrast, we share content on social media when it’s convenient for us, says to Steve Plunkett. Also see: Infographic: Navigating Facebook Organic Reach. * * *. Want 10x from your PR agency?

Marketing 64

Marketing Viral Survey Infographics 64

Sword and the Script

APRIL 4, 2017

Email remains a top channel for producing leads in B2B marketing , according to a survey data from a report by Chief Marketer titled Top B2B Lead Gen Trends. That’s no surprise perhaps for veteran marketers, but it’s the mix and integration that often matters most and goes missing. Content marketing: 51%.

B2B 63

B2B Study Marketing Survey 63

Buzzstream

DECEMBER 13, 2023

I joined BuzzStream as Director of Content Marketing in November of 2023. But before that, I worked for over ten years with three content marketing agencies and one in-house role. Comprehensive Reporting: Buzzstream also creates helpful reports per project, agency, or company-wide metrics.

Digital PR 62

Digital PR Tools Google Pitching 62

Buzzstream

DECEMBER 13, 2023

I joined BuzzStream as Director of Content Marketing in November of 2023. But before that, I worked for over ten years with three content marketing agencies and one in-house role. Comprehensive Reporting: Buzzstream also creates helpful reports per project, agency, or company-wide metrics.

Digital PR 62

Digital PR Tools Google Pitching 62

Sword and the Script

FEBRUARY 25, 2017

In marketing, it’s become the CMO playbook. The last CMO was a train wreck and therefore a) we need fire an agency; b) initiate a restructuring; and c) launch a re-branding. But a continued tight labor market is making it increasingly difficult for employers to recruit qualified talent.” Some agencies are vendors.

Marketing 71

Marketing Employee Survey Social Media 71

Sword and the Script

JANUARY 14, 2017

In a world where every company is a self-proclaimed “leading provider” saying your product is #1 is not a winning marketing or sales strategy. That’s my take both before and after reading the survey research reviewed by the Bulldog Reporter. Trust Economy: Summaries to 4 Content Marketing Studies.

B2B 60

B2B Pitching Survey Study 60

Sword and the Script

JUNE 28, 2016

In other words, influencer marketing with the big names may not be as effective as brands hope, according to a recent study of consumers. A survey by Collective Bias , of 14,000 adult consumers found, “30 percent of consumers are more likely to purchase a product endorsed by a non-celebrity blogger than a celebrity.

Infographics 61

Infographics Survey Consumer Study 61

The Proactive Report

JANUARY 30, 2015

Robert Rose, Chief Strategy Officer, Content Marketing Institute. The 2014 PRESSfeed survey showed 87% of journalsts and editors said they want visuals with company news, yet only 26% of all press releases posted on the wire services have visuals. We are the storytellers and content marketing should be our domain.

Content Marketing 100

Content Marketing Groups Facebook Reputation 100

5W PR

NOVEMBER 2, 2016

But when paired with other advertising methods, PR is a great way to leverage those marketing efforts. For instance, partner PR with content marketing. Produce a whitepaper that highlights the results of a shopper survey, promote the whitepaper with PR, and use it to generate new leads. It’s free evergreen content.

Publicity 87

Publicity Case Study Infographics Energy 87

Solo PR Pro

JANUARY 5, 2016

2015 Solo PR Pro Compensation Survey Insights Report. To study these questions and more, Solo PR Pro conducted our first-ever survey of self-employed consultants in communications-related fields. 10 Basic Rules for Successful Infographics. The Results Are In! How much are other freelance communications consultants charging?

Infographics 40

Infographics eBook Survey Resources 40

Buzzstream

DECEMBER 20, 2023

This feature is handy for larger marketing teams or agencies with multiple members doing outreach simultaneously. Or you can create a fresh, shareable piece of content, such as an infographic or survey campaign , and pitch it for links. Here are some of the go-to tools for creating linkable content.

Tools 71

Tools SEO Analysis Google 71

Beyond PR

MAY 30, 2017

The content that appears in an individual feed is offered according to each users past behavior and personal preferences. In fact, a survey carried out by Forrester Consulting found social media to be the most preferred source of discovery for news and information among online adults between the ages of 18 and 55. Offer Variety.

How To 40

How To Engineering Content Marketing Advertising 40

Buzzstream

DECEMBER 20, 2023

This feature is handy for larger marketing teams or agencies with multiple members doing outreach simultaneously. Or you can create a fresh, shareable piece of content, such as an infographic or survey campaign , and pitch it for links. Here are some of the go-to tools for creating linkable content.

Tools 62

Tools SEO Analysis Google 62

Buzzstream

DECEMBER 20, 2023

This feature is handy for larger marketing teams or agencies with multiple members doing outreach simultaneously. Or you can create a fresh, shareable piece of content, such as an infographic or survey campaign , and pitch it for links. Here are some of the go-to tools for creating linkable content.

Tools 62

Tools SEO Analysis Google 62

Sword and the Script

DECEMBER 28, 2022

Nearly three-quarters (73%) said they believe “most vendors fall short” of the honesty mark, according to a third-party survey commissioned by Rob Roy Consulting. Read more: “Skepticism” is the “New Normal;” Survey Finds B2B Tech Has Trust Issues. Read more: Communications Influence with C-Suite Grows [Gartner Survey].

B2B 118

B2B Marketing Survey Software 118

Frederik Vincx

DECEMBER 11, 2015

These skill gaps are roughly the same as they were the last time the survey was done. Source: PR Academy annual qualification trends survey. Jim Hawker, Threepipe Digital Marketing and PR – #FuturePRoofing a Public Relations agency or a Communications team. Raf Weverbergh , founder of PR agency FINN.

How To 60

How To Software System Employee 60