Stephen Waddington

JULY 16, 2021

The crisis has had a devastating impact on financial capital but has led to a rise in social capital. Investment and financial performance will drive the economic recovery, but this will need to be balanced with other factors related to the environment, society, and governance.

Publicity 199

Publicity Government Crisis Employee 199

Victorious PR

APRIL 4, 2023

Wachsman Wachsman aims to provide strategic communications and storytelling support to entrepreneurs, founders, and risk-takers who were defying the odds and pioneering a new digital and decentralized age, amidst shifts in the global financial system. What Makes a Good PR Firm for Crypto?

Agency 52

Agency Storytelling Financial Groups 52

Solo PR Pro

DECEMBER 27, 2022

They were selected as a Small Agency of the Year Finalist (as was another Solo PR Pro member, Bernadette Davis Communications). They've created phenomenal projects for clients ranging from DEI reports to toolkits and presentations to their own agency's 2022 visibility plan. Congratulations to all!

Print 58

Print Financial Journalism Healthcare 58

ImPRessions - Crenshaw Communications

DECEMBER 30, 2015

What can a New York PR agency learn from the cautionary financial tale of the last decade? Make your story relatable. “The Big Short” is long on jargon and the engineering of complicated financial instruments based on mortgage-backed securities, but director Adam McKay makes it all accessible. A lot, actually.

Film 149

Film Real Estate Banking Financial 149

ImPRessions - Crenshaw Communications

JUNE 18, 2019

Your core strategy to differentiate and promote your accounting firm may be to position its partners as experts in personal financial planning, for example. One of the unhappiest outcomes of a client-agency relationship is one of disappointment when grand ambitions aren’t realized. They’re well resourced.

Strategy 220

Strategy Measurement Advertising Advertising 220

The Hoffman Agency

MARCH 21, 2024

Financial markets are reacting favorably , as the Jokowi administration has been widely credited for its deft handling of the economy over the years. The post New leadership signals new — but unpredictable — opportunity for Indonesia’s tech sector appeared first on The Hoffman Agency.

Leadership 69

Leadership Biotechnology Policies Local 69

Onclusive

MARCH 6, 2019

Becky Saeger, Board of Directors, E*Trade Financial. “I I got an MBA and went into advertising back when we basically had general advertising agencies that did your research, media planning and buying, and creative, and we had direct marketing agencies.

Banking 199

Banking Marketing Measurement Leadership 199

Mindful Marketing

JUNE 15, 2015

Drew McLellan has worked in advertising for 25+ years and started his own agency, McLellan Marketing Group, in 1995 after a five-year stint at Y&R. The agency specializes in B2B financial services industries. Drew also owns and runs Agency Management Institute (AMI), which offers agency management training and consulting.

Interviews 50

Interviews Marketing Financial Insurance 50

Stephen Waddington

OCTOBER 3, 2019

Like many agency types making their way in the industry I pitched her stories. Our conversation covered financial performance, innovation, mental health, diversity, integration, insecurity and more. The top ten agencies in the world bounced back after less than one per cent growth in 2017 to 4.9% billion dollars. one year ago.

Interviews 115

Interviews Agency Industry Measurement 115

Communications Conversations

NOVEMBER 7, 2014

Actually, it’s a bit of a re-imagination of a former series I had titled “Insider Conversations” where I highlighted people who had changed jobs recently, agencies who had won new accounts, and folks who had won awards. Weber Shandwick is looking for two PR pros for its financial services team. Nice work, SP!

Sports 124

Sports Mobile SEO Storytelling 124

Ishmael's Corner

DECEMBER 7, 2014

No doubt we’ll see more stories like “ The Invasion of Corporate News ” from the Financial Times, which lambastes organizations taking matters into their own hands. Uncategorized Techmeme top 100 white house communications white house owned media White House storytelling'

Journalism 108

Journalism Local Storytelling Policies 108

Shift Communications

JANUARY 27, 2015

He started PR 20/20, an inbound marketing agency, in 2005. In 2012, he penned the book, “Marketing Agency Blueprint” which was followed up by “Marketing Performance Blueprint” in 2014. Imagine what Watson is doing or did on Jeopardy and what it’s doing in healthcare and financial services; apply that to marketing.

