Shift Communications

DECEMBER 26, 2016

Our PR teams have been taking an analytical approach to forming their account strategies for some time, and our clients have been very pleased with the results. This platform is a one stop shop for consumer trends, marketing insights and industry research, all presented in an easily digestible and deck-ready format. Think with Google.

Google 98

Google Data Pitching Tools 98

Shift Communications

SEPTEMBER 15, 2014

This is broadly true across many different industries and kinds of business. So to answer the question of what PR should be measured by, it’s about our ability to generate the right audiences. The post Public Relations Metrics Are Like Apples for Pie appeared first on SHIFT Communications PR Agency | Boston | New York | San Francisco.

Publicity 167

Publicity Data-Driven PR Measurement Data 167

Shift Communications

NOVEMBER 10, 2014

Big data is a buzzword thrown around in every industry. Companies of all shapes and sizes collect data that can be used to make strategic decisions at every level. petabytes of data. Collecting and analyzing data doesn’t have to mean combing through pages upon pages of spreadsheets. Social Media Data.

Data 117

Data Data-Driven PR Big Data Analytics 117

Shift Communications

DECEMBER 28, 2015

Data-Driven PR Milestone: SHIFT Becomes Google Analytics Certified Partner. As a GACP, our goal is to advance the cause of data-driven PR with our clients and industry, to help understand the value of public relations, and to use that data to make PR as impactful as possible.

Data-Driven PR 60

Data-Driven PR Facebook Analytics Google 60

Prohibition

FEBRUARY 14, 2023

Overview of Tech PR Tech PR is the strategic use of communications and relationships to build the reputation of a brand or business in the technology industry. Tech PR also involves securing media coverage and amplifying content through storytelling to reach the right target audience.

Strategy 62

Strategy Brand Branding Technology 62

Onclusive

AUGUST 15, 2017

You weren’t hired to be a yes-person; your company or client hired you to think critically and iteratively evolve your PR strategy based on observed wins and fails. Consider the size of your company when deciding how to measure PR effectiveness and whether or not you’re in need of a SaaS tool for PR attribution. “If

Data 170

Data Data-Driven PR Analytics Measurement 170

Shift Communications

AUGUST 8, 2016

The marketing and PR industry responded with a collective yawn. From our perspective as a Google Analytics™ Certified Partner, every marketing and PR professional should be jumping up and down with excitement. Recently, Google announced a seemingly minor feature: any Google user could access a new Google Analytics™ Demo Account.

Analytics 0

Analytics Google Data-Driven PR Training 0

Shift Communications

SEPTEMBER 15, 2016

You may have noticed already that we talk a lot about data-driven PR at SHIFT. It’s not just a topic on our blog, it’s a concept we are encouraged to prioritize in every facet of our PR strategies. For example, it’s a rare sight to see The New York Times or The Wall Street Journal provide a link to a company website.

Analytics 60

Analytics B2B Google Data-Driven PR 60

Shift Communications

MAY 22, 2017

Over three days, we explored the future of analytics and artificial intelligence, from understanding where we are in the evolution of analytics to seeing the cutting edge of how AI will impact every industry. We see this happening in the communications and PR industry. Industry publications and articles. Uber has no cars.

Publicity 166

Publicity Data Analytics Advertising 166

Sword and the Script

DECEMBER 21, 2021

This year, we’ve seen brands and agencies alike trying – and struggling – to find and hire strong PR pros. So, my prediction for 2022 is that those PR practitioners with stand-out skills like stellar writing ability and a proven track record of success will have unlimited career opportunities. Data-driven PR.

Marketing 214

Marketing Content Marketing Social Media Employee 214

Shift Communications

NOVEMBER 7, 2014

Clients in our industry are savvy enough to ask for reporting and analytics. Measuring the the success of programs by the numbers is quickly becoming the standard in PR and marketing with access to so much data. Data-Driven PR Learning Marketing Metrics Review Think With Google' Better Measurement.

Google 107

Google Measurement Data-Driven PR Marketing 107

Shift Communications

MAY 4, 2016

It’s no secret that the PR industry has been changing rapidly for the better part of 10 years. The good people of NATIONAL recognized early that SHIFT is a special kind of agency, and they were keen to maintain everything about our culture, people, vision and services. and that this process is speeding up, not slowing down.