Marketing 60

Marketing Healthcare Technology Storytelling 60

Stephen Waddington

MAY 3, 2022

While they must be well managed and financially responsive, they seek to serve the public or a subset of the public. Practice boomed in the 1930s as public relations agencies and in-house departments sought to build trust with the public. The former is likely to be the dominant coalition.

Publicity 112

Publicity Construction Corporate Study 112

Stephen Waddington

OCTOBER 3, 2019

Like many agency types making their way in the industry I pitched her stories. Our conversation covered financial performance, innovation, mental health, diversity, integration, PR’s insecurity and more. The top ten agencies in the world bounced back after less than one per cent growth in 2017 to 4.9% billion dollars.

Interviews 60

Interviews Agency Industry Measurement 60

Sword and the Script

DECEMBER 21, 2021

. ~ Brad Marley , Chief Storyteller, Yelram Media . This year, we’ve seen brands and agencies alike trying – and struggling – to find and hire strong PR pros. There are financial costs that often cannot be sustained. PR grows more in demand. Public relations is HOT right now. Livestream goes mainstream.

Marketing 214

Marketing Content Marketing Social Media Employee 214

MaccaPR

JULY 24, 2019

The beauty brand Dove and its agency, Ogilvy & Mather Chicago, executed this challenge as part of its “Choose Beautiful” campaign in six countries, asking women to make this decision. They equip non-profits with the financial backing they need to further their mission. Fill Your Storytelling with Purpose.

Corporate 116

Corporate Retail Policies Employee 116

Beyond PR

MARCH 13, 2018

Reaching the final picture lies in understanding that data is key to better storytelling, campaign optimization and overall results. Therefore, this scenario has the potential to be a real game changer not only for agencies, but also for brands and consumers. How the Partnership Helps Clients & Brands.

Media 75

Media Consumer Analytics Data 75

The Hoffman Agency

AUGUST 12, 2019

However, when you assemble communicators and writers in a room for an hour, the conversation is bound to bloom into the intricacies of storytelling. . Here are three takeaways Kara shared as she gave a peek behind the doors of Bloomberg and into some great trends in storytelling. . before she even picks up a story idea.

Storytelling 28

Storytelling Trends Media Training Report 28

PR 20/20

JUNE 25, 2019

The public expectations of your company have never been greater… Every company must not only deliver financial performance, but also show how it makes a positive contribution to society. The Dawn of the Intelligently Automated Agency by Paul Roetzer ( @paulroetzer ) shared a roadmap for more intelligent automation solutions.

Marketing 52

Marketing Storytelling Technology Community 52

ImPRessions - Crenshaw Communications

JUNE 28, 2018

Last week’s post covered the trend of data-driven storytelling in PR. Data to power PR storytelling. Census Bureau, and other public agencies routinely produce data analyses and statistics collected over many decades. The post Where Do You Find Data For PR Storytelling? But where does the data come from?

Storytelling 149

Storytelling Data Survey Financial 149

Mark My Words

JANUARY 14, 2021

Their decision to leave was based as much about financial as personal freedom and the huge sums – thought to be well over £100million – they have earned from deals with Spotify and Netflix, gives them the capital to pursue their new lifestyle and public goals.

Technology 60

Technology Community Crisis Fashion 60

Sword and the Script

DECEMBER 26, 2023

This year, we saw in-house teams get downsized and agency budgets get reduced. Tactically, we feel data storytelling is going to be a key pillar in 2024 – so now is a good time to build the infrastructure to be able to pull that data, analyze and present it on a regular and timely basis.”

Writing 190

Writing Communications Marketing B2B 190

NewsWhip

JUNE 10, 2021

You described it as a vertical, but reputational risk can become a financial risk presumably as well. Are you involved with that or does that get outsourced to other departments, or are you guiding that, or is there a PR agency involved? 18: The future of storytelling in healthcare communications. Chris: Yeah. read more. #18:

Reputation 78

Reputation Crisis Management Crisis Enterprise 78

ReimaginePR

JUNE 10, 2015

How cheeky, financially accountable and sophisticated of you, Sir Patrick. Even I can’t resist telling you about my favourite Challenge video, in which Patrick Stewart eschewed the spectacle, wrote a cheque, and placed his ice in a whisky glass instead of one his head.

Video 120

Video Government Healthcare Viral 120

Sword and the Script

DECEMBER 20, 2022

There are so many thoughtful contributions – from people working on both the in-house and agency sides. The organizations who take their ESG, DEI, and social impact strategies seriously will be the ones who are unafraid to show their progress, no matter how big or small it may be, with a combination of visual and written storytelling.