Data-Driven PR 0

Data-Driven PR Agency Travel Meeting 0

Shift Communications

NOVEMBER 20, 2017

Naturally, as one of the first-ever social media agencies, we wanted to understand the impact of the doubled character limits. Which industries/groups are doing so? Explore the different tweet length averages by industry with our interactive chart below. After the beta, Twitter rolled out 280-character tweets to all users.

B2C 103

B2C Airlines Pharmaceuticals B2B 103

Shift Communications

NOVEMBER 13, 2017

Access : influencers guard themselves with agents, agencies of their own, and handlers, making working with them challenging in some cases. The best influencers are constantly consuming information of value to their audience; depending on their niche, that information may be from industry publications. Hit the Right Targets.

How To 131

How To Conference Pitching Software 131

Shift Communications

MARCH 11, 2015

It’s the age-old question…or the ‘PR-age’ old question that is. With many agencies still stuck offering client reports relying on impressions or number of social shares, you’ve likely seen many posts on the SHIFT blog about how to move past these antiquated forms of measurement. How to measure the impact of our work? Julie Staadecker.

Analytics 60

Analytics Data-Driven PR Measurement Google 60

Shift Communications

DECEMBER 4, 2017

Disruption happens to industries measured in weeks and months rather than years or epochs. Disruption of industry stalwarts is inevitable. cta] The post Top Public Relations Trends in 2018: Introduction appeared first on SHIFT Communications PR Agency - Boston | New York | San Francisco | Austin. Christopher S.

Trends 161

Trends Publicity SEO Advertising 161

Shift Communications

OCTOBER 14, 2015

Thinking about our data-driven PR world, and while reflecting on The Hunger Games, I wanted to share key takeaways and lessons learned from the bold fictional characters: Develop relationships and network. Naturally, the PR and marketing industry is not as hectic as the arena that the characters face. Gaby Lorenzo.

Data-Driven PR 60

Data-Driven PR Film Ethics Resources 60

Shift Communications

JANUARY 28, 2019

but also consider trade publications that cover your industry. Original research is always a great way to uncover industry insights and generate buzz. Look for conferences or events within your industry that you can submit to speak at. Make yourself present and be an active member of your industry. cta] The post Now What?

How To 89

How To Case Study Conference Web 89

Shift Communications

NOVEMBER 27, 2017

Given this backdrop, when would a jobseeker in the public relations industry be best served to look for work? Predicting PR Job Searches. cta] The post Public Relations Jobseekers: Act Before 2017 Ends appeared first on SHIFT Communications PR Agency - Boston | New York | San Francisco | Austin. Christopher S.

Publicity 102

Publicity Analytics B2B Agency 102

Shift Communications

APRIL 30, 2018

This rise of funding means added noise in the industry, not only from the startups looking to fix healthcare but also from the more traditional tech giants like Amazon and Apple making moves in to the space. Robert Mittendorff, Partner at Norwest Venture Partners, shared his perspectives on the state of the industry. Caela Shay.

Healthcare 68

Healthcare Data Exercises Consumer 68

Shift Communications

NOVEMBER 17, 2017

As more software is developed and predictive capabilities for business users continue to expand, the PR industry will continue to embrace this approach. The future of PR will be powered by predictive analytics and machine learning so start learning how to prepare by downloading this insightful eBook today! Lisa Zanchi.

eBook 104

eBook Analytics Data Software 104

Shift Communications

JUNE 25, 2018

Are there topics that are resonating the most within the industry? Influencers and topics – Use influencer engagement and conference content to learn more about the current state of the industry. Where is the white space (i.e. the areas that the client can own because no one is dominating that just yet)? Amanda Munroe. Vice President

Analysis 94

Analysis Conference Data Exercises 94

Shift Communications

JUNE 12, 2017

The Impact of PR. The reason we struggle to answer this question, as an industry, is because we are unwilling to invest in the tools, techniques, and strategies that lead to sound, effective measurement. We use digital marketing tools in public relations to assess the quantitative impact of PR activity. Christopher S.

Measurement 147

Measurement Data Study Advertising 147

Shift Communications

AUGUST 25, 2017

For example, analyzing top-performing posts within an industry will uncover apparent trends. Data-driven approaches are proven to provide the best results. cta] The post Owned Content: Calculating Success appeared first on SHIFT Communications PR Agency - Boston | New York | San Francisco | Austin. Roman Greco.

Data 92

Data SEO Guidelines Advertising 92

Shift Communications

FEBRUARY 29, 2016

New can mean a first-use case in our industries. In the PR industry, however, we hold that distinction. We are, to the best of our knowledge, one of the earliest adopters in PR. What can you find a first-use for in your industry? New doesn’t necessarily mean invented from scratch. Read and research every day.

Analytics 60

Analytics Google Technology System 60

Shift Communications

NOVEMBER 15, 2017

Before you start PR planning for 2018, here are five data-driven areas to consider analyzing to understand how your client stacks up against competitors based on their marketing and PR performance. If you aren’t sure what data-driven strategies to use when PR planning for 2018, drop us a line !

Data 95

Data eBook Strategy Pitching 95

Shift Communications

MARCH 7, 2016

However, many were concerned that its overly broad models – “business and industrial”, for example – could mean a B2B technology company or an industrial concrete company, two very different businesses. What if a company’s data doesn’t exactly map to the generic model? Chel Wolverton.

Google 60

Google B2C Analytics Data 60

Shift Communications

DECEMBER 30, 2015

SHIFT honed in on creating a way to choose a PR strategy based on visible, measurable criteria and a meta-strategic framework. The framework rests on pace and visibility, with pace referring to how fast conditions are changing in an industry, and voice referring to how well a message can be heard in the communications landscape.

Twitter 74

Twitter Pitching Facebook Data 74

Shift Communications

MAY 3, 2016

We also installed a policy as an agency that each team can go “heads down,” where we set aside dedicated time to keeping up on key trends. At SHIFT we run a daily blog and a weekly SHIFT Happens newsletter, which daily and weekly provide summary news from the front lines of PR and Marketing. But it doesn’t stop there….

Technology 60

Technology Marketing eBook Training 60

Shift Communications

JANUARY 2, 2017

What does the public relations industry have to look forward to in 2017? What’s in stock for us as practitioners, as agencies, as companies seeking to build awareness, reputation, and trust? Three mega-trends are already on their way and will arrive at our industry’s shores before the year is out. Content Shockwave.

Trends 83

Trends Publicity Analytics Software 83

Shift Communications

JANUARY 26, 2016

In the spring of 2015, SHIFT launched its cutting-edge Marketing Technology Immersion (MTI) program to help the agency develop a better understanding of SHIFT’s data-driven approach to communications and client services. As the digital world adapts, so do the tools and programs we use to analyze them. Casey Egan.

Marketing 60

Marketing Technology B2C Data 60

Shift Communications

OCTOBER 1, 2015

As an industry, it is important to stop trying to solve problems with cookie-cutter responses. The post Beets, Tomatoes…Big Data? appeared first on SHIFT Communications PR Agency - Boston | New York | San Francisco | Austin. The same can be said for marketing. Trust your gut. Tori Sabourin. Marketing Analyst.

Big Data 60

Big Data Data Pinterest Storytelling 60

Shift Communications

NOVEMBER 20, 2015

Don’t give reporters the option to delete your email by supplying them with too much to look at, and make it easy for them to see the value in the data. In your initial pitch outline the top 5 most interesting data points that relate to your client’s industry space and the reporter’s beat. Abby Silverman. Abby Silverman.

Survey 60

Survey Data Pitching Report 60

Shift Communications

NOVEMBER 20, 2015

Don’t give reporters the option to delete your email by supplying them with too much to look at, and make it easy for them to see the value in the data. In your initial pitch outline the top 5 most interesting data points that relate to your client’s industry space and the reporter’s beat. Abby Silverman. Abby Silverman.

Survey 60

Survey Data Pitching Report 60

Onclusive

MARCH 2, 2021

This is an industry-wide phenomenon and not simply limited to PR/Communications. in the recent years with PR/Communications executives, leaders and, professionals across agency, in-house, education, research, collective groups and a number of Comm Tech data platforms.

Data 312

Data Communications Data-Driven PR Analytics 312

Shift Communications

JULY 24, 2017

Another data source G.W.’s With CrowdTangle, you can create a list of publications and industry social media pages, then export the posts from the crisis timeframe. 2 appeared first on SHIFT Communications PR Agency - Boston | New York | San Francisco | Austin. Assess chatter sentiment.

Case Study 94

Case Study Crisis Management Crisis Study 94

Shift Communications

MARCH 8, 2016

One of the most valuable lessons I’ve learned over the course of my 17 year professional career – and worked to impart on those I have mentored – is that thinking critically and creatively, showing genuine curiosity, and prioritizing relationship building are THE most important skills to develop as a PR professional. Molly DiLorenzo.

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Skype Creativity Education Construction 60