Marketing 187

Marketing Content Marketing Data Social Media 187

The Hoffman Agency

FEBRUARY 28, 2020

When looking at the ‘rebirth’ plot, there are few better business examples of a brand being forced to change (in this example due to its financial situation), and become better as a result. Fast forward 10 years, and 2014’s debut LEGO Movie launched and raked in nearly $70m in its opening weekend. Too many bricks?

Retail 36

Retail Print Financial Examples 36

Communications Conversations

MAY 3, 2016

Focused on the world of financial and corporate communications, club membership and participation in its SOJC stock index has increased 50% under his leadership. Courtney is the director of Allen Hall PR our student run public relations agency at the University of Oregon and the president of the American Women in Sports Media chapter.

Sports 0

Sports Leadership Internal International 0

Sword and the Script

DECEMBER 28, 2022

Effective storytelling improves valuations. Many respondents believe part of a company’s valuation is driven, in part, by non-financial factors. More specifically: 74% “believe that at least 20% of a company’s valuation is impacted by non-financial factors”, and.

B2B 114

B2B Marketing Survey Software 114

Stephen Waddington

NOVEMBER 27, 2018

The ICCO World PR Report has polled agency heads and senior communications professionals worldwide each year for the past five years. 1 Optimism on growth We live it volatile and uncertain times and yet in every region of the world, agency heads are optimistic about the future. . #1

Report 85

Report Analysis Financial Reputation 85

Cision

JUNE 1, 2017

This can be found from the smallest agencies to the largest corporations. KD: The most memorable milestone in my career was taking a leap of faith and starting my own agency, Powerhouse Communications. The traditional agency model is failing.

Sports 245

Sports Agency Industry Creativity 245

ImPRessions - Crenshaw Communications

SEPTEMBER 24, 2019

Agencies and clients alike need to be monitoring current trends in the industry. That inflection point in his company’s history and his personal reasons for deciding as he did became the basis for our storytelling. Another client narrowly survived a terrorist bombing while traveling for vacation.

Pitching 140

Pitching B2B Infographics Study 140

ImPRessions - Crenshaw Communications

MARCH 28, 2017

” This enables teams to better identify what works and what doesn’t, creating more fruitful agency-client partnerships. More PR agencies today are designating a measurement guru on its team to own analytics. That’s a goal we can all get behind. Take, for example, just how hot Domino’s Pizza is today.

Measurement 120

Measurement Study Data Agency 120

PR 20/20

FEBRUARY 6, 2020

In this narrative podcast, Buffer explores the history and approach of an agency that’s helped launch or expand some of the world’s most unexpected and iconic brands, like quip, Harry’s, SmileDirectClub, and Warby Parker. Each episode explores what makes the agency so effective, including its culture, and approach to marketing and brand.

Marketing 74

Marketing Conference Content Marketing Agency 74

5W PR

JANUARY 31, 2024

Having a crisis communications PR team on board can help companies navigate this, and other changing regulatory rules – protecting them from financial and reputational damage. FAQ What is a Tech PR Agency? A Tech PR Agency specializes in managing public relations for tech companies. Do tech companies need PR?

Technology 78

Technology Product Launch Crisis Management Case Study 78

Sword and the Script

DECEMBER 22, 2020

is $100,000 in 2020; it’s higher for in-house PR and corporate communication roles at $145,500 and lower for PR agencies at $90,000. Data, storytelling and blogging of grow in importance. Data & analytics (76%), storytelling (74%) and content marketing, like blogging (74%) were increasingly important to PR pros in 2020.

Survey 174

Survey Marketing B2B Study 174

PR Conversations

AUGUST 18, 2011

Internal communications often say they are corporate storytellers. engineering, HR or financial staff) were hitherto under-used in ongoing organizational narratives. (p. .” If you ask a journalist what he or she does, likely they will say they tell stories. Same with documentary film makers. Do you see the problem?

Construction 40

Construction Internal International SEO 40

Sword and the Script

MARCH 19, 2018

Respondents said storytelling, content marketing and thought leadership will be more important over the next 12 months. Specifically, the survey found storytelling, content marketing and thought leadership topped the list of more than 20 tactics or trends related to PR in terms of importance. Top reasons to hire or fire a PR agency.

Survey 71

Survey Trends Communications Storytelling 71